Sammy Rawal is an award-winning director and digital artist, known for his hyper-stylised work. Sammy’s work has an undeniable energy, expressed through his use of rhythm, bold colour, choreography, and innovative VFX. Sammy’s approach to image-making is rooted in his cultural heritage. His love and curiosity for colour, dance and fashion, stem from his Indian, Kenyan, and Canadian cultures. Authentic representation and the creation of inclusive spaces, play an important role, both in Sammy’s work and on his sets. He’s known as a kind, positive presence with a joyful and calm energy that has endeared the likes of artists like Lizzo and Elton John to his work.