Tyler Gray


by Matt on December 17, 2013

Those of us who can recall the nauseating terror that was The Great Strike of ’09 have a pretty good idea of how much waste a major city can create on a weekly basis. We survived that summer, with sense of smell in tact, and hopefully learned a thing or two about how awesome it is to have your garbage removed once a week. It’s an unfortunate by-product of todays modern lifestyle – but while some do better than others with their waste – it’s most definitely a ‘crime’ committed by all.

The City of Toronto has been working towards solutions to our dependency on garbage, with an end goal of reduced landfill use and a 70% waste diversion rate. According to their website, in 2012 single-family homes nailed it with a 66%, while apartment and condo dwellers warmed the bench with a less impressive 24%. In hopes of targeting this low number while raising awareness to the importance of proper sorting and disposal, Tyler Gray got together with Art Directors Dean Hore and James Grnak from Publicis to create the following multi format campaign.

© Tyler Gray

© Tyler GrayPhotographer: Tyler Gray
Client: City of Toronto
Agency: Publicis
Art Directors: Dean Hore & James Grnak
Producer: John Stevancec
Assistants: Adnan Saciragic, Abe Roberto, & Alex Beetham

In addition to the two ads and online motion piece, the campaign required Tyler and company to make the trip out to one of Toronto’s landfill sites to get some high-resolution pictures of trash. Glamorous? Not quite. Effective? Yes, as you’ll see thanks to these images provided by Pattison Outdoor.

© provided by Pattison Outdoor

© provided by Pattison Outdoor

Producer John Stevancec joined the boys for the day at the dump, and between deep breaths managed to grab a couple shots of Tyler’s time with the glorious heap.

TylerGray_CityofToronto_Dump01 TylerGray_CityofToronto_Dump02


Big thanks to everyone involved in the campaign, with a nose plugged high-five to Assistants Abe and Adnan for trucking through the dump day like a couple of pros, and a special shout out to Pattison Outdoor for being kind enough to send us those transit pictures. If you’re in the mood for some more movement from Tyler, click on over to his freshly updated Motion portfolio at WestsideStudio.com!

Images/Video © Tyler Gray
Transit Images © Pattison Outdoor
BTS © John Stevancec

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    by Matt on November 18, 2013

    Clinically proven to speed up the healing time on your frightful facial flaw, Abreva is there for those of us who – at some point (likely in childhood) – contracted the dreaded herpes simplex virus. Working with Brand Health‘s Mike Pezoulas, Tyler Gray was asked to shine some light at the end of the tunnel with the following one off.

    © Tyler GrayPhotographer: Tyler Gray
    Client: Abreva
    Agency: Brand Health
    Creative Director: Mike Pezoulas
    Stylist: Marie-Eve Tremblay
    Hair & Make-Up: Taylor Savage
    Producer: John Stevancec
    Assistants: Peter Olson & Gabe Nivera

    We’ve got a look at the work in print for you, but first here’s a peek behind the scenes featuring Peter’s sexy legs.

    © Tyler Gray© Tyler GrayAll Images © Tyler Gray



      by Matt on September 24, 2013

      One of the fonder memories of my youth is a 1994 road trip with my dad to Montréal, where along with my brother and dad’s buddy Jim, I got to see my first Major League Baseball game. Being from Halifax, where pro-level fan-ship tends to come from regional proximity, my brother and I were big Expos fans. They were the top team in baseball that year, and we had tickets to 2 games of a triple-header against the second place Atlanta Braves. Catchers Club seats for game one, 3rd baseline for game two, Ken Hill beat Greg Maddux and the Expos won both games. It was rad.

      I left Montréal about as jacked up as a 10 year old can be, with high hopes that my Expos could help calm the tense Anglo/ Franco relations of Quebec, perhaps even do away with the separatist movement all together should they win the World Series. Then about a month later baseball went on strike, and to mine and many’s horror, Expos ownership threw away their team with a bunch of insane fire sales. My hopes and dreams for The ‘Spos died that year, and 11 year old me would later go on to site this as a primary reason behind the 1995 Referendum. With that – I stopped watching baseball.

      Much time has passed since that summer, and I imagine many of us Expos fans have moved on with our lives, leaving behind a slew of ‘what if’s’ and ‘coulda beens’. But as Tyler Gray is about to show, turns out for many the dream is alive and well.

      I got a call from Kate at ESPN Magazine back in mid July wondering if I could shoot the gathering of over 1000 hardcore Montréal Expos fans at the Sky Dome the following weekend. In short the Jays were playing the Rays and this hardcore “Expos Nation” group was trying to make an impression on MLB and sending a message that they wanted their team back.

      © Tyler Gray

      Considering the Tampa Bay Rays poor attendance and lousy management, this gathering was well calculated and certainly a big step toward luring a franchise back north of the border. Not knowing exactly what I was getting into, I was a bit hesitant in saying yes to Kate at first.

      © Tyler Gray

      This wasn’t a simple portrait in some dudes office. Would the roof be open? Could I bring lighting into the stadium? Would the fans give me what Kate wanted me to capture? These were all unknown variables that make editorial assignments very exciting but also insanely nerve racking. Ultimately everything worked out really well (as it always does) and we captured some really fun and cool moments. ~TG

      © Tyler GrayPhotographer: Tyler Gray
      Client: ESPN Magazine
      Associate Photo Editor: Kate Marron

      Of course with such an event taking place there was sure to be some news coverage, and sure enough Tyler can be spotted working away (wearing red) in media images from both Dave Abel (Toronto Sun) and Frank Gunn (Canadian Press). Here’s a look along with a tear from ESPN Magazine featuring some of Tyler’s work.

      BBO Expos Fans Toronto 20130719TylerGray_MontrealExpos_ESPN_BTS02TylerGray_MontrealExpos_ESPN_Mag

      Big thanks to ESPN’s Kate Marron for giving Tyler a great time with Expos Nation, and to Tyler for sharing the work. Enjoy the day folks.
      Images © Tyler Gray
      BTS Images © Dave Abel & Frank Gunn


        Getting older in life can be a scary thing if you put too much thought into it, so let’s not do that.

        Instead, on behalf of Tyler Gray and Ground Zero, we invite you to take a look at some of the exciting options availible to those who need a bit of help on the day to day thanks to the leading provider of all things ‘senior living’, Revera Inc.

        © Tyler Gray© Tyler GrayPhotographer: Tyler Gray
        Client: Revera Inc.
        Agency: Ground Zero
        Art Director: Rick Perri

        A quick look at the work on the web before we send you back to the day. Enjoy.

        TGRiv_WebImages © Tyler Gray



          by Matt on September 3, 2013

          With the weather like it is up here in Toronto, it’s pretty evident that the dog days of summer are long past. So in hopes of breaking through today’s grey skies, we’re going to reminisce on those warm and sunny days with some new creative work from Tyler Gray.


          © Tyler Gray© Tyler Gray© Tyler Gray© Tyler Gray© Tyler Gray© Tyler GrayAll Images © Tyler Gray



            by Matt on August 6, 2013

            Hot off an Award of Merit in Photography from the IABC (International Assoc of Business Communications) Awards for last years campaign, Tyler Gray and the marketing department at Western University are pumped up to share their work for Homecoming 2013. Continuing on their previous theme, images feature alumni reminiscing of days past through stylized versions of themselves as portrayed by current Western students.

            So sit yourselves back and get ready to Relive the Feeling.

            Robert Collins, BA ’77, President, Alumni Association relived by Ian Stock, MBOS ’15.© Tyler Gray

            Bill Rudd, HBA ’51, former Mustangs Band member relived by Scott Squires, BSc ’14, current Mustangs Band member.© Tyler Gray

            Bonnie Schmidt, BSc ’86, Dip.Honors ’88, PhD ’93 relived by Erin Uberig, BA ’12, USC VP Student Events 2012-13.© Tyler GrayPhotographer: Tyler Gray
            Client: Western University
            Creative Director: Terry Rice
            Art Director: Scott Woods

            Just before we relive Tyler’s day on set, a big shout out to Terry Rice and Scott Woods at Western for getting Mr. Gray back on campus for another great looking campaign.

            © Tyler Gray© Tyler Gray© Tyler Gray© Tyler GrayImages © Tyler Gray

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              IN PRINT | TYLER’S BIG WIN

              by Matt on June 25, 2013

              Last night was a prime example of something we as Canadians know to be the hardest of facts – there is no better (annual) sporting event than the Stanley Cup Finals. In less time than it takes to cook a hot-dog in the microwave, the Chicago Blackhawks up and stole the hopes and dreams of Bruins’ fans everywhere – it was a thing of true beauty.

              In celebration of the Hawks big night in Boston, we happily release the third installment in Tyler Gray and The Hive’s Sports Gut series.

              © Tyler GrayPhotographer: Tyler Gray
              Client: OLG
              Agency: The Hive
              Associate Creative Director(s): Klint Davies & Brad Van Schaik
              Producer: John Stevancec
              Stylist: Shea Hurley
              Hair & Make-Up: Taylor Savage
              Assistants: Marvin Kwan, Gary Ogle, Colin Rycroft, & Adnan Saciragic

              For more from Tyler and The Hive give a click back to the old stuff and enjoy the day!
              Images © Tyler Gray



                by Matt on June 3, 2013

                Gather round the campfire kids! Today we hand off the writing to Counsellor Tyler, who’s going to tell us all about some new work he shot with the good folks over at Blackjet inc.

                Take it away Mr. Gray.

                I’m extremely proud to have been given the opportunity to shoot this pro bono for RKY Camp in Pelham Ontario (45 minutes north of Kingston). RKY Camp is a non-profit organization jointly owned and operated by the Rotary Club, Kiwanis Club, and the YMCA of Kingston.

                © Tyler Gray

                I think its extremely important for todays youth to have the opportunity to camp and have the outdoor education that they don’t generally receive through the school system. The camp is open to youth from all backgrounds, encouraging them to challenge themselves, practice co-operation, teamwork and grow in mind, body & spirit.

                Even if you don’t have kids, get yourself out this summer. Get your hands on a canoe; rent, borrow, buy – whatever – just get out and enjoy the smaller things that many of us don’t normally have the opportunity to see or hear or smell.

                © Tyler Gray

                Hit up The Magnetawan, The French, The Seguin or The Musquash; or if you’re into paying to “rough it”, go to Algonquin. If you’re like me and are into you’re own adventure, Ontario boasts 937,000 square kilometres of Crown Land where Residents of Canada may camp free of charge for up to 21 days at any one site. Many of my favourite isolated places to go and unwind are on Crown Land.

                There’s nothing like listening to a Great Horned Owl hoot at night, or the taste of a freshly filleted walleye panfried on lemon slices and honey, or watching a deer swim past (yep that happened to me on the Magnetawan River last summer.) Amazingly I bring a good memory home with me every time because its never the same; even if I go to the same places each year.

                © Tyler GrayPhotographer: Tyler Gray
                Client: RKY Camp
                Agency: Blackjet inc.
                Creative Director: Mo Solomon
                Art Director: Cam Ward
                Copywriter: Laura Simhoni

                Before I go I’ve put together a little list of things that every Canadian should have the opportunity to do in their lifetime, and if you’re up to the challenge, I say try and do them all this summer!

                - Paddle a Canoe.
                - Pitch a tent (not that kind ;D).
                - Catch, fillet, panfry, and eat a fish. Preferably one that tastes good.
                - See a bear, moose, deer and wolf in “their” element (not from a car or at a zoo).
                - Sleep in a tent through a rain/ thunderstorm.
                - Swim in a lake/ river.
                - Cut your own wood and start a fire.
                - Listen (and appreciate) 10 different bird songs.
                - Identify 10 native plant species.
                - Walk a forest lit by full moon light.

                Oh and lastly this all needs to be done while drinking beer. ~ TG

                All Images © Tyler Gray


                  IN PRINT | LYNC UP WITH TYLER GRAY

                  by Matt on May 21, 2013

                  As Microsoft spends the day being busy with their big reveal of the Xbox One, we on the Westside are keeping busy with a fair sized announcement of our own. You ready? Here it comes…

                  Tyler Gray has a new campaign for Microsoft Lync! Let’s check out the work!

                  © Tyler Gray

                  © Tyler Gray

                  © Tyler GrayPhotographer: Tyler Gray
                  Client: Microsoft
                  Agency: Wunderman
                  Art Director: Chad Buchner
                  Group Creative: Richard Luong
                  Creative Director: Allen Kwong

                  © Tyler Gray

                  If you’re wondering what Lync is all about, go check out their website for the full low-down.
                  Images © Tyler Gray


                    NEWS | TYLER’S DAILY GRIND

                    by Matt on April 2, 2013

                    Understanding the daily struggles faced by those who work in advertising, Tyler Gray has a new mailer that’s soon to be headed to many-a creative mailbox in hopes of sharing his understanding for those strong soldiers who allow him to do what he loves.

                    With the assistance of Anand Iyer and Dave Pigeon from Red Lion, Tyler has created three unique blends of coffee, each specifically designed to help its recipient take that small moment every morning and remember that Tyler Gray Knows I’m Special.

                    © Tyler Gray© Tyler Gray© Tyler GrayPhotographer: Tyler Gray
                    Agency: Red Lion
                    Art Direction: Anand Iyer
                    Copywriter: Dave Pigeon

                    Now let’s go in for a closer look at that delicious smelling coppee.

                    © Tyler Gray

                    © Tyler Gray

                    © Tyler Gray

                    Congrats to Tyler on a great looking promo, and to all you creatives out there, keep your eyes peeled on your mailbox because you could soon be waking up with a hot cup’a Tyler.
                    All Images © Tyler Gray