Tyler Gray

Tyler keeps cucumber cool with Sanuk

by Alex Beetham on December 1, 2014

Tyler really appreciates a quality piece of footwear. So much so that he’s accumulated air miles twice this year, travelling to California just for sandals. Well, that and photographing a new global campaign for Sanuk, but mostly the free sandals. Here’s a few words from Tyler to tell you all about it:

Nothing could be truer than the old adage “you learn something new everyday”.  I can’t remember what I learned the other 4 days we were there however the 2 things I took away from this job are 1/ DON’T use the washroom at Fais Do Do, (the Do Do in Fais Do Do is actual do do) a small dingy live music venue on West Adams that makes Grossman’s or Lee’s Palace washrooms look like an aseptic laboratory. and 2/ Don’t meet George Morreira at 2pm for “a couple beers” on a down day.  Thanks for the BarBQ George.

Continuing with the Gong Show that was created during the last campaign, this series takes us to a place where “Powerstache” thinks they’re still the opening act for Tesla back in ’88 and to “That Couple” you walk past brawling in front of a Dance Club on Adelaide on a friday night and your Sanuk’s have you “Cool as a Cucumber”

- Tyler

Couple

Drummer

Fan

Client: Sanuk
Photographer: Tyler Gray
Agency: Ignited USA
Art Director: Jeremy Carson
Creative Director: Stephanie Arculli
Associate Creative Director: Karin Djelaj
Print Producer: Sam Helphand

When Tyler arrived at the Ignited head office, he was greeted by his work on the walls!

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Here’s a little look into what goes into prepping a night club for it’s close up:

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Beers and BBQ are most welcome after a job well done.

Comp2All Images © Tyler Gray

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    Tyler Gray Goes Way Back to School

    by Alex Beetham on August 27, 2014

    The upcoming September long weekend is a significant one.  It’s the one you dread growing up, knowing that it’s festivities are overshadowed by the end of summer vacation and the beginning of a new school year.  Tyler has been out of school for *cough* just a few *cough* years now, but has had the opportunity since 2011 to annually acquaint himself with the campus of Western University.  Tyler has been producing some gorgeous images for Western over the years, and this is no exception!  Words from Tyler:

    …This has been my third year shooting with creative director Terry Rice and designer Scott Woods from the Marketing Dept at Western U.  The early April email full of layouts from Scott has has become a beacon for spring and by the 3rd week of April i’m ripe for my first sunburn of the year.   – Tyler

    HOCO-dancing

    HOCO-hockey

    Photographer:  Tyler Gray
    Client:  Western University Alumni Association
    Creative Director:  Terry Rice
    Designer:  Scott Woods
    Project Coordinator: Diana Cunningham

    IMG_0320 IMG_0319 IMG_0315 IMG_0159All Images © Tyler Gray

    Want to find out whats going on in that last BTS image?? Head on over to Tyler’s Tumblr and he’ll tell you all about it!

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      IN PRINT | TYLER WARMS UP WITH SANUK

      by Tom Nesbitt on April 28, 2014

      With the polar vortex now behind us, it’s time to trade in our salt stained boots for flip flops. Tyler Gray was able to do so a little earlier than the rest of us, as sunny California was the location to shoot a campaign for Sanuk. What started as a pair of sandals made in a backyard shed, Sanuk has grown into an international footwear brand.

      And now for a few words from Tyler……
      Aside from the job itself and the fun I always have with these guys, the thing I’ll remember most about this job was the 6am LA style earthquake wake up call. Being from a place (Toronto) where “catastrophic” events range from snowstorms to ice storms, this scared the hell out of me. It was only a 4.7 but the epicenter was a short 6 miles away from where we were staying in West LA. Between that and the numerous beers Gabe and I had at Steingarten the night before I stumbled onto set a few hours later looking like Gary Busey. I took a good ribbing from Karin et al but was all in good fun. Never a dull moment.

      Check out the final ads, and a little BTS below.

      © Tyler Gray

      Photographer: Tyler Gray
      Client: Sanuk
      Agency: Ignited
      AD: Jeremy Carson
      ACD: Karin Djelaj
      ACD: Chris Schott
      CD: Jordan Atlas
      Print Producer: Sam Helpand
      Exec Producer: Diego Espana
      Assistant: Gabe Nivera

      © Tyler Gray

      IMG_7321

      Processed with VSCOcam with f2 preset

      IMG_7277

      IMG_7200Images © Tyler Gray

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        IN PRINT | TYLER GETS WITH THE PROGRAM

        by Matt on December 17, 2013

        Those of us who can recall the nauseating terror that was The Great Strike of ’09 have a pretty good idea of how much waste a major city can create on a weekly basis. We survived that summer, with sense of smell in tact, and hopefully learned a thing or two about how awesome it is to have your garbage removed once a week. It’s an unfortunate by-product of todays modern lifestyle – but while some do better than others with their waste – it’s most definitely a ‘crime’ committed by all.

        The City of Toronto has been working towards solutions to our dependency on garbage, with an end goal of reduced landfill use and a 70% waste diversion rate. According to their website, in 2012 single-family homes nailed it with a 66%, while apartment and condo dwellers warmed the bench with a less impressive 24%. In hopes of targeting this low number while raising awareness to the importance of proper sorting and disposal, Tyler Gray got together with Art Directors Dean Hore and James Grnak from Publicis to create the following multi format campaign.

        © Tyler Gray

        © Tyler GrayPhotographer: Tyler Gray
        Client: City of Toronto
        Agency: Publicis
        Art Directors: Dean Hore & James Grnak
        Producer: John Stevancec
        Assistants: Adnan Saciragic, Abe Roberto, & Alex Beetham

        In addition to the two ads and online motion piece, the campaign required Tyler and company to make the trip out to one of Toronto’s landfill sites to get some high-resolution pictures of trash. Glamorous? Not quite. Effective? Yes, as you’ll see thanks to these images provided by Pattison Outdoor.

        © provided by Pattison Outdoor

        © provided by Pattison Outdoor

        Producer John Stevancec joined the boys for the day at the dump, and between deep breaths managed to grab a couple shots of Tyler’s time with the glorious heap.

        TylerGray_CityofToronto_Dump01 TylerGray_CityofToronto_Dump02

        TylerGray_CityofToronto_Dump03

        Big thanks to everyone involved in the campaign, with a nose plugged high-five to Assistants Abe and Adnan for trucking through the dump day like a couple of pros, and a special shout out to Pattison Outdoor for being kind enough to send us those transit pictures. If you’re in the mood for some more movement from Tyler, click on over to his freshly updated Motion portfolio at WestsideStudio.com!

        Images/Video © Tyler Gray
        Transit Images © Pattison Outdoor
        BTS © John Stevancec

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          IN PRINT | TYLER’S QUICK FIX

          by Matt on November 18, 2013

          Clinically proven to speed up the healing time on your frightful facial flaw, Abreva is there for those of us who – at some point (likely in childhood) – contracted the dreaded herpes simplex virus. Working with Brand Health‘s Mike Pezoulas, Tyler Gray was asked to shine some light at the end of the tunnel with the following one off.

          © Tyler GrayPhotographer: Tyler Gray
          Client: Abreva
          Agency: Brand Health
          Creative Director: Mike Pezoulas
          Stylist: Marie-Eve Tremblay
          Hair & Make-Up: Taylor Savage
          Producer: John Stevancec
          Assistants: Peter Olson & Gabe Nivera

          We’ve got a look at the work in print for you, but first here’s a peek behind the scenes featuring Peter’s sexy legs.

          © Tyler Gray© Tyler GrayAll Images © Tyler Gray

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            IN PRINT | EXPOS NATION

            by Matt on September 24, 2013

            One of the fonder memories of my youth is a 1994 road trip with my dad to Montréal, where along with my brother and dad’s buddy Jim, I got to see my first Major League Baseball game. Being from Halifax, where pro-level fan-ship tends to come from regional proximity, my brother and I were big Expos fans. They were the top team in baseball that year, and we had tickets to 2 games of a triple-header against the second place Atlanta Braves. Catchers Club seats for game one, 3rd baseline for game two, Ken Hill beat Greg Maddux and the Expos won both games. It was rad.

            I left Montréal about as jacked up as a 10 year old can be, with high hopes that my Expos could help calm the tense Anglo/ Franco relations of Quebec, perhaps even do away with the separatist movement all together should they win the World Series. Then about a month later baseball went on strike, and to mine and many’s horror, Expos ownership threw away their team with a bunch of insane fire sales. My hopes and dreams for The ‘Spos died that year, and 11 year old me would later go on to site this as a primary reason behind the 1995 Referendum. With that – I stopped watching baseball.

            Much time has passed since that summer, and I imagine many of us Expos fans have moved on with our lives, leaving behind a slew of ‘what if’s’ and ‘coulda beens’. But as Tyler Gray is about to show, turns out for many the dream is alive and well.

            I got a call from Kate at ESPN Magazine back in mid July wondering if I could shoot the gathering of over 1000 hardcore Montréal Expos fans at the Sky Dome the following weekend. In short the Jays were playing the Rays and this hardcore “Expos Nation” group was trying to make an impression on MLB and sending a message that they wanted their team back.

            © Tyler Gray

            Considering the Tampa Bay Rays poor attendance and lousy management, this gathering was well calculated and certainly a big step toward luring a franchise back north of the border. Not knowing exactly what I was getting into, I was a bit hesitant in saying yes to Kate at first.

            © Tyler Gray

            This wasn’t a simple portrait in some dudes office. Would the roof be open? Could I bring lighting into the stadium? Would the fans give me what Kate wanted me to capture? These were all unknown variables that make editorial assignments very exciting but also insanely nerve racking. Ultimately everything worked out really well (as it always does) and we captured some really fun and cool moments. ~TG

            © Tyler GrayPhotographer: Tyler Gray
            Client: ESPN Magazine
            Associate Photo Editor: Kate Marron

            Of course with such an event taking place there was sure to be some news coverage, and sure enough Tyler can be spotted working away (wearing red) in media images from both Dave Abel (Toronto Sun) and Frank Gunn (Canadian Press). Here’s a look along with a tear from ESPN Magazine featuring some of Tyler’s work.

            BBO Expos Fans Toronto 20130719TylerGray_MontrealExpos_ESPN_BTS02TylerGray_MontrealExpos_ESPN_Mag

            Big thanks to ESPN’s Kate Marron for giving Tyler a great time with Expos Nation, and to Tyler for sharing the work. Enjoy the day folks.
            Images © Tyler Gray
            BTS Images © Dave Abel & Frank Gunn

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              Getting older in life can be a scary thing if you put too much thought into it, so let’s not do that.

              Instead, on behalf of Tyler Gray and Ground Zero, we invite you to take a look at some of the exciting options availible to those who need a bit of help on the day to day thanks to the leading provider of all things ‘senior living’, Revera Inc.

              © Tyler Gray© Tyler GrayPhotographer: Tyler Gray
              Client: Revera Inc.
              Agency: Ground Zero
              Art Director: Rick Perri

              A quick look at the work on the web before we send you back to the day. Enjoy.

              TGRiv_WebImages © Tyler Gray

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                PHOTOGASM | GRAY DAYS OF SUMMER

                by Matt on September 3, 2013

                With the weather like it is up here in Toronto, it’s pretty evident that the dog days of summer are long past. So in hopes of breaking through today’s grey skies, we’re going to reminisce on those warm and sunny days with some new creative work from Tyler Gray.

                Enjoy.

                © Tyler Gray© Tyler Gray© Tyler Gray© Tyler Gray© Tyler Gray© Tyler GrayAll Images © Tyler Gray

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                  IN PRINT | TYLER RELIVES THE FEELING

                  by Matt on August 6, 2013

                  Hot off an Award of Merit in Photography from the IABC (International Assoc of Business Communications) Awards for last years campaign, Tyler Gray and the marketing department at Western University are pumped up to share their work for Homecoming 2013. Continuing on their previous theme, images feature alumni reminiscing of days past through stylized versions of themselves as portrayed by current Western students.

                  So sit yourselves back and get ready to Relive the Feeling.

                  Robert Collins, BA ’77, President, Alumni Association relived by Ian Stock, MBOS ’15.© Tyler Gray

                  Bill Rudd, HBA ’51, former Mustangs Band member relived by Scott Squires, BSc ’14, current Mustangs Band member.© Tyler Gray

                  Bonnie Schmidt, BSc ’86, Dip.Honors ’88, PhD ’93 relived by Erin Uberig, BA ’12, USC VP Student Events 2012-13.© Tyler GrayPhotographer: Tyler Gray
                  Client: Western University
                  Creative Director: Terry Rice
                  Art Director: Scott Woods

                  Just before we relive Tyler’s day on set, a big shout out to Terry Rice and Scott Woods at Western for getting Mr. Gray back on campus for another great looking campaign.

                  © Tyler Gray© Tyler Gray© Tyler Gray© Tyler GrayImages © Tyler Gray

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                    IN PRINT | TYLER’S BIG WIN

                    by Matt on June 25, 2013

                    Last night was a prime example of something we as Canadians know to be the hardest of facts – there is no better (annual) sporting event than the Stanley Cup Finals. In less time than it takes to cook a hot-dog in the microwave, the Chicago Blackhawks up and stole the hopes and dreams of Bruins’ fans everywhere – it was a thing of true beauty.

                    In celebration of the Hawks big night in Boston, we happily release the third installment in Tyler Gray and The Hive’s Sports Gut series.

                    © Tyler GrayPhotographer: Tyler Gray
                    Client: OLG
                    Agency: The Hive
                    Associate Creative Director(s): Klint Davies & Brad Van Schaik
                    Producer: John Stevancec
                    Stylist: Shea Hurley
                    Hair & Make-Up: Taylor Savage
                    Assistants: Marvin Kwan, Gary Ogle, Colin Rycroft, & Adnan Saciragic

                    For more from Tyler and The Hive give a click back to the old stuff and enjoy the day!
                    Images © Tyler Gray

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