Remember when we had to rewind things? Those funny scribbley sounds if the play button was pressed at the same time as rewind?
It feels strange that this past week cassette boxes were delivered to some folks who had probably never held this archaic, masking-tape-labelled plastic box before. NO, WE ARE NOT OLD. It is a pity that our kids will never experience the 7-10 seconds of crackley blank tape at the end of the cassette before the inevitable “cluh-chunk” notifying you that it was time to flip that tape and hit play again. Good times, good times…
Why the nostalgic rambling? Well we are just gassed that our very own Tyler Gray has just released a brand spankin’ new motion spot along with an equally amazing new promo to go along with it. A quick look into the rural Ontarian’s way of dealing with the winter, beard and all. Take a gander at the motion spot won’t you?
Tyler Gray – THE SPOT from Westside Studio on Vimeo.
“Throw back to the days when cassette tapes and Lee Iacocca were king and K cars were more prevalent than nerds at a Star Wars convention. After going to the Sparta Dragway (45 minutes south of London On.) a few times over the past couple years shooting and people watching, this idea came to me while cooped up last winter wondering how all the car nuts make it through the winter when the drag strip is locked down tight. To bring a bit of context and back end, the bearded dude drives a gloss black ’88 Buick Grand National SS in the summer and goes to the track every weekend. He listens to Lynard Skynard and he’s the guy you don’t fuck with and you don’t touch his car…EVER. Trapped in the grip of winter, this bearded dude is stuck driving his winter beater but still has his sights on the track.”-T.G
As you can probably tell, this motion spot shot in the dead of winter, in what seems like the middle of nowhere. That should fairly accurately show the dedication Tyler put into this creative. It takes a special kind of guy to willingly go out into the freezing cold to shoot something like this. At least he was able to drag a bunch of equally fearless/crazy guys with him.
To package the spot up and send to agency creatives we decided to run with the thought “what is under the front seat of a K car?” Duh the bearded dude’s cassette tape collection of course. Does anyone still have a cassette player? No. So we put the spot on a credit card style USB key and stuffed it in the cassette box photographed and designed specifically for this. Inspired by my own tape collection from back in the day, masking tape and hand written names were written on the back and hand delivered. -T.G
Director: Tyler Gray
DOP: John Ker
Writers: Tyler Gray & Dave Pigeon
Production: Westside Studio
On Set Audio: Alex Beetham
Audio Mixing: Silent Joe Audio
Voice Over: Evren
Music Track: Stone River
Music Production: Gypsy Soul Records
Colour: John Ker
SFX: John Fenton