Archive has love for Westside

by Alex Beetham on November 7, 2014

We’re thrilled to have 3 featured campaigns in the upcoming issue of Archive!  Keep your eyes peeled for these winners:

Some George Simhoni location work in British Columbia for Suburu:

George Simhoni for Suburu

George Simhoni for Suburu

Anthony Redpath had a blast creating these images for PlayLand:




Last but not least, a Xeomin campaign from Shanghoon:

Shanghoon_Scissors Shanghoon_Tongs

Congratulations all around!!


    In great tradition, households across North America are currently preparing themselves for the potentially unforgiving combination of delicious party snacks and lots of alcohol – oh, and yeah – football too. As the person in charge of ensuring their athletes are able to eat and drink as much as possible, it’s important that a household coach take the necessary precautions to prevent loosing players to injury. So if you’re this year’s coach, hosting a team who have the potential to cause sooner than planned bathroom renovations or require an industrial sized bottle of air fresher, take note of today’s star player.

    © Shanghoon

    Created with Joel Arbaz and Matt Antonello from Saatchi & Saatchi, today’s campaign from Shanghoon has nothing to do with football, but it does feature some really cool models and it’s hero is sure to save many this coming Sunday.

    Ranked #01 overall when it comes to taking care of your belly business, Gas-X will work hard to ensure your players wont be bothered by the distracting thoughts caused by pressure and bloating. Allowing their full focus to be on the game – or eating another family sized serving of their favourite bacon wrapped somethings. No matter, Gas-X is there for you.

    © ShanghoonPhotographer: Shanghoon
    Client: Gas-X
    Agency: Saatchi & Saatchi Canada
    Art Director: Joel Arbaz
    Copy Writer: Matt Antonello
    Model Maker: Franc Madden
    Assistant: Colin Rycroft

    Here’s Shanghoon to tell you the real story behind the campaign,

    Some people might shy away from the challenge of taking foods and turning them into deflated balloons, but that’s the kind of work I embrace – though believe me, it was a challenge!

    I can’t tell you the amount of time Colin and I spent going back and forth between the grocery store, the hardware store, and the studio, gathering materials and experimenting how to best illustrate and represent these balloons.

    After many failed attempts I decided it was time to call in the big guns: model maker Franc Madden. I’ve worked with Franc on many projects, so I knew he’d be able to create exactly what we were looking for and he really nailed it! A big thanks to Franc, as well as Joel and Matt on such a great project. ~S

    © ShanghoonAll Images © Shanghoon


      Things are looking mighty different over on Shanghoon’s website as of this morning, so here’s a quick word from the man himself about what’s new in his world.

      I am pleased to release a new campaign that I worked on with Anomaly for the new Budweiser Crown, a premium amber lager that’s been brewed with a caramel malt that delivers an incredible smooth flavour!

      Along with this new campaign I am also pleased to announce the launch of my brand new website over at!

      To see more recent campaigns and other assignments, head on over to and check out my new work section. ~ S

      © Shanghoon

      Portfolio      Bio      Blog      Contact      Client Access      PDF Builder

      © Shanghoon

      So you know the drill. Drop that finger and go get an eye-full of awe and wonder courtesy of the all new
      Images/ Video © Shanghoon



        by Matt on July 12, 2013

        What started out as a treacherous week up here in Toronto is ending on a high note with sunny skies that scream in your face those majestic Friday afternoon words of, “BEERS ON A PATIO!

        And so in keeping with the hardline demands of the liquored up master of the sky, we happily celebrate the end of this weeks work with some frosty new images from Shanghoon and TRAFFIKGROUP that are sure to get your beer-buds going.

        © Shanghoon© ShanghoonPhotographer: Shanghoon
        Client: Guinness
        Agency: TRAFFIKGROUP
        Creative Director: Doug Maugham
        Art Director: Phil Smith
        Agency Producer: Dylan Welsh
        Stills Producer: Phaedra Kennedy
        Prop Stylist: Franc Madden
        Assistants: Abe Roberto & Mike Barlas

        Before we get into some behind the scenes from the day on set, we thought it’d be nice to have our resident beer baron give you his thoughts on Guinness‘ latest creation. Take it away Shanghoon.

        This black lager has a great refreshing taste and deep flavours, and it’s actually much more complex than your average lager. It also it has a subtle hint of dark original Guinness flavour, and the fact that it’s brewed cold makes a big difference in the taste! ~ S

        © Shanghoon© Shanghoon© Shanghoon© Shanghoon

        A big thanks to the team at TRAFFIKGROUP for bringing Shanghoon onto this fantastic looking campaign, and if you’re looking for something a little less ordinary this weekend, pick up a case of Guinness Black Lager and let us know what you think!

        © ShanghoonImages © Shanghoon


          With patio season upon us, and it being an overcast day here in Toronto, what better time to show off the latest addition to the summer brew lineup – Molson Canadian Wheat – a Canadian-style unfiltered wheat beer featuring a rich golden colour and natural cloudiness.

          In order to to highlight both of these qualities in the stills campaign, Rethink brought Shanghoon onboard to work his studio magic and the result is a mouthwatering one. Take a look.

          © Shanghoon

          Photographer: Shanghoon
          Client: Molson Coors
          Agency: Rethink
          Art Director: Vince Tassone
          Art Buyer : Narine Artinian
          Assistants: Abe Roberto & Colin Rycroft

          So keep your eyes open on your next trip to a liquor emporium and you might just spot a bit of Shanghoon on the wall.

          © ShanghoonImage © Shanghoon


            cover-smallThere’s a plethora of visual delights packed into the 162 pages of this years Applied Arts Photography & Illustration Awards issue, and selected works aside, that ChorusArt Silk 80lb paper combined with Mi5′s UV Pro-Brite printing process sure is a sexy sight. But enough about pretty paper, time to get into them pages, where a good showing from a number of Westsiders is what you’ll find.

            Kicking off with Chris Gordaneer, who received top marks in two categories this year with his Trials motorcycle series, as well as some unseen panoramics from his most recent trip to Africa.


            © Chris Gordaneer

            For more from his time in Africa go check out the PERSONAL section of!

            Following in Chris’ creative lead is Mr. Tyler Gray, whose fantastic images On The Run and Luke were awarded as both self promotion and unpublished works. Be sure to click the images and get the full story from Tyler.



            Next up is our newcomer to the Westside team, Anthony Redpath! While we haven’t had a chance to talk about the project, Anthony’s work with DARE Vancouver for BC Children’s Hospital is definitely deserving of it’s multiple awards.

            © Anthony Redpath

            Rounding the bend of our winners is Derek Shapton, who’s unique looking corporate portraits and innovative self promotion found themselves in the high praises of the Applied Arts Judges.



            The subsequent images come from two of our favorite campaigns shot by George Simhoni this past year. With their sticky situations and beautiful scenery (respectively), George’s work for UR Immunization and Freedom 55 Financial are great examples of his ability to paint a photograph.

            © George Simhoni


            Closing out our list of this years awarded photographers is product master Shanghoon, whose work with GREY Canada for The Salvation Army was a big success durring the 2012 Red Kettle Drive.

            © Shanghoon

            A huge round of high fives to all our winners and those who helped with the awarded works; and an additional thank-ya to the folks at Applied Arts for not only appreciating the fine images of our photographers, but for printing their stuff on that oh-so-sexy paper!

            **Side Note** Check out Matt Barnes sneaking his way onto the rear cover!
            All Images © Respective Photographers



              by Matt on March 26, 2013

              There’s a great scene in the 2005 remake of Charlie and the Chocolate Factory, where we meet the character Augustus Gloop being interviewed about finding one of the golden tickets. When asked how he celebrated the great discovery, as if it were a no-brainer question the portly child quickly responds, “I eats more candy!“, and proceeds to tear into a tasty bar of chocolate.

              For eight years now, whenever I see chocolate bars, something in my brain replays that single line over and over and it makes me giggle… a lot. And so when roughly 100 beautifully wrapped bars of Cadbury’s new Dairy Milk Bubbly arrived at the studio for Shanghoon care of Ogilvy & Mather, I just about lost it.

              Having tried one of the many leftover bars, it’s a tasty new treat from Cadbury that I’m sure Augustus would be proud of, perhaps as proud as we are to show off this mouth watering new work from Shanghoon. Enjoy.

              © Shanghoon

              © Shanghoon

              © Shanghoon

              © ShanghoonPhotographer: Shanghoon
              Client: Cadbury
              Agency: Ogilvy & Mather
              Art Director: Todd Cornelius
              Chocolate Stylist: Franc Madden
              Assistant: Colin Rycroft

              SO MUCH CHOCOLATE!!!

              © Colin Rycroft

              Big shout outs to Todd and the team at Ogilvy & Mather for a great day on set, and a big thanks to Assistant Colin for snapping up the pics of our very own Westside Chocolate Factory!
              Images © Shanghoon



                by Matt on March 19, 2013

                Having undergone a major facelift, along with a whole slew of upgrades and changes, there’s one thing Toyota knows for certain about their revamped model of the Avalon; your grandpa’s car – this ain’t. With a stronger emphasis on driver involvement, and some of the cooler added features you’ll find on a non-luxury sedan this year (QI-Powered wireless cellphone charging!), the 2013 Avalon is an agressive looking car that provides a ride suited well for either a Saturday night party or Sunday morning round of golf.

                Tasked with building a strong campaign for the new Avalon, Saatchi & Saatchi Art Director’s Andrei Babichuk and Lena Lee, brought Shanghoon on board to shine his lights on the latest and greatest in Toyota’s lineup. Let’s take a look.

                © Shanghoon

                © Shanghoon

                © Shanghoon

                © Shanghoon

                © Shanghoon

                © Shanghoon

                © ShanghoonPhotographer: Shanghoon
                Client: Toyota
                Agency: Saatchi & Saatchi
                Art Director (Car): Andrei Babichuk
                Art Director (Fabric): Lena Lee
                Assistants: Colin Rycroft, Marvin Kwan, Abe Roberto, & Noel Araquel

                One way to see Shanghoon’s work in print is to keep your eyes peeled for your newspaper flyers where you might find a nice leaflet featuring a number of the shots. In case you’re one of those types who avoid flyers all together, we took some pics so you can get a glimpse.

                Shanghoon_Toyota_Avalon_Insert01Shanghoon_Toyota_Avalon_Insert02Shanghoon_Toyota_Avalon_Insert03Images © Shanghoon



                  by Matt on December 18, 2012

                  As my mother always says about December, Tis the season for giving. Something tells me she may have passed this message along to Shanghoon because today he’s taking over the blog to tell you all about some new work for one of the worlds largest and best known charities.

                  I was very excited when Yusong from Grey Canada asked me if I was interested in helping out with his Salvation Army campaign. It’s a very cool concept and for a really great cause so when Yusong asked me if I could light it “Shanghoon style”, I knew it couldn’t have been a better project to work on.

                  We explored a variety of ways to execute the idea of words being pulled apart, and eventually decided that having (prop builder extraordinaire) Franc Madden manufacture the letters would be our best way of achieving Yusong’s look. I snapped this picture of them working hard – Franc looks deep in thought.

                  Yusong & Frank Pondering © Shanghoon

                  We really wanted to use an unaltered Salvation Army Kettle for the shots, so we had Franc make the required letters to the scale needed in order to attach a real one. Here’s a look at the final letters before our big shoot day.

                  Franc's Letters © Shanghoon

                  After much planning and preparation, we spent a solid day on set, and now here we are! I’m very proud to present this campaign for Salvation Army and hope that you enjoy the final images as much as I did making them!

                  ShanghoonShanghoonShanghoonPhotographer: Shanghoon
                  Client: Salvation Army
                  Agency: GREY Canada
                  Art Director: Yusong Zhang
                  Prop Builder: Franc Madden
                  Assistants: Colin Rycroft & Heather Gilmour

                  All Images © Shanghoon


                    IN PRINT | NISSAN AND THE NINJA

                    by Matt on December 7, 2012

                    Much like a good wine and some cheese, the pairing of Shanghoon and TBWA\Toronto is something that never fails to please an eye looking for fine photography. Shortly after making food fly with Art Directors Dan Bache & Susie Lee, Team Shanghoon spent a weekend with a trio of TBWA‘ers and a few redesigned vehicles from Japanese automaker, Nissan.

                    We’ll kick it off with some shots before handing things off to ‘The Hoon’.

                    I love shooting cars!

                    It was a real pleasure to work with TBWA on creating these ads for the new Nissan Sentra and Pathfinder, both being great looking cars. It was a lot of work to do 10 exterior shots, but my crew worked very hard over the weekend shoot and I couldn’t be happier with the results. Everyone was making jokes and laughing. Noel made some mean coffee on set using his very own Tim Horton’s coffee maker. Good times.

                    Big thanks to Jason, Guiherme, and Rodger for having me working on this great job – and to Jeff and Christine from TBWA and Phaedra from Westside for a smooth production and client management.

                    Photographer: Shanghoon
                    Client: Nissan
                    Agency: TBWA\Toronto
                    Art Directors: Jason Lee, Guilherme Bermejo, & Rodger Eyre
                    Account Managers: Jeff Thomas & Christine Rowe
                    Producer: Phaedra Kennedy
                    Assistants: Colin Rycroft, Marvin Kwan, Abe Roberto, & Noel Araquel

                    I put together this short time-lapse video to show you how things looked on set durring our 4 days of shooting for Nissan!

                    The ads have been out for a bit now, and can be seen around the city as well as on the web, but nowhere are they more prominently on show than at Yonge-Dundas Square here in Toronto. Here’s a look for those of you living outside the 416.

                    A grandoise thanks to Shanghoon for sharing and a tip of the hat to the folks down at TBWA\Toronto on another job well done. Happy Friday folks – enjoy the weekend!

                    Images & Video © Shanghoon
                    ITC Images by MLB