In great tradition, households across North America are currently preparing themselves for the potentially unforgiving combination of delicious party snacks and lots of alcohol – oh, and yeah – football too. As the person in charge of ensuring their athletes are able to eat and drink as much as possible, it’s important that a household coach take the necessary precautions to prevent loosing players to injury. So if you’re this year’s coach, hosting a team who have the potential to cause sooner than planned bathroom renovations or require an industrial sized bottle of air fresher, take note of today’s star player.

© Shanghoon

Created with Joel Arbaz and Matt Antonello from Saatchi & Saatchi, today’s campaign from Shanghoon has nothing to do with football, but it does feature some really cool models and it’s hero is sure to save many this coming Sunday.

Ranked #01 overall when it comes to taking care of your belly business, Gas-X will work hard to ensure your players wont be bothered by the distracting thoughts caused by pressure and bloating. Allowing their full focus to be on the game – or eating another family sized serving of their favourite bacon wrapped somethings. No matter, Gas-X is there for you.

© ShanghoonPhotographer: Shanghoon
Client: Gas-X
Agency: Saatchi & Saatchi Canada
Art Director: Joel Arbaz
Copy Writer: Matt Antonello
Model Maker: Franc Madden
Assistant: Colin Rycroft

Here’s Shanghoon to tell you the real story behind the campaign,

Some people might shy away from the challenge of taking foods and turning them into deflated balloons, but that’s the kind of work I embrace – though believe me, it was a challenge!

I can’t tell you the amount of time Colin and I spent going back and forth between the grocery store, the hardware store, and the studio, gathering materials and experimenting how to best illustrate and represent these balloons.

After many failed attempts I decided it was time to call in the big guns: model maker Franc Madden. I’ve worked with Franc on many projects, so I knew he’d be able to create exactly what we were looking for and he really nailed it! A big thanks to Franc, as well as Joel and Matt on such a great project. ~S

© ShanghoonAll Images © Shanghoon


    Things are looking mighty different over on Shanghoon’s website as of this morning, so here’s a quick word from the man himself about what’s new in his world.

    I am pleased to release a new campaign that I worked on with Anomaly for the new Budweiser Crown, a premium amber lager that’s been brewed with a caramel malt that delivers an incredible smooth flavour!

    Along with this new campaign I am also pleased to announce the launch of my brand new website over at!

    To see more recent campaigns and other assignments, head on over to and check out my new work section. ~ S

    © Shanghoon

    Portfolio      Bio      Blog      Contact      Client Access      PDF Builder

    © Shanghoon

    So you know the drill. Drop that finger and go get an eye-full of awe and wonder courtesy of the all new
    Images/ Video © Shanghoon



      by Matt on July 12, 2013

      What started out as a treacherous week up here in Toronto is ending on a high note with sunny skies that scream in your face those majestic Friday afternoon words of, “BEERS ON A PATIO!

      And so in keeping with the hardline demands of the liquored up master of the sky, we happily celebrate the end of this weeks work with some frosty new images from Shanghoon and TRAFFIKGROUP that are sure to get your beer-buds going.

      © Shanghoon© ShanghoonPhotographer: Shanghoon
      Client: Guinness
      Agency: TRAFFIKGROUP
      Creative Director: Doug Maugham
      Art Director: Phil Smith
      Agency Producer: Dylan Welsh
      Stills Producer: Phaedra Kennedy
      Prop Stylist: Franc Madden
      Assistants: Abe Roberto & Mike Barlas

      Before we get into some behind the scenes from the day on set, we thought it’d be nice to have our resident beer baron give you his thoughts on Guinness‘ latest creation. Take it away Shanghoon.

      This black lager has a great refreshing taste and deep flavours, and it’s actually much more complex than your average lager. It also it has a subtle hint of dark original Guinness flavour, and the fact that it’s brewed cold makes a big difference in the taste! ~ S

      © Shanghoon© Shanghoon© Shanghoon© Shanghoon

      A big thanks to the team at TRAFFIKGROUP for bringing Shanghoon onto this fantastic looking campaign, and if you’re looking for something a little less ordinary this weekend, pick up a case of Guinness Black Lager and let us know what you think!

      © ShanghoonImages © Shanghoon


        With patio season upon us, and it being an overcast day here in Toronto, what better time to show off the latest addition to the summer brew lineup – Molson Canadian Wheat – a Canadian-style unfiltered wheat beer featuring a rich golden colour and natural cloudiness.

        In order to to highlight both of these qualities in the stills campaign, Rethink brought Shanghoon onboard to work his studio magic and the result is a mouthwatering one. Take a look.

        © Shanghoon

        Photographer: Shanghoon
        Client: Molson Coors
        Agency: Rethink
        Art Director: Vince Tassone
        Art Buyer : Narine Artinian
        Assistants: Abe Roberto & Colin Rycroft

        So keep your eyes open on your next trip to a liquor emporium and you might just spot a bit of Shanghoon on the wall.

        © ShanghoonImage © Shanghoon


          cover-smallThere’s a plethora of visual delights packed into the 162 pages of this years Applied Arts Photography & Illustration Awards issue, and selected works aside, that ChorusArt Silk 80lb paper combined with Mi5′s UV Pro-Brite printing process sure is a sexy sight. But enough about pretty paper, time to get into them pages, where a good showing from a number of Westsiders is what you’ll find.

          Kicking off with Chris Gordaneer, who received top marks in two categories this year with his Trials motorcycle series, as well as some unseen panoramics from his most recent trip to Africa.


          © Chris Gordaneer

          For more from his time in Africa go check out the PERSONAL section of!

          Following in Chris’ creative lead is Mr. Tyler Gray, whose fantastic images On The Run and Luke were awarded as both self promotion and unpublished works. Be sure to click the images and get the full story from Tyler.



          Next up is our newcomer to the Westside team, Anthony Redpath! While we haven’t had a chance to talk about the project, Anthony’s work with DARE Vancouver for BC Children’s Hospital is definitely deserving of it’s multiple awards.

          © Anthony Redpath

          Rounding the bend of our winners is Derek Shapton, who’s unique looking corporate portraits and innovative self promotion found themselves in the high praises of the Applied Arts Judges.



          The subsequent images come from two of our favorite campaigns shot by George Simhoni this past year. With their sticky situations and beautiful scenery (respectively), George’s work for UR Immunization and Freedom 55 Financial are great examples of his ability to paint a photograph.

          © George Simhoni


          Closing out our list of this years awarded photographers is product master Shanghoon, whose work with GREY Canada for The Salvation Army was a big success durring the 2012 Red Kettle Drive.

          © Shanghoon

          A huge round of high fives to all our winners and those who helped with the awarded works; and an additional thank-ya to the folks at Applied Arts for not only appreciating the fine images of our photographers, but for printing their stuff on that oh-so-sexy paper!

          **Side Note** Check out Matt Barnes sneaking his way onto the rear cover!
          All Images © Respective Photographers



            by Matt on March 26, 2013

            There’s a great scene in the 2005 remake of Charlie and the Chocolate Factory, where we meet the character Augustus Gloop being interviewed about finding one of the golden tickets. When asked how he celebrated the great discovery, as if it were a no-brainer question the portly child quickly responds, “I eats more candy!“, and proceeds to tear into a tasty bar of chocolate.

            For eight years now, whenever I see chocolate bars, something in my brain replays that single line over and over and it makes me giggle… a lot. And so when roughly 100 beautifully wrapped bars of Cadbury’s new Dairy Milk Bubbly arrived at the studio for Shanghoon care of Ogilvy & Mather, I just about lost it.

            Having tried one of the many leftover bars, it’s a tasty new treat from Cadbury that I’m sure Augustus would be proud of, perhaps as proud as we are to show off this mouth watering new work from Shanghoon. Enjoy.

            © Shanghoon

            © Shanghoon

            © Shanghoon

            © ShanghoonPhotographer: Shanghoon
            Client: Cadbury
            Agency: Ogilvy & Mather
            Art Director: Todd Cornelius
            Chocolate Stylist: Franc Madden
            Assistant: Colin Rycroft

            SO MUCH CHOCOLATE!!!

            © Colin Rycroft

            Big shout outs to Todd and the team at Ogilvy & Mather for a great day on set, and a big thanks to Assistant Colin for snapping up the pics of our very own Westside Chocolate Factory!
            Images © Shanghoon



              by Matt on March 19, 2013

              Having undergone a major facelift, along with a whole slew of upgrades and changes, there’s one thing Toyota knows for certain about their revamped model of the Avalon; your grandpa’s car – this ain’t. With a stronger emphasis on driver involvement, and some of the cooler added features you’ll find on a non-luxury sedan this year (QI-Powered wireless cellphone charging!), the 2013 Avalon is an agressive looking car that provides a ride suited well for either a Saturday night party or Sunday morning round of golf.

              Tasked with building a strong campaign for the new Avalon, Saatchi & Saatchi Art Director’s Andrei Babichuk and Lena Lee, brought Shanghoon on board to shine his lights on the latest and greatest in Toyota’s lineup. Let’s take a look.

              © Shanghoon

              © Shanghoon

              © Shanghoon

              © Shanghoon

              © Shanghoon

              © Shanghoon

              © ShanghoonPhotographer: Shanghoon
              Client: Toyota
              Agency: Saatchi & Saatchi
              Art Director (Car): Andrei Babichuk
              Art Director (Fabric): Lena Lee
              Assistants: Colin Rycroft, Marvin Kwan, Abe Roberto, & Noel Araquel

              One way to see Shanghoon’s work in print is to keep your eyes peeled for your newspaper flyers where you might find a nice leaflet featuring a number of the shots. In case you’re one of those types who avoid flyers all together, we took some pics so you can get a glimpse.

              Shanghoon_Toyota_Avalon_Insert01Shanghoon_Toyota_Avalon_Insert02Shanghoon_Toyota_Avalon_Insert03Images © Shanghoon



                by Matt on December 18, 2012

                As my mother always says about December, Tis the season for giving. Something tells me she may have passed this message along to Shanghoon because today he’s taking over the blog to tell you all about some new work for one of the worlds largest and best known charities.

                I was very excited when Yusong from Grey Canada asked me if I was interested in helping out with his Salvation Army campaign. It’s a very cool concept and for a really great cause so when Yusong asked me if I could light it “Shanghoon style”, I knew it couldn’t have been a better project to work on.

                We explored a variety of ways to execute the idea of words being pulled apart, and eventually decided that having (prop builder extraordinaire) Franc Madden manufacture the letters would be our best way of achieving Yusong’s look. I snapped this picture of them working hard – Franc looks deep in thought.

                Yusong & Frank Pondering © Shanghoon

                We really wanted to use an unaltered Salvation Army Kettle for the shots, so we had Franc make the required letters to the scale needed in order to attach a real one. Here’s a look at the final letters before our big shoot day.

                Franc's Letters © Shanghoon

                After much planning and preparation, we spent a solid day on set, and now here we are! I’m very proud to present this campaign for Salvation Army and hope that you enjoy the final images as much as I did making them!

                ShanghoonShanghoonShanghoonPhotographer: Shanghoon
                Client: Salvation Army
                Agency: GREY Canada
                Art Director: Yusong Zhang
                Prop Builder: Franc Madden
                Assistants: Colin Rycroft & Heather Gilmour

                All Images © Shanghoon


                  IN PRINT | NISSAN AND THE NINJA

                  by Matt on December 7, 2012

                  Much like a good wine and some cheese, the pairing of Shanghoon and TBWA\Toronto is something that never fails to please an eye looking for fine photography. Shortly after making food fly with Art Directors Dan Bache & Susie Lee, Team Shanghoon spent a weekend with a trio of TBWA‘ers and a few redesigned vehicles from Japanese automaker, Nissan.

                  We’ll kick it off with some shots before handing things off to ‘The Hoon’.

                  I love shooting cars!

                  It was a real pleasure to work with TBWA on creating these ads for the new Nissan Sentra and Pathfinder, both being great looking cars. It was a lot of work to do 10 exterior shots, but my crew worked very hard over the weekend shoot and I couldn’t be happier with the results. Everyone was making jokes and laughing. Noel made some mean coffee on set using his very own Tim Horton’s coffee maker. Good times.

                  Big thanks to Jason, Guiherme, and Rodger for having me working on this great job – and to Jeff and Christine from TBWA and Phaedra from Westside for a smooth production and client management.

                  Photographer: Shanghoon
                  Client: Nissan
                  Agency: TBWA\Toronto
                  Art Directors: Jason Lee, Guilherme Bermejo, & Rodger Eyre
                  Account Managers: Jeff Thomas & Christine Rowe
                  Producer: Phaedra Kennedy
                  Assistants: Colin Rycroft, Marvin Kwan, Abe Roberto, & Noel Araquel

                  I put together this short time-lapse video to show you how things looked on set durring our 4 days of shooting for Nissan!

                  The ads have been out for a bit now, and can be seen around the city as well as on the web, but nowhere are they more prominently on show than at Yonge-Dundas Square here in Toronto. Here’s a look for those of you living outside the 416.

                  A grandoise thanks to Shanghoon for sharing and a tip of the hat to the folks down at TBWA\Toronto on another job well done. Happy Friday folks – enjoy the weekend!

                  Images & Video © Shanghoon
                  ITC Images by MLB



                    by Matt on December 4, 2012

                    Sitting at my desk, sipping on a warm medium black, I remember the old days when you had to bring cash money to Tim Hortons or you couldn’t get a cup of that delicious, always fresh anytime nectar. Things changed ’round the turn of the millennia, started seein’ people payin’ with cards ‘steada change; pretty convenient to not have to be fumblin’ with coppers at the counter. Turns out there’s been another quick and painless method of payment come to Canada’s largest fast food service, and Shanghoon was brought in to make its grand introduction. We’ll pass the story off to him while we show off some of the work.

                    Thanks to the great team at TBWA\Toronto I got to create some really cool images for Visa payWave, the new way to pay at Tim Hortons! It was a lot of fun getting to make the food “fly” for the shoot. With a local Tim’s baking us fresh Timbits, Bagels, and Doughnuts for the morning shoot (completed with coffee), the day on set was fully stocked with delicious snacks.

                    A special thanks to Art Directors Dan Bache, who had such an awesome concept, and Susie Lee for the fun day on set (and for her supervision ;D). As well I’d like to thank Shannon from Visa, John from TBWA, and the entire crew for their hard work and helping make that sandwich look like it was perfectly tossed together.

                    Photographer: Shanghoon
                    Client: Visa Paywave
                    Agency: TBWA\Toronto
                    Art Directors: Dan Bache & Susie Lee
                    Account Leader: John Hughson
                    Prop Maker: Franc Madden
                    Food Stylist: Chantal Payette
                    Assistants: Colin Rycroft, Abe Roberto, & Heather Gilmore

                    When it comes to making great photos, they say nothing looks as real as real, a concept fully understood in the creation of Shanghoon‘s images. Here’s a look at the pre-retouched set along with a few of the many billboards found around Toronto featuring the work.

                    Congrats on a job well done to Shanghoon and the team at TBWA, and in case you’re wondering, I kept imagining I was Jud Crandall from Pet Cemetery while I was writing this post. Enjoy the day ya’ll.
                    Images © Shanghoon
                    ITC Images by MLB