Shanghoon with a Tangerine Twist

by Alex Beetham on May 7, 2015

In the hustle and bustle of this industry, photographers often have jobs tucked away on a (hopefully multiple) hard drive(s) that, well, just sit there.  That’s a shame, and good work deserves to be shared!  For example, Shanghoon just re-discovered this refreshing campaign he shot a couple years back for Molson.

Here’s a step by step look at creating Shanghoon magic:

Step 1)  Acquire many tangerines.


Step 2)  Have a skilled food stylist peel some perfect twirls.


Step 3)  Delicately prop said swirls & twirls.


Step 4)  Take a (many) break(s) to play with Mandu.  Would you look at that face!?  (For more Mandu, search #westsidewoofs on instagram)


Step 5)  Apply Shanghoon digital sorcery.

Step 6)  (not pictured) Dedicate a decade of relentless work to your craft, constantly experiment with gear & techniques, surround yourself with talented & enthusiastic people who share your passion, and just be flat out talented.



Not too shabby for something forgotten about in the archives, eh?

All Images © Shanghoon


    Shanghoon’s Lovin’ It.

    by Alex Beetham on March 6, 2015

    Coffee is the life blood of a photo studio.  We creatives crave the magical caffeinated elixir to fuel our mornings, push us through the afternoon slumps, sustain our evening conference calls, and then lighten our eyelids for all night emergency retouching sessions.  Alternatively, procrastinate all day and start work at 11pm because, well, creatives.  It’s amazing what juices flow when one’s over caffeinated at 4:00am…

    With that said, it of course made for a perfect pairing when the fine folk from Cossette approached Shanghoon to create some dark roasted magic for McCafe’s new “Perfect Roast.”  Observe:

    McFreeCoffee_for blog

    Here are a few words from the ‘hoon himself:

    My first project of 2015 was for McCafe’s Perfect Roast, and I was glad to spot the shot on billboards all over town this weekend. I love coffee. Drink it every day, a few times a day at least. Hope you guys have a chance to try the new McCafe dark roast!

    Credit where Credit is due (AKA, The Magic Makers):

    Client: McCafe
    Agency: Cossette
    Photographer: Shanghoon
    Designer & Art Director: Greg LeBlanc
    Art Director: Deborah Prenger
    Production: Westside Studio
    Producer: Phaedra Kennedy
    Prop Design & Stylist: Franc Madden
    Assistant: Abe Roberto

    Keep those eyes peeled for billboard placements all over the 6! (minus the woes)

    McDonald's Billboard
    And a little BTS look see into Shanghoon’s set for the day:

    _DSF3684Jan 15 2015
    All Images © Shanghoon
    BTS Image © Alex Beetham

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      If you’ve spent any time with Shanghoon, you know that he’s essentially the Korean P.Diddy.  So it was really no surprise to me when I heard Traffik Group approached him to pop bottles, strut with models, and make that Vodka sparkle like only Shanghoon can.   Behold:



      When I first saw the Ciroc layout, I wasn’t sure how the talent and product shots were meant to be handled together – and the project presented an extra challenge for me, because I don’t usually shoot people. But doing a test shot helped me figure out the proper angle and way to manage the talent in the background to get all the elements to fit in the picture. It was a great experience, and it turns out that I do love shooting people! It was also fun to get out of the studio and spend a day in a club – we had a blast.

      Thank you to everyone from Westside and Traffik who came out to be in the shot!

      Enjoy Ciroc during your holidays.  -  Shanghoon

      Client:  Ciroc
      Agency:  Traffic Group
      Photographer:  Shanghoon
      Producer:  Phaedra Kennedy
      On Set Producer:  Kirsten White
      Creative Director: Dylan Welsh
      Art Director: Phil Smith
      Beverage Stylist:  Sarah Sweeney
      Wardrobe Stylist:  Nadia Pizzimenti
      Hair & Makeup: Taylor Savage
      Assistants: Jeff Jamison, Bryan Ulrich, Brendan Smyth

      2014-11-04 10.59.21

      Brendan, Jeff, & Bryan look on as Shanghoon lays out the battle plan.


      Hey! If it isn’t our very own super-agent/model hybrid, Caitlin Robinson!

      Stay tuned for some exciting new work from Shanghoon in 2015!

      Images © Shanghoon
      BTS Images © Kirsten White


        Tasty Treats w. Shanghoon

        by Alex Beetham on November 26, 2014

        Howling winds and snowy squalls make many a stomach crave warm, gooey comfort food. Shanghoon and food stylist Sarah Sweeney cooked up a delicious creative with this homemade turkey pot-pie. Try and keep from drooling.

        Food Creative Sarah119_01F Food Creative Sarah144_01FAll Images © Shanghoon

        Shanghoon & Sarah on set:



          Archive has love for Westside

          by Alex Beetham on November 7, 2014

          We’re thrilled to have 3 featured campaigns in the upcoming issue of Archive!  Keep your eyes peeled for these winners:

          Some George Simhoni location work in British Columbia for Suburu:

          George Simhoni for Suburu

          George Simhoni for Suburu

          Anthony Redpath had a blast creating these images for PlayLand:




          Last but not least, a Xeomin campaign from Shanghoon:

          Shanghoon_Scissors Shanghoon_Tongs

          Congratulations all around!!


            In great tradition, households across North America are currently preparing themselves for the potentially unforgiving combination of delicious party snacks and lots of alcohol – oh, and yeah – football too. As the person in charge of ensuring their athletes are able to eat and drink as much as possible, it’s important that a household coach take the necessary precautions to prevent loosing players to injury. So if you’re this year’s coach, hosting a team who have the potential to cause sooner than planned bathroom renovations or require an industrial sized bottle of air fresher, take note of today’s star player.

            © Shanghoon

            Created with Joel Arbaz and Matt Antonello from Saatchi & Saatchi, today’s campaign from Shanghoon has nothing to do with football, but it does feature some really cool models and it’s hero is sure to save many this coming Sunday.

            Ranked #01 overall when it comes to taking care of your belly business, Gas-X will work hard to ensure your players wont be bothered by the distracting thoughts caused by pressure and bloating. Allowing their full focus to be on the game – or eating another family sized serving of their favourite bacon wrapped somethings. No matter, Gas-X is there for you.

            © ShanghoonPhotographer: Shanghoon
            Client: Gas-X
            Agency: Saatchi & Saatchi Canada
            Art Director: Joel Arbaz
            Copy Writer: Matt Antonello
            Model Maker: Franc Madden
            Assistant: Colin Rycroft

            Here’s Shanghoon to tell you the real story behind the campaign,

            Some people might shy away from the challenge of taking foods and turning them into deflated balloons, but that’s the kind of work I embrace – though believe me, it was a challenge!

            I can’t tell you the amount of time Colin and I spent going back and forth between the grocery store, the hardware store, and the studio, gathering materials and experimenting how to best illustrate and represent these balloons.

            After many failed attempts I decided it was time to call in the big guns: model maker Franc Madden. I’ve worked with Franc on many projects, so I knew he’d be able to create exactly what we were looking for and he really nailed it! A big thanks to Franc, as well as Joel and Matt on such a great project. ~S

            © ShanghoonAll Images © Shanghoon


              Things are looking mighty different over on Shanghoon’s website as of this morning, so here’s a quick word from the man himself about what’s new in his world.

              I am pleased to release a new campaign that I worked on with Anomaly for the new Budweiser Crown, a premium amber lager that’s been brewed with a caramel malt that delivers an incredible smooth flavour!

              Along with this new campaign I am also pleased to announce the launch of my brand new website over at!

              To see more recent campaigns and other assignments, head on over to and check out my new work section. ~ S

              © Shanghoon

              Portfolio      Bio      Blog      Contact      Client Access      PDF Builder

              © Shanghoon

              So you know the drill. Drop that finger and go get an eye-full of awe and wonder courtesy of the all new
              Images/ Video © Shanghoon



                by Matt on July 12, 2013

                What started out as a treacherous week up here in Toronto is ending on a high note with sunny skies that scream in your face those majestic Friday afternoon words of, “BEERS ON A PATIO!

                And so in keeping with the hardline demands of the liquored up master of the sky, we happily celebrate the end of this weeks work with some frosty new images from Shanghoon and TRAFFIKGROUP that are sure to get your beer-buds going.

                © Shanghoon© ShanghoonPhotographer: Shanghoon
                Client: Guinness
                Agency: TRAFFIKGROUP
                Creative Director: Doug Maugham
                Art Director: Phil Smith
                Agency Producer: Dylan Welsh
                Stills Producer: Phaedra Kennedy
                Prop Stylist: Franc Madden
                Assistants: Abe Roberto & Mike Barlas

                Before we get into some behind the scenes from the day on set, we thought it’d be nice to have our resident beer baron give you his thoughts on Guinness‘ latest creation. Take it away Shanghoon.

                This black lager has a great refreshing taste and deep flavours, and it’s actually much more complex than your average lager. It also it has a subtle hint of dark original Guinness flavour, and the fact that it’s brewed cold makes a big difference in the taste! ~ S

                © Shanghoon© Shanghoon© Shanghoon© Shanghoon

                A big thanks to the team at TRAFFIKGROUP for bringing Shanghoon onto this fantastic looking campaign, and if you’re looking for something a little less ordinary this weekend, pick up a case of Guinness Black Lager and let us know what you think!

                © ShanghoonImages © Shanghoon


                  With patio season upon us, and it being an overcast day here in Toronto, what better time to show off the latest addition to the summer brew lineup – Molson Canadian Wheat – a Canadian-style unfiltered wheat beer featuring a rich golden colour and natural cloudiness.

                  In order to to highlight both of these qualities in the stills campaign, Rethink brought Shanghoon onboard to work his studio magic and the result is a mouthwatering one. Take a look.

                  © Shanghoon

                  Photographer: Shanghoon
                  Client: Molson Coors
                  Agency: Rethink
                  Art Director: Vince Tassone
                  Art Buyer : Narine Artinian
                  Assistants: Abe Roberto & Colin Rycroft

                  So keep your eyes open on your next trip to a liquor emporium and you might just spot a bit of Shanghoon on the wall.

                  © ShanghoonImage © Shanghoon


                    cover-smallThere’s a plethora of visual delights packed into the 162 pages of this years Applied Arts Photography & Illustration Awards issue, and selected works aside, that ChorusArt Silk 80lb paper combined with Mi5′s UV Pro-Brite printing process sure is a sexy sight. But enough about pretty paper, time to get into them pages, where a good showing from a number of Westsiders is what you’ll find.

                    Kicking off with Chris Gordaneer, who received top marks in two categories this year with his Trials motorcycle series, as well as some unseen panoramics from his most recent trip to Africa.

                    SPORTS PHOTOGRAPHY | SERIES

                    © Chris Gordaneer

                    For more from his time in Africa go check out the PERSONAL section of!

                    Following in Chris’ creative lead is Mr. Tyler Gray, whose fantastic images On The Run and Luke were awarded as both self promotion and unpublished works. Be sure to click the images and get the full story from Tyler.



                    Next up is our newcomer to the Westside team, Anthony Redpath! While we haven’t had a chance to talk about the project, Anthony’s work with DARE Vancouver for BC Children’s Hospital is definitely deserving of it’s multiple awards.

                    © Anthony Redpath

                    Rounding the bend of our winners is Derek Shapton, who’s unique looking corporate portraits and innovative self promotion found themselves in the high praises of the Applied Arts Judges.



                    The subsequent images come from two of our favorite campaigns shot by George Simhoni this past year. With their sticky situations and beautiful scenery (respectively), George’s work for UR Immunization and Freedom 55 Financial are great examples of his ability to paint a photograph.

                    © George Simhoni


                    Closing out our list of this years awarded photographers is product master Shanghoon, whose work with GREY Canada for The Salvation Army was a big success durring the 2012 Red Kettle Drive.

                    © Shanghoon

                    A huge round of high fives to all our winners and those who helped with the awarded works; and an additional thank-ya to the folks at Applied Arts for not only appreciating the fine images of our photographers, but for printing their stuff on that oh-so-sexy paper!

                    **Side Note** Check out Matt Barnes sneaking his way onto the rear cover!
                    All Images © Respective Photographers