Shanghoon

IN PRINT | SHANGHOON’S GOLDEN CLOUDS

by Matt on May 9, 2013

With patio season upon us, and it being an overcast day here in Toronto, what better time to show off the latest addition to the summer brew lineup – Molson Canadian Wheat – a Canadian-style unfiltered wheat beer featuring a rich golden colour and natural cloudiness.

In order to to highlight both of these qualities in the stills campaign, Rethink brought Shanghoon onboard to work his studio magic and the result is a mouthwatering one. Take a look.

Photographer: Shanghoon
Client: Molson Coors
Agency: Rethink
Art Director: Vince Tassone
Art Buyer : Narine Artinian
Assistants: Abe Roberto & Colin Rycroft

So keep your eyes open on your next trip to a liquor emporium and you might just spot a bit of Shanghoon on the wall.

Image © Shanghoon

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NEWS | APPLIED ARTS PHOTOGRAPHY WINNERS!

by Matt on May 7, 2013

There’s a plethora of visual delights packed into the 162 pages of this years Applied Arts Photography & Illustration Awards issue, and selected works aside, that ChorusArt Silk 80lb paper combined with Mi5′s UV Pro-Brite printing process sure is a sexy sight. But enough about pretty paper, time to get into them pages, where a good showing from a number of Westsiders is what you’ll find.

Kicking off with Chris Gordaneer, who received top marks in two categories this year with his Trials motorcycle series, as well as some unseen panoramics from his most recent trip to Africa.

SPORTS PHOTOGRAPHY | SERIES

UNPUBLISHED/ PERSONAL PHOTOGRAPHY | SERIES

For more from his time in Africa go check out the PERSONAL section of chrisgordaneer.com!

Following in Chris’ creative lead is Mr. Tyler Gray, whose fantastic images On The Run and Luke were awarded as both self promotion and unpublished works. Be sure to click the images and get the full story from Tyler.

SELF PROMOTION PHOTOGRAPHY & UNPUBLISHED/ PERSONAL PHOTOGRAPHY | SINGLE

Next up is our newcomer to the Westside team, Anthony Redpath! While we haven’t had a chance to talk about the project, Anthony’s work with DARE Vancouver for BC Children’s Hospital is definitely deserving of it’s multiple awards.

ADVERTISING PHOTOGRAPHY & CONCEPTUAL PHOTOGRAPHY | SINGLE

Rounding the bend of our winners is Derek Shapton, who’s unique looking corporate portraits and innovative self promotion found themselves in the high praises of the Applied Arts Judges.

CORPORATE PHOTOGRAPHY | SERIES

SELF PROMOTION PHOTOGRAPHY PACKAGE

The subsequent images come from two of our favorite campaigns shot by George Simhoni this past year. With their sticky situations and beautiful scenery (respectively), George’s work for UR Immunization and Freedom 55 Financial are great examples of his ability to paint a photograph.

ADVERTISING PHOTOGRAPHY | SERIES

ADVERTISING PHOTOGRAPHY | SINGLE

Closing out our list of this years awarded photographers is product master Shanghoon, whose work with GREY Canada for The Salvation Army was a big success durring the 2012 Red Kettle Drive.

ADVERTISING PHOTOGRAPHY | SERIES

A huge round of high fives to all our winners and those who helped with the awarded works; and an additional thank-ya to the folks at Applied Arts for not only appreciating the fine images of our photographers, but for printing their stuff on that oh-so-sexy paper!

**Side Note** Check out Matt Barnes sneaking his way onto the rear cover!

All Images © Respective Photographers

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IN PRINT | SHANGHOON GETS BUBBLY

by Matt on March 26, 2013

There’s a great scene in the 2005 remake of Charlie and the Chocolate Factory, where we meet the character Augustus Gloop being interviewed about finding one of the golden tickets. When asked how he celebrated the great discovery, as if it were a no-brainer question the portly child quickly responds, “I eats more candy!“, and proceeds to tear into a tasty bar of chocolate.

For eight years now, whenever I see chocolate bars, something in my brain replays that single line over and over and it makes me giggle… a lot. And so when roughly 100 beautifully wrapped bars of Cadbury’s new Dairy Milk Bubbly arrived at the studio for Shanghoon care of Ogilvy & Mather, I just about lost it.

Having tried one of the many leftover bars, it’s a tasty new treat from Cadbury that I’m sure Augustus would be proud of, perhaps as proud as we are to show off this mouth watering new work from Shanghoon. Enjoy.

Photographer: Shanghoon
Client: Cadbury
Agency: Ogilvy & Mather
Art Director: Todd Cornelius
Chocolate Stylist: Franc Madden
Assistant: Colin Rycroft

SO MUCH CHOCOLATE!!!

Big shout outs to Todd and the team at Ogilvy & Mather for a great day on set, and a big thanks to Assistant Colin for snapping up the pics of our very own Westside Chocolate Factory!
Images © Shanghoon

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IN PRINT | SHANGHOON VISITS AVALON

by Matt on March 19, 2013

Having undergone a major facelift, along with a whole slew of upgrades and changes, there’s one thing Toyota knows for certain about their revamped model of the Avalon; your grandpa’s car – this ain’t. With a stronger emphasis on driver involvement, and some of the cooler added features you’ll find on a non-luxury sedan this year (QI-Powered wireless cellphone charging!), the 2013 Avalon is an agressive looking car that provides a ride suited well for either a Saturday night party or Sunday morning round of golf.

Tasked with building a strong campaign for the new Avalon, Saatchi & Saatchi Art Director’s Andrei Babichuk and Lena Lee, brought Shanghoon on board to shine his lights on the latest and greatest in Toyota’s lineup. Let’s take a look.

Photographer: Shanghoon
Client: Toyota
Agency: Saatchi & Saatchi
Art Director (Car): Andrei Babichuk
Art Director (Fabric): Lena Lee
Assistants: Colin Rycroft, Marvin Kwan, Abe Roberto, & Noel Araquel

One way to see Shanghoon’s work in print is to keep your eyes peeled for your newspaper flyers where you might find a nice leaflet featuring a number of the shots. In case you’re one of those types who avoid flyers all together, we took some pics so you can get a glimpse.

Images © Shanghoon

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IN PRINT | HELP TURN THE RED KETTLE GREEN

by Matt on December 18, 2012

As my mother always says about December, Tis the season for giving. Something tells me she may have passed this message along to Shanghoon because today he’s taking over the blog to tell you all about some new work for one of the worlds largest and best known charities.

I was very excited when Yusong from Grey Canada asked me if I was interested in helping out with his Salvation Army campaign. It’s a very cool concept and for a really great cause so when Yusong asked me if I could light it “Shanghoon style”, I knew it couldn’t have been a better project to work on.

We explored a variety of ways to execute the idea of words being pulled apart, and eventually decided that having (prop builder extraordinaire) Franc Madden manufacture the letters would be our best way of achieving Yusong’s look. I snapped this picture of them working hard – Franc looks deep in thought.

We really wanted to use an unaltered Salvation Army Kettle for the shots, so we had Franc make the required letters to the scale needed in order to attach a real one. Here’s a look at the final letters before our big shoot day.

After much planning and preparation, we spent a solid day on set, and now here we are! I’m very proud to present this campaign for Salvation Army and hope that you enjoy the final images as much as I did making them!

Photographer: Shanghoon
Client: Salvation Army
Agency: GREY Canada
Art Director: Yusong Zhang
Prop Builder: Franc Madden
Assistants: Colin Rycroft & Heather Gilmour

All Images © Shanghoon

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IN PRINT | NISSAN AND THE NINJA

by Matt on December 7, 2012

Much like a good wine and some cheese, the pairing of Shanghoon and TBWA\Toronto is something that never fails to please an eye looking for fine photography. Shortly after making food fly with Art Directors Dan Bache & Susie Lee, Team Shanghoon spent a weekend with a trio of TBWA‘ers and a few redesigned vehicles from Japanese automaker, Nissan.

We’ll kick it off with some shots before handing things off to ‘The Hoon’.

I love shooting cars!

It was a real pleasure to work with TBWA on creating these ads for the new Nissan Sentra and Pathfinder, both being great looking cars. It was a lot of work to do 10 exterior shots, but my crew worked very hard over the weekend shoot and I couldn’t be happier with the results. Everyone was making jokes and laughing. Noel made some mean coffee on set using his very own Tim Horton’s coffee maker. Good times.

Big thanks to Jason, Guiherme, and Rodger for having me working on this great job – and to Jeff and Christine from TBWA and Phaedra from Westside for a smooth production and client management.

Photographer: Shanghoon
Client: Nissan
Agency: TBWA\Toronto
Art Directors: Jason Lee, Guilherme Bermejo, & Rodger Eyre
Account Managers: Jeff Thomas & Christine Rowe
Producer: Phaedra Kennedy
Assistants: Colin Rycroft, Marvin Kwan, Abe Roberto, & Noel Araquel

I put together this short time-lapse video to show you how things looked on set durring our 4 days of shooting for Nissan!

The ads have been out for a bit now, and can be seen around the city as well as on the web, but nowhere are they more prominently on show than at Yonge-Dundas Square here in Toronto. Here’s a look for those of you living outside the 416.

A grandoise thanks to Shanghoon for sharing and a tip of the hat to the folks down at TBWA\Toronto on another job well done. Happy Friday folks – enjoy the weekend!

Images & Video © Shanghoon
ITC Images by MLB

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IN PRINT | SHANGHOON’S SLINGIN’ SNACKS

by Matt on December 4, 2012

Sitting at my desk, sipping on a warm medium black, I remember the old days when you had to bring cash money to Tim Hortons or you couldn’t get a cup of that delicious, always fresh anytime nectar. Things changed ’round the turn of the millennia, started seein’ people payin’ with cards ‘steada change; pretty convenient to not have to be fumblin’ with coppers at the counter. Turns out there’s been another quick and painless method of payment come to Canada’s largest fast food service, and Shanghoon was brought in to make its grand introduction. We’ll pass the story off to him while we show off some of the work.

Thanks to the great team at TBWA\Toronto I got to create some really cool images for Visa payWave, the new way to pay at Tim Hortons! It was a lot of fun getting to make the food “fly” for the shoot. With a local Tim’s baking us fresh Timbits, Bagels, and Doughnuts for the morning shoot (completed with coffee), the day on set was fully stocked with delicious snacks.

A special thanks to Art Directors Dan Bache, who had such an awesome concept, and Susie Lee for the fun day on set (and for her supervision ;D). As well I’d like to thank Shannon from Visa, John from TBWA, and the entire crew for their hard work and helping make that sandwich look like it was perfectly tossed together.

Photographer: Shanghoon
Client: Visa Paywave
Agency: TBWA\Toronto
Art Directors: Dan Bache & Susie Lee
Account Leader: John Hughson
Prop Maker: Franc Madden
Food Stylist: Chantal Payette
Assistants: Colin Rycroft, Abe Roberto, & Heather Gilmore

When it comes to making great photos, they say nothing looks as real as real, a concept fully understood in the creation of Shanghoon‘s images. Here’s a look at the pre-retouched set along with a few of the many billboards found around Toronto featuring the work.

Congrats on a job well done to Shanghoon and the team at TBWA, and in case you’re wondering, I kept imagining I was Jud Crandall from Pet Cemetery while I was writing this post. Enjoy the day ya’ll.
Images © Shanghoon
ITC Images by MLB

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NEWS | SHANGHOON’S SHURIKEN

by Matt on October 2, 2012

When Derek Shapton put together his tissue box last spring – whether it was intentional or not – he set a new creative bar for his fellow shooters looking to do promotional mailers of their own. Fortunately creativity is something we stock in abundance here at Westside, as we saw two weeks ago when the Ormerod Soda Company stopped by with samples of their latest flavors.

Today we continue our pilgrimage of promotion as we journey eastward, to the far reaches of Studio B, home to one of the fiercest members of the W clan, Shanghoon. Legend states he was born with a Hasselblad system for a left hand and possesses the ability to manipulate sunlight to suit whatever his setup might require. Known to many as ‘The Beverage Bushido’, this Westside Warrior is presently on a mission to remind advertising agencies that he is omnipresent in the realm of photography and should they be in need of his service, he is there for them… always.

You may have noticed Shanghoon‘s star tearing through that banana above – causing its inner flesh to explode throughout the frame – well it wasn’t just Mr. Chiquita to feel the wrath of ‘Hoon, others too fell by way of his star.

Now before anyone throws up their arms and starts referencing the Good Times With Weapons episode of South Park, Shanghoon is not handing out ninja stars so you can dole out justice to the person leaving dirty dishes in the sink. Fear not kitchen perpetrator, these S marked shuriken are actually sweet office tacks so you can ensure your important list doesn’t leave your cubicle wall (or dart board).

So keep your eyes peeled agency folk, you may find your mailbox has been visited by ‘The Photo Shinobi’.
Images © Shanghoon

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IN PRINT | EYES ON THE PIES

by Matt on August 23, 2012

If there’s one thing I know about Barack Obama it’s this: the man loves him some pie. Based on this it’s likely that El Presidente would end up drooling upon seeing the goods coming out of Toronto bakery Madeleines.

This weeks edition of The Grid has a nice little feature on Madeleines pies, and much to Shanghoon‘s pleasure these (still warm) treats were waiting for him when he arrived at the studio earlier in the week.

One of my most delicious shoots yet, their Sour Cherry pie is out of this world! The moment I knew I had the shot, I started eating. Amazing stuff.

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NEWS | SHANGHOON TEARS IT UP

by Matt on August 17, 2012

The weeks end is near, and to close it out in a calming manner we have a portfolio update from Shanghoon to tell you about. Full of new and older images, the portfolio is a great testament to both Shanghoon’s abilities and to his client list, as a large percentage of the images appear in their final print form.

Here’s a few selects, including some very recent work for Gain, but be sure to click an image to check out the portfolio in its entirety.