Brought to you in part by The Past, Present, and Future, today’s blog post showcases a project that is a testament to the powers of creative collaboration, and proves that at times, the worlds of digital and analog can come together in real harmony. An introduction from creative agency Sid Lee to get the ball rolling,
Every day, an endless stream of tweets enters the Twitterverse – some to live on via retweets and favourites, others to fade into the dark depths of the web, never to be seen again. This “here today gone tomorrow” phenomenon led us to wonder: must digital chit chat be so fleeting? We didn’t think so. And thus, Knitterstream was born. It began as a data visualization project – an electronic knitting machine from 1998 that, with the help of custom software and hardware, could transform a humble tweet into a tangible, real life, woven work of art.
With it’s physical debut at the C2-MTL conference a great success, the creative team at Sid Lee knew it was time to bring the Knitterstream to the masses, enlisting the services of not one, but two Westsiders to bring their vision to life! And so it was, that for the first time in their storied careers, the two great minds of Andrew B. Myers and Ryan Enn Hughes were brought together to act as one. Ladies and Gents, we – alongside Andrew, Ryan, Sid Lee, FatBox, Lunch Inc, Apollo Studios, and School – are proud to present, The Knitterstream.
Directors: Andrew B Myers & Ryan Enn Hughes
Agency: Sid Lee
Creative Director: Dave Roberts
Producer: Emily Patterson
Copywriter: Pip Scowcroft
Interactive Art Director: Ivan Sharko
Cinematographer: Barry Cheong
Feline: Little Tom – The People’s Champion
Assistant: Adnan Saciragic
For more info on the machine and how it wowed the gen-pop at C2-MTL, click on through to the Knitterstream site and check out a digital rendering of its analog creation.