Last Thursday evening at 7:00PM, the Westside Studio doors were open to those who would attend Nikki Ormerod‘s show curiously named If. If was comprised of two dozen black and white portrait photographs in various print sizes. These images accompanied a motion instalment that represented Nikki’s push into the world of directing along with her partnership with Spy films. I would say things are going pretty will for Nikki aren’t they?! For your viewing pleasure, please check out only a selection of images from the project and watch the motion spot below.
“This project initially began as a personal project that would help me to bridge the gap between my stills work and my motion work. I have been shooting commercial and editorial stills for years now and have always wanted to get into directing. The way I see it – being a photographer is directing. I direct my set, my aesthetic, my light and my talent. I feel that having the experience in the commercial world and the background in photography gives me a leg up. Directing moving pictures just seems like the next step for me. I wanted to work on a project with people I trust and also creative thinkers who would allow me the freedom to experiment and have the patience to let me learn. It has been an incredibly huge learning curve and I was very humbled when some of the industry’s best offered their help on this project.
Stuart Campbell and I met a few years back when he was still working as an art director. As he began to make the shift from Art Director to Director of Photography it really made me think. It was a huge inspiration and I knew that I wanted to collaborate with Stu from the beginning. Marni and Carlo from SPY took notice of me a while back and helped with the project from the start. They connected me with the right people and helped to get the best team of people working on this with me. I really could not have done it without their amazing guidance and leadership through everything. Graham Chisholm from Married to Giants was the editor on this spot. IF was truly a collaboration between Graham, Stu and myself. It wouldn’t exist without them. Wade Odium from Alter Ego Post did the colour for this project. Since Wade has a background in photography it was incredibly easy to work alongside him. I was able to show him my vision through my stills and he immediately saw it.
Since the content for this project was so minimal, the casting was paramount. It took me weeks to cast for this. I worked with casting director Stephen Milo to help find the right mix of people for this. I also personally did street castings and skimmed through old casting sheets. After hand picking almost 100 people to come shoot out of over 400 submissions, I was finally able to write parts and plan my approach.” – Nikki Ormerod
“I had always planned for this project to work as my promo for the year as well. I shot still portraits along side the motion – a task that is becoming more frequently required in the industry, but luckily something I love to do. I was connected with designer Tia Hughes who really brought this promo to life. In the end she worked on an entire rebrand for me and everything ended up playing together beautifully. From there I planned to have a formal screening and art show with the final pieces. I’m represented by Westside Studio for Stills photography and they offered the studio space up for this event. I showcased the final film spot along with 24 large format prints. Erika Jacobs and Tom Nesbitt help to make this night a total success.
For those wondering about the title of the project; IF is a poem by Rudyard Kipling. When Graham brought the clip of Dennis Hopper to the table everything fell into place. The tone of the reading was what tied everything together. I’ve always loved this poem and even loved it when Dennis Hopper recites parts of it during his rant in Apocalypse Now. As he states: “IF is the middle word in life”. This poem is a timeless and poignant mantra to life and self development. It was really beautiful to direct all of the talent through the poem and allow them to interpret it in their own ways.
Thank you to everyone who was involved!” - Nikki Ormerod
If from Spy Films on Vimeo.
Pretty impressive, no? Nikki’s show was a hit with all who attended. Special thanks to sponsors S M L and Junction Craft Brewing for helping to make this night a pleasure for our guests eyes and taste buds. Check out some of the photos from the night below!
Director: Nikki Ormerod
DP: Stuart Campbell
Production House: Spy Films
Stills Production: Westside Studio
Executive Producers: Marni Luftspring / Carlo Trulli
Editor: Graham, Chrisholm – Married to giants
Colour: Wade Odlum – Alter Ego
Music By: Andres Lara & Spencer Edwards
Sound Mix: Apollo Music
Casting: Milo Casting
Designer: Tia Hughes- Art and Mechanical
Print House: SML Printing
Producer: Erika Jacobs
Thanks to: Tom Nesbitt, Erika Jacobs, Tia hughes, Tom Smith, Eric Perrella, Cheyenne Bloomfield, Alain Elliott
Assistants: Christa Michelle, Spencer Blackwood, Jamie Rosenthal, Hassan Mohammad