Nikki Ormerod

Nikki RETHINKs Breast Cancer

by Alex Beetham on January 21, 2016

Nikki is no stranger to breast cancer.  Not only has she shot previous campaigns on the subject, but her mom is also a survivor.  It’s something that has touched so many of us in one way or another.  When Nikki was approached by RETHINK to direct a series of spots to promote breast health education, she was more than thrilled to jump on board.  Here’s what it looks like:


Client: Rethink Breast Cancer
Director: Nikki Ormerod, Westside Studio
Executive Producers: Alison Lawler-Dean, Shawna Ginsberg, Rethink Breast Cancer + Marni Luftspring, Carlo Trulli, Spy Films
Head of Production: Scott Houghton, Spy Films
Producer: Robbie MacNamara, Spy Films
DOP: Michael Banasiak
Editor: Kat Webber, Panic & Bob
Designer: Paulina Perzynska, Rethink Breast Cancer
Colour: Conor Fisher, Alter Ego
Online: Eric Perella, Alter Ego
Media Planning: Media Experts
Donated Media Space: One Stop Media Screens, Astral, Mega Poster Hair & Makeup: Vanessa Jarman, Page One
Styling: Jessa Bissett, Judy Inc.
Models: Josh (Push), Ben (EO), Abel (EO), Jason (EO), Jordan (EO), Carlton (EO), Charlotte (B&M), Berlange (B&M), Jana
Music: Goapele “Play” + Tei Shi “Get It”
Behind the Scenes video editing: Scarlett Street
Intern: Nicole Aarssen


See all the spots below:

All Video © Nikki Ormerod


    Nikki Is Wildlife (We All Are)

    by Alex Beetham on November 13, 2015

    The iconic black and white panda logo hasn’t had a new campaign out in the world for 7 years.  John St. took this challenge head on and brought in Nikki to capture their concepts visuals.  Once again, they created something beautiful together:

    WWLBRD15015_WWF We Are All Wildlife_24x36-3

    I was approach by John St To work on WWF and the creative immediately spoke to me. I have been a long time supporter of WWF and the amazing things they do for animal kind and our environment . This new campaign just ties us all together so beautifully. We all spend so much time and effort caring for our own families. We work so hard towards pro creating . We need to recognize that we are all animals and should look to the wild life on our planet as just extended family and work just as hard to protect them. “When animals thrive – humans thrive.” – WWF

    I always love working with the John St peeps and always jump on anything they pass by me because I know it’s going to be well crafted and poignant . I’m so in love with the custom type Mo built. Amazing team all round . Can’t wait until next time :) – Nikki

    WWLBRD15015_WWF We Are All Wildlife_24x36-4 WWLBRD15015_WWF We Are All Wildlife_24x36-5 WWLBRD15015_WWF We Are All Wildlife_24x36-6Strategy already picked up this campaign and sung it’s praises.  You can also check out the motion component there too!

    Keep you eyes peeled for this work in a couple different formats around town.

    WWLBRD15015_WWF We Are All Wildlife_35x11_rev-1WWLBRD15015_WWF We Are All Wildlife_35x11_rev-3 WWLBRD15015_WWF We Are All Wildlife_35x11_rev-4


      Did you get a chance to flip through this years Communication Arts photo annual?  We’re giddy like proud new parents seeing our very own Dave Delnea and Nikki Ormerod bringing home the hardware!  Scroll on down to see the winning work for “Excellence in Self Promotion” and “Excellence in Advertising” categories.


      Dave Delnea:



      “I’ve had the pleasure of working with the creative team from Lululemon on a number of projects but this one was remarkable; mostly for how miserable I thought the shoot was going to be.  

      It was a day that most clients would have cancelled or postponed.  When the forecast calls for 50+ mm of rain, you know it’s going to be an absolute downpour all day long.  We made our way up the Sea to Sky Gondola above Squamish, BC to an area we had previously scouted.  Our team and talent took it all in stride laughing and joking despite (or maybe because of) the ankle deep mud we were comically trying to hike through.  We shot all day giving our team and equipment a thorough soaking… which in hindsight wasn’t all that necessary because the hero shots from the day all came within the first hour or so of shooting – but at that stage in the game, it’s always just worth seeing a thing through!”- Dave Delnea

      Nikki Ormerod:



      “I shot this while I was visiting my parents in Florida.  I fell in love with her hair and asked her parents if they would mind if I took her picture.  They said it was okay, but I don’t think she was too into it.”


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        Nikki Ormerod and a project called IF

        by Westside on July 15, 2015

        Last Thursday evening at 7:00PM, the Westside Studio doors were open to those who would attend Nikki Ormerod‘s show curiously named If.  If was comprised of two dozen black and white portrait photographs in various print sizes.  These images accompanied a motion instalment that represented Nikki’s push into the world of directing along with her partnership with Spy films.  I would say things are going pretty will for Nikki aren’t they?!  For your viewing pleasure, please check out only a selection of images from the project and watch the motion spot below.


        “This project initially began as a personal project that would help me to bridge the gap between my stills work and my motion work. I have been shooting commercial and editorial stills for years now and have always wanted to get into directing.  The way I see it – being a photographer is directing.  I direct my set, my aesthetic, my light and my talent.  I feel that having the experience in the commercial world and the background in photography gives me a leg up.  Directing moving pictures just seems like the next step for me.  I wanted to work on a project with people I trust and also creative thinkers who would allow me the freedom to experiment and have the patience to let me learn.  It has been an incredibly huge learning curve and I was very humbled when some of the industry’s best offered their help on this project.

        Stuart Campbell and I met a few years back when he was still working as an art director.  As he began to make the shift from Art Director to Director of Photography it really made me think.  It was a huge inspiration and I knew that I wanted to collaborate with Stu from the beginning.  Marni and Carlo from SPY took notice of me a while back and helped with the project from the start.  They connected me with the right people and helped to get the best team of people working on this with me.  I really could not have done it without their amazing guidance and leadership through everything.  Graham Chisholm from Married to Giants was the editor on this spot.  IF was truly a collaboration between Graham, Stu and myself. It wouldn’t exist without them.  Wade Odium from Alter Ego Post did the colour for this project.  Since Wade has a background in photography it was incredibly easy to work alongside him. I was able to show him my vision through my stills and he immediately saw it.
        Since the content for this project was so minimal, the casting was paramount.  It took me weeks to cast for this.  I worked with casting director Stephen Milo to help find the right mix of people for this.  I also personally did street castings and skimmed through old casting sheets.  After hand picking almost 100 people to come shoot out of over 400 submissions, I was finally able to write parts and plan my approach.” – Nikki Ormerod
        “I had always planned for this project to work as my promo for the year as well.  I shot still portraits along side the motion – a task that is becoming more frequently required in the industry, but luckily something I love to do.  I was connected with designer Tia Hughes who really brought this promo to life.  In the end she worked on an entire rebrand for me and everything ended up playing together beautifully.  From there I planned to have a formal screening and art show with the final pieces.  I’m represented by Westside Studio for Stills photography and they offered the studio space up for this event.  I showcased the final film spot along with 24 large format prints.  Erika Jacobs and Tom Nesbitt help to make this night a total success.  
        For those wondering about the title of the project; IF  is a poem by Rudyard Kipling.  When Graham brought the clip of Dennis Hopper to the table everything fell into place.  The tone of the reading was what tied everything together.  I’ve always loved this poem and even loved it when Dennis Hopper recites parts of it during his rant in Apocalypse Now.  As he states: “IF is the middle word in life”.  This poem is a timeless and poignant mantra to life and self development.  It was really beautiful to direct all of the talent through the poem and allow them to interpret it in their own ways.
        Thank you to everyone who was involved!” - Nikki Ormerod


        If from Spy Films on Vimeo.

        Pretty impressive, no?  Nikki’s show was a hit with all who attended.  Special thanks to sponsors S M L and Junction Craft Brewing for helping to make this night a pleasure for our guests eyes and taste buds.  Check out some of the photos from the night below!

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        Director: Nikki Ormerod
        DP: Stuart Campbell
        Production House: Spy Films
        Stills Production: Westside Studio
        Executive Producers: Marni Luftspring / Carlo Trulli
        Editor: Graham, Chrisholm – Married to giants
        Colour: Wade Odlum – Alter Ego
        Music By: Andres Lara & Spencer Edwards
        Sound Mix: Apollo Music
        Casting: Milo Casting
        Designer: Tia Hughes- Art and Mechanical
        Print House: SML Printing
        Producer: Erika Jacobs
        Thanks to: Tom Nesbitt, Erika Jacobs, Tia hughes, Tom Smith, Eric Perrella, Cheyenne Bloomfield, Alain Elliott
        Assistants: Christa Michelle, Spencer Blackwood, Jamie Rosenthal, Hassan Mohammad


          Mary Ellen Mark

          by Westside on May 29, 2015

          We as the creators of photographs can sometimes become lost in the process of creating technical perfection.  It is our job to expertly bring to life the vision of others and to lend our own unique stylistic elements to create award winning images.  Mary Ellen Mark made some of the most incredible, timeless photographs by being present during the moments that were true and honest.  The world lost an icon this week, but the library of photographs that Mary Ellen Mark left behind is nothing short of historic.  Here are some memories made by Mary Ellen Mark’s work that a few Westsiders would like to share.

          “In 1987 I was in my first apartment going to art college studying painting and photography.  I found a book of Mary Ellen Marks in the library sometime during my first semester.  This series of Damm Family who were then living in their car in LA was what made me take notice of her work.  Her ability to portray people that lived on the margins without being patronizing seemed so new to me. She was elevating them without losing the reality of their situation.  It was subtle, sensitive, bold and daring all at the same time.  I was 18 and she had already been shooting professionally for 25 years.” – Tom Nesbitt, Partner- Westside Studioimage1

          “I took photography in high school when I made the switch from Catholic to public school.  Our class went to Toronto to shoot black and white film.  I walked around with some friends- each of us shooting the different things that caught our eyes.  I was not afraid to approach strangers.  I loved it.  I craved a reaction to the intrusion and I was fascinated by the range of responses.  Some wanted to be friends and some wanted to fight.  It wasn’t until I developed this film that I really saw some things I loved.  My teacher made me print certain frames.  Close portraits – some too close.  Uncomfortable.  Strange movements.  It didn’t make sense to me at first, I didn’t understand why he picked those images to print.  He countered with telling me that is was probably the same reason that caused me to take the picture in the first place.  He told me I would like Diane Arbus and Mary Ellen Mark.  He was right. 

          After some convincing and a lot of help from my teacher Mr. Ainsely,  I changed my application submissions from Math at the University level to Photography. 
          Now after shooting professionally for years I’m finally having a show of black and white portraits.  Dennis Hopper played a huge role in this show and this picture of him as well.  Mary Ellen Mark got to shoot behind the scenes of my favourite movie Apocalypse Now.  Here are a couple shots from her time on set.” -Nikki Ormerod, Photographer
          Screen Shot 2015-05-26 at 8.50.01 PM Screen Shot 2015-05-26 at 8.55.12 PM
          “I was lucky enough to actually hear Mary Ellen Mark speak in person on two different occasions when I was still in school.  Although I personally never knew of her work beforehand, I recall being blown away after attending her first talk and seeing her striking body of work.  It amazed me to see how she was able to really capture so many stories and personalities in her very raw and honest photographs.  I remember her showing us examples of her photography from the beginnings of her career, and it was remarkable how she could relate to so many people from such vastly different worlds.  She really had a gift in seeing through people and connecting with them.  I remember seeing her body of work from Falkland Road, uncovering the stories of the street prostitutes and women of brothels.  The work was raw, and very intimate and it surprised me to see just how close she was able to get with her subjects.  Sometimes it almost felt intrusive and voyeuristic.  I asked her just how she was able to gain the trust of the prostitutes despite an obvious cultural and language barrier.  She responded that it took confidence.  She persistently approached the people she met with confidence, and with that, her subjects trusted her guidance and vision to tell their stories.  This resonated deeply with me, and it is evident in all of Mary Ellen Mark’s photographs that she carried that confidence with her wherever she went, and the people she photographed trusted her with ease.    Mary Ellen Mark had an incredible gift of capturing humanity and humility, and her vision will be greatly missed.
          It’s hard for me to pick a single favourite image, because Mary Ellen Mark has had such a vast body of work, each project varying so different from others.  Sometimes her vision uncovers despair and hopelessness, and other times her work has a humorous undertone as seen in her work for Twins.  Perhaps I’m more optimistic, but I really enjoyed the Twins series and hearing the often hilarious stories behind each set of twins.”- Vicky Lam, Photographer


            Nikki Ormerod Cracks a Cold One

            by Westside on May 22, 2015

            We here at Westside love our beer.  You can find it next to a big ol’ Friday BBQ burger on our picnic table, in the hands of a team celebrating the end of an exciting week, hard day or, heck, who are we kidding its noon somewhere!  More often than not the barley pop is centre stage in one of our shooter’s spotlights.  Well, gridded Profoto head is more accurate than a spotlight, but I digress…

            Nikki Ormerod may not be the first name you think of when it comes to shooting the hoppy nectar, but when the bright minds of  Sid Lee started putting together a looser, more lifestyle take for Moosehead Nikki was the obvious choice.  Her keen eye and disarming manner worked together very well to amp up the style quota.  On a side note, this production took shape in just under a week and shot over a single rather epic Sunday.  Keep your eyes peeled when you’re out and about, because they’re currently plastered all over the city!

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            In case you can never get the perfect look at these billboards because you were focused on driving or not tripping over anything (both wise choices) check them out below!

            1- Moosehead

            2- Moosehead

            3- Moosehead

            4- Moosehead


            Executive Creative Director:  Jeff DaSilva

            Sr. Art Director:  Andrew MacPhee

            Art Director:  Jordan Dunlop

            Copywriter:  Ryan Chiasson

            Account Director:  Karim Tubbeh

            Strategist:  Jerry Furguson

            Art Buyer/Producer:  Dana Klyszejko

            Production:  Westside Studio




              Photoshop Wizards are a hard breed to tame.  They are able to conjure beauty from mere pixels with the stroke of a wand (wacom pen).  They are such magical beings that some have even been known to survive for days on end by only eating cookies and tea.  At least that is what we have learned after observing ours…

              We are extra excited to announce the addition of Nick Leadlay, to the Westside roster.  Nick is the first digital retoucher that Westside Studio has ever represented (yes, he is that good).


              “I am very excited to be joining the team at Westside Studio after working closely with them on multiple jobs over the past year.  The roster of photographers, along with the studio’s client list speaks for itself.  I am especially excited about the new ground we are breaking in Canada as far as retouchers being represented along side photographers.  Tom, Caitlin, Chris and the Westside family have been so welcoming to me since day one, so a special thank you goes to them.  I am really looking forward to seeing what we can accomplish together!”- N.L

              Nick has worked his magic with a couple of the photographers here at Westside Studio.  Nikki Ormerod and Joey L have both trusted Nick’s sorcery with some major projects in the past, resulting in images that you have probably seen hundreds of times by now.  Take the following images for example:

               Nikki Ormerod



              Joey L


              When you combine extremely talented photographers with an extremely talented wizard, you end up with simply the best images possible.  What, you didn’t catch his magic in the images above?  Take a closer look at this amazing image by Joey L, shot for the recent Canon Campaign.  Slide the bar back and forth to reveal one of Nick’s latest spells in action.

              Did you catch it that time?  I’m sure you did, but in case you are curious, Nick wanted to tell you a little bit about his work.

              “This image was retouched on set during the Canon Camera shoot with Joey L.  The deadline for the image was at the end of the day, so there really wasn’t any time for mistakes.  However, I have worked with Joey before and he creates a really relaxed environment to work in, so that made everything a lot less stressful.

              The basic elements that we addressed in this image were; the focus and angle of the camera, the exposure on the female model and the elimination of any distracting elements in the scene.  We also did some subtle skin and hair work on the models, along with some global color correction/grading. Joey always likes to have a hand in the post production process and prefers to do his color grading at the end of the workflow.  This image was no different in that regard.  The majority of my time was spent on compositing the new camera into the shot from a different frame, as well as manually rebuilding the clothing around the camera and fixing the shadows.”

              So there it is folks, Nick Leadlay  has joined the team and we are pretty stoked about it.  He is currently in Tahiti retouching bikini models, which we are confident he is enjoying quite well.


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                Nikki Plays Make Believe

                by Alex Beetham on December 10, 2014




                I’ve been wanting to do a shoot with Lola for over a year now. I felt like if we didn’t do it soon – she wouldn’t be a kid anymore.. This little lady was such a great model it blew us all away. She kept us entertained with her vibrant personality and with her live performance of The Llama Song. I really felt like I was a child again. It was such a fun day. I have a fascination with film (some films…) I really wanted this to feel like a total throw back to my childhood hanging out in my grandparents basement. Playing make believe. Dressing up. day dreaming. I borrowed colours from my memories and built a set accordingly. It has a very “Virgin suicides” feel to it… Its cool how ideas just grow and end up in spots you didn’t necessarily intend. I love when creative plans unfold organically and you’re left with something beautiful.

                - N


                Model is Lola,
                Her mum is Sacha.
                Wardrobe: Pascal Alhani
                Makeup: Angie DeBatista
                Set Design: Nikki Ormerod & Alex Beetham
                Assistants: Gabe Nivera & Jamie Rosenthal


                03_Lola__0337All Images © Nikki Ormerod

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                  Nikki Gets Her Tiles Laid

                  by Alex Beetham on July 31, 2014

                  Knee pads and mortar were strewn about the studio a few weeks back by a talented team who transformed two of our studios into seas of ceramic.  Nikki Ormerod got the call to help bring Union’s campaign for Stone Tile to life.  Nikki will tell you all about it:

                  Shooting for Stone Tile was nothing less than a complete pleasure. The team over at Union are so great, and we really had a blast. It was a job with many moving pieces. We built the sets in our very own Westside studio together with the awesome crew from Stone Tile. It took a week to get them completed and they looked awesome!

                  Casting for this job was no walk in the park, however. We had to meet with and photograph countless of the city’s hottest men. I knew that even though this part of the job was agony , it would all pay off in the end. ;)

                  It was a difficult task to choose only three men from all the amazing talent we saw that day. In the end we landed three of the best to bring our scenes to life.

                  Feast your eyes.



                  GEN000000009 Azure Bathroom

                  GEN000000009 Azure Livingroom

                  GEN000000009 Azure Foyer

                  Client: Stone Tile
                  Agency:  Union
                  Creative Director:  Lance Martin
                  Art Director:  Lorraine Sit
                  Writer: Marisa Faustino
                  Photographer:  Nikki Ormerod
                  Assistants:  Bryan Ulrich, Jon Wayne Brown
                  Producer:  Phaedra Kennedy
                  Wardrobe styling: Marie Eve Tremblay
                  Hair/Makeup: Cait Mizzi
                  Models:  Steve B (Elmer Olsen), Maciel (Sutherland), Eric (B&M)


                  Stone Tile BTS
                  All Images © Nikki Ormerod


                    PHOTOGASM | NIKKI PERFORMS

                    by Westside on April 8, 2014

                    Nikki O took full advantage of extra hands around the studio during the recently passed ‘Intern Season’, and showed some youngins a fun and safe way to perform with water in the studio. Here’s the lady herself with some words before we get into her latest PHOTOGASM.

                    I shot this fun performance inspired creative a little while ago. Thanks to the help of some awesome people here at the studio, and some hard working interns from Sheridan and Humber, I was able to pull off some wet and wild photos. Hope you enjoy. ~Nikki

                    © Nikki Ormerod

                    © Nikki OrmerodPhotographer: Nikki Ormerod
                    Styling: Nadia Pizzimenti
                    Hair & Makeup: Jukka
                    Assistants: Alex Beetham, Spencer Blackwood, Joanna Gigliotti, Caitlin Allen, & Michelle Brussolo

                    © Nikki Ormerod

                    © Nikki Ormerod

                    © Nikki Ormerod

                    There’s a few more images from Nikki’s creative over on her blog, but before you go here’s a bit of behind the scenes thanks to Nikki and Stylist Nadia P!

                    © Nikki Ormerod

                    © Nadia PizzimentiImages © Nikki Ormerod
                    BTS Images © Nikki Ormerod/ Nadia Pizzimenti