Nikki Ormerod

Nikki Ormerod Cracks a Cold One

by Chris Payne on May 22, 2015

We here at Westside love our beer.  You can find it next to a big ol’ Friday BBQ burger on our picnic table, in the hands of a team celebrating the end of an exciting week, hard day or, heck, who are we kidding its noon somewhere!  More often than not the barley pop is centre stage in one of our shooter’s spotlights.  Well, gridded Profoto head is more accurate than a spotlight, but I digress…

Nikki Ormerod may not be the first name you think of when it comes to shooting the hoppy nectar, but when the bright minds of  Sid Lee started putting together a looser, more lifestyle take for Moosehead Nikki was the obvious choice.  Her keen eye and disarming manner worked together very well to amp up the style quota.  On a side note, this production took shape in just under a week and shot over a single rather epic Sunday.  Keep your eyes peeled when you’re out and about, because they’re currently plastered all over the city!

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In case you can never get the perfect look at these billboards because you were focused on driving or not tripping over anything (both wise choices) check them out below!

1- Moosehead

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4- Moosehead

 

Executive Creative Director:  Jeff DaSilva

Sr. Art Director:  Andrew MacPhee

Art Director:  Jordan Dunlop

Copywriter:  Ryan Chiasson

Account Director:  Karim Tubbeh

Strategist:  Jerry Furguson

Art Buyer/Producer:  Dana Klyszejko

Production:  Westside Studio

 

 

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    Photoshop Wizards are a hard breed to tame.  They are able to conjure beauty from mere pixels with the stroke of a wand (wacom pen).  They are such magical beings that some have even been known to survive for days on end by only eating cookies and tea.  At least that is what we have learned after observing ours…

    We are extra excited to announce the addition of Nick Leadlay, to the Westside roster.  Nick is the first digital retoucher that Westside Studio has ever represented (yes, he is that good).

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    “I am very excited to be joining the team at Westside Studio after working closely with them on multiple jobs over the past year.  The roster of photographers, along with the studio’s client list speaks for itself.  I am especially excited about the new ground we are breaking in Canada as far as retouchers being represented along side photographers.  Tom, Caitlin, Chris and the Westside family have been so welcoming to me since day one, so a special thank you goes to them.  I am really looking forward to seeing what we can accomplish together!”- N.L

    Nick has worked his magic with a couple of the photographers here at Westside Studio.  Nikki Ormerod and Joey L have both trusted Nick’s sorcery with some major projects in the past, resulting in images that you have probably seen hundreds of times by now.  Take the following images for example:

     Nikki Ormerod

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    Joey L

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    When you combine extremely talented photographers with an extremely talented wizard, you end up with simply the best images possible.  What, you didn’t catch his magic in the images above?  Take a closer look at this amazing image by Joey L, shot for the recent Canon Campaign.  Slide the bar back and forth to reveal one of Nick’s latest spells in action.

    Did you catch it that time?  I’m sure you did, but in case you are curious, Nick wanted to tell you a little bit about his work.

    “This image was retouched on set during the Canon Camera shoot with Joey L.  The deadline for the image was at the end of the day, so there really wasn’t any time for mistakes.  However, I have worked with Joey before and he creates a really relaxed environment to work in, so that made everything a lot less stressful.

    The basic elements that we addressed in this image were; the focus and angle of the camera, the exposure on the female model and the elimination of any distracting elements in the scene.  We also did some subtle skin and hair work on the models, along with some global color correction/grading. Joey always likes to have a hand in the post production process and prefers to do his color grading at the end of the workflow.  This image was no different in that regard.  The majority of my time was spent on compositing the new camera into the shot from a different frame, as well as manually rebuilding the clothing around the camera and fixing the shadows.”
    -N.L

    So there it is folks, Nick Leadlay  has joined the team and we are pretty stoked about it.  He is currently in Tahiti retouching bikini models, which we are confident he is enjoying quite well.

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      Nikki Plays Make Believe

      by Alex Beetham on December 10, 2014

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      I’ve been wanting to do a shoot with Lola for over a year now. I felt like if we didn’t do it soon – she wouldn’t be a kid anymore.. This little lady was such a great model it blew us all away. She kept us entertained with her vibrant personality and with her live performance of The Llama Song. I really felt like I was a child again. It was such a fun day. I have a fascination with film (some films…) I really wanted this to feel like a total throw back to my childhood hanging out in my grandparents basement. Playing make believe. Dressing up. day dreaming. I borrowed colours from my memories and built a set accordingly. It has a very “Virgin suicides” feel to it… Its cool how ideas just grow and end up in spots you didn’t necessarily intend. I love when creative plans unfold organically and you’re left with something beautiful.

      - N

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      Credits:
      Model is Lola,
      Her mum is Sacha.
      Wardrobe: Pascal Alhani
      Makeup: Angie DeBatista
      Set Design: Nikki Ormerod & Alex Beetham
      Assistants: Gabe Nivera & Jamie Rosenthal

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      03_Lola__0337All Images © Nikki Ormerod

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        Nikki Gets Her Tiles Laid

        by Alex Beetham on July 31, 2014

        Knee pads and mortar were strewn about the studio a few weeks back by a talented team who transformed two of our studios into seas of ceramic.  Nikki Ormerod got the call to help bring Union’s campaign for Stone Tile to life.  Nikki will tell you all about it:

        Shooting for Stone Tile was nothing less than a complete pleasure. The team over at Union are so great, and we really had a blast. It was a job with many moving pieces. We built the sets in our very own Westside studio together with the awesome crew from Stone Tile. It took a week to get them completed and they looked awesome!

        Casting for this job was no walk in the park, however. We had to meet with and photograph countless of the city’s hottest men. I knew that even though this part of the job was agony , it would all pay off in the end. ;)

        It was a difficult task to choose only three men from all the amazing talent we saw that day. In the end we landed three of the best to bring our scenes to life.

        Feast your eyes.

        :)

        N

        GEN000000009 Azure Bathroom

        GEN000000009 Azure Livingroom

        GEN000000009 Azure Foyer

        Client: Stone Tile
        Agency:  Union
        Creative Director:  Lance Martin
        Art Director:  Lorraine Sit
        Writer: Marisa Faustino
        Photographer:  Nikki Ormerod
        Assistants:  Bryan Ulrich, Jon Wayne Brown
        Producer:  Phaedra Kennedy
        Wardrobe styling: Marie Eve Tremblay
        Hair/Makeup: Cait Mizzi
        Models:  Steve B (Elmer Olsen), Maciel (Sutherland), Eric (B&M)

         

        Stone Tile BTS
        All Images © Nikki Ormerod

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          PHOTOGASM | NIKKI PERFORMS

          by Matt on April 8, 2014

          Nikki O took full advantage of extra hands around the studio during the recently passed ‘Intern Season’, and showed some youngins a fun and safe way to perform with water in the studio. Here’s the lady herself with some words before we get into her latest PHOTOGASM.

          I shot this fun performance inspired creative a little while ago. Thanks to the help of some awesome people here at the studio, and some hard working interns from Sheridan and Humber, I was able to pull off some wet and wild photos. Hope you enjoy. ~Nikki

          © Nikki Ormerod

          © Nikki OrmerodPhotographer: Nikki Ormerod
          Styling: Nadia Pizzimenti
          Hair & Makeup: Jukka
          Assistants: Alex Beetham, Spencer Blackwood, Joanna Gigliotti, Caitlin Allen, & Michelle Brussolo

          © Nikki Ormerod

          © Nikki Ormerod

          © Nikki Ormerod

          There’s a few more images from Nikki’s creative over on her blog, but before you go here’s a bit of behind the scenes thanks to Nikki and Stylist Nadia P!

          © Nikki Ormerod

          © Nadia PizzimentiImages © Nikki Ormerod
          BTS Images © Nikki Ormerod/ Nadia Pizzimenti

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            IN PRINT | NIKKI NEVER FORGETS

            by Matt on February 25, 2014

            It’s 11:45pm on a brisk but clear winters eve. You and your date are wrapping up a lovely night out together. With the weather such as it is, and having spent your time filling up in one of downtowns trendy eateries, you decide (much to your dates excitement) to extend your evening with a walk through the park.

            Over flirty laughs you mutually agree that your spaghettini Aglio-e-Olio was most definitely that, and hold hands under the pathway lights. Snow beings to fall gently, bringing the two of you closer together. If ever there was a time for a romantic embrace – you know it is now.

            But that spag garlic. It’s all your date’s going to remember from your romantic moment. If only there was a way to combat the pungent aroma protruding from your face. Alas, the following image can never be you, because you forgot to Practice Safe Breath.

            © Nikki Ormerod

            But there’s hope for you yet, and it comes in the form of a lovely lady named Nikki Ormerod.

            Kids, you gotta remember to Practice Safe Breath. It’s a scary world out there, you never know what people are putting in their mouths. ;D

            Jokes aside, a really big thanks to Andrew and everyone at Sid Lee. Just like our last time out for Dentyne, it was a great day on location and our talent definitely helped us all keep hot and steamy. ~Nikki

            NikkiOrmerod_Dentyne_SidLee-WinterPrintPhotographer: Nikki Ormerod
            Client: Dentyne
            Agency: Sid Lee
            Art Director: Andrew MacPhee
            Print Producer: Emily Paterson
            Photo Producer: Kirsten White
            Hair & Make-Up: Cait Mizzi
            Stylist: Kate Corbett
            Snow Boss: John Stevancec
            Assistants: Aric Guite, Peter Olsen, Bryan Ulrich, & Jason Gordon

            A special shout out to John Stevancec, who took a break from his normal Producer role and stepped in as “Snow Boss” while on location. The weather on shoot day wasn’t quite as serene as Nikki’s image suggests, and so John saved the day with some top notch snow details and well placed snow blankets.

            © Nikki Ormerod

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            NikkiOrmerod_Dentyne_SidLee-BTS03Images © Nikki Ormerod

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              PHOTOGASM | NIKKI’S ESCAPE

              by Matt on February 11, 2014

              Days like the one we’re having here in Toronto are the type that remind us of the warm sunny times ahead. However some of us can’t wait another 36 days* for Spring to have sprung, and so we pack our bags and head south to hang with the birds. Nikki Ormerod is one of these types, and with late January’s low temps, she quickly made her way to the airport – fortunately for us – with camera in tow.

              I couldn’t take it anymore. So I ran away. ~ Nikki

              So take five, sit back, enjoy some new creative work from Nikki O, and maybe inspiration for your own winter escape while you’re at it.

              © Nikki Ormerod

              © Nikki Ormerod

              © Nikki Ormerod

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              © Nikki Ormerod*It might not feel like it, but March 20th is really that close. And yeah, this is Canada, we probably should have counted you down to Summer. But that is 129 days away. :(
              All Images © Nikki Ormerod

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                IN PRINT | CUTENESS? TARGET ACQUIRED.

                by Matt on January 28, 2014

                We hope you’re ready for a whole lot of adorable advertising reader, as today we’re shining some light on a previously mentioned work from Nikki Ormerod. In our Year In Review post, one of Nikki’s favourite shoots from 2013 was single shot she and KBS+P did for Target. Working with Reasons Mommy Drinks co-author Lyranda Martin Evans and Travis Cowdy, Nikki and company spent a fun filled day capturing the cuteness that only a baby can create. She’ll tell you more before we overload you with aww.

                This has to be one of the cutest shoots I’ve ever done! Working with a baby is always an interesting experience because you never know how they will react when they make it to set. With this in mind, we opted to play it safe by lining up some “backup babies”, not knowing who would be the star of the final ad. Much to all of our enjoyment, I photographed 3 of the cutest babies ever and I ended up loosing my voice from the amount of baby talk I did on set.

                In the end it was was extremely difficult to try and choose who was the best fit, but this little lady’s smile was too cute. A huge thanks to Lyranda and Travis and here’s to hoping 2014 holds more adorable babies on my sets! ~ NO

                © Nikki OrmerodPhotographer: Nikki Ormerod
                Client: Target
                Agency: KBS+P
                Creative Director: Lyranda Martin Evans
                Art Director: Travis Cowdy
                Casting: Milo Casting
                Prop Stylist: Cheryl Thompson
                Retouching: Mark Tyler
                Assistants: Gabe Nivera, Bryan Ulrich, & Danielle Matar
                Image © Nikki Ormerod

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                  IN PRINT | NIKKI O GETS FASHIONABLY CANADIAN

                  by Matt on December 13, 2013

                  Unique to its kind, Canadian Fabric is a new charity-based annual magazine that aims to use fashion as a means for showcasing the year’s best in our nations noteworthy people, trends, and milestones. Led by Honorary Chair, Suzanne Rogers, the House of Forward Foundation has created this nationally-distributed, non-profit magazine that will donate net proceeds to a designated beneficiary.

                  Through collaborations with Canada’s leading photographers and artists,

                  Canadian Fabric will celebrate ideas, people, and themes that are relevant to each year in the areas of fashion, business, philanthropy, and culture. As a distinct Canadian identity is often rendered as elusive, the magazine will help define what it means to be fashionably Canadian by commemorating forward-thinking individuals who influence our culture and national community.

                  For their inaugural issue, Art Director Katina Constantinou teamed up with Nikki Ormerod, giving her the opportunity to spend some time with Foundation Director Sylvia Mantella. Also taking part were Cheryl McEwan, Lisa Ray, and Lynn Factor – all of whom donate their time and money to the foundation’s various causes.

                  Sylvia Mantella © Nikki Ormerod

                  Cheryl McEwan © Nikki Ormerod

                  Cheryl McEwan & Lisa Ray © Nikki Ormerod

                  Lisa Ray © Nikki Ormerod

                  Lisa Ray © Nikki Ormerod

                  Lynn Factor © Nikki OrmerodPhotographer: Nikki Ormerod
                  Client: Canadian Fabric Magazine
                  Agency: Parcel Design
                  Art Director: Katina Constantinou
                  Assistant: Jason Gordon

                  For those wanting some behind the scenes from Nikki’s day, click on over to CanadianFabric.com and hit play on the launch video. For those wondering where they might find the first issue, Canadian Fabric is on shelves and awaiting your eyes at Chapters/Indigo and select high-end retailers nation wide. Can’t wait to pick up a copy? Here’s a peek inside via Nikki’s Instagram.

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                  Have a great weekend folks!
                  All Images © Nikki Ormerod

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                    IN PRINT | FADING FAST WITH NIKKI O

                    by Matt on November 26, 2013

                    Fading Fast is an Ontario based company who, thanks to the power of lasers, provide the service of tattoo removal for those feeling their ink is unsightly. Looking to get their name out on the streets with a memorable campaign, Fading Fast sought out the expertise of Arron Isaac and the MacLaren McCann crew, who teamed up with Nikki Ormerod for the following project.

                    Click away on play before scrolling down and getting a closer look at Nikki‘s shots.

                    © Nikki Ormerod

                    © Nikki OrmerodPhotographer: Nikki Ormerod
                    Client: Fading Fast
                    Agency: MacLaren McCann
                    Executive Creative Director: Sean Davison
                    Associate Creative Director(s): Troy McGuiness & Cam Boyd
                    Art Director: Arron Isaac
                    Copywriter: Natalie Greenspan
                    Make-Up: Cait Mizzi
                    Digital Retouchers: Mark Tyler, Jean Pierre Goulet, & Katherine Lau
                    Assistant: Bryan Ulrich

                    One by one, through the combined power of make-up and Photoshop, Nikki’s models lost their markings as they inched closer to the advertisement’s final form.

                    © Nikki Ormerod

                    © Nikki Ormerod

                    All Images © Nikki Ormerod
                    Video © MacLaren McCann

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