Matt Barnes

NEWS | BARNES’ FEELING REAL GOOD

by Matt on April 7, 2014

The past week has been a quiet one here on the Blog, as the seasonal change seem to be taking far too long for our liking and we can’t seem to get out of bed. But that’s certainly not to say there hasn’t been some exciting news here on the Westside, and so in preparation of a week starring some new creative work from Nikki O (along with some other fun features) we figured it best to catch up on one Westsider’s big news.

It’s been a hell of a first quarter for Matt Barnes’ 2014. Between a steady stream of new images and the addition of the cutest little princess you’ve ever seen, you might think things would come to a calm for the new papa-bear – well you’d be wrong.

MattJuno2

That’s right! Matt picked up the 2014 Juno Award for Video of the Year, for he and Spot Cinema‘s work on “Feeling Good” by The Sheepdogs! Matt and company have gotten some awesome shout outs from Applied Arts, Sheridan College (Matt’s alma mater), and even the ninja battling Sheepdogs themselves. So if for some reason you’ve never seen the masterful piece, put your best party pants on, click away on play, and prepare to be feeling good.


Video © Matt Barnes

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    PHOTOGASM | MATT’S ARTIST CORNER

    by Matt on March 7, 2014

    In a double down we’ve dubbed his Artist Corner, today’s Photogasm from Matt Barnes features two men who respectively, to put things apt, are on top of their game. While their fields are on drastically different ends of the art spectrum, both produce a product capable of wowing the masses. Much like our man Matt.

    We’ll start things off with a quick trip to The Big Apple, where Matt and his crew met with the sartorial sultan, Nick Wooster. Now in his second time before Matt’s glass, the sharply dressed fashion expert was again kind enough to share words with The Passing Shot, a sample of which you’ll find between Matt’s images.

    © Matt Barnes

    The Passing Shot: We’re pleased you were able to reconnect with Matt after meeting for a quickie a few years back. Is there a distinct difference between the Nick Wooster of 2011 and he of 2014?

    Nick Wooster: I guess I am just older. I am never really conscious of “what I am wearing” or “what I am going to look like”. I just acquire stuff that I think is cool or that I really like…and figure it out as I have to get dressed.

    © Matt Barnes © Matt Barnes

    TPS: You shot in studio this time, the result of which feels more intimate than on the street. Have you a preference to location versus studio photography, when it comes to being photographed? You’re certainly often photographed but do you enjoy sitting for a portrait?

    NW: I truly hate having my picture taken. I know that sounds ridiculous, but when I am caught on the street with sunglasses, there isn’t much I have to do. Sitting in front of a camera is way more intimidating. It brings every shred of negative self image straight into my consciousness like a bazooka, but Matt made it way less scary for me – for that I am super grateful.

    © Matt Barnes

    Our second subject of Matt’s is a man whose talents know no bounds. Musician, mixed media and performance artist, Curtis Santiago, better known as TALWST, hails from Trinidad but connected with Mr. Barnes after moving to Toronto several years ago. His latest project – Infinity – is a series of miniature dioramas housed in reclaimed jewellery boxes. Large worlds in extremely small places. It’s definitely worth the click to see for yourself – after you check out these portraits though.

    © Matt Barnes

    © Matt Barnes

    © Matt BarnesAll Images © Matt Barnes

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      IN PRINT | BARNES AND THE BULL GO FOR GOLD

      by Matt on February 13, 2014

      With week one wrapped up in Sochi, and Canadian athletes doing so well to make us proud at home, we thought it best to shine the spotlight on some podium worthy work from Matt Barnes and Red Bull.

      As most are aware, in addition to giving you wings, Red Bull is a massive global sponsor of all things extreme. What you may not realize though, is that their athletic endorsements range in sport much wider than most other sponsors – bringing rock climbers, volleyball players, and speed skaters (just to name a few) together under the Red Bull umbrella. Amongst this long list of athletes that ride for the Bull, are a number of Canadian Olympians whom Matt had the pleasure of shooting before they took off for Sochi.

      We’ll kick things off to the work before Matt drops by with some more details for you.

      Erik Guay© Matt Barnes

      Mark McMorris© Matt Barnes

      Noah Bowman© Matt Barnes

      François Hamelin© Matt Barnes

      Travis Gerrits© Matt Barnes

      Sebastien Toutant© Matt BarnesPhotographer: Matt Barnes
      Client: Red Bull
      Producer: Tara O’Malley
      Hair & Make Up: Sandra Yang
      Stylist: Marc Andrew Smith
      Prop Maker & Set Designer: Peter Sutherland & Assoc.
      Assistants: Papi, Jeff Jamieson, Lorne Bradley, Blake Hutchinson, & Hayley Hruska

      © Matt Barnes

      © Matt Barnes © Matt Barnes

      © Matt Barnes

      I’ve been fortunate to get the opportunity to work with Red Bull a couple times now, and it’s always been a lot of fun. There’s plenty of reasons why there are a great client to work with, but the fact that they give me so much creative freedom is my favourite.

      I wanted to be able to capture all the elements of our shot(s) in camera, so we got Peter Sutherland to build us the rad mountain you see. Like with our work on Cold FX, Peter nailed it on this one, so a huge thank you to him and his crew. ~Matt

      © Matt Barnes © Matt Barnes

      © Matt Barnes

      © Matt Barnes

      © Matt Barnes

      © Matt Barnes

      © Matt BarnesAll Images © Matt Barnes

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        Well folks, we’re in the thick of it now. Yet again we’ve allowed ourselves to be swooned by the festive personality and chilly charm of Old Man Winter. But now that his best bros influenza and rhinovirus have shown up to the party, his true nature is becoming clearer once more. Fortunately for us though, Matt Barnes and john st. have a foolproof plan of preventative measure to help prepare yourself for their coming advances.

        Working closely with Creative’s Stephen Jurisic and Christine MacLean, Matt and his team worked extremely hard to create a realistic campaign for COLD-FX. If you’re unfamiliar with it’s effectiveness at being your personal bouncer against the Old Man’s bros, track down a friend who plays competitive winter sports and they’ll tell you all about it. Not yet though, first let’s get into some of Matt’s latest.

        © Matt Barnes

        © Matt BarnesPhotographer: Matt Barnes
        Client: COLD-FX
        Agency: john st.
        Creative Director: Stephen Jurisic
        Art Director: Christine MacLean
        Copywriter: Dhaval Bhatt
        Agency Producer: Alisa Pellizzari
        Make-Up: Sandra Yang
        Wardrobe: Charlotte Carson
        Photo Producer: Tara O’Malley
        Set Build: Peter Sutherland
        Assistants: Papi, Jeff Jamieson, & Lorne Bradley

        As you might imagine, size of locations were a large concern if the team were going to successfully execute their vision. The elevator scene would be a reasonably simple in-studio build, but the bus was a whole other undertaking. Here’s Matt’s assistant Papi to tell you a little more.

        As it turns out, building a bus from scratch is really expensive. We troubleshooted the situation a lot, and after a day of phone calls, I eventually ended up finding a junked Oakville transit bus on Kijiji (of all places!) that would actually work for our budget. Take a look at ol’ 9911, she was a real beauty. ~Papi

        © Matt Barnes

        © Matt Barnes

        With their second location acquired, it was time to call in the big boys from Peter Sutherland & Associates. Peter and Matt have worked together many times in the past on memorable large-scale productions – and as the work shows – this time would be no different. With many thanks to the boys above, we’ve got a bunch of behind-the-scenes shots so you can see their progress from beginning to end. Enjoy.

        © Peter Sutherland

        © Peter Sutherland

        © Peter Sutherland

        © Peter Sutherland

        © Matt Barnes

        © Matt Barnes

        © Matt Barnes

        © Matt Barnes

        © Matt Barnes

        Big thanks to everyone at john st. for bringing such a cool campaign to Team Barnes, and to Peter Sutherland’s crew for all their hard work creating the fabulous sets.

        So as we in Toronto get ready to meet another Winter bro – Polar Vortex something or other – remember to stay warm, prepare yourself, and enjoy the day out there party-goers.
        Images © Matt Barnes
        BTS © Matt Barnes & Peter Sutherland

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          PHOTOGASM | RAUNCH-O RELAX-O

          by Matt on September 13, 2013

          With no regard for your sleep or dreams, Matt Barnes recently unleashed a dark demon from his mind. Through the assistance of multiple kind souls, the character of Raunch-O was brought to life at the studio, appropriately on a day where we hosted a very large children’s casting. And while we did our best to hide our new “friend” from young eyes that day – it’s Friday the 13th – and we feel like dishing out some nightmare material.

          Raunch-O: a post-modern Pennywise of the Violator variety. A repugnant prankster in polka dots; an anarchist jester who gives ‘gag’ a whole new meaning, while taking buffoonery to a wonderfully bawdy place. Raunch-O; inspiring coulrophobia in the most seasoned circus-goer.

          © Matt Barnes© Matt Barnes

          Vistek, who graciously supplied Matt with a Phase IQ180 system for the shoot, enjoyed the work so much they did a little interview with the beast’s creator in search of some answers on why he would force such a monster upon the world.

          On Raunch-O’s inception.

          I had a few inspirations for the shoot: Black Light Posters… I also drew from clowns like Krusty, Captain Spaulding, NOFX’S Cokie the Clown and more. I wanted it to be vulgar and raunchy but still kitschy and colourful.

          © Matt Barnes

          On how his clients respond to this type of work.

          I don’t get too much feedback really from clients about my creatives… I churn out a lot of work and put it in front of them, so hopefully stuff like this keeps me fresh and relevant in their minds. An Art Director I worked with the other day spoke to me about it. He had seen the blog and the photos. He loved them. He finds stuff like this edgy and is motivated by people who are always trying something different. Mind you, we were working on a pretty conservative project, so Rauch-o probably isn’t something he would share with those clients. I guess my clients are mostly art directors and I think they react well to projects like this. I’m pretty blessed to work with people who see projects like these and take away the enthusiasm and imagination I’d hoped to convey, as opposed to the controversy. It makes collaboration that much sweeter.

          © Matt Barnes© Matt Barnes

          Big shout out’s to Vistek’s Toronto rental department, Parts & Labour Chef Matty Matheson, and SFX artist Louise Mackintosh on a giving their best to Mr Barnes. Give a click on over to THE PASSING SHOT to see what remains from Raunch-O’s rager, then go check in on what’s new in Canadian photo news over at ProPhotoBlog.ca. Happy Friday the 13th kids.
          All Images © Matt Barnes

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            IN PRINT | THE BEAUTY OF SPORT

            by Matt on July 22, 2013

            Around the start of the month we gave a little tease of a big project from Matt Barnes and Sportsnet Magazine – where Mr. Barnes and his team had the pleasurable task of capturing the beauty of Sportsnet‘s hottest Canadian athletes.

            Together Matt’s subjects are a veritable who’s who of professional and elite-amateur Canadian sport, and with the issue now on stands we are happily excited to share some of Matt’s favourite shots.

            EMILY BATTY (CROSS-COUNTRY MOUNTAIN BIKING)
            © Matt Barnes

            ADAM VAN KOEVERDEN (KAYAK)
            © Matt Barnes

            MELISSA HOLLINGSWORTH (SKELETON) | JOFFREY LUPUL (HOCKEY)
            © Matt Barnes

            ERIN MIELZYNSKI (ALPINE SKIING)
            © Matt Barnes

            JAMES HINCHCLIFFE (INDYCAR)
            © Matt Barnes

            KELSEY SERWA (SKI CROSS)
            © Matt Barnes

            ROBERT SACRE (BASKETBALL)
            © Matt Barnes

            MARK OLDERSHAW (SPRINT CANOE) | BARBARA MERVIN (RUGBY)
            © Matt Barnes

            LAUREN SESSELMANN (SOCCER)
            © Matt Barnes

            P.K. SUBBAN (HOCKEY)
            © Matt Barnes

            TESSA VIRTUE (ICE DANCING)
            © Matt Barnes

            JON CORNISH (FOOTBALL)
            © Matt BarnesPhotographer: Matt Barnes
            Client: Sportsnet Magazine
            Photo Editor: Myles Mccutcheon
            Producer: Tara O’Malley
            Stylist: Marc Andrew Smith
            Assistants: Papi & Lorne Bradley

            Like what you see? Well there’s a lot more work over on Sportsnet’s The Beauty of Sport website, so scroll back up and give a click on any athletes name to see more from Matt.

            Satisfied with the stills you say? Then give the following video a play and check out what life on set with Canada’s finest was like for Barnesy and the gang in Part 1 of Sportsnet’s Behind-the-Scenes TV special.


            All Images © Matt Barnes

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              PHOTOGASM | BARNES’ BEAUTY OF SPORT

              by Matt on July 4, 2013

              In accordance with the celebrations being made by our neighbours down south, today Matt Barnes is taking us on a quick trip down to the ‘Entertainment Capital of the World’, non other than Las Vegas! With much thanks to Sportsnet Magazine, Matt was given the fabulous opportunity to not only work on their upcoming Beauty of Sport special issue, but our boy got to shoot the entire spread of twenty-eight hard bodied beauties (all of whom hail from the Great White North!).

              It’s a bit of an in-n-out kind of trip, as the issue and accompanying TV special don’t drop until July 15th, but to hold us over til then here’s a little tease of what you can expect.

              © Matt Barnes© Matt Barnes© Matt Barnes

              That wasn’t enough for ya? Alright alright, here’s some shots we can show you from Matt’s Instagram.

              © Matt Barnes© Matt Barnes

              Happy 4th of July America!
              All Images © Matt Barnes

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                TGIW | DOS

                by Matt on June 12, 2013

                Last Spring, Evergreen Brick Works played host to UNO, a wild night of art, music, booze, and tacos presented by La Carnita. Thousands came out that evening to see the works of some big names in street art and one in particular that stood out to us here on the Westside. If you don’t know who we’re talking about, it’s Matt Barnes, who put together this lovely piece that was a big hit amongst its viewers.

                MattBarnes_UNO

                So why are we showing you a picture that Matt created for an event that took place over a year ago? Well the boys behind UNO have been grinding hard these past months in order to yet again plaster the walls of the Brick Works with beautiful art and fill up your bellies with tasty Mexican fare. Ladies and Gents prepare yourselves, DOS is coming. We spoke with event curator Clay Rochemont about how they intend to outdo themselves and what the big night has in store.

                Obviously you were happy with the response to UNO, so what kind of thought process went into taking DOS to “the next level”?

                UNO was a great experience, but now that La Carnita has a brick and mortar location, and food events have become somewhat a regular thing, we knew we’d need to bring in a huge draw on every level to make DOS very special. As far as curating the exhibition, I’ve had great relationships with fine artists all over the world, and started to put my feelers out last summer. Once the responses started coming back, we knew we’d be able to really blow this out of the water on the art side.

                As far as the Big Star Chicago concept, we wanted Toronto to get that pop up feel again while really playing off the number 2. Andrew, Amin and I sat down and decided the best way to do that was to bring in one of North America’s most celebrated taquerias for 1 night only. With the DJ’s, whats better than two DJ’s partying together and battling on 4 turntables? They’re going to try and out-do one another track for track, and its going to be a great party.

                A snap of the crowd at UNO
                DOS_UNO

                Where did the idea of the artist battle come from, and was there a method behind matching artists up?

                Everything about DOS is bouncing off the concept of the number 2. Most (Not all) of our artists have been street artists, graffiti artists etc at one point, and know what its like to battle, or claim their space. I wanted the rawness of the streets to play into DOS, and I didn’t want the theme to be common across the board like UNO. So, we’re here now with 40 artists paired in two’s, sharing 20 themes of their choice. Some will collaborate, some will compete.

                Is there anyone special on the roster you are really proud to be bringing to Toronto?

                I love every artist on this roster (Hi Matt!), and a few I’m very excited to show, both locals and international. One story that sticks out, is I contacted DALeast about the show, he agreed to exhibit and THEN told me about his wife, Faith47. I was floored by the talent in that household, and paired them up immediately. They also have a 12 year old son who is a great artist as well, he’ll be making the trip with them. Such talent.

                DALeast VS FAITH74
                DOS_DALeast-FAITH74

                With regards to the food, will there be veggie options for those who aren’t down to eat meat?

                The menu from both La Carnita and Big Star will be revealed soon. I know there will be vegetarian options of food, but even I’m in the dark when it comes to the taco’s ingredients this time around. (Exciting!)

                Sum up what you expect from the evening in 5 words (or less).

                Do Not Miss This Exhibition.

                DOS_Poster

                A real big thanks to Clay for taking the time and giving us the lowdown on the evenings events. Tickets for DOS are on sale now at LaCarnita.com so get ‘em while you still can. TGIW!

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                  NEWS | A WINNING HANGOVER

                  by Matt on June 7, 2013

                  MAward2-300x195-300x184If you’re anything like us, you like to unwind from putting in hard work with a bit of hard play – and last Thursday night at The 2013 Marketing Awards – we did just that. It’s been a long week of recovery, but we’re finally ready to revisit the spectacular evening with some shout outs to our agency friends who helped a few Westsiders bring home some hardware.

                  We’ll kick things off with Chris Gordaneer and BBDO Toronto‘s MerCow, which brilliantly highlighted the GE Profile Double Oven Range’s ability to cook two meals at one time!

                  MAGAZINE: SINGLE | BRONZE

                  Next up is a great campaign from Matt Barnes and john st. for Wiser’s Small Batch whiskey. For more info and a full list of who was behind this simple genius, give a click on over to THE PASSING SHOT for more from Matt.

                  MAGAZINE: SINGLE | BRONZE
                  © Matt Barnes

                  MAGAZINE: SINGLE | BRONZE
                  © Matt Barnes

                  Now it’s time we send a big Westside hug to DDB Canada‘s Vancouver and Toronto offices for their work with Frank Hoedl on campaigns for both BC Hydro and Toronto Crime Stoppers (shown respectively).

                  OUT-OF-HOME – TRANSIT: CAMPAIGN | SILVER
                  © Frank Hoedl

                  NEWSPAPER: SINGLE | BRONZE
                  © Frank Hoedl

                  NEWSPAPER: CAMPAIGN | BRONZE
                  © Frank Hoedl

                  Rounding the bend of this years awarded works is Anthony Redpath and DARE Vancouver‘s GiveSpace campaign, which in addition to it’s listed winnings below, took home SILVER for PUBLIC SERVICE – PRESS/ OUT-OF-HOME: CAMPAIGN!

                  PUBLIC SERVICE – PRESS/ OUT-OF-HOME: SINGLE | GOLD
                  © Anthony Redpath

                  PUBLIC SERVICE – PRESS/ OUT-OF-HOME: SINGLE | SILVER (X2)
                  © Anthony Redpath

                  Closing out our re-cap of the evenings events with Derek Shapton and TAXI 2‘s Castor Gigashelf. Having successfully transitioned the worlds largest photograph (of a shelf) into a imaginative and unique website interface, the team behind the work is most definitely deserving of their Gold M!

                  DIGITAL – WEBSITES/ MICROSITES: CORPORATE | GOLD
                  DS-CastorSite

                  A HUGE thanks to everyone involved in the aforementioned works from all of us at the Studio, because without you, we’d have no excuse for our overindulgences ;D. Have a great weekend everyone!

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                    IN PRINT | BARNES DOES IT FOR THE KIDS

                    by Matt on May 23, 2013

                    Toronto public transit riders will likely be familiar with this recent work from Matt Barnes and Cossette, as their images for Ronald McDonald House Charities can be found in many transit shelters throughout the city. Working alongside Art Director Kevin Filliter and Copywriter Aaron Chown, the team spent time with the children and families of the charity’s Hamilton location, where ‘Big Kid’ Barnes dished out big smiles – and took away some beautifully meaningful work.

                    © Matt Barnes

                    © Matt Barnes

                    © Matt BarnesPhotographer: Ronald McDonald House Charities
                    Agency: Cossette
                    Art Director: Kevin Filliter
                    Copywriter: Aaron Chown
                    Producer: Tara O’Malley
                    Assistant: Papi Topping

                    The copy gets a bit cramped in this small sized format, so give a click to zoom in for a closer look.

                    © Matt Barnes

                    © Matt BarnesAll Images © Matt Barnes

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