Matt Barnes

Matt’s Up Schitt’s Creek. Again.

by Alex Beetham on January 6, 2016

Matt Barnes has once again found himself up Schitt’s Creek.  No paddles necessary!  Matt was thrilled to be approached by The Young Astronauts (very rad people) to reprise his role shooting promos for the second season of CBC’s Schitt’s Creek. As always, Matt delivered the goods.  I’m sure you’ve seen bits of these plastered ALL OVER the city ramping up to next weeks season premier, but here they are in all of their glory!

GROUP-1Annie Murphy:
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Catherine O’Hara:
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Chris Elliot:
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Dan Levy:
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Photographer:  Matt Barnes
Photography Producer:  Natalie D’Urbano
Agency Executive Producer:  Alyssa Pankiw
Creative Director:  Nev Todorovic
Line Producer:  Jason Aita
Assistants:  Papi (Kyle Topping), Gabe Roberto, Eric Brazier, Alexander Mavian, Andrew Gabura

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You won’t see this one anywhere, but Matt couldn’t resist getting a frame in with Catherine!
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Speaking of this work being all over the city, just about every 2nd bus shelter and billboard are covered in Matt’s work!  Here’s a current look at the Bloor/Younge station take over.  Looking mighty Schitty!  (sorry… couldn’t resist)

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Season 2 premiers on CBC next Tuesday @ 9pm.  Check it out!

All Images © Matt Barnes

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    Matt Barnes turns up the heat with Taco Bell

    by Westside on September 16, 2015

    Matt Barnes recently grabbed his camera, took the awesome knob, cranked it as high as it would go and pointed it directly at lucky contest winners from Taco Bell’s fiery DLT contest.  Contestants entered by using the hashtag #fierydlt for their chance to be included in a calendar promoting this new spicy taco.  Matt worked with the exquisite team over at Grip Limited to create a rather spicy calendar.  Check it out below!  Along with a behind the scenes video and some tweets from the talent who we asked about their favourite part of shooting with Matt!

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    YUM16798_04_FieryDLT_Calendar.indd

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    This blazingly wicked calendar was also delivered in a clever box, adding a physical element to the amazingness.  How about that signature Papi eyebrow for September!  About as suave as the day is long, wouldn’t you say?

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    Creative Director: Pat Andrews/Ben Weinberg
    Producer: Liz Crofton
    Social Content Team:  Jacquie Kostuk/Matt Stasoff
    Designer: Olivia Harrison
    Director/Cinematographer- BTS video: Kareem Hassanien
    Photographer: Matt Barnes
    Producer: Natalie D’Urbano
    Production Company: Westside Studio
    Assistants: Kyle Topping, Anthony Macri, Andrew Gabura, Alex Mavian, Lorne Bradley, Jasson Simmons

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      California Dreaming with Matt Barnes

      by Alex Beetham on June 2, 2015

      At long last, the frost has left the ground (and our souls) here in Toronto.  10 degrees is completely acceptable spring time patio weather, right?  Matt Barnes wasn’t having any of winters chills, as he kept finding himself back under the warm sun of California, USA.  Matt has been kind enough to share some personal work from his last few trips to the West coast.  Below is everything you’d expect from Matt:  Sexy bods, beautiful faces, low riders, Lady Hayes flower crowns, family & friends, and… well just have a look see for yourself.  A snapshot into the world of Mr. Barnes:

      cali-dreamin-001 cali-dreamin-002 cali-dreamin-003 cali-dreamin-004 cali-dreamin-005 cali-dreamin-006 cali-dreamin-007 cali-dreamin-008 cali-dreamin-009 cali-dreamin-010 cali-dreamin-011 cali-dreamin-012 cali-dreamin-013 cali-dreamin-014 cali-dreamin-015 cali-dreamin-016 cali-dreamin-017 cali-dreamin-018 cali-dreamin-019 cali-dreamin-020 cali-dreamin-021 cali-dreamin-022 cali-dreamin-023 cali-dreamin-024 cali-dreamin-025 cali-dreamin-026

      All Images © Matt Barnes

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        A Very Matt Barnes Ballroom

        by Westside on April 6, 2015

        Have you heard the one about a tiger, a peacock,  and 19 lavishly dressed people that walk in to a ballroom?

        Yeah, we hadn’t either – that is until Matt Barnes showed up.

        Byblos is an Eastern Mediterranean restaurant here in Toronto, but they have recently opened another location in Miami beach, Florida.  It is difficult to convey concisely how incredible these restaurants really are.  They combine classic cooking techniques with a unique atmosphere to leave every patron satisfied by food and experience alike.  The food in the photo was all sourced from Byblos Toronto, so given the full octopus, lobster platter and the plethora of pomegranates, you could imagine what you are in for.

        So how exactly do you differentiate the Miami beach location from the Toronto location in order for them to live as their own separate restaurants?  Your sentence may sound something like “I bet Matt Barnes could do something cool, lets see what he comes up with”.  Matt was given 100% creative control to come up with the concept, cast the talent, design the set, etc. etc. and the result, well, let’s just say we are damn proud of the result.

        The photo speaks for itself, but it is the culmination of hard work by Matt & his team, incredible vision and top notch production.  We are happy to provide a little bit of behind the scenes for your viewing pleasure, should you be so curious!

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        Photographer: Matt Barnes

        Art Director: Jay Pooley

        Producer:  Kirsten White, Elissa Parante

        Styling: Maeve Mckee

        Food Styling: Nicole Young

        Hair & Makeup: Nina Farrauto

        Client: Byblos Miami

         

         

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          Matt takes on Movember with Campbell’s Chunky

          by Alex Beetham on November 4, 2014

          Campbell’s just launched their Movember Chunky campaign, which was shot by our very own Mr. Barnes! It looks a little something like this:

          Matt Barnes - Hockey Matt Barnes - Hoser Matt Barnes - lumberjack

          Agency: Real Interactive
          Art Director: Kelly Small
          Photographer: Matt Barnes
          Producer: Tara O’Malley
          Assistant: Gabe Nivera, Lori Waltenburi
          Hair & Makeup: Sandra Yang
          Food Stylist: LeeAnne Wright

          Check’em out on Campbell’s Movember page!

          Campbell's Movember Landing Page

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            NEWS | BARNES’ FEELING REAL GOOD

            by Westside on April 7, 2014

            The past week has been a quiet one here on the Blog, as the seasonal change seem to be taking far too long for our liking and we can’t seem to get out of bed. But that’s certainly not to say there hasn’t been some exciting news here on the Westside, and so in preparation of a week starring some new creative work from Nikki O (along with some other fun features) we figured it best to catch up on one Westsider’s big news.

            It’s been a hell of a first quarter for Matt Barnes’ 2014. Between a steady stream of new images and the addition of the cutest little princess you’ve ever seen, you might think things would come to a calm for the new papa-bear – well you’d be wrong.

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            That’s right! Matt picked up the 2014 Juno Award for Video of the Year, for he and Spot Cinema‘s work on “Feeling Good” by The Sheepdogs! Matt and company have gotten some awesome shout outs from Applied Arts, Sheridan College (Matt’s alma mater), and even the ninja battling Sheepdogs themselves. So if for some reason you’ve never seen the masterful piece, put your best party pants on, click away on play, and prepare to be feeling good.


            Video © Matt Barnes

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              PHOTOGASM | MATT’S ARTIST CORNER

              by Westside on March 7, 2014

              In a double down we’ve dubbed his Artist Corner, today’s Photogasm from Matt Barnes features two men who respectively, to put things apt, are on top of their game. While their fields are on drastically different ends of the art spectrum, both produce a product capable of wowing the masses. Much like our man Matt.

              We’ll start things off with a quick trip to The Big Apple, where Matt and his crew met with the sartorial sultan, Nick Wooster. Now in his second time before Matt’s glass, the sharply dressed fashion expert was again kind enough to share words with The Passing Shot, a sample of which you’ll find between Matt’s images.

              © Matt Barnes

              The Passing Shot: We’re pleased you were able to reconnect with Matt after meeting for a quickie a few years back. Is there a distinct difference between the Nick Wooster of 2011 and he of 2014?

              Nick Wooster: I guess I am just older. I am never really conscious of “what I am wearing” or “what I am going to look like”. I just acquire stuff that I think is cool or that I really like…and figure it out as I have to get dressed.

              © Matt Barnes © Matt Barnes

              TPS: You shot in studio this time, the result of which feels more intimate than on the street. Have you a preference to location versus studio photography, when it comes to being photographed? You’re certainly often photographed but do you enjoy sitting for a portrait?

              NW: I truly hate having my picture taken. I know that sounds ridiculous, but when I am caught on the street with sunglasses, there isn’t much I have to do. Sitting in front of a camera is way more intimidating. It brings every shred of negative self image straight into my consciousness like a bazooka, but Matt made it way less scary for me – for that I am super grateful.

              © Matt Barnes

              Our second subject of Matt’s is a man whose talents know no bounds. Musician, mixed media and performance artist, Curtis Santiago, better known as TALWST, hails from Trinidad but connected with Mr. Barnes after moving to Toronto several years ago. His latest project – Infinity – is a series of miniature dioramas housed in reclaimed jewellery boxes. Large worlds in extremely small places. It’s definitely worth the click to see for yourself – after you check out these portraits though.

              © Matt Barnes

              © Matt Barnes

              © Matt BarnesAll Images © Matt Barnes

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                IN PRINT | BARNES AND THE BULL GO FOR GOLD

                by Westside on February 13, 2014

                With week one wrapped up in Sochi, and Canadian athletes doing so well to make us proud at home, we thought it best to shine the spotlight on some podium worthy work from Matt Barnes and Red Bull.

                As most are aware, in addition to giving you wings, Red Bull is a massive global sponsor of all things extreme. What you may not realize though, is that their athletic endorsements range in sport much wider than most other sponsors – bringing rock climbers, volleyball players, and speed skaters (just to name a few) together under the Red Bull umbrella. Amongst this long list of athletes that ride for the Bull, are a number of Canadian Olympians whom Matt had the pleasure of shooting before they took off for Sochi.

                We’ll kick things off to the work before Matt drops by with some more details for you.

                Erik Guay© Matt Barnes

                Mark McMorris© Matt Barnes

                Noah Bowman© Matt Barnes

                François Hamelin© Matt Barnes

                Travis Gerrits© Matt Barnes

                Sebastien Toutant© Matt BarnesPhotographer: Matt Barnes
                Client: Red Bull
                Producer: Tara O’Malley
                Hair & Make Up: Sandra Yang
                Stylist: Marc Andrew Smith
                Prop Maker & Set Designer: Peter Sutherland & Assoc.
                Assistants: Papi, Jeff Jamieson, Lorne Bradley, Blake Hutchinson, & Hayley Hruska

                © Matt Barnes

                © Matt Barnes © Matt Barnes

                © Matt Barnes

                I’ve been fortunate to get the opportunity to work with Red Bull a couple times now, and it’s always been a lot of fun. There’s plenty of reasons why there are a great client to work with, but the fact that they give me so much creative freedom is my favourite.

                I wanted to be able to capture all the elements of our shot(s) in camera, so we got Peter Sutherland to build us the rad mountain you see. Like with our work on Cold FX, Peter nailed it on this one, so a huge thank you to him and his crew. ~Matt

                © Matt Barnes © Matt Barnes

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                © Matt Barnes

                © Matt Barnes

                © Matt Barnes

                © Matt BarnesAll Images © Matt Barnes

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                  Well folks, we’re in the thick of it now. Yet again we’ve allowed ourselves to be swooned by the festive personality and chilly charm of Old Man Winter. But now that his best bros influenza and rhinovirus have shown up to the party, his true nature is becoming clearer once more. Fortunately for us though, Matt Barnes and john st. have a foolproof plan of preventative measure to help prepare yourself for their coming advances.

                  Working closely with Creative’s Stephen Jurisic and Christine MacLean, Matt and his team worked extremely hard to create a realistic campaign for COLD-FX. If you’re unfamiliar with it’s effectiveness at being your personal bouncer against the Old Man’s bros, track down a friend who plays competitive winter sports and they’ll tell you all about it. Not yet though, first let’s get into some of Matt’s latest.

                  © Matt Barnes

                  © Matt BarnesPhotographer: Matt Barnes
                  Client: COLD-FX
                  Agency: john st.
                  Creative Director: Stephen Jurisic
                  Art Director: Christine MacLean
                  Copywriter: Dhaval Bhatt
                  Agency Producer: Alisa Pellizzari
                  Make-Up: Sandra Yang
                  Wardrobe: Charlotte Carson
                  Photo Producer: Tara O’Malley
                  Set Build: Peter Sutherland
                  Assistants: Papi, Jeff Jamieson, & Lorne Bradley

                  As you might imagine, size of locations were a large concern if the team were going to successfully execute their vision. The elevator scene would be a reasonably simple in-studio build, but the bus was a whole other undertaking. Here’s Matt’s assistant Papi to tell you a little more.

                  As it turns out, building a bus from scratch is really expensive. We troubleshooted the situation a lot, and after a day of phone calls, I eventually ended up finding a junked Oakville transit bus on Kijiji (of all places!) that would actually work for our budget. Take a look at ol’ 9911, she was a real beauty. ~Papi

                  © Matt Barnes

                  © Matt Barnes

                  With their second location acquired, it was time to call in the big boys from Peter Sutherland & Associates. Peter and Matt have worked together many times in the past on memorable large-scale productions – and as the work shows – this time would be no different. With many thanks to the boys above, we’ve got a bunch of behind-the-scenes shots so you can see their progress from beginning to end. Enjoy.

                  © Peter Sutherland

                  © Peter Sutherland

                  © Peter Sutherland

                  © Peter Sutherland

                  © Matt Barnes

                  © Matt Barnes

                  © Matt Barnes

                  © Matt Barnes

                  Big thanks to everyone at john st. for bringing such a cool campaign to Team Barnes, and to Peter Sutherland’s crew for all their hard work creating the fabulous sets.

                  So as we in Toronto get ready to meet another Winter bro – Polar Vortex something or other – remember to stay warm, prepare yourself, and enjoy the day out there party-goers.
                  Images © Matt Barnes
                  BTS © Matt Barnes & Peter Sutherland

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                    PHOTOGASM | RAUNCH-O RELAX-O

                    by Westside on September 13, 2013

                    With no regard for your sleep or dreams, Matt Barnes recently unleashed a dark demon from his mind. Through the assistance of multiple kind souls, the character of Raunch-O was brought to life at the studio, appropriately on a day where we hosted a very large children’s casting. And while we did our best to hide our new “friend” from young eyes that day – it’s Friday the 13th – and we feel like dishing out some nightmare material.

                    Raunch-O: a post-modern Pennywise of the Violator variety. A repugnant prankster in polka dots; an anarchist jester who gives ‘gag’ a whole new meaning, while taking buffoonery to a wonderfully bawdy place. Raunch-O; inspiring coulrophobia in the most seasoned circus-goer.

                    © Matt Barnes© Matt Barnes

                    Vistek, who graciously supplied Matt with a Phase IQ180 system for the shoot, enjoyed the work so much they did a little interview with the beast’s creator in search of some answers on why he would force such a monster upon the world.

                    On Raunch-O’s inception.

                    I had a few inspirations for the shoot: Black Light Posters… I also drew from clowns like Krusty, Captain Spaulding, NOFX’S Cokie the Clown and more. I wanted it to be vulgar and raunchy but still kitschy and colourful.

                    © Matt Barnes

                    On how his clients respond to this type of work.

                    I don’t get too much feedback really from clients about my creatives… I churn out a lot of work and put it in front of them, so hopefully stuff like this keeps me fresh and relevant in their minds. An Art Director I worked with the other day spoke to me about it. He had seen the blog and the photos. He loved them. He finds stuff like this edgy and is motivated by people who are always trying something different. Mind you, we were working on a pretty conservative project, so Rauch-o probably isn’t something he would share with those clients. I guess my clients are mostly art directors and I think they react well to projects like this. I’m pretty blessed to work with people who see projects like these and take away the enthusiasm and imagination I’d hoped to convey, as opposed to the controversy. It makes collaboration that much sweeter.

                    © Matt Barnes© Matt Barnes

                    Big shout out’s to Vistek’s Toronto rental department, Parts & Labour Chef Matty Matheson, and SFX artist Louise Mackintosh on a giving their best to Mr Barnes. Give a click on over to THE PASSING SHOT to see what remains from Raunch-O’s rager, then go check in on what’s new in Canadian photo news over at ProPhotoBlog.ca. Happy Friday the 13th kids.
                    All Images © Matt Barnes

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