We’ve seen some quick turn around times in our day, but it was only last week that we showed off some behind the scene-stagrams of George Simhoni and crew out in Quebec with Paul Riss from DDB Toronto, and it’s already IN PRINT. The first of two finals premiered in yesterday’s Globe and Mail, so we’re going to hand things over to Producer John Stevancec to let you in on the details.
We had just finished up a car shoot for a client on Thursday night, and Friday seems to be a nice quiet day rolling into the weekend when we get a call from Paul Riss at DDB Toronto. Paul tells us we need to shoot 2 car ads early next week, no layouts, just a concept of a “Beautiful Classic Car” shot somewhere in Canada of our choice! Wow we thought, this is going to be an awesome job!
We hit the ground running, calling all our contacts across the country from Newfoundland to Victoria looking for reference photos. The Subaru Legacy is a classy sedan that needed a location to match, and we had many amazing choices, but the one that really stood out for us was Québec City.
One of the choice locations was a UNESCO World Heritage Site. So how do you gain access to a World Heritage Site over the weekend because you want to shoot a car there on Wednesday you might ask? Good connections! Our awesome location scout, Madame Brown Productions, were able to make it happen and secure the location for us, not just for one sunrise shot, but for 2 days just incase of bad weather!
Oh, did I mention the weather? It basically rained on us from 4:00am to 6:30am while we were setting up, then the sky miraculously opened up and let in the most beautiful light on our location. George took that as a sign to dry off the car as quickly as possible and start shooting as much as he could before the rain started again… at 7:00am. We got the shot, everyone was happy, client, agency, and George!
We then wrapped for the morning and went for breakfast, then off to our second location for the day, that was a sunset shot, and a whole different story, so until next time here’s a look at George’s final image. ~ JS
Photographer: George Simhoni
Agency: DDB Toronto
Associate Creative Director: Paul Riss
Producer: John Stevancec
Assistant: Gabe Nivera
A big thanks to John for giving some insight to the team’s time in Québec City, and as well to Paul Riss for giving the boys some freedom with their location selection. For those in need of some more BTS images, give a click back to last weeks TGIW, where you might even get a glipse of shot number 2′s location.
Image © George Simhoni
BTS Images © Gabe Nivera & Paul Riss