George Simhoni

George Ventures into the Outback for Subaru

by Alex Beetham on July 21, 2014

June was a month of relentless travel for George Simhoni. One of his numerous flights landed him in beautiful British Columbia to team up with DDB for some gorgeous work to promote the new 2015 Subaru Outback. A few words from George himself:

It was a great opportunity to work on the 2015 Subaru Outback campaign with Rebecca and Dom. BC during the summer is a real treat. We usually go there for shoots in the winter and we are dodging rain most of the time. I love bringing people into the mix of car photography because it really kicks up the image and makes them more memorable. I had a wonderful team to help bring these images to fruition, from our photography and digital team, agency team and client. All great to work with.   – George

George Simhoni_Subaru1 George Simhoni_Subaru2All Images © George Simhoni
Photographer:  George Simhoni
Client:  Subaru
Agency:  DDB
Associate Creative Director:  Rob Sturch
Art Director:  Rebecca May
Copywriter:  Dom Raso
Producer:  John Stevancec
Assistants: Sean Best, Mark Cohene, Richard Amies, Mike Phang

Producer John Stevancec was kind enough to provide a glimpse behind the scenes:


George Simhoni_Subaru_BTS2

IMG_4246All BTS Images © John Stevancec


    Western Canada celebrates its heritage through Heritage Park in Calgary – Canada’s Largest Living History Museum. Visitors escape the everyday into a world celebrating the people, animals, and machines that pioneered the west.

    Divided into four areas that each showcase a different time period in Western Canadian history, Heritage Park celebrates its golden jubilee this summer and to help visitors remember to Escape Today, local agency C&B created a fantastic campaign for this western treasure. Calling upon George Simhoni to assist in bringing their vision to life, the man who’s no stranger to Alberta packed his bags and headed west to meet up with Art Director Phil Copithorne.

    For those who’ve never been, the living history museum is located on 127 acres of land that sits within the city of Calgary, and it was with this close proximity in mind that George and Phil went to work.

    © George Simhoni

    © George Simhoni

    © George SimhoniPhotographer: George Simhoni
    Client: Heritage Park Historical Village
    Agency: C&B
    Art Director: Phil Copithorne
    Accounts: Leigh Blakely
    Retouching: Stir Editing
    Producer & 2nd Shooter: John Stevancec
    Assistants: Luke Molliet & Chris Wedman

    Before we blast into some behind the scenes from George’s trip, a preemptive special thanks to everyone at Heritage Park and C&B for helping Producer John Stevancec live out a boyhood dream.
    Now enjoy a look at things on location.

    © John Stevancec

    GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-01 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-02 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-03
    GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-04 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-08


    GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-04 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-08
    GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-05 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-09 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-13



    For more info on how you can get yourself aboard the S.S. Moyie, or one of the many other historically stimulating sights of Heritage Park, give a click to their website and see what’s been keeping people coming for the last 50 years.
    Images © George Simhoni
    BTS Images © John Stevancec & Gabe Nivera



      by Matt on January 16, 2014

      As a man who has spent his life capturing, creating, and documenting moments in time, this next project from George Simhoni is very befitting. Teamed with Executive Creative Director Rick Kemp, George was asked to shoot for the Reframe Film Festival. Now in it’s 10th year, the Peterborough based documentary film-fest features award-winning films (and their makers) from around the globe.

      This years festival kicks off at the end of the month and features a strong showing of participants, including Markus Imhoof’s celebrated, More Than Honey. Here’s George to tell you about the project.

      Rick Kemp and I have done some great collaborative work together in the past, so when the opportunity arose it was a no-brainer to team up for the benefit of Reframe. Peterborough might not sound like the most happening location for an International Film Festival, but the event offers much more than just screenings. There are social events, art exhibitions, workshops and more, all aimed at educating and engaging with attendees. We wanted the posters to both create awareness of the festival, as well as promote the value of documentary film in society.

      © George SimhoniPhotographer: George Simhoni
      Client: Reframe Film Festival
      Executive Creative Director: Rick Kemp
      Art Director: Rick Kemp
      Digital Imaging: Mark Tyler
      Designers: Joe Andrus & Randi Pogue
      Backgrounds: Shutterstock
      Producer: John Stevancec
      Assistant: Gabe Nivera

      © George Simhoni

      As usual, on these kinds of assignments, there are opportunities to do something you have not done before and explore new ways of doing things. Locations were out of the question so we went to Shutterstock site to pick some background images to help tell the story. The rest we shot in studio and with the help of the “best” retoucher in Canada – Mark Tyler/ STIR – we composited these images. ~GS

      © George Simhoni

      You can get a lot more info on the Reframe Film Festival and all it has to offer over on their website, so give a click – and if you’re free on the weekend of January 24th – why not check out a flick?
      All Images © George Simhoni



        by Matt on November 13, 2013

        Aiming to provide support for young talent, the RBC Emerging Artists Project is one of many community based initiatives set forth by the Royal Bank of Canada. The project supports a multitude of artistic disciplines ranging from writing to glassmaking and everything in between, but their largest event is their annual painting competition.

        With the support of the Canadian Art Foundation, the RBC Canadian Painting Competition was created in 1999 as a means of providing early stage assistance to emerging painters. Now in its fifteenth year, the competition is the largest in Canada, with this year’s National Winner taking a grand prize of $25K. In celebration of this milestone, RBC looked to Executive Creative Director Anthony Wolch of Entrinsic and George Simhoni to capture a moment with some of the competitions past winners and honorable mentions.

        A quick word from George before the work.

        Anthony and I have created some wonderful work together over the years so it was great to team up again for this newspaper campaign. His vision for the portraits aimed for a painterly feel, wanting to fortify in the ad that for these artists painting is more than just their passion – it’s their life. With each workspace being so unique it was a very interesting project to shoot, so a big thank you to everyone that was involved. ~GS

        2006 Honourable Mention Kim Dorland
        © George Simhoni

        2012 National Winner Vanessa Maltese
        © George Simhoni

        2009 Honorable Mention Sasha Pierce
        © George SimhoniPhotographer: George Simhoni
        Client: RBC Canadian Painting Competition
        Agency: Entrinsic
        Executive Creative Director: Anthony Wolch
        Producer: John Stevancec
        Assistant: Gabe Nivera & Alex Beetham

        As usual George’s assistant Gabe had the Instagram’s flowing during their time on set, so here’s a peek behind the scenes.

        © Gabe Nivera

        © Gabe Nivera

        © Gabe NiveraImages © George Simhoni
        BTS Images © Gabe Nivera



          by Matt on October 28, 2013

          Once upon a time, Nikki Ormerod was George Simhoni’s assistant. Now, several years later, the two are back together, joining powers in their first collaborative job with Nikki handling stills and George in the director’s chair. Working alongside Peter Holmes from Reason Partners, the pair were tasked with creating a fun and energetic campaign for Dulux Canada‘s fall paint colours. We’ll get into the work – but first – a quick word from Dulux.

          Everybody gets paint on their clothes when painting. But who knew it would become a worldwide fashion trend? The Dulux Collection is a fun look at splatter paint fashion, showcasing our fall colour palette on clothes instead of walls.

          Director: George Simhoni
          Photographer: Nikki Ormerod
          Client: Dulux Canada
          Agency: Reason Partners
          Agency President: Jeff Plowman
          Creative Director: Peter Holmes
          DP & Editing: Spot Cinema Inc.
          Hair & Makeup: Jukka & Lisa Vella
          Stylist & Wardrobe: Marie-Eve Tremblay
          Brand Manager: Martin Tustin-Fuchs
          Producer: Tom Nesbitt
          Assistants: Gabe Nivera, Marvin Kwan, Bryan Ulrich, Noel Araquel, & Laura Crowell

          © Nikki Ormerod

          © Nikki Ormerod

          © Nikki Ormerod

          © Nikki Ormerod

          © Nikki Ormerod

          Want to make your own paint splatter shirt but don’t want the mess? Well Dulux has created an app for their Facebook page that will allow you to do just that! After designing your shirt with the Splatter App (seen below), you’ll be given the chance to buy and submit your work to the gallery. Each week a panel of Dulux colour experts will be selecting the t-shirt design they like best and awarding the creator with $100 in gift certificates.


          There’s a staggering amount of BTS images from this shoot so stay tuned as later in the week we’ll give them their very own post! Until then, why not go check out the Splatter App and channel you inner Pollock for the chance to win some free paint!
          Video © George Simhoni
          Images © Nikki Ormerod



            by Matt on October 10, 2013

            As an added bonus to their recently announced partnership with Earth Day Canada, smart Canada has spent the last month donating $10 to the national EcoMentor’s program for every test drive of their smart fourtwo vehicle. To promote this offer and further showcase the eco-friendly motives of smart Canada, BBDO’s Mark Hesse called upon to George to whip up some of that Simhoni magic.

            A little background on the EcoMentors program from smart before we take a look at George’s shot.

            EcoMentors play an essential role in environmental education, and this mandate perfectly complements smart Canada’s mission of helping to make communities more functional, healthier and environmentally compatible. Through this new partnership and other highly successful ongoing initiatives such as the smart city project, smart remains passionately committed to making urban environments cleaner and more sustainable for all.

            © George SimhoniPhotographer: George Simhoni
            Client: smart Canada
            Agency: BBDO Toronto
            Art Director: Mark Hesse
            Producer: John Stevancec
            Retouching: Stir Editing
            Assistant: Gabe Nivera

            We’ll get a look at the shot in layout, but first a bit of behind the scenes.

            © Gabe Nivera© John StevancecGeorgeSimhoni_SmartCar_Poster

            There’s a bunch of great info on the initiatives of the smart city project just waiting to be read over on it’s website, so drop your finger and enjoy the day.

            Image © George Simhoni
            BTS Images © John Stevancec & Gabe Nivera



              by Matt on September 5, 2013

              Never one to avoid adapting with the times, George Simhoni has been playing with cinemagraphs recently. Working with the boys from Spot Cinema, George has put together two creative images for your viewing pleasure, and will share some thoughts after we visit this beautiful Italian harbour. Remember to click the image for more detail.

              © George Simhoni

              There’s often a disconnect when viewing images online, as if there’s so much available to us we can’t help but look and move on. I wanted to show how the use of a small bit of movement can hold the viewer for a instant longer, while they figure out where the motion occurs. Hopefully creating more time for appreciation before clicking on to that next thing. ~GS

              © George SimhoniAll Images © George Simhoni


                IN PRINT | GEORGE’S QUICK TRIP

                by Matt on August 23, 2013

                We’ve seen some quick turn around times in our day, but it was only last week that we showed off some behind the scene-stagrams of George Simhoni and crew out in Quebec with Paul Riss from DDB Toronto, and it’s already IN PRINT. The first of two finals premiered in yesterday’s Globe and Mail, so we’re going to hand things over to Producer John Stevancec to let you in on the details.

                We had just finished up a car shoot for a client on Thursday night, and Friday seems to be a nice quiet day rolling into the weekend when we get a call from Paul Riss at DDB Toronto. Paul tells us we need to shoot 2 car ads early next week, no layouts, just a concept of a “Beautiful Classic Car” shot somewhere in Canada of our choice! Wow we thought, this is going to be an awesome job!

                We hit the ground running, calling all our contacts across the country from Newfoundland to Victoria looking for reference photos. The Subaru Legacy is a classy sedan that needed a location to match, and we had many amazing choices, but the one that really stood out for us was Québec City.

                © Gabe Nivera © Gabe Nivera

                One of the choice locations was a UNESCO World Heritage Site. So how do you gain access to a World Heritage Site over the weekend because you want to shoot a car there on Wednesday you might ask? Good connections! Our awesome location scout, Madame Brown Productions, were able to make it happen and secure the location for us, not just for one sunrise shot, but for 2 days just incase of bad weather!

                © Gabe Nivera © Gabe Nivera

                © Paul Riss

                Oh, did I mention the weather? It basically rained on us from 4:00am to 6:30am while we were setting up, then the sky miraculously opened up and let in the most beautiful light on our location. George took that as a sign to dry off the car as quickly as possible and start shooting as much as he could before the rain started again… at 7:00am. We got the shot, everyone was happy, client, agency, and George!

                We then wrapped for the morning and went for breakfast, then off to our second location for the day, that was a sunset shot, and a whole different story, so until next time here’s a look at George’s final image. ~ JS

                © George SimhoniPhotographer: George Simhoni
                Client: Subaru
                Agency: DDB Toronto
                Associate Creative Director: Paul Riss
                Producer: John Stevancec
                Assistant: Gabe Nivera

                A big thanks to John for giving some insight to the team’s time in Québec City, and as well to Paul Riss for giving the boys some freedom with their location selection. For those in need of some more BTS images, give a click back to last weeks TGIW, where you might even get a glipse of shot number 2′s location.

                Image © George Simhoni
                BTS Images © Gabe Nivera & Paul Riss



                  by Matt on August 14, 2013

                  Today rather than Thanking Goodness It’s Wednesday, we invite you to join us in giving thanks to something a bit more wonderful. Travel jobs.

                  With much thanks to Birder/ ACD Paul Riss, Team Simhoni is off working in ‘la belle province’. And because we love sharing an Instagram’d look at our rosters travels, let’s take a look at how their time is going so far.

                  Through the eye of Producer John Stevancec© John Stevancec© John Stevancec© John Stevancec© John Stevancec© John Stevancec© John Stevancec

                  Through the eye of ACD Paul Riss© Paul Riss© Paul Riss© Paul Riss© Paul Riss© Paul Riss© Paul Riss

                  Through the eye of Assistant Gabe Nivera© Gabe Nivera© Gabe Nivera© Gabe Nivera© Gabe Nivera© Gabe Nivera© Gabe Nivera

                  We’ll keep you in the loop and show off the goods when the time comes, but for now go check out these hilarious pictures of Dads at a One Direction concert.

                  All Images © Respective Instagramers


                    A few months back, George Simhoni and Art Director Doug Bramah banded together with bring red communications and brought forth a stunning campaign for Freedom 55 Financial; one that left many who saw the ads wondering – “what does MY Freedom look like?

                    Much like the first installment of the Tell Us Your Freedom campaign, George’s camera yet again found itself in some very cool locations in an effort to bring viewers down the correct path to freedom. We’ll drop into the first of two new images before we pass it off to George.

                    © George Simhoni

                    I am so proud to be part of this very successful campaign. It isn’t often that the advertising of a financial institution gets a lot of praise, but happily our group effort worked ‘gang-busters’ for the client. It really has put the question out there: WHAT DOES YOUR FREEDOM LOOK LIKE?” ~ GS

                    © George SimhoniPhotographer: George Simhoni
                    Client: Freedom 55 Financial
                    Agency: bright red communications inc.
                    Art Director: Doug Bramah
                    Copywriter: Kurt Hagan
                    Digital Imaging: Mark Tyler
                    Props: Cheryl Thompson
                    Producer: John Stevancec
                    Assistants: Gabe Nivera, Colin Rycroft, & Peter Olson

                    As the national campaign continues, keep your eyes peeled on your local transit for a closer look at George’s images, or go hit up the Tell Us Your Freedom website and break down what it’s going to take to get yourself and that grand piano out on the lake.

                    © George SimhoniImages © George Simhoni