George Simhoni

George Cruises the Rockies for Subaru

by Alex Beetham on February 25, 2016

That new Subaru smell mixed with the crisp clean air of the Rocky Mountains.   Not a hard pair to handle, don’t ya think?   George has been fortunate enough to experience this combo twice in 2 years, and get paid to do so!  Perks of the job…  Late last year George and producer John Stevancec once again found themselves whipping around a crisp new Subaru, but this time they subbed out the Outback for a 2016 Crosstrek.  By the looks of it, it was a great success!


beach_v8westside Credit where credit is due:

Client:  Subaru Canada
Agency:  Red Urban
Creative Director:  Christina Yu
Photographer:  George Simhoni
Producer:  John Stevancec
Assistants:  Bryan Ulrich (Digital Tech), Kyle Gibson, Nate Konyi

Producer John is always snapping away with his phone, and kindly passed on a few shots of the shoot!








IMG_4417According to John, the best Ramen in BC is from Jinya… Tastes better than it looks ;)


All Images © George Simhoni
All BTS Images © John Stevancec


    You are out grocery shopping, paying for dinner, buying parking, or whatever else you may swipe/tap/insert your credit card for.  You’re probably collecting points that in 5 years you may redeem for a $50 gift card.  Woohoo!  Well George Simhoni recently created some photographs for Scotiabank’s GM Visa campaign where you can redeem points that go towards the purchase of any GM vehicle!  Car vs. gift card… you decide.  George worked with Chris Harrison and Hayes Sternberg to create these photos outlining the campaign!  Check them out below!


    “I had the pleasure of joining the creative duo of Chris Harrison and Hayes Steinberg from Bensimon Byrne with agency print producer Magda Czyz to produce the launch of the Scotiabank GM Visa campaign introducing the Scotiabank Visa reward program where you can use your points towards any of GM vehicle purchases.


    We had several locations with a variety of props and talent featuring a different vehicle per location.  We were demonstrating all the situations you could be in and the items that you typically buy that will help you purchase your new vehicle.
    The challenge of keeping two sets of clients involved with all the steps in the photography project is always an interesting challenge but Scotiabank and all the client representatives from the different GM car brands were all proactive and great to work with.”  -George Simhoni
    All in all some really great automotive photography by George, with a bit of a backstory to the viewer.  The little red stars denoting the things that can rack up the points towards the purchase of your next GM car.  If you go by any Scotiabank right now you will most likely run across one or two of these photos so keep an eye out!
    For your added viewing pleasure, check out these cinema graphs that George also created.  These are kind of fun and George has become very good at creating them.  See if you can spot all the moving parts to each photo!  That last one is pretty tricky to spot!
    boat_v4b camp_v6
    Here, for your viewing pleasure are some behind the scenes images of the production involved in creating these images.  They feature assistants Abe Roberto and Jon Brown modelling with their best looks and a goose invading some personal space.  Enjoy!















    ACD, Art Director: Chris Harrison
    ACD, Copywriter: Hayes Steinberg
    Agency Producer: Magda Czyz
    Photographer: George Simhoni
    Producer: John Stevancec
    Production Company: Westside Studio
    Assistants: Bryan Ulrich, Abe Roberto, John Wayne Brown, Gabe Nivera, Logan Almandinger
    Retouching: Mark Tyler


      Steven Kim 5+

      by Westside on September 8, 2015

      Instagram is an extremely entertaining platform that has taken so many experiences, places, meals and cats from the corners of people’s lives and shared them front and centre on your smartphone.  Some have become Instagram celebrities while others prefer to keep their accounts private and share with family and friends only.  Over the past few years, someone has been creating a very impressive and extremely undervalued Instagram account right under our noses.  From the depths of the creative department at DentsuBos, Steven Kim has been silently uploading images demonstrating incredible attention to composition, symmetry, matching the aesthetic to the content and to put it bluntly- his photos kick ass.

      This brings us to the next instalment of our 5+ series, where we turn the spotlight on someone outside our walls and have them tell us 5 things that help keep them inspired to create.  So without further adieu, we will pair a few images from Steven’s Instagram account and let him tell you all about what keeps his eye sharp and what inspires him to create such awesome images.

      1.  Mind-blowing creative talent from around the world I’ve found through Instagram.  I love seeing glimpses of virtually every corner of the universe, one tiny square at a time.  There is so much creative use of the platform and such unique styles of image-making out there.  It’s pretty humbling.  Everyday it makes me think about deleting my photos and starting all over again.

      2.  My wife and son.  Both are very active and keep me motivated to stay healthy.  Which can be incredibly challenging at times.  See point 4.

      3.  Almost everything about the ’80s.  The music, the movies, the sitcoms, the WWF wrestlers, the colours, the arcades.  This period is so vivid in my mind and filled with so much energy.  Much more than the next two decades.


      4.  Food. I’ve watched every episode of Man vs Food.  At least twice.  Luckily my wife is an amazing cook so I eat really well at home.  She’s also inspired me to make a few of my own dishes.  Then there are these amazing celebrity Chefs: Roy Choi, David Chang, Chuck Hughes.  These guys always make cooking look cool and sometimes even easy.


      5.  Great magazine covers and beautifully designed spreads with beautiful typography.  Magazines like New Times Magazine, Wired, GQ tend to deliver quality pretty consistently.


      We asked some of our Westside photographers to have a flip through Steven’s Instagram account and pick out some of their favourites.  Their selections suited their own photography styles.  Check out this Westside photographer curated selection.

      “Creating pretty pictures is easy.  In a visual world that already has far more sunset images than it needs, it’s refreshing to look through Steven’s images and see someone who’s willing to get out  when the weather’s crap, when making images is an annoying and uncomfortable pursuit.  The result is fresh and engaging imagery – and creating that is the most difficult of all.  …also I’m a sucker for pictures from Iceland!”

      Dave Delnea

      “I really like how he manages to imbue even the most everyday objects with an air of otherworldliness and even menace, while still somehow remaining playful and even funny.  Good stuff.”

      -Derek Shapton

      “I get a lot of my inspiration through design pages and people I follow on Instagram simply because it’s completely visual.  Steven is one of my 5 or 6 “go to” pages on Instagram, he has a killer design sense and a super cool vintage modern style to his work that kinda makes it timeless.”

      -Tyler Gray

      “I like his images for his compositional skills.  In general he has a wonderful perspective on everyday things and can put it into an interesting and captivating imagery.”
      -George Simhoni

      That is all for this 5+ post.  Please take the time to flip through and enjoy this selection of Steven’s photos that has been curated by Westside photographers and staff.  If you want to follow Steven, please click or tap here and help his following grow by sharing this post around on your socials.  The dude deserves it!

      Photos of Steven by George Simhoni


        George Simhoni and Lilly fight diabetes

        by Westside on September 3, 2015

        George Simhoni has had many a car in front of his lenses this year.  Does that mean he’s forgotten how to shoot a slick set of portraits?  Nope.  George teamed up with Rick Kemp at BrandHealth to introduce Lilly’s new diabetes medication aimed to simplify and improve their patient’s lives.

        “I love working with the crew at Brandhealth, It’s always very collaborative and fun.  We can raise the level of what’s expected when we work that way.  Rick, Klint and Amy are always open and receptive to how to accomplish the goals of the client and make the ads work.”- G.S



        Client: Eli Lilly
        Agency: BrandHealth
        Creative Director & Copywriter: Rick Kemp
        Account executive: Amy Bastianon
        Photographer: George Simhoni
        Producer: John Stevancec
        Production Company: Westside Studio
        Assistants: Gabe Nivera, Alex Beetham, Olga Kozitska
        Wardrobe stylist: Genevieve Hutchinson

        **Editors Note**

        Want a little insight into how to have an incredibly successful 40+ year career as a commercial photographer?  This picture sums it up:

        George BTS

        You’re thinking:  ”But Alex, that’s just George gluing wallpaper… ”  EXACTLY!!  How many photographers have been shooting for 4 decades that still get their hands in the nitty gritty of each shoot?  The successful ones.  You reap the rewards of the work you put in, and George is a prime example.

        Happy long weekend!


          George Simhoni & the INFINITI Q50 Limited

          by Westside on July 6, 2015

          Back in the midst of the polar vortex, George Simhoni decided 2015 was going to be all about automotive photography.  When George sets goals, he sure is driven to fulfill them.   He’s had the pedal right down to the metal (floor mat?) so far this year, as one of our rosters busiest shooters!  We are most pleased to share one of his latest jobs, done with Lance Martin, Josh Day and the fine folks at UNION for INFINITI.  Check out their latest whip, fresh in off-white:  The Q50 Limited.


          Right?!  George then brought another into the studio, to properly show off some details.  She’s got curves in all the right places…

          “It was so great to have the opportunity to be part of the Infiniti Q50 project.  Working with Josh Day was a wonderful collaborative experience.  The car was beautiful and fun to work with too.  I am proud of our accomplishments and the images we produced are fantastic.”- George Simhoni

          Here’s a little BTS look at one of the location days:

          IMG_3998 IMG_3997 IMG_3996 IMG_3994 IMG_3991 IMG_3989
          All Images © George Simhoni

          Creative Director: Lance Martin
          Art Director: Josh Day
          Copywriter: Caitlin Keeley
          Agency Producer: Jen Dark
          Agency: UNION Advertising Canada LP
          Photographer: George Simhoni
          Photography Producer: John Stevancec
          Assistants: Logan Allmendinger, Peter Chan, Jeff Jamieson


            5+ | Franc Madden

            by Westside on March 24, 2015

            Yep, it is time again for us here at Westside to turn the attention to someone outside our immediate flock and add another installment of our 5+ series.  In this series we ask industry people from all roles to let us in on 5 things keep them inspired and able to relentlessly kick ass.  We wanted to turn the focus towards someone who many of us here at Westside have had the pleasure of working with over the years, the tremendously talented model maker, and all round solid dude, Franc Madden.
            Image © Shanghoon
            For those who know Franc, none of this will come as a surprise. For those that don’t, here is the deal…
            Franc Madden is a problem solver, magician and artist all rolled into one.  He is a tireless craftsman.  He remains calm when under pressure and is a true pleasure to work with.  He always goes the extra mile.
            As seen here, while the world around moves quickly around him, Franc still has a sense of humor and an infectious smile. He has been an invaluable part of the photography landscape of many, many, many years.  Here are what a few Westsiders had to say about working with Franc…
            “Franc is a Solid and Reliable man, he can basically make anything you request, what more could you ask for?”-  John Stevancec, Producer
            “Photography and in particular advertising, is about problem solving.  Model making still plays a vital role and Franc’s experience and skill is invaluable.  Being able to capture the majority of your image in camera is still the best and most simplistic route to success.  Without Franc, I couldn’t do most of my jobs.”- Frank Hoedl, Photographer
            “As much as I love working with new technologies like photo manipulation & cgi, sometimes nothing can beat the true craftsmanship of model making.  Franc is my go-to model maker, and I have complete trust in his ability to make ideas come to life. I’ve certainly challenged him to create quirky things for me over the years, including a deflated rubber turkey to a car-shaped popsicle. His extensive knowledge and determination in figuring things out, as well as his easy-going nature, makes him a great working partner and a true inspiration.”- Shanghoon, Photographer
            “Franc is a magician. I have never seen anyone else create a magical landscape with broccoli toothpicks and lint.”- George Simhoni, Photographer


            Without further adieu, here are Franc Madden’s 5 inspirations.  We hope that they may inspire you as they have inspired him.

            1.  Last year some guy “died” for a few minutes on the operating table.  His recall was the familiar out of body thing; he floated euphorically above his life, viewing everything through a misty tunnel.  My first thought was that he was riding a dirt bike, as that is how it feels when you launch one.  I love motocross at all levels, from the top guys down to the kid bouncing around his yard on a jalopy.  The sound, smell and rush of it never gets old.  Racer X Illustrated is the best portal for the sport; not only do they cover the results in real time, they also explore the depths of it, answering the questions we have and reinforcing the family values at it’s core.

            Mark Moebius SL70

            2.  All the painters from early Juxtapoz.  Robert Williams, Mark Ryden, Ron English, Jim Woodring and especially Todd Schorr. Master draftsmen.  I stare at their work and envy the satisfaction they must feel from their finished pieces.

            3.  The Tetra Society.  They take the abilities of inventors and engineers and apply them to specific needs of people with disabilities, an applied science making the most basic functions of life a little easier.  Noble, heartwarming stuff that is genuine.

            4.  Daim the graffiti artist.  His work hovers high over all the others with a depth that evades them.

            5.  Artists with ideas.  True story; those who know me will think this inclusion is bollocks.  I never speak highly of the arts as a vocation.  I’m jaded as a result of too many people wanting but not doing.  I like challenging projects from people who have done their homework, are using their noggin yet need a problem solved.  Collaboration.  It’s the name of the game in all walks.  My Compadres, I have no competitors, they are allies.  I know many talented people and we feed off one another, exchanging ideas.  Even if I ‘lose’ a job to one of them, I enjoy seeing their resulting build.  It will be so different than my approach, and good.  We all make custom creations on tight deadlines and all work in our own distinct way.


              Archive has love for Westside

              by Alex Beetham on November 7, 2014

              We’re thrilled to have 3 featured campaigns in the upcoming issue of Archive!  Keep your eyes peeled for these winners:

              Some George Simhoni location work in British Columbia for Suburu:

              George Simhoni for Suburu

              George Simhoni for Suburu

              Anthony Redpath had a blast creating these images for PlayLand:




              Last but not least, a Xeomin campaign from Shanghoon:

              Shanghoon_Scissors Shanghoon_Tongs

              Congratulations all around!!


                George Ventures into the Outback for Subaru

                by Alex Beetham on July 21, 2014

                June was a month of relentless travel for George Simhoni. One of his numerous flights landed him in beautiful British Columbia to team up with DDB for some gorgeous work to promote the new 2015 Subaru Outback. A few words from George himself:

                It was a great opportunity to work on the 2015 Subaru Outback campaign with Rebecca and Dom. BC during the summer is a real treat. We usually go there for shoots in the winter and we are dodging rain most of the time. I love bringing people into the mix of car photography because it really kicks up the image and makes them more memorable. I had a wonderful team to help bring these images to fruition, from our photography and digital team, agency team and client. All great to work with.   – George

                George Simhoni_Subaru1 George Simhoni_Subaru2All Images © George Simhoni
                Photographer:  George Simhoni
                Client:  Subaru
                Agency:  DDB
                Associate Creative Director:  Rob Sturch
                Art Director:  Rebecca May
                Copywriter:  Dom Raso
                Producer:  John Stevancec
                Assistants: Sean Best, Mark Cohene, Richard Amies, Mike Phang

                Producer John Stevancec was kind enough to provide a glimpse behind the scenes:


                George Simhoni_Subaru_BTS2

                IMG_4246All BTS Images © John Stevancec


                  Western Canada celebrates its heritage through Heritage Park in Calgary – Canada’s Largest Living History Museum. Visitors escape the everyday into a world celebrating the people, animals, and machines that pioneered the west.

                  Divided into four areas that each showcase a different time period in Western Canadian history, Heritage Park celebrates its golden jubilee this summer and to help visitors remember to Escape Today, local agency C&B created a fantastic campaign for this western treasure. Calling upon George Simhoni to assist in bringing their vision to life, the man who’s no stranger to Alberta packed his bags and headed west to meet up with Art Director Phil Copithorne.

                  For those who’ve never been, the living history museum is located on 127 acres of land that sits within the city of Calgary, and it was with this close proximity in mind that George and Phil went to work.

                  © George Simhoni

                  © George Simhoni

                  © George SimhoniPhotographer: George Simhoni
                  Client: Heritage Park Historical Village
                  Agency: C&B
                  Art Director: Phil Copithorne
                  Accounts: Leigh Blakely
                  Retouching: Stir Editing
                  Producer & 2nd Shooter: John Stevancec
                  Assistants: Luke Molliet & Chris Wedman

                  Before we blast into some behind the scenes from George’s trip, a preemptive special thanks to everyone at Heritage Park and C&B for helping Producer John Stevancec live out a boyhood dream.
                  Now enjoy a look at things on location.

                  © John Stevancec

                  GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-01 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-02 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-03
                  GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-04 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-08


                  GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-04 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-08
                  GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-05 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-09 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-13



                  For more info on how you can get yourself aboard the S.S. Moyie, or one of the many other historically stimulating sights of Heritage Park, give a click to their website and see what’s been keeping people coming for the last 50 years.
                  Images © George Simhoni
                  BTS Images © John Stevancec & Gabe Nivera


                    IN PRINT | REFRAME

                    by Westside on January 16, 2014

                    As a man who has spent his life capturing, creating, and documenting moments in time, this next project from George Simhoni is very befitting. Teamed with Executive Creative Director Rick Kemp, George was asked to shoot for the Reframe Film Festival. Now in it’s 10th year, the Peterborough based documentary film-fest features award-winning films (and their makers) from around the globe.

                    This years festival kicks off at the end of the month and features a strong showing of participants, including Markus Imhoof’s celebrated, More Than Honey. Here’s George to tell you about the project.

                    Rick Kemp and I have done some great collaborative work together in the past, so when the opportunity arose it was a no-brainer to team up for the benefit of Reframe. Peterborough might not sound like the most happening location for an International Film Festival, but the event offers much more than just screenings. There are social events, art exhibitions, workshops and more, all aimed at educating and engaging with attendees. We wanted the posters to both create awareness of the festival, as well as promote the value of documentary film in society.

                    © George SimhoniPhotographer: George Simhoni
                    Client: Reframe Film Festival
                    Executive Creative Director: Rick Kemp
                    Art Director: Rick Kemp
                    Digital Imaging: Mark Tyler
                    Designers: Joe Andrus & Randi Pogue
                    Backgrounds: Shutterstock
                    Producer: John Stevancec
                    Assistant: Gabe Nivera

                    © George Simhoni

                    As usual, on these kinds of assignments, there are opportunities to do something you have not done before and explore new ways of doing things. Locations were out of the question so we went to Shutterstock site to pick some background images to help tell the story. The rest we shot in studio and with the help of the “best” retoucher in Canada – Mark Tyler/ STIR – we composited these images. ~GS

                    © George Simhoni

                    You can get a lot more info on the Reframe Film Festival and all it has to offer over on their website, so give a click – and if you’re free on the weekend of January 24th – why not check out a flick?
                    All Images © George Simhoni