George Simhoni

cover-smallThere’s a plethora of visual delights packed into the 162 pages of this years Applied Arts Photography & Illustration Awards issue, and selected works aside, that ChorusArt Silk 80lb paper combined with Mi5′s UV Pro-Brite printing process sure is a sexy sight. But enough about pretty paper, time to get into them pages, where a good showing from a number of Westsiders is what you’ll find.

Kicking off with Chris Gordaneer, who received top marks in two categories this year with his Trials motorcycle series, as well as some unseen panoramics from his most recent trip to Africa.

SPORTS PHOTOGRAPHY | SERIES

UNPUBLISHED/ PERSONAL PHOTOGRAPHY | SERIES
© Chris Gordaneer

For more from his time in Africa go check out the PERSONAL section of chrisgordaneer.com!

Following in Chris’ creative lead is Mr. Tyler Gray, whose fantastic images On The Run and Luke were awarded as both self promotion and unpublished works. Be sure to click the images and get the full story from Tyler.

SELF PROMOTION PHOTOGRAPHY & UNPUBLISHED/ PERSONAL PHOTOGRAPHY | SINGLE

SELF PROMOTION PHOTOGRAPHY & UNPUBLISHED/ PERSONAL PHOTOGRAPHY | SINGLE

Next up is our newcomer to the Westside team, Anthony Redpath! While we haven’t had a chance to talk about the project, Anthony’s work with DARE Vancouver for BC Children’s Hospital is definitely deserving of it’s multiple awards.

ADVERTISING PHOTOGRAPHY & CONCEPTUAL PHOTOGRAPHY | SINGLE
© Anthony Redpath

Rounding the bend of our winners is Derek Shapton, who’s unique looking corporate portraits and innovative self promotion found themselves in the high praises of the Applied Arts Judges.

CORPORATE PHOTOGRAPHY | SERIES
AppliedArts_DerekShapton-CastorPortraits

SELF PROMOTION PHOTOGRAPHY PACKAGE
AppliedArts_DerekShapton-Kleenex

The subsequent images come from two of our favorite campaigns shot by George Simhoni this past year. With their sticky situations and beautiful scenery (respectively), George’s work for UR Immunization and Freedom 55 Financial are great examples of his ability to paint a photograph.

ADVERTISING PHOTOGRAPHY | SERIES
© George Simhoni

ADVERTISING PHOTOGRAPHY | SINGLE

Closing out our list of this years awarded photographers is product master Shanghoon, whose work with GREY Canada for The Salvation Army was a big success durring the 2012 Red Kettle Drive.

ADVERTISING PHOTOGRAPHY | SERIES
© Shanghoon

A huge round of high fives to all our winners and those who helped with the awarded works; and an additional thank-ya to the folks at Applied Arts for not only appreciating the fine images of our photographers, but for printing their stuff on that oh-so-sexy paper!

**Side Note** Check out Matt Barnes sneaking his way onto the rear cover!
AppliedArts_MattBarnes_rearcover
All Images © Respective Photographers

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    IN PRINT | GEORGE’S GENESIS

    by Matt on February 21, 2013

    Should you find yourself browsing through the Automotive section of George Simhoni’s website, it’s a reasonable assumption that you will quickly notice two stark features about each photograph you see.

    First (and most obvious) is that George is no slouch when it comes to making a beautiful image – and so no matter the subject – the fruits of his labour are always bountiful. The second characteristic is one that might require more than a glance at the work, but I feel shines throughout his Auto portfolio.

    Whether it’s a luxury coupé on the shores of Loch Ness or a family of heavy duty trucks leading a herd of elephants, George’s vehicles seamlessly blend into their surroundings while still maintaining their place as the focus of the image. Such is the case with George’s latest automotive effort for Hyundai Canada. Working with Peter Bochsler of Innocean, the team sought to bring the recently updated Genesis into the limelight by casting its shadow over The Crystal entryway of the Royal Ontario Museum. Enjoy.

    © George Simhoni - HyundaiPhotographer: George Simhoni
    Client: Hyundai Canada
    Agency: Innocean
    Art Director: Peter Bochsler
    Assistants: John Wayne Brown, Abe Roberto, & Aric Guité

    For more of George’s time spent watching the wheel be sure to buckle up and click on through.
    Image © George Simhoni

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      TGIW | SIMHONI GETS A FACELIFT

      by Matt on January 9, 2013

      Looking to get a fresh start on the new year, George Simhoni felt it was time for a change of appearances. Deciding to scrap the entire design of his previous website, George has successfully launched his new site and what better way to spend your Wednesday than by checking out all the pleasures now offered at SIMHONI.com.

      Here’s a quick tease of the design.

      © George Simhoni

      © George Simhoni

      So click on through and check out George’s new digs. TGIW!

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        I was walking down St Clair Ave. West last weekend on my way to get some tasty brunch, when I noticed a couple enjoying the Saturday by doing some window shopping with their small child in tow. As I waited to cross the street, the wee one managed to get loose from her fathers hand, and began an investigation into a nearby sidewalk tree. It was then that time began to slow down as I watched the puff of pink snowsuit enjoy her own tasty meal. A handful of pebbles.

        Before her mother could scream and save the day, a pre-coffee lightbulb went off in my head: this would be the perfect intro for George‘s work with Brandhealth! George will share a word on the campaign, but first, some pictures! Enjoy.

        Brandhealth’s idea for the UR Immunization campaign was so much fun to work with. Creating situations where a child may pick up an infection in everyday life gave us endless possibilites for potentially germ riddled situations. Together as a team, Rick Kemp, Randelle Poque, and I were able to really explore each idea and try different ways to bring out the best from each scenario.

        My advice when it comes to working with youngsters? Remember that children are great to work with, impossible to work against – be prepared for whatever, that is the way to succeed when photographing children.

        Photographer: George Simhoni
        Client: UR Immunization
        Agency: Brandhealth
        Creative Director: Rick Kemp
        Designer: Randelle Pogue
        Assistants: Gabe Nivera & Colin Rycroft

        I am really proud of our results and want to give a big thank you to Rick and Randelle for making me a part of this campaign. Also, a special thanks to the young girl who let me make mud pies with her. Here’s some behind the scenes shots from my assistant Gabe so you can see what kind of fun we got up to on set. ~GS

        Images © George Simhoni
        BTS Images © Gabe Nivera

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          I’m willing to bet that when George Simhoni first got wind of the following Bensimon Byrne campaign for President’s Choice Children’s Charity, his smile began pushing the limits of a natural Joker. With a short timeframe to shoot, several different locations, talent in every shot, and the added bonus of needing to shoot both motion and stills simultaneously, George was sure to be in his natural element.

          Working alongside Associate Creative Director John McDougall and Art Director Linna Chang, an exciting challenge lay ahead the team. Not only would their two days of shooting be some of the hottest of this past summer (mid-July in Toronto was a record breaker), but the dual format shooting would require a lot of work be packed into a shorter than “normal” schedule. Let’s take a look at the eye candy we didn’t give out for Halloween as I hand things off to George.

          No joking around, those were some incredibly hot and incredibly fun days of work. Working with children is always a great experience because you never quite know what you will get from them, especially when you put them on a short timeframe. With that in mind I shared the director roll with the multi-talented John McDougall, and we shot A & B cameras simultaneously followed immediately by a ‘re-capturing of the moment’ through stills.

          It meant a lot to all of us to be creating a strong campaign for PC Children’s Charity. Programs like Breakfast for Learning™ can seem out of sight to those who aren’t in need, which lends to my feelings that showing support to children’s charities when possible is something all of us can and should do. Having the opportunity to work for such a fantastic charity while in the company of a great group of talented people was a real treat, so a big thank you to everyone. ~ GS

          Let’s now take a look at the motion side of the campaign before we let the credits roll.

          Photographer/ Director: George Simhoni
          Client: President’s Choice Children’s Charity
          Agency: Bensimon Byrne
          Co-Director/ Associate Creative Director: John McDougall
          Art Director: Linna Chang
          Copywriter: Greg Frier
          Account Director: Charlotte Osborne
          Editor: Tim Pienta
          Agency Producer: Robyn Smale
          Audio: Lathe
          Producer: Tom Nesbitt & John Stevancec
          Location Scout: Stephen Connor
          Digital Imaging: Mark Tyler
          Props: Cheryl Thompson
          Wardrobe: Rachel Mathews
          Make-Up: Lisa Vella
          Assistants: Gabe Nivera, Thomas Dagg, Colin Rycroft, Jon Brown, & Adnan Saciragic

          Despite the extreme heat, George’s assistant Gabe Nivera was kind enough to keep his phone close by to capture a nice behind the scenes look at shoot.

          A big round of applause for George and Bensimon Byrne on their wonderful campaign, and thanks to all those who worked so hard both in and behind the scenes. If you’re interested in more info or looking to make a donation to the charity go check out their website and support President’s Choice in their quest of Helping Kids Do Anything™.

          Video & Images © George Simhoni

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            IN PRINT | SIMHONI LEADS FOR FREEDOM

            by Matt on September 13, 2012

            It’s no secret that George Simhoni is a big fan of all things related to travel, photography, and having fun. And when George gets the opportunity to combine all three of these things; well, you might want to get comfy in your chairs because you’re not going to want to miss this.

            Before we get into the eye candy, here’s George to tell you about his latest work.

            I was excited to hear from Doug Bramah and to be invited to be part of the new Freedom 55 campaign. Doug and I have done some amazing things together in the past and this was going to prove to be one of those rare moments we all creatively live for. An opportunity to be part of the team to put a new face on an existing product and help make it successful.

            The strength of a creative and well thought solution to attract potential customers is the ultimate goal for our clients. With bright red pushing this forward and believing in what we are all collectively doing, together we succeeded in producing a wonderful campaign for Freedom 55.

            © George SimhoniPhotographer: George Simhoni
            Client: Freedom 55 Financial
            Agency: bright red communications inc.
            Art Director: Doug Bramah
            Copywriter: Kurt Hagan
            Digital Imaging: Mark Tyler
            Props & Wardrobe: Shea Hurley
            Producers: Tom Nesbitt & John Stevancec
            Assistants: Gabe Nivera, Abe Roberto, Thomas Dagg, Aric Guite, & Peter Olson.

            Expect to see a lot of George’s work over the coming 3 months, as the Tell Us Your Freedom campaign rolls out nation-wide both in print and online. For newsprint and out-of-home spaces you wont find any branding, just a touch of copy and finished with a QR code that brings it’s scanner to further interact with George’s work. Visitors of TellUsYourFreedom.com are asked to choose which ‘Freedom’ suits them best, before getting to pinpoint some of the financial logistics behind getting to wail on the drums while atop a mountain.

            With four shots in four locations there was bound to be some behind the scenes, and boy-howdy there’s a bunch for you to enjoy.

            As always when it comes to working with George, everyone leaves happy and,

            good times were had by all. ~ GS

            Images © George Simhoni

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              Earlier this year Sony created a big black wave in the world of TVs when they released the latest model of their flagship XBR series television. At it’s largest size of 65 inches wide and a mear 1.5 inches deep, the full array LED display is a piece of craftsmanship that any man would love to have in his cave, as for the first time in the storied history of the LCD panel, plasma lovers are paying attention.

              Through the combination of a new image processor and localized dimming of the Light Emitting Diods, the XBR-HX929 produces an image as real as life itself, and when you want to advertise amazing picture quality, you call in an amazing picture maker. Enter Mr. George Simhoni.

              Photographer: George Simhoni
              Client: Sony
              Creative Director: Hao Huang
              Assistants: Gabe Nivera & Spenser Forrest

              The innovation doesn’t stop there though; as part of their outdoor advertising for the new XBR, Sony has given three Toronto transit shelters their very own televisions! While the person across the street is waiting for the bus in a regular ol’ glass box, you can be riding high with a couple of kids about to make a 215 foot drop on a roller coaster!

              But wait! You’re not just experiencing the life-like picture quality produced by Sony’s X-Reality PRO Engine, you have actually become PART of George’s shot! Take a look.

              While the prominent elements of the image were captured in studio, George and his team needed to shoot the roller coaster element separately, so the boys packed up their gear and headed out to a local theme park where not only did they get one very large ride all to themselves, but (from George)

              fun was had by all, and I’ve got the behind the scenes pictures to prove it!

              You can read more on Sony’s TSA’s over on Media In Canada’s website.
              Image © George Simhoni
              TSA Images by Matt Le BLanc
              BTS Images by Gabe Nivera, Spenser Forrest, & John Stevancec

              *Geeked Out Side Note* As someone who is well versed in the ways of TVs, it was REALLY hard not to talk about how amazing this television is. Google that beast and read for yourself; it will be the likely be the first time you see “produces deeper black levels than any current LCD or plasma TV” in a review for an LCD panel.

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                Smoking Ballerinas is definitely one of my favourite photographs George Simhoni has ever taken. There is a delicate and also ironic honesty that speaks to most viewers, especially those who’ve had the pleasure of spending a few good years in a pair of point slippers. Youch!!!

                George tells such wonderful stories through his photography. Typically, I let my imagination answer any questions I have lingering about, but for this particular favourite of mine, I wanted to know more.
                Take it away George…

                As part of my overall project in Russia I had this image etched into my mind for several years. From a time when I did a shoot for American Airlines in the middle of winter. We hired a troupe of ballerinas to act out swan lake. In the breaks, they would go outside to smoke. It was really cold. Here was a scene of ballerinas dressed in their costume, tutus and all, with boots over their shoes and coats over their shoulders smoking. They are a hardy lot.

                I had a local producer that I hired with the intention of introducing me to different scenarios I had in my mind to produce. Alexander was a part time local news announcer as well so he was somewhat a known figure. He contacted the ballet company in St Petersburg to ask this request. We met the head of the ballet, he liked my portfolio of work and he was willing to play along. He donated the whole theatre as well as their wardrobe department for a day.

                We did many different images but this is the one I had envisioned for so long. We were introduced to the troupe of dancers to select my choices. The rest was easy thanks to the company. Alex did all the translating as I posed them by showing how they should stand and physically moving them as they stood still.

                Neither were smokers at the time, but both were past smokers.

                EXPENSES
                Flight $2000
                Expedited Visa $400
                Producer/Scout $1500
                Travel and Vehicles $100
                Hotels $600
                Meals $200
                Ballerina Talent: $400
                TOTAL $5200
                DONATED
                Location
                Make-Up & Wardrobe
                Retouching by Mark Tyler of STIR

                TGIW
                xo

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                  TGIW | Shamrocks and Paddy Wagons

                  by Shelley on March 14, 2012

                  Yes, it’s that time of year again. The snow has melted, the birds are singing, the clocks jumped forward leaving us behind with tired eyes, and all the while, shiny paper Shamrocks grace our storefronts. St. Patrick’s Day is upon us.

                  It’s an exciting celebration that most of us don’t remember, except for a late night souvenir of an early morning hangover. This Saturday we’ll see lots of Shamrocks and Paddy Wagons, but until then here’s a festive collection of images from our guys and gals.

                  Chris Gordaneer

                  Frank Hoedl

                  George Simhoni

                  Matt Barnes

                  Ryan Enn Hughes

                  Tom Feiler

                  Vicky Lam

                  Chris Gordaneer

                  Matt Barnes

                  Tom Feiler

                  TGIW!

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                    TGIW | DSLR Battle Royale

                    by Matt on March 7, 2012

                    Considering the big news from Canon last week, and the persistant rumblings around the studio of how “Nikon is on its way back”, todays TGIW will be a WrestleMania of sorts.

                    Ladies and gents, please meet your warriors.

                    Some thoughts from studio staff when posed with the simple question, “Canon vs Nikon, 5DMKIII vs D800, who wins the fight?”

                    Ryan Enn Hughes

                    I’ve been a Canon shooter since I started taking pictures, but switched just this past Fall to shoot Nikon. I think both companies make great products that cater to a wide variety of photography applications. I made the change when I came to the conclusion that a fast and reliable autofocus system was the most important thing to me and my style of photography when shooting with a DSLR. At the time I had a 5DMKII, and while the files from this camera were incredible to work with (really impressive actually), I found the autofocus system (in my model at least) to be consistently inaccurate despite factory repairs, and lens micro adjustments. I ended up testing Nikon’s D3 and it just worked – every image was sharp. I decided to purchase a Nikon D3, and have been very happy with it. While I have switched over to a Nikon system, I still do rent Canon gear at times, as there are some advantages in shooting with a Canon 1DMKIV over a Nikon D3 or D3s – particularly with burst rate and buffer times. I’m pretty excited about the new camera systems being released by both companies – I’ll have to test them for myself before I can come to any serious conclusions.

                    George Simhoni

                    I used to shoot Nikon when film was my forte, and immediately went with the 1D when it came out because it looked the most like film to me. Since then I have been a Canon fan.I tried Nikons along the way, but really didn’t like their chip size because of my lensing aspect ratio issues.
                    I have stuck with Canon in motion as well because it holds up. I did a piece called Sambaheads and the result was amazing, thus I have no reason to switch at this stage.

                    Gabe Nivera (George’s 1st Assistant)

                    It doesn’t matter.

                    Let me qualify that statement. Both Canon and Nikon make great products and both companies have dropped the ball on products; be it in failing to implement new technology fast enough or crippling their own products to keep the pro-level products more desirable.

                    To date, both have an excellent line up of bodies and lenses; the prosumer grade products are just as at home in the gear bags of our photographers as the top level cameras and lenses.

                    If you want to get all technical, go over to Dx0 Labs and they can tell you which sensors are best, which lenses are sharpest, or more neutral, have least amount of fall off or aberration, technobabble that people seem to get hot and bothered about. But to be honest, we like certain lenses for their flaws because we get great images from them. We have purposely kept a soft 16-35 L lens and not upgraded it because it’s soft in the corners and distorts; it gives images a storybook feel vs a technically perfect image.

                    Ergonomics matter too; I personally like how Nikons feel in my hand and how their menu structure is formatted, but that’s all a matter of preference and habit as other people love how Canons feel. Both these companies are industry leading and will be around for a while; you wont be making a mistake picking either.

                    In the end, it’s a tool; pick a platform and invest in the glass. There a jobs where we use only 35mm format because of the portability and low light capabilities. Then there are jobs where 35mm format is totally unsuited for the file delivery requirements. You should worry more about properly lighting it, exposing it, and processing the image.

                    Tom Feiler

                    Not being the most technical guy in the world I like things simply. Like apple pie simple versus the mathematical concept Pi. That being said I was a huge Nikon guy when there was a Kodak in the world, but they let me down in the dawning digital age. I’m with a new lady now and her name is Canon and this is for her.

                    TGIW children.

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