George Simhoni

George Simhoni & the INFINITI Q50 Limited

by Chris Payne on July 6, 2015

Back in the midst of the polar vortex, George Simhoni decided 2015 was going to be all about automotive photography.  When George sets goals, he sure is driven to fulfill them.   He’s had the pedal right down to the metal (floor mat?) so far this year, as one of our rosters busiest shooters!  We are most pleased to share one of his latest jobs, done with Lance Martin, Josh Day and the fine folks at UNION for INFINITI.  Check out their latest whip, fresh in off-white:  The Q50 Limited.


Right?!  George then brought another into the studio, to properly show off some details.  She’s got curves in all the right places…

“It was so great to have the opportunity to be part of the Infiniti Q50 project.  Working with Josh Day was a wonderful collaborative experience.  The car was beautiful and fun to work with too.  I am proud of our accomplishments and the images we produced are fantastic.”- George Simhoni

Here’s a little BTS look at one of the location days:

IMG_3998 IMG_3997 IMG_3996 IMG_3994 IMG_3991 IMG_3989
All Images © George Simhoni

Creative Director: Lance Martin
Art Director: Josh Day
Copywriter: Caitlin Keeley
Agency Producer: Jen Dark
Agency: UNION Advertising Canada LP
Photographer: George Simhoni
Photography Producer: John Stevancec
Assistants: Logan Allmendinger, Peter Chan, Jeff Jamieson


    5+ | Franc Madden

    by Chris Payne on March 24, 2015

    Yep, it is time again for us here at Westside to turn the attention to someone outside our immediate flock and add another installment of our 5+ series.  In this series we ask industry people from all roles to let us in on 5 things keep them inspired and able to relentlessly kick ass.  We wanted to turn the focus towards someone who many of us here at Westside have had the pleasure of working with over the years, the tremendously talented model maker, and all round solid dude, Franc Madden.
    Image © Shanghoon
    For those who know Franc, none of this will come as a surprise. For those that don’t, here is the deal…
    Franc Madden is a problem solver, magician and artist all rolled into one.  He is a tireless craftsman.  He remains calm when under pressure and is a true pleasure to work with.  He always goes the extra mile.
    As seen here, while the world around moves quickly around him, Franc still has a sense of humor and an infectious smile. He has been an invaluable part of the photography landscape of many, many, many years.  Here are what a few Westsiders had to say about working with Franc…
    “Franc is a Solid and Reliable man, he can basically make anything you request, what more could you ask for?”-  John Stevancec, Producer
    “Photography and in particular advertising, is about problem solving.  Model making still plays a vital role and Franc’s experience and skill is invaluable.  Being able to capture the majority of your image in camera is still the best and most simplistic route to success.  Without Franc, I couldn’t do most of my jobs.”- Frank Hoedl, Photographer
    “As much as I love working with new technologies like photo manipulation & cgi, sometimes nothing can beat the true craftsmanship of model making.  Franc is my go-to model maker, and I have complete trust in his ability to make ideas come to life. I’ve certainly challenged him to create quirky things for me over the years, including a deflated rubber turkey to a car-shaped popsicle. His extensive knowledge and determination in figuring things out, as well as his easy-going nature, makes him a great working partner and a true inspiration.”- Shanghoon, Photographer
    “Franc is a magician. I have never seen anyone else create a magical landscape with broccoli toothpicks and lint.”- George Simhoni, Photographer


    Without further adieu, here are Franc Madden’s 5 inspirations.  We hope that they may inspire you as they have inspired him.

    1.  Last year some guy “died” for a few minutes on the operating table.  His recall was the familiar out of body thing; he floated euphorically above his life, viewing everything through a misty tunnel.  My first thought was that he was riding a dirt bike, as that is how it feels when you launch one.  I love motocross at all levels, from the top guys down to the kid bouncing around his yard on a jalopy.  The sound, smell and rush of it never gets old.  Racer X Illustrated is the best portal for the sport; not only do they cover the results in real time, they also explore the depths of it, answering the questions we have and reinforcing the family values at it’s core.

    Mark Moebius SL70

    2.  All the painters from early Juxtapoz.  Robert Williams, Mark Ryden, Ron English, Jim Woodring and especially Todd Schorr. Master draftsmen.  I stare at their work and envy the satisfaction they must feel from their finished pieces.

    3.  The Tetra Society.  They take the abilities of inventors and engineers and apply them to specific needs of people with disabilities, an applied science making the most basic functions of life a little easier.  Noble, heartwarming stuff that is genuine.

    4.  Daim the graffiti artist.  His work hovers high over all the others with a depth that evades them.

    5.  Artists with ideas.  True story; those who know me will think this inclusion is bollocks.  I never speak highly of the arts as a vocation.  I’m jaded as a result of too many people wanting but not doing.  I like challenging projects from people who have done their homework, are using their noggin yet need a problem solved.  Collaboration.  It’s the name of the game in all walks.  My Compadres, I have no competitors, they are allies.  I know many talented people and we feed off one another, exchanging ideas.  Even if I ‘lose’ a job to one of them, I enjoy seeing their resulting build.  It will be so different than my approach, and good.  We all make custom creations on tight deadlines and all work in our own distinct way.


      Archive has love for Westside

      by Alex Beetham on November 7, 2014

      We’re thrilled to have 3 featured campaigns in the upcoming issue of Archive!  Keep your eyes peeled for these winners:

      Some George Simhoni location work in British Columbia for Suburu:

      George Simhoni for Suburu

      George Simhoni for Suburu

      Anthony Redpath had a blast creating these images for PlayLand:




      Last but not least, a Xeomin campaign from Shanghoon:

      Shanghoon_Scissors Shanghoon_Tongs

      Congratulations all around!!


        George Ventures into the Outback for Subaru

        by Alex Beetham on July 21, 2014

        June was a month of relentless travel for George Simhoni. One of his numerous flights landed him in beautiful British Columbia to team up with DDB for some gorgeous work to promote the new 2015 Subaru Outback. A few words from George himself:

        It was a great opportunity to work on the 2015 Subaru Outback campaign with Rebecca and Dom. BC during the summer is a real treat. We usually go there for shoots in the winter and we are dodging rain most of the time. I love bringing people into the mix of car photography because it really kicks up the image and makes them more memorable. I had a wonderful team to help bring these images to fruition, from our photography and digital team, agency team and client. All great to work with.   – George

        George Simhoni_Subaru1 George Simhoni_Subaru2All Images © George Simhoni
        Photographer:  George Simhoni
        Client:  Subaru
        Agency:  DDB
        Associate Creative Director:  Rob Sturch
        Art Director:  Rebecca May
        Copywriter:  Dom Raso
        Producer:  John Stevancec
        Assistants: Sean Best, Mark Cohene, Richard Amies, Mike Phang

        Producer John Stevancec was kind enough to provide a glimpse behind the scenes:


        George Simhoni_Subaru_BTS2

        IMG_4246All BTS Images © John Stevancec


          Western Canada celebrates its heritage through Heritage Park in Calgary – Canada’s Largest Living History Museum. Visitors escape the everyday into a world celebrating the people, animals, and machines that pioneered the west.

          Divided into four areas that each showcase a different time period in Western Canadian history, Heritage Park celebrates its golden jubilee this summer and to help visitors remember to Escape Today, local agency C&B created a fantastic campaign for this western treasure. Calling upon George Simhoni to assist in bringing their vision to life, the man who’s no stranger to Alberta packed his bags and headed west to meet up with Art Director Phil Copithorne.

          For those who’ve never been, the living history museum is located on 127 acres of land that sits within the city of Calgary, and it was with this close proximity in mind that George and Phil went to work.

          © George Simhoni

          © George Simhoni

          © George SimhoniPhotographer: George Simhoni
          Client: Heritage Park Historical Village
          Agency: C&B
          Art Director: Phil Copithorne
          Accounts: Leigh Blakely
          Retouching: Stir Editing
          Producer & 2nd Shooter: John Stevancec
          Assistants: Luke Molliet & Chris Wedman

          Before we blast into some behind the scenes from George’s trip, a preemptive special thanks to everyone at Heritage Park and C&B for helping Producer John Stevancec live out a boyhood dream.
          Now enjoy a look at things on location.

          © John Stevancec

          GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-01 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-02 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-03
          GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-04 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-08


          GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-04 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-08
          GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-05 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-09 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-13



          For more info on how you can get yourself aboard the S.S. Moyie, or one of the many other historically stimulating sights of Heritage Park, give a click to their website and see what’s been keeping people coming for the last 50 years.
          Images © George Simhoni
          BTS Images © John Stevancec & Gabe Nivera


            IN PRINT | REFRAME

            by Matt on January 16, 2014

            As a man who has spent his life capturing, creating, and documenting moments in time, this next project from George Simhoni is very befitting. Teamed with Executive Creative Director Rick Kemp, George was asked to shoot for the Reframe Film Festival. Now in it’s 10th year, the Peterborough based documentary film-fest features award-winning films (and their makers) from around the globe.

            This years festival kicks off at the end of the month and features a strong showing of participants, including Markus Imhoof’s celebrated, More Than Honey. Here’s George to tell you about the project.

            Rick Kemp and I have done some great collaborative work together in the past, so when the opportunity arose it was a no-brainer to team up for the benefit of Reframe. Peterborough might not sound like the most happening location for an International Film Festival, but the event offers much more than just screenings. There are social events, art exhibitions, workshops and more, all aimed at educating and engaging with attendees. We wanted the posters to both create awareness of the festival, as well as promote the value of documentary film in society.

            © George SimhoniPhotographer: George Simhoni
            Client: Reframe Film Festival
            Executive Creative Director: Rick Kemp
            Art Director: Rick Kemp
            Digital Imaging: Mark Tyler
            Designers: Joe Andrus & Randi Pogue
            Backgrounds: Shutterstock
            Producer: John Stevancec
            Assistant: Gabe Nivera

            © George Simhoni

            As usual, on these kinds of assignments, there are opportunities to do something you have not done before and explore new ways of doing things. Locations were out of the question so we went to Shutterstock site to pick some background images to help tell the story. The rest we shot in studio and with the help of the “best” retoucher in Canada – Mark Tyler/ STIR – we composited these images. ~GS

            © George Simhoni

            You can get a lot more info on the Reframe Film Festival and all it has to offer over on their website, so give a click – and if you’re free on the weekend of January 24th – why not check out a flick?
            All Images © George Simhoni



              by Matt on November 13, 2013

              Aiming to provide support for young talent, the RBC Emerging Artists Project is one of many community based initiatives set forth by the Royal Bank of Canada. The project supports a multitude of artistic disciplines ranging from writing to glassmaking and everything in between, but their largest event is their annual painting competition.

              With the support of the Canadian Art Foundation, the RBC Canadian Painting Competition was created in 1999 as a means of providing early stage assistance to emerging painters. Now in its fifteenth year, the competition is the largest in Canada, with this year’s National Winner taking a grand prize of $25K. In celebration of this milestone, RBC looked to Executive Creative Director Anthony Wolch of Entrinsic and George Simhoni to capture a moment with some of the competitions past winners and honorable mentions.

              A quick word from George before the work.

              Anthony and I have created some wonderful work together over the years so it was great to team up again for this newspaper campaign. His vision for the portraits aimed for a painterly feel, wanting to fortify in the ad that for these artists painting is more than just their passion – it’s their life. With each workspace being so unique it was a very interesting project to shoot, so a big thank you to everyone that was involved. ~GS

              2006 Honourable Mention Kim Dorland
              © George Simhoni

              2012 National Winner Vanessa Maltese
              © George Simhoni

              2009 Honorable Mention Sasha Pierce
              © George SimhoniPhotographer: George Simhoni
              Client: RBC Canadian Painting Competition
              Agency: Entrinsic
              Executive Creative Director: Anthony Wolch
              Producer: John Stevancec
              Assistant: Gabe Nivera & Alex Beetham

              As usual George’s assistant Gabe had the Instagram’s flowing during their time on set, so here’s a peek behind the scenes.

              © Gabe Nivera

              © Gabe Nivera

              © Gabe NiveraImages © George Simhoni
              BTS Images © Gabe Nivera



                by Matt on October 28, 2013

                Once upon a time, Nikki Ormerod was George Simhoni’s assistant. Now, several years later, the two are back together, joining powers in their first collaborative job with Nikki handling stills and George in the director’s chair. Working alongside Peter Holmes from Reason Partners, the pair were tasked with creating a fun and energetic campaign for Dulux Canada‘s fall paint colours. We’ll get into the work – but first – a quick word from Dulux.

                Everybody gets paint on their clothes when painting. But who knew it would become a worldwide fashion trend? The Dulux Collection is a fun look at splatter paint fashion, showcasing our fall colour palette on clothes instead of walls.

                Director: George Simhoni
                Photographer: Nikki Ormerod
                Client: Dulux Canada
                Agency: Reason Partners
                Agency President: Jeff Plowman
                Creative Director: Peter Holmes
                DP & Editing: Spot Cinema Inc.
                Hair & Makeup: Jukka & Lisa Vella
                Stylist & Wardrobe: Marie-Eve Tremblay
                Brand Manager: Martin Tustin-Fuchs
                Producer: Tom Nesbitt
                Assistants: Gabe Nivera, Marvin Kwan, Bryan Ulrich, Noel Araquel, & Laura Crowell

                © Nikki Ormerod

                © Nikki Ormerod

                © Nikki Ormerod

                © Nikki Ormerod

                © Nikki Ormerod

                Want to make your own paint splatter shirt but don’t want the mess? Well Dulux has created an app for their Facebook page that will allow you to do just that! After designing your shirt with the Splatter App (seen below), you’ll be given the chance to buy and submit your work to the gallery. Each week a panel of Dulux colour experts will be selecting the t-shirt design they like best and awarding the creator with $100 in gift certificates.


                There’s a staggering amount of BTS images from this shoot so stay tuned as later in the week we’ll give them their very own post! Until then, why not go check out the Splatter App and channel you inner Pollock for the chance to win some free paint!
                Video © George Simhoni
                Images © Nikki Ormerod


                  IN PRINT | GEORGE STAYS SMART

                  by Matt on October 10, 2013

                  As an added bonus to their recently announced partnership with Earth Day Canada, smart Canada has spent the last month donating $10 to the national EcoMentor’s program for every test drive of their smart fourtwo vehicle. To promote this offer and further showcase the eco-friendly motives of smart Canada, BBDO’s Mark Hesse called upon to George to whip up some of that Simhoni magic.

                  A little background on the EcoMentors program from smart before we take a look at George’s shot.

                  EcoMentors play an essential role in environmental education, and this mandate perfectly complements smart Canada’s mission of helping to make communities more functional, healthier and environmentally compatible. Through this new partnership and other highly successful ongoing initiatives such as the smart city project, smart remains passionately committed to making urban environments cleaner and more sustainable for all.

                  © George SimhoniPhotographer: George Simhoni
                  Client: smart Canada
                  Agency: BBDO Toronto
                  Art Director: Mark Hesse
                  Producer: John Stevancec
                  Retouching: Stir Editing
                  Assistant: Gabe Nivera

                  We’ll get a look at the shot in layout, but first a bit of behind the scenes.

                  © Gabe Nivera© John StevancecGeorgeSimhoni_SmartCar_Poster

                  There’s a bunch of great info on the initiatives of the smart city project just waiting to be read over on it’s website, so drop your finger and enjoy the day.

                  Image © George Simhoni
                  BTS Images © John Stevancec & Gabe Nivera


                    PHOTOGASM | A MOMENT WITH GEORGE

                    by Matt on September 5, 2013

                    Never one to avoid adapting with the times, George Simhoni has been playing with cinemagraphs recently. Working with the boys from Spot Cinema, George has put together two creative images for your viewing pleasure, and will share some thoughts after we visit this beautiful Italian harbour. Remember to click the image for more detail.

                    © George Simhoni

                    There’s often a disconnect when viewing images online, as if there’s so much available to us we can’t help but look and move on. I wanted to show how the use of a small bit of movement can hold the viewer for a instant longer, while they figure out where the motion occurs. Hopefully creating more time for appreciation before clicking on to that next thing. ~GS

                    © George SimhoniAll Images © George Simhoni