Frank Hoedl

A few weeks back I was listening to the ol’ short-wave at home, and while I can’t be certain, I’m pretty sure awards shows are like baseball games where you can tune in to a local AM station and listen to a play-by-play of whats happening at the gala, complete with a Vin Scully-esque announcer. It may have just been the delirious heat level of my apartment, but I found myself on the edge of my seat as the booming voice from the box called out some familiar names. I jotted down as much as I could, and so to close out this steamy summer month, we’ll read through my short transcript of the,

Holding strong and true at first base is Andrew B. Myers, who’s work with DDB for Historica-Dominion received Bronze in Public Service: Single (Press/Out-Of-Home).

Sittin’ pretty on second is Chris Gordaneer with a Bronze M for he and MacLaren McCann’s Out-Of-Home: Campaign (Point-Of-Purchase) for Precision Laser Tattoo Removal.

With eyes on home, Jean Malek and Publicis Montreal’s work for Belron Canada has the extraordinary frenchman holding third with a Bronze in Magazine: Single.

Looking to bring the boys home with a big dinger, stepping up to the plate is Frank Hoedl and Leo Burnett Toronto, who’s campaign for Raising The Roof took Gold in Public Service: Campaign, as well as a Silver for Public Service: Single (Press/Out-Of-Home – Red Chair).

At this point there was some interference from my hipster neighbours’ pirate radio station and I lost the signal so I’m unsure if Frank hit that big dinger; but what I do know is that we here at Westside are proud of all our boys for their achievements and want to throw up a hard hitting high-five to all those involved in the shoots. Click on any of the images to get the full story on the works.

Images © Respective Photographers

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    NEWS | A Photo Annual Trifecta

    by Matt on July 16, 2012

    The 2012 Communication Arts Photography Annual is off the press and on my desk, and wouldn’t you know it, there’s three Westsiders gracing it’s pages.

    It’s pretty crazy to think that the 125 selected photographers appearing in this years’ CA:PA were originally part of a list of 4,685; so with that in mind we extend a huge congrats to not only our own shooters, but to all those showing work in this years collection.

    Starting us off in the opening pages of the annual is Tyler Gray, who’s work with DDB for Subaru landed some recognition in the Advertising category.

    Closing out the Advertising category is Frank Hoedl, who’s Red Chair for Raising the Roof continues to receive top marks from jurors.

    Rounding out the trifecta of Westsiders within CA:PA this year is Russell Monk and his Casa Portraits series, which can be found in the Editorial category.

    Congrats boys! Keep up the good work.
    Images © Respective Photographers

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      Established in 1964 by The ADVERTISING Club of New York, the ANDY Awards celebrate creativity in advertising by recognizing both the individuals and companies behind ads they believe raise the standards of craftsmanship in the industry. Held a little over a week ago in NYC, this years big (and only) Canadian winner was agency Leo Burnett Toronto, who’s ‘Nothing But Potential’ campaign for Raising The Roof took home 7 heads!

      The shining star of the campaign was “Red Chair”, shot by Frank Hoedl, which nabbed 4 golden heads including: Outdoor Advertising, Copywriting, and Public Service (NPO), along with a Silver for Newspaper. Also awarded for Public Service (NPO) with both Silver and Bronze were Frank’s “Potato” and “Plant” images from the campaign.

      Here’s a look at the winners.

      Frank Hoedl

      Photographer: Frank Hoedl
      Creative Directors: Judy John & Lisa Greenberg
      Art Director: Anthony Chelvanathan
      Copywriter: Steve Persico

      Huge congrats to Frank on his continuous wins for “Red Chair”, and big ups to Leo Burnett International for their combined 18 wins!

      Images © Frank Hoedl

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        TGIW | Shamrocks and Paddy Wagons

        by Shelley on March 14, 2012

        Yes, it’s that time of year again. The snow has melted, the birds are singing, the clocks jumped forward leaving us behind with tired eyes, and all the while, shiny paper Shamrocks grace our storefronts. St. Patrick’s Day is upon us.

        It’s an exciting celebration that most of us don’t remember, except for a late night souvenir of an early morning hangover. This Saturday we’ll see lots of Shamrocks and Paddy Wagons, but until then here’s a festive collection of images from our guys and gals.

        Chris Gordaneer

        Frank Hoedl

        George Simhoni

        Matt Barnes

        Ryan Enn Hughes

        Tom Feiler

        Vicky Lam

        Chris Gordaneer

        Matt Barnes

        Tom Feiler

        TGIW!

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          PHOTOGASM | We Choo-Choo Choose You

          by Matt on February 14, 2012

          Being Valentines Day and all, Shelley and I thought it would be fun to go through our computers and try and capture the essence of love within the confines of our photographers portfolios. Some are direct selects from current portfolios. Some we dove a bit deeper into the catalogues. Nonetheless, ALL of todays images are our way of asking, will you be our valentine?

          Andrew B. Myers

          Chris Gordaneer

          Tom Feiler

          Frank Hoedl

          George Simhoni

          Tyler Gray

          Jean Malek

          Matt Barnes

          Nikki Ormerod

          Russell Monk

          Ryan Enn Hughes

          Shanghoon

          Derek Shapton

          Vicky Lam

          As we browsed through the works of our shooters, our eye’s tuned to the frequency of love, I thought it might be nice to attempt some reader/ writer interaction and pit 3 of our Cupids‘ against one another in capture-to-capture combat. So dear readers, it is to you we leave the choice:

          Whom of three couples pictured below, would you like to spend your Valentines Day with?

          George Simhoni

          Matt Barnes

          Nikki Ormerod

          The choice is yours!

          For this was Saint Valentine’s Day, when every bird cometh there to choose his mate.
          All Images © Respective Photographers

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            TGIW | Things About Us, You Don’t Know

            by Shelley on December 14, 2011

            Every wonder what lies behind that big ol’ W of ours!!??

            Our old logo was a cactus. Very Miami.

            Tom Nesbitt, Chris Gordaneers‘ amazing producer bikes to the studio everyday.

            Matt Barnes joined a dirt bike gang yesterday.

            Phaedra Kennedy, one of our powerhouse producers here has ran two Iron Man’s!!

            Chris‘ assistant Aric proposed to his girly pal this year, she said yes!

            Caitlin Robinson just purchased a really cool townhouse with her man friend.

            Andrew B. Myers is only seen at night.

            Vicky Lam is 5 ft even, but 7 ft in spirit.

            Chris Gordaneer has a really big truck.

            Derek Shapton‘s office is beside mine. He plays music really loud. I like it.

            Frank Hoedl just cut his hair and nobody knows who he is anymore.

            George‘s assistant, Gabe Nivera is really smart.

            George Simhoni cares about the environment.

            John Stevancec is in Disney World right now, alone.

            Nikki Ormerod has a book that farts, and pages fart noises over the intercom often.

            Russell Monk is in Mexico and plays guitar and builds houses.

            Lindsey Harrison has beautiful ginger hair and looks like she’s getting younger not older.

            Ryan Enn Hughes wears scarves 6 months of the year.

            Spenser Forrest will do anything. And he’s good at it.

            Tara O’Malley is tiny in real life.

            Sandi Wall really likes cottage cheese.

            Shanghoon is a ninja.

            Shelley Hayes is not Shelley Hayes’ real name.

            Tom Feiler has good self esteem.

            Tyler Gray looks a lot like Caitlin Robinson’s boyfriend.

            Jean Malek speaks french very well.

            Matt Le Blanc wore sandals up until yesterday.

            We love our jobs.

            TGIW friends!

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              Last week at the ADCC awards two of our photographers came home with Merit prizes for their work.

              First up was Tyler Gray who’s Bingo shot for Subaru took a Merit prize in the Consumer Magazine Ad, Single category. Here’s a look at the winning shot, followed by two others from the same campaign.

              Then in the Public Service Ad, Single category it was Frank Hoedl taking home a Merit prize for Hoodie from his highly regarded Toronto Crime Stoppers campaign. Take a peek at Frank’s winning shot, along with two others from the series.

              Big congrats to both Tyler and Frank on their wins.

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                DEAR PHOTOGRAPHER | Tell Me About Your Steez

                by Matt on November 4, 2011

                Dear Photographer,

                Please describe your style in 3 words or less.

                Thanks,
                John

                Chris Gordaneer | Adventure. Travel. Fun.

                Tom Feiler | Oddly Normal Nose-twitches.

                Ryan Enn Hughes | Cash Money Millionaires.

                Matt Barnes | Crazy. Sexy. Cool.

                Andrew B. Myers | Andrew. B. Myers.

                Frank Hoedl | Heightened Reality

                George Simhoni | Timeless.

                Nikki Ormerod | Narative.

                Vicky Lam | Bold. Graphic. Quirky.

                Jean Malek | Cinematographic. Edgy. Sensitive.

                Derek Shapton | the World is Your Tripod
                (An oldie but a goodie. A 1/2 second exposure actually taken without a tripod. Camera was balanced precariously on the parking garage railing, with a 6 story drop right behind it, levelled with a cookie and a lens cap, if i remember correctly. DS)

                Thanks to all our photographers for their responses, and a big thanks to John for the question.
                Happy Friday everyone!

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                  Seems like just yesterday we won some awards. Well here we are again, this time, Frank Hoedl’s campaign for Crime Stoppers graces the cover of the Applied Arts 2011 Advertising and Interactive Awards Annual. Check it out:

                  Frank Hoedl

                  Did you notice all those post-it notes? That’s cause we won a lot of awards this time around.

                  Frank’s cover shot (and the rest of the campaign, shot for DDB with Creative team: CDs: Andrew Simon, Todd Mackie, Denise Rossetto, AD: Yusong Zhang, Copywriter: Daniel Bonder) was honoured with wins in the Newspaper category for both singles and series. Plus, it snagged top honours as singles for the Public Service/Charity.

                  Additionally, Frank saw a win in the Complete Advertising Program for his work with DDB Vancouver for BBC Hydro (AD: Daryl Gardiner, Chris Moore):

                  Frank Hoedl

                  And he also snagged a mention in the Public Service/Charity division for his work with Leo Burnett (AD: Anthony Chelvanathan) for Raising the Roof.

                  Frank Hoedl

                  Chris Gordaneer’s super fun work for Subaru with DDB Toronto (AD: Paul Riss) won in both the Newspaper Series and the Complete Advertising Program categories. Here they are in all their glory:

                  Chris Gordaneer

                  Chris Gordaneer

                  Chris Gordaneer

                  And Shanghoon also won awards for work for Toronto Crime Stoppers with DDB Toronto (AD: Loretta Lau) in both the Newspaper single and the Public Service/Charity categories:

                  Shanghoon

                  Go team!

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                    We’re super excited to share with you some work that garnered awards across two different categories for Shanghoon and Bensimon Bryne at Newspaper Canada’s Extra Awards. The creative team behind this campaign for the CFL was CD Ian MacKellar, AD Kevin Fillier and Copywriter Aaron Chown.

                    This first ad won a Bronze as a single in the Entertainment and Media Outlets category. And the whole series garnered a Gold in the Retail Campaign category.

                    As Suzanne Raitt, VP of Marketing & Innovation at Newspapers Canada states, This year… many of Gold’s are ad campaigns that were uniquely designed to fit the medium – enhancing their effectiveness! Indeed:

                    Shanghoon

                    Shanghoon

                    Shanghoon

                    Frank Hoedl also came home with a Silver (not the first for this campaign and not the last- more on an Applied Arts coup in tomorrow’s blog post) in the Local campaign category for this work for Crime Stoppers with DDB Toronto. Creative team: CDs: Andrew Simon, Todd Mackie, Denise Rossetto, AD: Yusong Zhang, Copywriter: Daniel Bonder

                    Frank Hoedl

                    Congrats boys!

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