Toronto’s annual Fight For Independence boxing event is a unique night of fight, in which financial sector folk drop their suits and dawn some 10oz’ers for charity. For this years bout, the charity enlisted the Halifax based FAMOUS FOLKS to handle media, who in turn sought out the creative mind of Matt Barnes when time came to produce some imagery. In essence, their direction for Matt was the kind of thing commercial photographers dream of – have fun, and do what you do best… just keep it boxing related.
To give his cigarette card inspired images the authentic look of the times, Matt brought in artist (and friend) Shaun Downey to paint the backdrops for his fighters. Before we move on, here’s a behind-the-scenes look at the handsome Mr. Downey at work in studio.
As no great character is without great story, accompanying Matt’s fine imagery is the enlightened prose of THE PASSING SHOT writer, Dylan Thomas-Childs. With the full support of Mecca Cigarettes behind him, Dylan put his pen to paper and soon the Champion Athlete And Prize Fighter Series was complete. Give a click if you need because this copy’s too good to miss.
Round of high-fives for Matt and everyone involved in the fantastic looking work, with a bonus “good’an ya bud” to the FAMOUS FOLKS for being such a cool team of creatives and letting Matt’s mind run free. Want more info on the Fight For Independence charity and their big night? Give the below image a click, get learned, and see Matt’s images on show.
We mentioned last week that there has been a fair amount of milage clocked by our shooters recently, and while the wheels continue to turn on these projects (ie. can’t tell ya yet), today we get a small taste of what’s happening in the world of Team Gordaneer.
We’ll keep it brief so we can hang on to the surprise for later; but for now let’s just say Chris, Tom, and Aric are enjoying their time in the Western side of Canada shooting some very fast subjects.
T’was exactly two months ago that we showed off Chris Gordaneer‘s extensive campaign for Acura, staring the Japanese automaker’s new flagship luxury sedan, the 2014 RLX. If you can’t remember that far back, here’s a reminder of the work.
Now that you’ve been caught up, we can tell you about one of the ways Chris’ work can be seen in glorious print. Should you find yourself at your local Acura dealership, be sure to pick up a copy of their latest vehicle brocher where you will find the full run of Chris’ images. Not going to be at an Acura dealership? Fear not, because we got some high quality scans for you to take a peak at. Enjoy
Using TGIW this week as a means of sharing two awesome videos that passed through my twitter feed yesterday. So here’s to Wednesday and hope you enjoy.
First up – by way of @PetaPixel – is a slow motion look at the inner workings of Nikon’s D4. Shooting the naked body at 1920fps with Phantom’s Miro eX2, the turtle paced second of footage gives a fantastic look at how the curtain mechanism of your DSLR works*. It’s a bit of a slow starter so skip ahead to 0:37 if you want to get right into the main course.
Our next check it out chirp came from @AdWeek, who brought my attention to CP+B‘s latest work with Domino’s, celebrating the pizza maker’s 8 millionth Facebook ‘Like’. Bringing several of the worlds leading domino experts together under one roof, the folks at CP+B have my inner child dying to get my hands on what appears to be some kind of magical domino stacking tool.
And so yet again dear reader, we come to the end of another installment of TGIW – but before we go – big shout outs to the folks at @PetaPixel and @AdWeek for being awesome.
Keep’er real for the next 7 kids.
*All cameras are different and debatably this statement is false.
If you happen to follow us on Instagram, you are probably aware that over the past two weeks there has been a lot of travel happening in the world of Westside. We’ll get into that sisterhood of pants later, but first some work from Nikki O focused on one of the staple sidekicks of any voyage, your luggage.
Since their introduction of the first ‘rigid suitcase on wheels’ back in ’72, Delsey has been keeping travellers goods safe and secure in a durable, yet lightweight suitcase. How safe and lightweight you ask? Well, I have no doctorate in luggage, but considering (globally) 1 piece of Delsey luggage is sold every 10 seconds, I’d say if you’re in the market – you best check ‘em out!
With the first half of the NHL season being lost to lockout, there wasn’t a whole lot happening in the ad world with regards to hockey related advertising. Fortunately with that whole mess behind us, our beloved game is once again part of our daily routine, and in celebration we close out Tyler’s TGIW takeover with some new work for two big name players in the Ontario gaming scene.
To get you in the game we’ll start off with Tyler and Marshall Fenn‘s overtime nail biter for Casino Rama, before sending the puck Mr. Gray’s way for a word.
I shot 3 hockey based campaigns during the lockout, these two here plus Proline, all in speculation that the lockout would be resolved. Fallsview had been on the shelf since late august so was nice to have the boys back to keep the ads rolling. ~TG
Client: Fallsview Casino
Agency: Blammo
Creative Director: Andrew Simon
Art Director: Dejan Djuric
Big ups to Tyler and everyone involved in today’s posts on some really great looking work. We’ll go back to thanking goodness next week, ’til then keep your stick on the ice kids.
Part duex of Tyler’s quest of TGIW domination takes us to the depths of ‘merica – Nevada to be precise – where Tyler and his camera spent some time in both, the Valley of Fire and Red Rock Canyon State Park’s, creating the following off road PHOTOGASM. Give the images a click to get a closer look at the rugged terrain and don’t forget to stay tuned for part three of Tyler Gray Is a Workaholic!
In our first of three installments of todays TGIW (Tyler Gray Is a Workaholic), our hero pairs up with Doug & Serge‘s Mike Jones, and brings a fresh look to the promotional material of Formula 2000 racer, Dalton Kellett.
Here’s Tyler to tell you more.
Sometimes the coolest ideas are spilled over a pint of frothy brew at a local watering hole. In this instance, Mike Jones and I were at Allen’s on the Danforth a while back sipping Guinness and mulling over ideas for shooting Dalton. It’s not that often that I become overly involved in initial creative but once in a while I get lucky. We discussed several ideas and direction and almost immediately both settled on the thought of using a non discript simple and visually graphic industrial background with some heavy mood and atmosphere. Race car? Mood? Atmosphere? The only thing missing was some fire. ~TG
A fresh (and mostly safe for work) PHOTOGASM comin’ at ya by way of the That’s The Spot crew – who made good with some spare time in Miami by spending it with up and coming model Niki Skyler. We’ll have some IN PRINT’s coming up in the future to show off why Mr. Barnes was down in the Florida sun, but for now just sit back, relax, and enjoy the view.
Things get a little less SFW over on THE PASSING SHOT, so if you’re at the office and a risk taker, check that the coast is clear and click on through.
Should you find yourself browsing through the Automotive section of George Simhoni’s website, it’s a reasonable assumption that you will quickly notice two stark features about each photograph you see.
First (and most obvious) is that George is no slouch when it comes to making a beautiful image – and so no matter the subject – the fruits of his labour are always bountiful. The second characteristic is one that might require more than a glance at the work, but I feel shines throughout his Auto portfolio.
Whether it’s a luxury coupé on the shores of Loch Ness or a family of heavy duty trucks leading a herd of elephants, George’s vehicles seamlessly blend into their surroundings while still maintaining their place as the focus of the image. Such is the case with George’s latest automotive effort for Hyundai Canada. Working with Peter Bochsler of Innocean, the team sought to bring the recently updated Genesis into the limelight by casting its shadow over The Crystal entryway of the Royal Ontario Museum. Enjoy.
Photographer: George Simhoni
Client: Hyundai Canada
Agency: Innocean
Art Director: Peter Bochsler
Assistants: John Wayne Brown, Abe Roberto, & Aric Guité
Photographer: Matt Barnes
