Frank Drives Toyota into Square One

by Alex Beetham on March 16, 2016

It’s the dream of many to have the opportunity to go full Blues Brothers.  A car chase of epic proportions, crashing through a malls worth of stores and stalls.  Frank was hired on by Toyota to show off their take over of the old Target real estate in Square One, but they weren’t exactly keen on having the mall destroyed in a reenactment.  So close, yet so far… How fun would that be!?  There obviously had to be a few compromises.  No drifting through Holt Renfrew, but take a look at these shiny new Toyota’s hanging out in the mall!

3784-Hero-Wall-A,B,C-285x81-Prius_SIZED 3784-Hero-Wall-A,B,C-285x81-Priusc_SIZED 3784-Hero-Wall-A,B,C-285x81-RAV4_SIZEDAnd guess what?  There were even more compromises, because we couldn’t even get the cars in there!  Hoedl photoshop magic at it’s finest, dropping studio shot cars into their new homes at Square One.  Take a look at the three executions:

Toyota-Fitting-Room-v05F-RGB_Sized bts-frank-9


Client:  Toyota Canada

Agency:  Saatchi & Saatchi
Executive CD:  Brian Sheppard
Senior AD:  Lena Lee
Senior CW:  Naeem Ghafari
VP, Account Director:  Andreas Doerig
Print Producer:  Bill Ing

Production:  Westside Studio
Photographer:  Frank Hoedl
Producer:  John Stevancec
CGI: Brad Pickard
Assistants:  Bryan Ulrich, John Wayne Brown, Abe Roberto, Logan Allmendinger


Many thanks to the teams at Square One, Toyota Canada, and Saatchi to make this happen!  Fantastic jobs all around!

All Images © Frank Hoedl
All BTS Images © Logan Allmendinger & Abe Roberto


    Tyler Cheers On Camp Ooch

    by Alex Beetham on March 8, 2016

    When you learn about an organization that helps kids with cancer heal, grow, and recover from treatment, it’s tough to not want to help. When you’re a father of two yourself, it hits even closer to home. Help out is exactly what Tyler did when approached by Camp Ooch to shoot & direct material to promote their Sporting Life 10K run. Camp Ooch was founded in 1983 to exclusively serve children with cancer. It’s privately funded, staffed entirely by volunteers, and completely free. They rely on public donations to operate their facilities, and having sponsors like Sporting Life enable them to continue touching children’s lives.

    The fine folk at MacLaren McCann staged the tunnel to Billy Bishop as a 0.3km mini marathon, with screens of cheering supporters encouraging you over the finish line.

    Heading down to the starting line, getting ready with your fellow runners:
    Elevator wraps_Feb16

    Elevator Wraps2_Feb16

    Elevator wraps3_Feb16Ooch

    And you’re off!
    Start Line_Feb16Feature Q_Feb16JPGFeature Q3_Feb16

    Feature K_Feb16

    FEature L_Feb16

    Congrats!  Crushed that 0.3K.

    Director/Photographer:  Tyler Grey
    DOP:  John Ker
    Stills/Motion Producer:  Kirsten White
    Agency:  MacLaren McCann
    VP, MGR Broadcast Production:  Sarah Michener
    Sound Design:  Alex Beetham
    Assistants:  Abe Roberto, Rebecca Leach, Christa Michelle
    MUH:  Angela McQueen ( assist Cindy M Yu)
    Stylist:  Casey Jane Tuninga

    A big thanks to William F White for helping us out with rentals on this project.  It was greatly appreciated!!

    A little look at how it came together:

    2016-01-20 10.58.52-2 IMG_3967IMG_3940 IMG_3961 2016-01-20 17.03.34 2016-01-20 18.23.26

    All Images © Tyler Gray
    All Billy Bishop Tunnel Images © MacLaren McCann
    All BTS Images © Kirsten White & Alex Beetham


      George Cruises the Rockies for Subaru

      by Alex Beetham on February 25, 2016

      That new Subaru smell mixed with the crisp clean air of the Rocky Mountains.   Not a hard pair to handle, don’t ya think?   George has been fortunate enough to experience this combo twice in 2 years, and get paid to do so!  Perks of the job…  Late last year George and producer John Stevancec once again found themselves whipping around a crisp new Subaru, but this time they subbed out the Outback for a 2016 Crosstrek.  By the looks of it, it was a great success!


      beach_v8westside Credit where credit is due:

      Client:  Subaru Canada
      Agency:  Red Urban
      Creative Director:  Christina Yu
      Photographer:  George Simhoni
      Producer:  John Stevancec
      Assistants:  Bryan Ulrich (Digital Tech), Kyle Gibson, Nate Konyi

      Producer John is always snapping away with his phone, and kindly passed on a few shots of the shoot!








      IMG_4417According to John, the best Ramen in BC is from Jinya… Tastes better than it looks ;)


      All Images © George Simhoni
      All BTS Images © John Stevancec


        Tyler’s Slipping and Sliding Over the Finish Line

        by Alex Beetham on February 9, 2016

        For those of you who have run a half marathon, you understand it’s a great feat of effort.  What better way to make it even more challenging, then to do it in the snow!  That’s exactly what the Peterborough Half Marathon (in support of the YMCA Strong Kids campaign) is all about!  The snow and ice can have you finding yourself head over heels before you know it.  That’s exactly what Tyler’s depicted to promote the run. You may spot some familiar faces… Take a look:


        Its never a simple task getting the layouts that are largely based on what we have zero control over….mother nature.  It was no different in this instance considering the mild winter we’ve had and.  With a little luck, lots of patience (waiting for weather) and countless hours of retouching we were able to produce this super fun campaign for the Peterborough Half Marathon in support of the YMCA Strong Kids.



        The initial phone call with Klint involved 1 main ad that would run in local media, he also had this idea of taking things outside the realm of where our client might feel a bit uncomfortable.  He send me a bunch of super rough sketches that only a copywriter could hash together and the whole thing began to take on a life of its own.  We had some time to work with it and ended up with 7 solid pieces to use.



        Special thanks to the smokin’ hot runners who modelled for me in the -15 weather.  Caitlin, Kirsten, Shanghoon, Dave and particularly Tom for putting his balls on the line (or should I say frozen hydro pole) for us.     – Tyler

        YMCA_2016Run_FULLSET_rev1-6Client:  YMCA Half Marathon
        Agency:  BrandHealth
        Photographer:  Tyler Gray
          Rick Kemp
        ACD:  Klint Davies
        AD:  Dave Snider

        YMCA_2016Run_FULLSET_rev1-7A quick peak of how the magic is made… so very graceful.
        IMG_3905All Images © Tyler Gray


          Shanghoon Gets His Glow on for Adidas

          by Alex Beetham on February 8, 2016

          TMAC BLUE Background 06 NO GLOW_RGB It sure didn’t take Shanghoon very long to get back in the studio.  Days after his plane landed bringing him home from an educational few months abroad (more on that soon,) he was approached by Adidas Canada.  You haven’t heard from him recently, so here’s the man himself to give you the low down on some sweet new kicks:

          It’s no secret to those who know me that my favourite sport is basketball. So it’s an exciting time in Toronto these days, with the NBA All-Star game just around the corner.

          When Adidas approached me to shoot the brand new shoes for Damian Lillard (Portland Blazers), James Harden (Houston Rockets) and retired Raptor Tracy McGrady, I was super excited, especially because they gave full creative control – as long as it involved Aurora Borealis and snow, in keeping with the theme of the series. It was a challenge to make the shoes glow for a long period of time – thanks to Bryan last name, we were able to track down the right LED UV lights to get it done. Thanks also to Franc Madden for helping to create these awesome snow explosions.


          It’s been incredibly rewarding to see these shots spread through the sneaker head community online this week, with hundreds of Instagram posts from all around the world, including one from Damian Lillard himself.

          Thanks to Connor and John from Adidas for trusting us with this execution and for guiding me through the creative.

          ps – The Aurora shoe is now my go-to pair for my Friday night pick up games, so I can personally vouch for how great they are!     – Shanghoon

          GlowFinal#2Client:  Adidas Canada
          Photographer:  Shanghoon
          Creative Team:  Coner McAvoy,  John Febbraro
          Assistants:  Bryan Ulrich, Jon Wayne Brown, Jeff Jamison, Hassan Mohamed
          Proping:  Franc Madden


          TMAC GREEN Background 06_NO GLOW_RGB Potato snap of Shanghoon behind the camera:

          IMG_4060 IMG_4054

          These kicks are already getting love around the interwebs, from sports figures to sneaker aficionados alike:

          -  Adidas Basketball
          -  Sole Collector Announcement
          -  HoopedUp

          More on Shanghoon coming soon…

          All Images & Video © Shanghoon


            Nikki RETHINKs Breast Cancer

            by Alex Beetham on January 21, 2016

            Nikki is no stranger to breast cancer.  Not only has she shot previous campaigns on the subject, but her mom is also a survivor.  It’s something that has touched so many of us in one way or another.  When Nikki was approached by RETHINK to direct a series of spots to promote breast health education, she was more than thrilled to jump on board.  Here’s what it looks like:


            Client: Rethink Breast Cancer
            Director: Nikki Ormerod, Westside Studio
            Executive Producers: Alison Lawler-Dean, Shawna Ginsberg, Rethink Breast Cancer + Marni Luftspring, Carlo Trulli, Spy Films
            Head of Production: Scott Houghton, Spy Films
            Producer: Robbie MacNamara, Spy Films
            DOP: Michael Banasiak
            Editor: Kat Webber, Panic & Bob
            Designer: Paulina Perzynska, Rethink Breast Cancer
            Colour: Conor Fisher, Alter Ego
            Online: Eric Perella, Alter Ego
            Media Planning: Media Experts
            Donated Media Space: One Stop Media Screens, Astral, Mega Poster Hair & Makeup: Vanessa Jarman, Page One
            Styling: Jessa Bissett, Judy Inc.
            Models: Josh (Push), Ben (EO), Abel (EO), Jason (EO), Jordan (EO), Carlton (EO), Charlotte (B&M), Berlange (B&M), Jana
            Music: Goapele “Play” + Tei Shi “Get It”
            Behind the Scenes video editing: Scarlett Street
            Intern: Nicole Aarssen


            See all the spots below:

            All Video © Nikki Ormerod


              Ashley’s Nordic Inspiration

              by Alex Beetham on January 13, 2016

              While most of the studio had their feet kicked up over the holidays, Ashley Capp was hard at work on a new creative.  Tara Ballantyne, Matthew Kimura, and Ashley all put their collective heads together to explore something none of them had worked with before; traditional Nordic cuisine.  No, we’re not talking about Ikea meatballs here.  None of these dishes look too familiar, but my goodness… do they ever look delicious.  Get in my belly.


              Glogg Ingredients:

              Glogg (Mulled Wine):

              Kanelbuller (Swedish Cinnamon Rolls):


              Vafflor (Waffles):

              The hunger is real…

              Photogragher:  Ashley Capp
              Food Stylist:  Matthew Kimura
              Prop Stylist:  Tara Ballantyne

              Prop Stylist Tara looking on as the shots roll in:
              All Images © Ashley Capp


                Matt’s Up Schitt’s Creek. Again.

                by Alex Beetham on January 6, 2016

                Matt Barnes has once again found himself up Schitt’s Creek.  No paddles necessary!  Matt was thrilled to be approached by The Young Astronauts (very rad people) to reprise his role shooting promos for the second season of CBC’s Schitt’s Creek. As always, Matt delivered the goods.  I’m sure you’ve seen bits of these plastered ALL OVER the city ramping up to next weeks season premier, but here they are in all of their glory!

                GROUP-1Annie Murphy:
                Catherine O’Hara:
                Chris Elliot:
                Dan Levy:

                Photographer:  Matt Barnes
                Photography Producer:  Natalie D’Urbano
                Agency Executive Producer:  Alyssa Pankiw
                Creative Director:  Nev Todorovic
                Line Producer:  Jason Aita
                Assistants:  Papi (Kyle Topping), Gabe Roberto, Eric Brazier, Alexander Mavian, Andrew Gabura

                GROUP-2 GROUP-3-b

                You won’t see this one anywhere, but Matt couldn’t resist getting a frame in with Catherine!
                Speaking of this work being all over the city, just about every 2nd bus shelter and billboard are covered in Matt’s work!  Here’s a current look at the Bloor/Younge station take over.  Looking mighty Schitty!  (sorry… couldn’t resist)

                Season 2 premiers on CBC next Tuesday @ 9pm.  Check it out!

                All Images © Matt Barnes


                  Toys Beware, Black Friday is Here!

                  by Alex Beetham on November 27, 2015

                  Nothing brings home the holiday spirit quite like trampling someone for a cheap TV.  Do you see the terror in these toys eyes?  Good.  That means that Vicky Lam and retoucher Robyn Nowoczin have done their job, and executed flawlessly at that!  Approached by Open for a Toys’R'Us Black Friday promo, the smiling faces of many a popular character needed to be transformed into terror…  ”Please don’t tear us apart, you savages!!”

                  Client:  Toys R Us
                  Agency:  Open
                  Art Director:  Tyler McKissick
                  Project Manager:  Nicolas Rouleau
                  Copywriter:  Samara Luck
                  Creative Director:  Martin Beauvais
                  Retouching:  Robyn Nowoczin
                  Photography Assistant:  Rebecca Leach

                  A different variation:
                  Toys_FRENCH_webHere’s a little look at before & after retouching:
                  Turtle compareDid you spot our favourite minion covering the Toronto Star yesterday?
                  Toronto Star Cover

                  Be safe out there folks!

                  All Images © Vicky Lam




                    Muskidermy, by Liam.

                    by Alex Beetham on November 24, 2015

                    Our Liam Mogan is a multi-talented individual.  Known for his gorgeous food, he can tackle just about any situation you put in front of his lens.  Take for instance, when Sharp Magazine (a long time client of his) approached Liam to shoot this seasons cologne with stuffed animals.  And by stuffed animals, I of course mean fine examples of taxidermy.  Bear with us and take a merganser at how our deer friend Liam made it happen:  (sorry not sorry)

                    boss_flat burberry_flat
                    It’s a great feeling when a pervious client comes back to you with a killer brief. So, needless to say I was pretty pumped when I heard from Evan Kaminsky, AD on Book for Men, about photographing designer fragrances with high end taxidermy. On top of a cool idea, our shoot would be an eight page feature. Now the kicker; we had to shoot in on location, a few hours away, in a garage without ac, on the hottest day of summer. No problem, although I may have lost a few pounds in sweat by the end of the day, I think the images turned out quite exceptional. Thanks, Even, Jo, and Allie for sticking out in the trenches with me.     – Liam

                    D&G_flat dior_flat prada_flat zenga_flataustral_flatCheck out the spreads in the latest issue of Sharp, on shelves now!

                    Liam_SharpLiam_Sharp 2Liam_Sharp 3

                    All Images © Liam Mogan