Nikki RETHINKs Breast Cancer

by Alex Beetham on January 21, 2016

Nikki is no stranger to breast cancer.  Not only has she shot previous campaigns on the subject, but her mom is also a survivor.  It’s something that has touched so many of us in one way or another.  When Nikki was approached by RETHINK to direct a series of spots to promote breast health education, she was more than thrilled to jump on board.  Here’s what it looks like:


Client: Rethink Breast Cancer
Director: Nikki Ormerod, Westside Studio
Executive Producers: Alison Lawler-Dean, Shawna Ginsberg, Rethink Breast Cancer + Marni Luftspring, Carlo Trulli, Spy Films
Head of Production: Scott Houghton, Spy Films
Producer: Robbie MacNamara, Spy Films
DOP: Michael Banasiak
Editor: Kat Webber, Panic & Bob
Designer: Paulina Perzynska, Rethink Breast Cancer
Colour: Conor Fisher, Alter Ego
Online: Eric Perella, Alter Ego
Media Planning: Media Experts
Donated Media Space: One Stop Media Screens, Astral, Mega Poster Hair & Makeup: Vanessa Jarman, Page One
Styling: Jessa Bissett, Judy Inc.
Models: Josh (Push), Ben (EO), Abel (EO), Jason (EO), Jordan (EO), Carlton (EO), Charlotte (B&M), Berlange (B&M), Jana
Music: Goapele “Play” + Tei Shi “Get It”
Behind the Scenes video editing: Scarlett Street
Intern: Nicole Aarssen


See all the spots below:

All Video © Nikki Ormerod


    Ashley’s Nordic Inspiration

    by Alex Beetham on January 13, 2016

    While most of the studio had their feet kicked up over the holidays, Ashley Capp was hard at work on a new creative.  Tara Ballantyne, Matthew Kimura, and Ashley all put their collective heads together to explore something none of them had worked with before; traditional Nordic cuisine.  No, we’re not talking about Ikea meatballs here.  None of these dishes look too familiar, but my goodness… do they ever look delicious.  Get in my belly.


    Glogg Ingredients:

    Glogg (Mulled Wine):

    Kanelbuller (Swedish Cinnamon Rolls):


    Vafflor (Waffles):

    The hunger is real…

    Photogragher:  Ashley Capp
    Food Stylist:  Matthew Kimura
    Prop Stylist:  Tara Ballantyne

    Prop Stylist Tara looking on as the shots roll in:
    All Images © Ashley Capp


      Matt’s Up Schitt’s Creek. Again.

      by Alex Beetham on January 6, 2016

      Matt Barnes has once again found himself up Schitt’s Creek.  No paddles necessary!  Matt was thrilled to be approached by The Young Astronauts (very rad people) to reprise his role shooting promos for the second season of CBC’s Schitt’s Creek. As always, Matt delivered the goods.  I’m sure you’ve seen bits of these plastered ALL OVER the city ramping up to next weeks season premier, but here they are in all of their glory!

      GROUP-1Annie Murphy:
      Catherine O’Hara:
      Chris Elliot:
      Dan Levy:

      Photographer:  Matt Barnes
      Photography Producer:  Natalie D’Urbano
      Agency Executive Producer:  Alyssa Pankiw
      Creative Director:  Nev Todorovic
      Line Producer:  Jason Aita
      Assistants:  Papi (Kyle Topping), Gabe Roberto, Eric Brazier, Alexander Mavian, Andrew Gabura

      GROUP-2 GROUP-3-b

      You won’t see this one anywhere, but Matt couldn’t resist getting a frame in with Catherine!
      Speaking of this work being all over the city, just about every 2nd bus shelter and billboard are covered in Matt’s work!  Here’s a current look at the Bloor/Younge station take over.  Looking mighty Schitty!  (sorry… couldn’t resist)

      Season 2 premiers on CBC next Tuesday @ 9pm.  Check it out!

      All Images © Matt Barnes


        Toys Beware, Black Friday is Here!

        by Alex Beetham on November 27, 2015

        Nothing brings home the holiday spirit quite like trampling someone for a cheap TV.  Do you see the terror in these toys eyes?  Good.  That means that Vicky Lam and retoucher Robyn Nowoczin have done their job, and executed flawlessly at that!  Approached by Open for a Toys’R'Us Black Friday promo, the smiling faces of many a popular character needed to be transformed into terror…  ”Please don’t tear us apart, you savages!!”

        Client:  Toys R Us
        Agency:  Open
        Art Director:  Tyler McKissick
        Project Manager:  Nicolas Rouleau
        Copywriter:  Samara Luck
        Creative Director:  Martin Beauvais
        Retouching:  Robyn Nowoczin
        Photography Assistant:  Rebecca Leach

        A different variation:
        Toys_FRENCH_webHere’s a little look at before & after retouching:
        Turtle compareDid you spot our favourite minion covering the Toronto Star yesterday?
        Toronto Star Cover

        Be safe out there folks!

        All Images © Vicky Lam




          Muskidermy, by Liam.

          by Alex Beetham on November 24, 2015

          Our Liam Mogan is a multi-talented individual.  Known for his gorgeous food, he can tackle just about any situation you put in front of his lens.  Take for instance, when Sharp Magazine (a long time client of his) approached Liam to shoot this seasons cologne with stuffed animals.  And by stuffed animals, I of course mean fine examples of taxidermy.  Bear with us and take a merganser at how our deer friend Liam made it happen:  (sorry not sorry)

          boss_flat burberry_flat
          It’s a great feeling when a pervious client comes back to you with a killer brief. So, needless to say I was pretty pumped when I heard from Evan Kaminsky, AD on Book for Men, about photographing designer fragrances with high end taxidermy. On top of a cool idea, our shoot would be an eight page feature. Now the kicker; we had to shoot in on location, a few hours away, in a garage without ac, on the hottest day of summer. No problem, although I may have lost a few pounds in sweat by the end of the day, I think the images turned out quite exceptional. Thanks, Even, Jo, and Allie for sticking out in the trenches with me.     – Liam

          D&G_flat dior_flat prada_flat zenga_flataustral_flatCheck out the spreads in the latest issue of Sharp, on shelves now!

          Liam_SharpLiam_Sharp 2Liam_Sharp 3

          All Images © Liam Mogan


            Welcome Ashley Capp to Westside!

            by Alex Beetham on November 17, 2015

            It is with great pleasure that we welcome Ashley Capp as the newest member on the Westside roster. Ashley honed her skills working along side some of the industries top food photographers and it shows in her lighting and compositions. A keen design sense combined with a realist approach to the food itself help to create stunning images that leave you wanting nothing save for a second helping. Already well acquainted with the best stylists in the business, Ashley has been featured in House & Home, Style At Home, Covent Garden, Clean Eating and The Globe and Mail just to name a few.

            So before you settle on what to have for lunch, why not browse through this sampling of some of Ms Capps work to help jump start those hunger pangs.


            Screen Shot 2015-11-16 at 3.41.06 PM

            CarvingPorkRoast05Screen Shot 2015-11-16 at 3.41.26 PM Food_HealthierCooking_Feb_2015_06 AntipastiScreen Shot 2015-11-16 at 3.42.03 PM
            Tasty, right?  You can check out more of her work on her personal website, or in Westside’s portfolio.

            Ashley LaunchWelcome aboard Ashley!!

            Ashley Launch_FACE


            All Images © Ashley Capp


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              Nikki Is Wildlife (We All Are)

              by Alex Beetham on November 13, 2015

              The iconic black and white panda logo hasn’t had a new campaign out in the world for 7 years.  John St. took this challenge head on and brought in Nikki to capture their concepts visuals.  Once again, they created something beautiful together:

              WWLBRD15015_WWF We Are All Wildlife_24x36-3

              I was approach by John St To work on WWF and the creative immediately spoke to me. I have been a long time supporter of WWF and the amazing things they do for animal kind and our environment . This new campaign just ties us all together so beautifully. We all spend so much time and effort caring for our own families. We work so hard towards pro creating . We need to recognize that we are all animals and should look to the wild life on our planet as just extended family and work just as hard to protect them. “When animals thrive – humans thrive.” – WWF

              I always love working with the John St peeps and always jump on anything they pass by me because I know it’s going to be well crafted and poignant . I’m so in love with the custom type Mo built. Amazing team all round . Can’t wait until next time :) – Nikki

              WWLBRD15015_WWF We Are All Wildlife_24x36-4 WWLBRD15015_WWF We Are All Wildlife_24x36-5 WWLBRD15015_WWF We Are All Wildlife_24x36-6Strategy already picked up this campaign and sung it’s praises.  You can also check out the motion component there too!

              Keep you eyes peeled for this work in a couple different formats around town.

              WWLBRD15015_WWF We Are All Wildlife_35x11_rev-1WWLBRD15015_WWF We Are All Wildlife_35x11_rev-3 WWLBRD15015_WWF We Are All Wildlife_35x11_rev-4


                Vicky Kicks Off Diwali With Kia

                by Alex Beetham on November 11, 2015

                Vicky Lam painstakingly worked her tail off with stylist Dee Connolly on this automotive Rangoli design.  I’ll let Vicky tell you all about it:

                Happy Diwali!

                Diwali, also known as the Festival of Lights and is the most important holiday of the year in India.  It is the largest and brightest of festivals and marks the triumph of good over evil.  To mark this occasion, art director Jeff Popovich and copywriter Jonathan King got in touch with me to create a Rangoli design for Kia. Rangoli designs are traditional floor decorations created from coloured flour, rice grains, fine sands or with flower petals.  They are often created near entrances of houses and in courtyards to welcome goddess Lakshmi and to bring good luck.  I was so excited to be asked to create something so colourful and beautiful, yet so meaningful.  Here it is:


                I knew creating a design entirely out of fine powders would be challenging and require the utmost patience, so I asked stylist Dee Connolly to help me on this project.  With the tight deadline (shot just last week!), we had to get creative with our materials and approach.  Traditional Rangoli is usually traced out on the floor with chalk or paint and filled in with coloured powders.  We however, worked with a template of the design Jeff created as our base.  We were not able to find enough true Rangoli powders, so we looked towards powdered paints and even powdered drink mixes and spices.  Finally with a little help of retouching by Robyn Nowoczin, the colours of the design really came to life.

                After spending a long day and night creating only half of the 3ft wide design, I have much admiration for professional Rangoli artists who are able to whip things up freehandedly and so quickly. Rangoli designs really are an art of their own and a unique expression of a beautiful festival.

                Client: Kia
                Photographer:  Vicky Lam
                Agency: Innocean
                Art Director: Jeff Popovich
                Copywriter: Jonathan King
                Stylist: Dee Connolly
                Retouching: Robyn Nowoczin

                Check out some of the progress pictures with a little BTS action.

                _MG_4324 _MG_4318 IMG_6477 IMG_6486 IMG_9590

                All Images © Vicky Lam


                  A great Canadian rye meets a great Canadian photographer, what a lovely synopsis to set the stage for what is certain to be amazing images.  …or night out…  Well anyways, this may not be the first time Chris Gordaneer and Crown Royal have met, but it’s certainly the most beautiful, that is for sure.

                  These new images that Chris shot for the the Canadian rye company take classic Chris Gordaneer landscape photography and match it up with his studio technique.  Those amber colours pop off of these backgrounds and that bottle of liquid gold really demands your attention, doesn’t it?  Or am I just thirsty?  Check out these additional photos that Chris shot for Grey, New York for the American market.

                  15006-BARREL LAKE FINAL-b

                  15006-CROWN ROYAL GRAIN FINALb

                  Westside Team:
                  Photographer:  Chris Gordaneer
                  Producer:  Kirsten White
                  Assistant:  Brendan Smyth

                  Traffik Group team:
                  Art Director: Alex Rodriguez & Ed Jover

                  Grey New York team:
                  Writer: Pieter Melief
                  Group Creative Director: Anthony DeCarolis
                  Creative Director: Stu Mair
                  Group Creative Director: Han Lin
                  Designer: Ryan Hoelting
                  Account Supervisor: Lyz Montague
                  Account Executive: Nicole Murphy
                  VP/Producer/Director: Floyd Russ
                  Art Producer: Sarah Guidotti


                    Best Coffee In the World. Actually.

                    by Alex Beetham on November 3, 2015

                    You may know by now how much we love our coffee here at Westside, and we’re thrilled being partnered up with our neighbours Propeller Coffee Co. for the past year and change.  We’re incredibly excited to share that they’ve just been named Roast Magazines Micro Roaster of the Year!! This is no small task. For only having their doors open for just over 2 years, they were matched and measured up against the best roasters from around the globe and came out the victor.  They are an incredible team making delicious coffee, and we are always eager to sample their latest offerings!

                    Check out the article here! As an added bonus, many a photo in the article were snapped by Derek Shapton, Liam Mogan, and studio manager Alex Beetham!

                    _DSC2331 1


                    For some extra afternoon reading, we interviewed co-owner Losel in a previous post to get to know what Propeller is all about.

                    Congrats everyone!  So very well deserved!