I told myself I wouldn’t, but writing the intro to this edition of Life In A Minute from Ryan Enn Hughes without talking about how much I love the character Omar Little was impossible. TV just hasn’t been the same without him. So if you don’t know who Michael Kenneth Williams is – click play – get familiar.

“Life in a Minute” is a five-part portrait series featuring some of today’s most interesting artists and performers. Each original portrait will give fans an exclusive inside glimpse at each artist’s life, told through unique anecdotes, memories and stories, by the artists themselves in one-minute narratives.

Director/ DOP: Ryan Enn Hughes
Agency: Vice
Client: UNIQLO
Producer: Darrell Faria
Editor: Kyle Wilson
Sound Design: Eric Hoffman

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    PHOTOGASM | FINDING DARKNESS IN LIGHTS

    by Matt on April 12, 2013

    Through it’s combination of stunning Canadian songstress, beautiful black and white, and propping that would make Aleister Crowley proud, this new creative series from Matt Barnes is without a doubt the greatest way to find the light at the end of your work-week.

    Enjoy.

    © Matt Barnes

    © Matt Barnes

    © Matt Barnes

    © Matt Barnes

    © Matt Barnes

    © Matt Barnes

    © Matt Barnes

    © Matt Barnes

    © Matt Barnes

    Go hit up THE PASSING SHOT for more, and then have yourselves a killer weekend.
    All Images © Matt Barnes

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      TGIW | LIFE IN A MINUTE W/ JENNY SLATE

      by Matt on April 10, 2013

      Picking up where with Danny Brown left off, Ryan Enn Hughes wants you to celebrate Wednesday with the second installment of Vice & UNIQLO’s portrait series – Life in a Minute – this week featuring the voice of a popular shoe wearing shell.

      “Life in a Minute” is a five-part portrait series featuring some of today’s most interesting artists and performers. Each original portrait will give fans an exclusive inside glimpse at each artist’s life, told through unique anecdotes, memories and stories, by the artists themselves in one-minute narratives.

      Director/ DOP: Ryan Enn Hughes
      Agency: Vice
      Client: UNIQLO
      Producer: Darrell Faria
      Editor: Kyle Wilson
      Sound Design: Eric Hoffman

      Included with this weeks release, UNIQLO presents the following behind the scenes look at Ryan puttin’ in work alongside the Vice crew and various artists featured in this unique series.

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        IN PRINT | SEAL OF APPROVAL

        by Matt on April 9, 2013

        We last heard about Jean Malek teaming up with digital agency TP1 last May when they threw down some great looking work for the Montréal Fringe Festival. Well this fine pairing is back together with some new work starring one of the agency’s most influential and fuzzy employees – Seal Of Approval!

        © Jean MalekPhotographer: Jean Malek
        Client: TP1
        Assistant: Sébastien Roussel

        To learn more about Seal of Approval and everything it does at TP1, go check out it’s Facebook page!
        Image © Jean Malek

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          TGIW | LIFE IN A MINUTE W/ DANNY BROWN

          by Matt on April 3, 2013

          A really cool project from Ryan Enn Hughes launched this week so for the next couple Wednesdays we’ll be slipping the soapbox under his feet and hearing about his latest collaboration.

          Back in February, Vice Magazine approached me to create the “Life In A Minute” series for Japanese clothing company UNIQLO. It was really amazing to work with the folks at Vice, their production and creative team were really solid and awesome to collaborate with.

          We shot over the course of 2 days at Pier 59 Studios in New York, and at the end of our shoot, our producer Darrell ran into Beyonce as we were checking out, and made her laugh in the elevator (honest), also Jay-Z was there. The whole experience was pretty surreal.

          “Life in a Minute” is a five-part portrait series featuring some of today’s most interesting artists and performers. Each original portrait will give fans an exclusive inside glimpse at each artist’s life, told through unique anecdotes, memories and stories, by the artists themselves in one-minute narratives.

          Danny was really honest, straightforward, and funny. He had a lot of great, crazy stories about growing up in Detroit and his approach to his craft was really interesting to hear about. He talked about “customizing your world”, which I really liked, the fact that he was so involved in his music and the business in general. ~ REH

          Director/ DOP: Ryan Enn Hughes
          Agency: Vice
          Client: UNIQLO
          Producer: Darrell Faria
          Editor: Kyle Wilson
          Sound Design: Eric Hoffman

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            NEWS | TYLER’S DAILY GRIND

            by Matt on April 2, 2013

            Understanding the daily struggles faced by those who work in advertising, Tyler Gray has a new mailer that’s soon to be headed to many-a creative mailbox in hopes of sharing his understanding for those strong soldiers who allow him to do what he loves.

            With the assistance of Anand Iyer and Dave Pigeon from Red Lion, Tyler has created three unique blends of coffee, each specifically designed to help its recipient take that small moment every morning and remember that Tyler Gray Knows I’m Special.

            © Tyler Gray© Tyler Gray© Tyler GrayPhotographer: Tyler Gray
            Agency: Red Lion
            Art Direction: Anand Iyer
            Copywriter: Dave Pigeon

            Now let’s go in for a closer look at that delicious smelling coppee.

            © Tyler Gray

            © Tyler Gray

            © Tyler Gray

            Congrats to Tyler on a great looking promo, and to all you creatives out there, keep your eyes peeled on your mailbox because you could soon be waking up with a hot cup’a Tyler.
            All Images © Tyler Gray

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              PHOTOGASM | IT’S KAYLA!

              by Matt on April 1, 2013

              While there has been a number of good internet April Fools jokes played so far, we here on the Westside understand that the internet is serious business, and the hearts of its users should not be subjected to false claims of such (amazing) things as ‘weaponized military felines‘.

              And so as a means of combatting todays onslaught of ‘fake but funny’ moments, we offer you Kayla, a dog who spent some time at the studio playing Art Director this past weekend.

              ItsKayla_01ItsKayla_02ItsKayla_03ItsKayla_04

              We’ll get to why Kayla was kickin’ it Westside style in the future, but for now go follow her barks on Twttr or search #ItsKayla on Instagram and keep up with her adventures.
              Images © lauraspumoni (1+3) & stolkramaker (2+4)

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                IN PRINT | A GIANT RABBIT WHO LAYS EGGS

                by Matt on March 28, 2013

                As many children prepare themselves for a visit from a giant gift bearing rabbit, we on the Westside are celebrating the season with some new and eggs-travagantly colourful work from Vicky Lam.

                Enjoy.

                © Vicky Lam

                Go hit up The Grid to find out what’s going down in Vicky’s image, and be sure to have yourselves an egg-cellent long weekend!
                Image © Vicky Lam

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                  TGIW | THE BEST PSA YOU’LL NEVER SMELL

                  by Matt on March 27, 2013

                  As a filthy smoke-sucker*, it’s not often a ‘Quit Smoking’ campaign comes along and makes me think twice about my beloved “habit”. The typical shock and awe – YOU’RE GONNA DIE! – advertisements just aren’t cutting it for me, as these days I’m subjected to some kind of gross imagery every time I reach for a pack.

                  Enter BBDO Toronto’s new work for the Ministry of Health. Dubbed by CNN’s Erin Burnett as possibly, “the best public service announcement you’ll ever see,” the following 53 seconds not only had me lol-ing from start to finish, it actually got me thinking about how much longer I can keep this “habit” up. Even if you’ve seen it, give a click and get a laugh, this one deserves to squeak past the 1 million views mark.

                  TGIW!
                  *Lady at Bloor & Davenport, you were pretty original I’ll give ya that much.

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                    IN PRINT | SHANGHOON GETS BUBBLY

                    by Matt on March 26, 2013

                    There’s a great scene in the 2005 remake of Charlie and the Chocolate Factory, where we meet the character Augustus Gloop being interviewed about finding one of the golden tickets. When asked how he celebrated the great discovery, as if it were a no-brainer question the portly child quickly responds, “I eats more candy!“, and proceeds to tear into a tasty bar of chocolate.

                    For eight years now, whenever I see chocolate bars, something in my brain replays that single line over and over and it makes me giggle… a lot. And so when roughly 100 beautifully wrapped bars of Cadbury’s new Dairy Milk Bubbly arrived at the studio for Shanghoon care of Ogilvy & Mather, I just about lost it.

                    Having tried one of the many leftover bars, it’s a tasty new treat from Cadbury that I’m sure Augustus would be proud of, perhaps as proud as we are to show off this mouth watering new work from Shanghoon. Enjoy.

                    © Shanghoon

                    © Shanghoon

                    © Shanghoon

                    © ShanghoonPhotographer: Shanghoon
                    Client: Cadbury
                    Agency: Ogilvy & Mather
                    Art Director: Todd Cornelius
                    Chocolate Stylist: Franc Madden
                    Assistant: Colin Rycroft

                    SO MUCH CHOCOLATE!!!

                    © Colin Rycroft

                    Big shout outs to Todd and the team at Ogilvy & Mather for a great day on set, and a big thanks to Assistant Colin for snapping up the pics of our very own Westside Chocolate Factory!
                    Images © Shanghoon

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