Premiering this week with a bang is Astral Media’s Switch Off the Ordinary campaign which features work from our very own Quebecois connection, Monsieur Jean Malek! The 3 shots are currently running in Toronto and Montréal so in keeping with his heritage here’s a look at the ads en français.
He’s a busy man these days so I kept it short and sweet and simply asked, ‘Quelle image est votre favori?’
Of the three, my favourite shot is The Warrior. The costumes were designed specifically for this campaign and I just love how this one looks in the shot. Also the character position is very cool.