In honour of those who have fought, as well as those who continue to fight for our freedoms, we here at Westside are proud to celebrate Remembrance Day and give thanks to all members of the Canadian military.
Photographer: Andrew B. Myers
Advertising Agency: DDB
Creative Directors: Todd Mackie, Denise Rossetto
Associate Creative Directors: Paul Riss, Matt Antonello
Art Director: Italo Siciliano
Copywriter: Matt Antonello
Account managers: Mike Prentice, Sarah Thornley
This was a fantastic project to be involved with and something I became immediately excited about. Aside from doing my part to help commemorate those who made incredible sacrifices during major conflicts gone by, I got to meet veterans with truly humbling stories that made me realize just how little life experience I have in comparison, and by the same token refreshed my respect and gratitude to those above me who shaped a time in history I’m lucky to be alive in.
With some more info about the shoot, AD Italo Siciliano shared this,
Remembrance Day fell on a extremely unique date this year. I really wanted this ad to be respectful and memorable, and speak to all soldiers – six real veterans saluting in formation, creating the shape of the date, 11/11/11. So I started showing the ad to some people at DDB. They got really excited. We met our client – Historica–Dominion Institute, they got really excited. Then, we showed Westside and our photographer – Andrew B. Myers, got really excited, then to our media company (OMD), programmer: Brendyn Zachary, our videographer: Jason Van Bruggen (a veteran himself), and many, many more. Everyone instantly felt the urge to dedicate their time and energy to make this campaign a reality.
Then came the day of the photoshoot, as each of the veterans came into Westside, introduced themselves, told their stories, stood perfectly straight and saluted with pride, that is where both Andrew and I really felt how truly meaningful this was, not only to us, but to our veterans. And to our veterans: for everything you have done for our country, our safety, our people, this is our way of saying thank you. We “remember”. And we always will.