Last week Nikki Ormerod shot a neat little campaign for Mitchell Eye Centre with the agency WAX out of Calgary. The art director was Brad Connell and boy is he a bundle of fun. Here he is wearing the prop glasses and looking a little… awkward (all on purpose).
If you’re following us on Facebook (and you should be), you’ve already seen a couple of references to this shoot. Here’s a diptych of an outtake and a BTS shot of Derek Shapton as talent:
Art Director Brad also got some nifty Instagram behind the scenes shots that looked great:
© Brad Connell
I know we’re all fans of our iPhone photography so I asked Brad to share some of his favourite snaps. Turns out he’s quite the aficionado. He refered me to the site Objective Scenes where he is a guest blogger. From there I found these two gems:
© Brad Connell
© Brad Connell
Of this last one Brad explains:
My wife drives kind of fast. So one day I started taking pictures of the people we passed. I liked the way they looked in a grid on my camera roll so I took a bunch of them that had similar driver side window proportions and made a bunch of diptics with them.
Thanks for sharing Brad. If you haven’t had enough behind the scenes from this shoot (final hero shots require some interesting compositing- we’ll share shortly), you can watch the time lapse:
Untitled from Westside Studio on Vimeo.
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