5+ | Mo Bofill

by Westside on July 18, 2011

Wow, it’s been two weeks already? Here’s the next installment of our new feature 5+ which showcases 5 inspirations from creative professionals like yourselves.

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This week we’re taking a glimpse inside the mind of Mo Bofill, who is currently a Senior Designer at Zulu Alpha Kilo (and also Westside’s go-to designer!). Most often she can be found wandering the streets of Toronto, in transit, people-watching or at Italian restaurants eating pasta. Mo is a joy to work with and some of that joy is expertly captured by Nikki Ormerod in this double portrait:

Mo © Nikki Ormerod

Like many of us, Mo also has a creative practice outside of the office. I encourage all of you to follow her Tumblr page where you will have the good fortune of seeing her daily experiment in hand lettering: She explains: One random word a day. Drawn or assembled. Usually sketched on found things during train rides to work. Here’s a sampling:

Mo Bofill © Mo Bofill

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Mo’s list:

Gaudi & Barcelona

I just recently got back from Barcelona, never have I ever met a city loud with so much passion and colour. Everything has been touched in some way, by some form, by someone – I fell in love with the contrast of their historic architecture layered with such different graffiti. Also, studying Gaudi in history books, does not do justice to his work. When I first saw the inside of Sagrada Familia, I think I stood there like a crazy tourist with my mouth open staring at the ceiling for 15 minutes. It is just that breathtaking that you forget this is real. I think one of the things we forget to do as tourists is to actually stop, put down the camera and just stand there for 5 minutes and actually take it all in – you’ll be surprised of the details you’ll find.

Mo Bofill

Alexander McQueen

Alexander McQueen is INSANE. I mean it complimentary to his body of work. I’ve always admired his couture work, followed him mostly on red carpet features and fashion editorials. However, my sisters recently visited Alexander McQueen’s exhibit at the MET in NYC, and brought back his book ‘Savage Beauty.’ If you can’t make it out to his exhibit, definitely get your hands on the book. There are details of his work that I have not seen – simply unbelievable. I’m always so astounded with how people see their environment, extract from it and create something so magical. He takes forms evocative of nature and makes it provocative to form the human body. Stunning.

Mo Bofill

Digital Kitchen

This is an installation the Digital Kitchen did at the Cosmopolitan Las Vegas. I have an affinity for Vegas, because it’s a city where anything goes, anything can happen – that on its own is inspirational. But I digress, DK did an awesome job with this installation at the entrance way. They’re simple projections on columns, but the way they did them and the subjects they chose, the placement and pacing of the animation – striking and brilliant. Definitely worth checking out.

Mo Bofill Digital Kitchen

Flora Hitzing

A running theme that you’ll probably notice in a lot of the things that inspire me is that I have this thing for organic forms and movement. So every time an artist tries to tell a story about forms in nature – I get really excited, really really excited. Flora’s work is amazing – she does a lot of watercolour work which highly influences her sculptural work. l love that nothing is the same – there is no symmetry but there is balance.

Mo Bofill Flora Hitzing

My 17-year old sister

I never thought I’d be ‘out of touch’ with what the ‘cool’ kids are doing these days – according to my sister I’m on the periphery. She keeps me young, keeps me up to date with what’s up. She’s taught me about “grindlines,” about how the term “stupid” has replaced “sick” which has replaced “cool.” Her and her friends mostly live their lives online, a lot of the things they watch are on YouTube. They follow these You Tube celebrities, who are their own age, your average next-door neighbour’s kids who decided to make videos one day. They’ve become brands on their own right, they have their own shows, music videos, shopping channels, fashion and make-up advice. Holy crap Batman – these kids are the most business-saavy young entrepreneurials I’ve ever come across. Unknowingly, my sister and her friends think of themselves as brands, from their twitter accounts to tumblr to facebook. I can only imagine the things they’ll do when they grow up. Never underestimate youth, they will always surprise you.

Mo Bofill

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Thanks Mo!

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