Imagine getting a text that you won a Lion at Cannes. Well that’s what happened to Frank Hoedl last week. His phone buzzed and low and behold, Art Director Anthony Chelvanathan was on the screen saying:
Last week, Rep Shelley Hayes spent a good chunk of time glued to her computer screen watching updates on Cannes. She’s synthesized her findings into this tight, patriotic synopsis:
Canada proudly took home 18 Cannes Lions this year. And yes, one of our very own, Mr. Frank Hoedl was honoured with a Silver Lion for the ‘Raise The Roof’ project he photographed with the team over at Leo Burnett (Art Director: Anthony Chelvanathan, Writer: Steve Persico, Creative Directors: Judy John and Lisa Greenburg and Art Buyer: Leila Courey). Congrats guys and gals!
Strategy On-line explains the significance of the win:
With 99 Press Lions handed out, Canada came away with one – a Silver for Leo Burnett (the only Canadian agency to be shortlisted in the category, with five entries) for its ad “Chair” for non-profit Raising the Roof. Based on the idea that homeless youth have potential that most of us don’t consider, the ad shows a discarded chair on the curb outside a house with the copy: “You see an abandoned chair on the street and you think ‘It has the potential to be something beautiful.’ You see a homeless youth on the street and you think ‘Don’t make eye contact.’
The shot that snagged Frank a Silver:
And the spot:
Shelley continues:
One of my favorites from the festival was the ‘CAT’ Skittles campaign done by our friends over at BBDO. The You Tube sensation has 4 million views and became one of the highlights at Cannes this year taking home 2 Gold Lions, 1 Silver Lion and 1 Bronze. Their stellar creative team consists of Art Director Mike Donaghey and writer Chris Joakim. Get your finger ready and taste the rainbow here!
We shipped off some Cannes Survival Kits off to the talented winners of the National Advertising Awards. Here’s snap from one of the recipients, Carson Ting.
And his accompanying tweet:
Thanks Carson- I hope they came is handy for you all!!