by Westside on October 10, 2013

As an added bonus to their recently announced partnership with Earth Day Canada, smart Canada has spent the last month donating $10 to the national EcoMentor’s program for every test drive of their smart fourtwo vehicle. To promote this offer and further showcase the eco-friendly motives of smart Canada, BBDO’s Mark Hesse called upon to George to whip up some of that Simhoni magic.

A little background on the EcoMentors program from smart before we take a look at George’s shot.

EcoMentors play an essential role in environmental education, and this mandate perfectly complements smart Canada’s mission of helping to make communities more functional, healthier and environmentally compatible. Through this new partnership and other highly successful ongoing initiatives such as the smart city project, smart remains passionately committed to making urban environments cleaner and more sustainable for all.

© George SimhoniPhotographer: George Simhoni
Client: smart Canada
Agency: BBDO Toronto
Art Director: Mark Hesse
Producer: John Stevancec
Retouching: Stir Editing
Assistant: Gabe Nivera

We’ll get a look at the shot in layout, but first a bit of behind the scenes.

© Gabe Nivera© John StevancecGeorgeSimhoni_SmartCar_Poster

There’s a bunch of great info on the initiatives of the smart city project just waiting to be read over on it’s website, so drop your finger and enjoy the day.

Image © George Simhoni
BTS Images © John Stevancec & Gabe Nivera

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