In our first of three installments of todays TGIW (Tyler Gray Is a Workaholic), our hero pairs up with Doug & Serge‘s Mike Jones, and brings a fresh look to the promotional material of Formula 2000 racer, Dalton Kellett.
Here’s Tyler to tell you more.
Sometimes the coolest ideas are spilled over a pint of frothy brew at a local watering hole. In this instance, Mike Jones and I were at Allen’s on the Danforth a while back sipping Guinness and mulling over ideas for shooting Dalton. It’s not that often that I become overly involved in initial creative but once in a while I get lucky. We discussed several ideas and direction and almost immediately both settled on the thought of using a non discript simple and visually graphic industrial background with some heavy mood and atmosphere. Race car? Mood? Atmosphere? The only thing missing was some fire. ~TG
Photographer: Tyler Gray
Agency: Doug & Serge
Associate Creative Director: Mike Jones
Assistant: Peter Olson
Stay tuned for more time with Tyler coming up this afternoon!
Image © Tyler Gray