IN PRINT | THE GINGERBREAD MURDERS

by Matt on December 21, 2012

It’s the last day before the holiday break here at Westside, and while the Blog may still have a post in the stocking, the great studio hall is calm like a quiet winters night. Sounds like the perfect setting for a tale of murderous revenge, brought to you by Miss Vicky Lam and her Christmas client, FANGORIA.

Fangoria Holiday Horror © Vicky Lam

What a great way to end the year and start the holidays!  You can’t go wrong with gingerbread men… murders! This creative was brought to life from masterminds, Mooren Bofill and Nick Asik from Zulu Alpha Kilo.  I was sooooooo excited when I got the brief and just thought we had to make this happen. Although it may seem that I only like “cutesy” ideas or things, I definitely enjoy dark humour too, and this was the perfect combination of both.

Fangoria Holiday Horror © Vicky Lam

Fangoria Holiday Horror © Vicky Lam

To meet our tight deadline, we enlisted the help of model maker/magician Jamie Oxenham. He crafted some sturdy and sadistic gingerbread men and off we went! The evil little characters made it hard not to laugh and it was definitely a fun shoot to end off the year. Thanks so much to Mo and Nick for dreaming up such a twisted creative for Fangoria fans! And a Special thanks to the great team for making this happen! 

Fangoria Holiday Horror © Vicky LamPhotographer: Vicky Lam
Client: FANGORIA
Agency: Zulu Alpha Kilo
Art Director: Mooren Bofill
Copywriter: Nick Asik
Model maker: Jamie Oxenham
Assistant: Alex Beetham

You may be able to spot some in downtown Toronto or in NYC (near Fangoria headquarters), but in case you miss them here’s a look at some from here in Toronto.

Happy holidays!  muahahahhahahah… ~ VL

Fangoria Posters Gingerbread Murders Toronto Vicky Lam

Because this is one of the last posts of the year there’ll be no holding back, we’re giving ya everything AND the kitchen sink! So sit back and enjoy some BTS images from assistant Alex Beetham, and then we’ll take a look at the layouts that brought Vicky so much holiday cheer.

Vicky Lam Fangoria Gingerbread Murders

Vicky Lam Fangoria Gingerbread Murders

Vicky Lam Fangoria Gingerbread Murders

Vicky Lam Fangoria Gingerbread Murders

Vicky Lam Fangoria Gingerbread Murders

Vicky Lam Fangoria Gingerbread Murders

Holiday_FrightNights_decafetoaster

Holiday_FrightNights_rollinggrater

Big thanks to Vicky for sharing such an awesome project, and a round of cheers for Mo and Nick from Zulu on a job very well done!

    Leave a Comment

    Previous post:

    Next post: