by Westside on December 18, 2012

As my mother always says about December, Tis the season for giving. Something tells me she may have passed this message along to Shanghoon because today he’s taking over the blog to tell you all about some new work for one of the worlds largest and best known charities.

I was very excited when Yusong from Grey Canada asked me if I was interested in helping out with his Salvation Army campaign. It’s a very cool concept and for a really great cause so when Yusong asked me if I could light it “Shanghoon style”, I knew it couldn’t have been a better project to work on.

We explored a variety of ways to execute the idea of words being pulled apart, and eventually decided that having (prop builder extraordinaire) Franc Madden manufacture the letters would be our best way of achieving Yusong’s look. I snapped this picture of them working hard – Franc looks deep in thought.

Yusong & Frank Pondering © Shanghoon

We really wanted to use an unaltered Salvation Army Kettle for the shots, so we had Franc make the required letters to the scale needed in order to attach a real one. Here’s a look at the final letters before our big shoot day.

Franc's Letters © Shanghoon

After much planning and preparation, we spent a solid day on set, and now here we are! I’m very proud to present this campaign for Salvation Army and hope that you enjoy the final images as much as I did making them!

ShanghoonShanghoonShanghoonPhotographer: Shanghoon
Client: Salvation Army
Agency: GREY Canada
Art Director: Yusong Zhang
Prop Builder: Franc Madden
Assistants: Colin Rycroft & Heather Gilmour

All Images © Shanghoon

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