by Westside on December 4, 2012

Sitting at my desk, sipping on a warm medium black, I remember the old days when you had to bring cash money to Tim Hortons or you couldn’t get a cup of that delicious, always fresh anytime nectar. Things changed ’round the turn of the millennia, started seein’ people payin’ with cards ‘steada change; pretty convenient to not have to be fumblin’ with coppers at the counter. Turns out there’s been another quick and painless method of payment come to Canada’s largest fast food service, and Shanghoon was brought in to make its grand introduction. We’ll pass the story off to him while we show off some of the work.

Thanks to the great team at TBWA\Toronto I got to create some really cool images for Visa payWave, the new way to pay at Tim Hortons! It was a lot of fun getting to make the food “fly” for the shoot. With a local Tim’s baking us fresh Timbits, Bagels, and Doughnuts for the morning shoot (completed with coffee), the day on set was fully stocked with delicious snacks.

A special thanks to Art Directors Dan Bache, who had such an awesome concept, and Susie Lee for the fun day on set (and for her supervision ;D). As well I’d like to thank Shannon from Visa, John from TBWA, and the entire crew for their hard work and helping make that sandwich look like it was perfectly tossed together.

Photographer: Shanghoon
Client: Visa Paywave
Agency: TBWA\Toronto
Art Directors: Dan Bache & Susie Lee
Account Leader: John Hughson
Prop Maker: Franc Madden
Food Stylist: Chantal Payette
Assistants: Colin Rycroft, Abe Roberto, & Heather Gilmore

When it comes to making great photos, they say nothing looks as real as real, a concept fully understood in the creation of Shanghoon‘s images. Here’s a look at the pre-retouched set along with a few of the many billboards found around Toronto featuring the work.

Congrats on a job well done to Shanghoon and the team at TBWA, and in case you’re wondering, I kept imagining I was Jud Crandall from Pet Cemetery while I was writing this post. Enjoy the day ya’ll.
Images © Shanghoon
ITC Images by MLB

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