Last Tuesday, Toronto Crime Stoppers (TCS) – alongside several partners in the Ontario gas industry – held a press conference to launch their new Gas Theft Awareness campaign. The recent death of a Toronto gas attendent had re-sparked the issues surrounding fuel theft, and with this new campaign the TCS plans to remind everyone that if you intend to steal your gas, it’s not a difficult process to figure out who you are.
DDB Toronto has been at the forefront of many TCS ads, and in several cases someone from the Westside has been lucky enough to use their photographic skills in hopes of helping take a bite out of crime. This campaign would be no different, as Team DDB employed the services of Ryan Enn Hughes to bring their concept to life. Here’s a look at the work.
Photographer: Ryan Enn Hughes
Client: Toronto Crime Stoppers
Agency: DDB Toronto
Creative Director(s): Todd Mackie & Denise Rossetto
Associate Creative Director(s): Paul Riss & Adam Bailey
Art Director: Loretta Lau
Copywriter: Jordana Rapuch
Keep your eyes open at your local gas station and you might come across Ryans images either in the above layout, or perhaps something like these guys below.