When Zac Muir-Vavrina from INNOCEAN informed Tyler Gray that their assignment from KIA Canada would require that he return to college, T-Dogg showed up to their pre-pro meeting 15 minutes late, whiskey breathed, and wearing a toga. Fortunately for Tyler the pre-pro wasn’t actually until the following day and when he arrived (on time) the receptionist didn’t seem to recognize him without his traditional Roman garb.
It was here that Tyler learned what Zac really meant by his back to school comment. Team GRAY-OCEAN would be taking over a local frat house in order to create the following ads as part of the KIA Grad Program, where the auto-maker is calling on students to show them their latest innovations. There’s prizes and money giveaways so if your still in school you might want to check out their Facebook Page. Here’s the work.
Photographer: Tyler Gray
Client: KIA Canada
Agency: INNOCEAN
Art Director: Zac Muir-Vavrina
Copywriter: Freddy Nduna
Producer: John Stevancec
Assistants: Aric Guite & Drew Grav-Graham
Here’s a look at one way you might find Tyler’s images in use.
Images © Tyler Gray