You know the sound. That annoying jingle jangle of a pocket full o’ change. Combine your shillings with a set of keys and a smartphone and you’ve just become a one-man-band for all your co-workers to enjoy while you walk through a tensely quiet office hallway. In a world where few purchases come to the even doller, it’s next to impossible to prevent your pockets from producing their own metallic beats… until now.
Through tech advancements by Interac, new debit chip cards featuring Interac Flash allow consumers to instantly pay for their smaller purchases with debit without the need for a pin or card insertion. The super-powered functionality of the Flash system was not lost on the team at FUSE Marketing Group, who spent the day in Studio C with Matt Barnes and the That’s The Spot crew creating the following troupe of unostentatious superheros.
This is not your garden variety superhero campaign. We are showcasing the idiosyncrasies of everyday people enjoying the super-powers of Interac Flash. It humanizes the smart technology of Interac Flash and doesn’t take itself too seriously.
Photographer: Matt Barnes
Agency: FUSE Marketing Group
V.P. Creative Director: Brenda McNeilly
Associate Creative Directors: Andy Lumsdon & Andrew Bradley
Art Director: John Rocca
Digital Art Director: Cam Guest
Copywriter: Brook Johnston
While I can’t speak for the rest of the country, I can almost guarantee that if you live in Toronto and aren’t under a rock, you’ve seen the campaign out on your city streets. A quick spin around town and the bright orange billboards should stick out no matter where they’re tucked off, but just in case you are under a rock here’s a few for your view.
Big ups to Matt and everyone from FUSE that was involved in the campaign, but before we close up shop for the weekend a big shout out goes to Matt’s good buddy Lee Lindfield who did a killer job creating the pin-wheel backdrop for Team Flash. Here’s a peak at the piece while in production.