Centraide is an independent organization that services the greater Montréal area by raising donations from the public which in turn go on to support a web of services that aid more than 500,000 individuals living below the poverty line within the city.
With the location that they service in consideration, it only makes sense that this week the Blog is kicking of the week with Jean Malek and the team at Publicis Montréal. For those who do not parle français the copy on the ads reads, “Donating is uplifting”, and with that we present this latest work from Monsieur Malek.
Photographer: Jean Malek
Client: Centraide of Greater Montréal
Creative Directors: Nicolas Massey & Carl Robichau
Art Director: Bogdan Truta
Copywriter: Mike Aronson
Stylist: Marie-Claude Guay
Hair & Make-up: Catherine Lavoie
Assistant: Sébastien Roussel
Now we view Malek‘s work as the inhabitants of greater Montreal get to!