It’s no secret that George Simhoni is a big fan of all things related to travel, photography, and having fun. And when George gets the opportunity to combine all three of these things; well, you might want to get comfy in your chairs because you’re not going to want to miss this.
Before we get into the eye candy, here’s George to tell you about his latest work.
I was excited to hear from Doug Bramah and to be invited to be part of the new Freedom 55 campaign. Doug and I have done some amazing things together in the past and this was going to prove to be one of those rare moments we all creatively live for. An opportunity to be part of the team to put a new face on an existing product and help make it successful.
The strength of a creative and well thought solution to attract potential customers is the ultimate goal for our clients. With bright red pushing this forward and believing in what we are all collectively doing, together we succeeded in producing a wonderful campaign for Freedom 55.
Photographer: George Simhoni
Client: Freedom 55 Financial
Agency: bright red communications inc.
Art Director: Doug Bramah
Copywriter: Kurt Hagan
Digital Imaging: Mark Tyler
Props & Wardrobe: Shea Hurley
Producers: Tom Nesbitt & John Stevancec
Assistants: Gabe Nivera, Abe Roberto, Thomas Dagg, Aric Guite, & Peter Olson.
Expect to see a lot of George’s work over the coming 3 months, as the Tell Us Your Freedom campaign rolls out nation-wide both in print and online. For newsprint and out-of-home spaces you wont find any branding, just a touch of copy and finished with a QR code that brings it’s scanner to further interact with George’s work. Visitors of TellUsYourFreedom.com are asked to choose which ‘Freedom’ suits them best, before getting to pinpoint some of the financial logistics behind getting to wail on the drums while atop a mountain.
With four shots in four locations there was bound to be some behind the scenes, and boy-howdy there’s a bunch for you to enjoy.
As always when it comes to working with George, everyone leaves happy and,
good times were had by all. ~ GS
Images © George Simhoni