Earlier this year Sony created a big black wave in the world of TVs when they released the latest model of their flagship XBR series television. At it’s largest size of 65 inches wide and a mear 1.5 inches deep, the full array LED display is a piece of craftsmanship that any man would love to have in his cave, as for the first time in the storied history of the LCD panel, plasma lovers are paying attention.
Through the combination of a new image processor and localized dimming of the Light Emitting Diods, the XBR-HX929 produces an image as real as life itself, and when you want to advertise amazing picture quality, you call in an amazing picture maker. Enter Mr. George Simhoni.
Photographer: George Simhoni
Client: Sony
Creative Director: Hao Huang
Assistants: Gabe Nivera & Spenser Forrest
The innovation doesn’t stop there though; as part of their outdoor advertising for the new XBR, Sony has given three Toronto transit shelters their very own televisions! While the person across the street is waiting for the bus in a regular ol’ glass box, you can be riding high with a couple of kids about to make a 215 foot drop on a roller coaster!
But wait! You’re not just experiencing the life-like picture quality produced by Sony’s X-Reality PRO Engine, you have actually become PART of George’s shot! Take a look.
While the prominent elements of the image were captured in studio, George and his team needed to shoot the roller coaster element separately, so the boys packed up their gear and headed out to a local theme park where not only did they get one very large ride all to themselves, but (from George)
fun was had by all, and I’ve got the behind the scenes pictures to prove it!
You can read more on Sony’s TSA’s over on Media In Canada’s website.
Image © George Simhoni
TSA Images by Matt Le BLanc
BTS Images by Gabe Nivera, Spenser Forrest, & John Stevancec
*Geeked Out Side Note* As someone who is well versed in the ways of TVs, it was REALLY hard not to talk about how amazing this television is. Google that beast and read for yourself; it will be the likely be the first time you see “produces deeper black levels than any current LCD or plasma TV” in a review for an LCD panel.