There’s a new player on the Canadian whisky scene and she’s pretty sexy from every angle. A sleek bottle with an attractive price point, Collingwood Canadian Whisky fulfills all your liquor store needs by being a bang for your buck value that doesn’t disappoint once it hits your glass.
When time came for distillary owner Brown-Forman to gear up some summer promotion for the latest addition to their whisky line-up, they sought out the team from The Hive to devise a means for showcasing Collingwood both as a brand, and a township.
The result of their hard work is a traditional topographical map of Collingwood (released in June through the Globe & Mail), which when reversed has a prominent image of the unmistakeable cologne like bottle, shot by our very own Shanghoon. Here’s a look at the booze barons’ final image, followed by the reverse of the map.
Photographer: Shanghoon
Client: Collingwood Canadian Whisky
Agency: The Hive
Art Director: Paul Parolin
Copywriter: Jess Willis
Assistant: Colin Rycroft
In addition to a beautiful bottle-shot from Shanghoon, the map features some really cool hand carved maple woodblock illustrations from Nick Zdon; here’s a closer look.
Great work by everyone involved, now go hit up your local bottle shop and get a taste of that smooth Collingwood finish.
Bottle Image © Shanghoon
Woodblock Illustrations © Nick Zdon