IN PRINT | Chris & Tom Get It Up In A Minute

by Matt on June 19, 2012

As anyone who has ever been on a camping trip can attest, typically the worst job to have when spending a night out in the hinterland is to be on tent duty. Whether it be due to a missing tent-pole, or the overly detailed yet highly complicated set up instructions, it’s a task that can cause even the most patient of people to see red and question their decision to get their Jeremiah Johnson on. However; thanks to the innovative engineers at Coleman, the tent set up blues are a thing of the past thanks to their new 60 second pop up tent, the Coleman Instant Tent.

That’s right, thanks to Coleman you can be enjoying a beverage next to your fully set up tent in less time than it took to rummage through your party stacker cooler for the coldest can. Who better to showcase this triumph in tenting than than a couple of men who are no stranger to gettin’ it done nice and quick; ladies and gents, directing duo Chris Gordaneer & Tom Nesbitt.

BEAVERS

BADGER

Director(s): Chris Gordaneer & Tom Nesbitt
Client: Coleman
Agency: Y&R
Art Director: Lisa Mok
Copywriter: Matt Fraracci
Executive Creative Director: Israel Diaz
VP Director of Broadcast: Diane Kirk
D.O.P: Tico Poulakakis
Editor: Aaron Dark
Executive Producer: Joan Bell
Head of Sales: Marni Luftspring
Line Producer: Marie Walsh

Here’s a little BTS peek at the day courtesy of Director Tom Nesbitt.

Videos © Chris Gordaneer & Tom Nesbitt

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