If you ‘Like’ us on Facebook or follow us on Twitter, you’ve probably been subjected to various shares regarding a little box of Kleenex that’s making some big waves in the realm of Planet Shapton. Then again, maybe you haven’t come to the Westside yet, and are now intreaged as to what the big deal about some snot tissue is; well if that’s the case, great. Prepare to get wet.
We’ll kick it off with an excerpt from Derek’s first post, Hey Art Directors! (An Apology), where our hero has his epiphany.
I had a meeting a few months ago with the studio partners, and when the subject of printed mailers came up, I politely expressed my views; I think my exact words were “Forget it. Not doing one. Waste of money. Too bad I can’t just print some shots on Kleenex, that way they’d at least be useful on their way to the garbage…” — and that was the Eureka moment. Yes, it’s true, I’ve done a promo – but not a mailer. I couldn’t find anyone who printed on Kleenex, but we came up with the next best thing…
Before you could say gesundheit, the post was featured on APhotoEditor, where it made rounds through the photoblog world like a spring cold in a kindergarden class. Eventually finding itself on big draw blogs such as the tech-savvy PetaPixel and most recently, portfolio guide blog No Plastic Sleeves. Grateful as he is for all the loving exposure, as Derek says in his most recent post, Mission Accomplished; the most exciting feedback for his promo has come from the people he sent them out to.
I’ve actually had people call and email to say thanks! Imagine that, people actually getting in touch to express gratitude for a photography promotion! Even better, some folks who weren’t on the original list – and let’s face it, no mailing list is ever totally up to date – have called and emailed wondering where they might get one.
Without a doubt the tissue boxes are one of most practical forms of self promotion you will find on an AD or CD’s desk, and we are ecstatic that Derek‘s promo has been received with such open arms. Be sure to head over to Planet Shapton for the full story regarding his innovative solution to the postcard promo problem. Congrats Derek!
All Images © Derek Shapton