NEWS | Frank Hoedl + Leo Burnett = Golden Potential

by Matt on April 23, 2012

Established in 1964 by The ADVERTISING Club of New York, the ANDY Awards celebrate creativity in advertising by recognizing both the individuals and companies behind ads they believe raise the standards of craftsmanship in the industry. Held a little over a week ago in NYC, this years big (and only) Canadian winner was agency Leo Burnett Toronto, who’s ‘Nothing But Potential’ campaign for Raising The Roof took home 7 heads!

The shining star of the campaign was “Red Chair”, shot by Frank Hoedl, which nabbed 4 golden heads including: Outdoor Advertising, Copywriting, and Public Service (NPO), along with a Silver for Newspaper. Also awarded for Public Service (NPO) with both Silver and Bronze were Frank’s “Potato” and “Plant” images from the campaign.

Here’s a look at the winners.

Frank Hoedl

Photographer: Frank Hoedl
Creative Directors: Judy John & Lisa Greenberg
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico

Huge congrats to Frank on his continuous wins for “Red Chair”, and big ups to Leo Burnett International for their combined 18 wins!

Images © Frank Hoedl

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