IN PRINT | Vicky Lam’s Got Serious Flower Power

by Matt on March 27, 2012

How does 5 spectacular rounds of golf in Ireland sound? No good? How about cruising the canals of Amsterdam to see the Dutch countryside in full bloom? Wow, hard to please. How about I get Vicky Lam to tell you about Scotts Canada’s $10,000 Greenery & Scenery Contest, where my previous offers and 4 other unforgettable travel packages are up for grabs? Yeah? Nice. Celebration time.

This project ranks up there for one of my favourite shoots of the year so far. I was so excited when AD, Marissa Mastenbroek approached me to shoot this idea. I mean, how can I not be happy to have a shoot that involves tons of flowers and type?! That’s totally up my alley.

We had a room full of hydrangeas, roses, daisies, hyacinths, freesia, daffodils, and more. Although pretty to look at, the challenge of this shoot was getting the kerning right for both the English and French versions; not to mention, keeping the flowers looking fresh over the span of the day.
After 8 hours of getting the set ready, and another 32 hours of shooting (and spelling letters with flowers), this is the final result!

It was a long 2 days, but it was lots of fun especially working with a great team of people. Special thanks to prop stylist extraordinaire, Christina Yan and assistants: Lindsday Lauckner, Alex Lukey, Peter Olson, Thomas Dagg, and Nick Wong!

And for all the green thumbs out there, why not “Like” Scott’s Facebook Page and enter their amazing contest?

Client: Scotts
Agency: Saatchi & Saatchi
Art Director: Marissa Mastenbroek
Creative Director: Helen Pak
Writer: David Houghton
Prop Stylist: Christina Yan

Here’s a quick look at Vicky’s two day shoot wrapped up in a 1 minute clip.

Big thanks to Vicky for supplying us with the goods from her shoot.

**UPDATE** Vicky just dropped a couple more pictures in my inbox for you to enjoy. The first set are from her, a peek at the flowers as they came and went. The second are from assistant Thomas Dagg, who can rarely be seen without a camera around his neck. Remember to click to make it big.
Images © Vicky Lam

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