IN PRINT | Gordaneer Makes It with a Mer-cow and some Pigs

by Westside on March 22, 2012

Some very cool new work was recently shot by Chris Gordaneer and today’s your lucky day because we’re going to tell you all about it!

Paired up with Mike Donaghey and Jonathan Guy from BBDO, Chris’s job would be to highlight the features offered on the GE Profile line-up of free standing range ovens. So how does one bring attention to the 7.2 cubic feet of oven space on the new GE Profile Electric Range; and the new Double Oven Range, how would Gordaneer and the boys showcase this amazing new feature? With a couple pigs and a mer-cow of course!

Understanding that pigs, cows, and mermaids tend to be difficult talent, the team brought in model maker Kira Shaimanova to bring their vision to life. I asked Chris what he thought of the props and you could see a small glimpse of a young Chris playing with an Evil Knievel toy.

Kira did an absolutely fantastic job on both the pigs and the mer-cow. They looked great on camera and were fun to play around with after the shoot. That mer-cow had eyes for me like you wouldn’t believe.

Art Director Jonathan Guy had this to share about his time spent with Chris,

Chris and his people were awesome to work with. As usual timelines were tight and there was a lot of figuring out to do in order to get the look we wanted but they couldn’t have done a better job. One thing I noticed during the shoot is how great Chris is with animals. He had them on their best behaviour.

Photographer: Chris Gordaneer
Client: GE Profile
Agency: BBDO Toronto
Art Director(s): Mike Donaghey & Jonathan Guy
Prop Build: Kira Shaimanova
Food Stylist: Chantel Payette
1st Assistant: Aric Guite
Assistants: Gary Ogle, Bryan Ulrich, & student intern Lyla Marie Frick

Here’s a second look at the pigs which I snagged while everyone was on lunch.

**Update** Just received a snap of the Mer-Cow in all it’s glory from AD Jonathan Guy. Behold.
Images © Chris Gordaneer

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