April 2011

George Simhoni – Recognized by PLANET Magazine

by Westside on April 27, 2011

George Simhoni was recently recognized by PLANET Magazine’s Global Travel Photo Contest:

California © George Simhoni


    Phaedra Kennedy Finishes 1st In Her Age Group!

    by Westside on April 27, 2011

    Last week Producer Phaedra Kennedy ran the Good Friday 10 Miler in Burlington, Ontario.

    She finished 1st in her age group and came in 9th out of 134 women.

    She completed the 10 mile race (16.09km) in 1 hour, 16 minutes.

    Her next big race is the Toronto Women’s Half Marathon on May 29th.

    She is no stranger to these events. She completed Ironman Lake Placid in 2006 and Ironman Switzerland in 2008.

    This is Phaedra’s 10th year at Westside Studio. She produces for five photographers: Derek Shapton, Nikki Ormerod, Russell Monk, Shanghoon and Vicky Lam.

    © Gary Kennedy



      by Westside on April 22, 2011

      From photographer Tom Feiler:

      I Shot David Houghton’s Rabbit

      “Will you shoot a rabbit?” she asked.
      “Depends on what it did.” I said coyly.
      “Pardon?” the Art Director finally replied.
      I was stymied by my skillful repartee.

      The wall clock ticked. Silence ensued. And suddenly, I committed to shooting David Houghton’s rabbit, Rockwood.

      I had shot lots of animals before and I knew I could evoke the emotional range we were looking for. And to his credit, Rockwood did his part and played the role of a bunny.

      The shoot went well.
      The team was happy.
      And Rockwood pooped.

      Maybe he was nervous from all the people. My guess is his ego got the better of him and he didn’t care what he did or where he did it. Nevertheless, this wouldn’t be the last time we’d work together. I cast Rockwood in his very first role in a live action commercial for the Ministry of Transportation.

      Yet today, Rockwood and I don’t talk much anymore. Seems like he’s moved on to greener pastures. That’s just the way rabbits are I guess.


      Images © Tom Feiler

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        Matt Barnes shot promotional images for The Small Time, an original TV-series being developed by Writer Jon Wayne Brown and Producer Lynn Leonard. Wardrobe was built by Adelle Gaudet, with logo design by Paul Riss of DDB Canada. The shoot was produced by Tara O’Malley and assisted by Spencer Forrest. Special thanks to the models for the generous use of their bums. For more information on The Small Time, check out www.themakeworkproject.com.

        © Matt Barnes


          Vicky Lam – Canadian Songwriters Hall of Fame

          by Westside on April 21, 2011

          From photographer Vicky Lam:

          Here’s something I worked on recently with a great team from Saatchi & Saatchi. This campaign for the Canadian Songwriters Hall of Fame appeared in Toronto, Montreal, Vancouver and Ottawa at various restaurants and bars.

          Images © Vicky Lam


          Marissa Mastenbroek
          Art director,
          Group creative director

          Lyranda Martin-evans
          Group creative director

          Helen Pak
          Evp, co creative director

          Brian Sheppard
          Evp, co creative director


            Tyler Gray – QR Barcode Promo

            by Westside on April 20, 2011

            Tyler Gray’s latest promotional effort caught the attention of Applied Arts:

            “Toronto photographer Tyler Gray has created a self-promotion that stands out from the usual mailers and e-mail attachments. Represented by Westside Studio, Gray came up with a QR barcode poster that a passing art director could scan with his smartphone and then be transported to the photographer’s site. Approximately 500 24-x-36-inch posters were placed around the city in heavy-traffic areas where ad agencies and bars are found.”

            For the full story, checkout “Original Promo Tweaks Agency Interest” by Peter Giffen.


              Checkout this great behind the scenes video by Spot Cinema!

              Matt Barnes photographs Montreal Canadiens goaltender Carey Price for Harry Rosen!

              Matt worked on the shoot with Art Director Bob Goulart.


                Shanghoon’s Directorial Debut for iQ!

                by Westside on April 13, 2011

                Shanghoon worked with Art Director Tom Hurd and Writer Tim Das at Clean Sheet Communications to create a 30-second motion spot and print advertisements for iQ, a new line of eco-friendly cleaning products.

                Checkout Shanghoon’s directorial debut to see why iQ is “The Smarter Cleaner”:

                www.iqclean.com – Photography ©Shanghoon

                Print Ads – Photography © Shanghoon


                All Images © Shanghoon


                  Shanghoon shot this week’s EYE Weekly cover story!

                  He shot the assignment for Photo Editor Shelbie Vermette.

                  Checkout The Toronto Tea Explosion by Danielle Groen.

                  Images © Shanghoon


                    Matt Barnes worked with Art Director Jake Shaw at BBDO Düsseldorf to recreate three iconic images for SPUK Pictures, a German stock photography company.

                    Their 2010 campaign for SPUK Pictures won a Bronze Lion at Cannes.

                    Nirvana – Nevermind © 1991

                    © 2011 Matt Barnes

                    Ali vs. Liston © 1965 Neil Leifer

                    © 2011 Matt Barnes

                    Saturday Night Fever © 1977

                    © 2011 Matt Barnes


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