December 2009

2009 Wrap-Up

by Jamie Rosenthal on December 21, 2009

A quick summary of what Westside accomplished in 2009:

We worked with top ad agencies: Agency 59, BBDO, Bensimon Byrne, Clean Sheet Communications, Cossette, Cundari, DDB , Dentsu, Draft FCB, Due North, Extreme Group, Grey Canada, Grip, Huxley Quayle, Identica, John St., Juniper Park, JWT, Leo Burnett, Lowe Roche, MacLaren McCann, Medicus, Ogilvy, Optic Nerve, Publicis, Rare Method, Saatchi & Saatchi, Sid Lee, Smith Roberts, Taxi, TBWA, The Hive, Y&R, Youthography, Zig and Zulu Alpha Kilo.

We shot for big clients: 3M, Alexander Keith’s, Bell, BMW, Brock University, Budweiser, CIBC, Cogeco, Coors Light, Enbridge, Energizer, FedEx, Frito-Lay, George Brown, GMC, Harry Rosen, Home Depot, Infiniti, Kellogg’s, Kia, Kraft, Labatt, LCBO, Lexus, Mastercard, McDonalds, Mercedes-Benz, MGD, Molson, Nike, Nissan, Nova Scotia Tourism, PEI Tourism, Pepsi, Petro Canada, P&G, RBC, Reebok, Rogers, SC Johnson, Scotiabank, Smart Car, Subaru, TD Canada Trust, Tim Hortons, Virgin Mobile, Visa, Walmart

We worked in: Alberta, British Columbia, Nova Scotia, Ontario, Saskatchewan, Arizona, California, Florida, Illinois, New York, South Carolina, Chile, Italy and Jamaica.

Two photographers joined the studio: Tyler Gray & Vicky Lam.

We hired a new photo agent: Keiko Twist.

Chris Gordaneer and his team travelled over 60,000 miles and worked on 3 continents.

Matt Barnes participated in Contact, directed Vaude-a-Villians, joined Radke Films and shot for Supercreative.

Frank Hoedl’s photography was well-received at the ADCC awards.

A number of Westside photographers are shooting motion and developing reels.

We redesigned our website and started to blog.

Our blog has received 13,500 visits since May.

We sponsored Portfolio Night and the Applied Arts Winners’ Exhibit.

We held demos for the Red Camera, Red Rock Micro and the 5D Mark II.

We improved our recycling program and started using biodegradable foamcore.

We shot for (or donated prints to): Alzheimer’s Association, Canadian Tire Jumpstart, Children of the Sun, Crimestoppers, Drawn To Develop, Earth Day Canada, Habitat For Humanity, Heart & Stroke Foundation, Looking Glass Foundation for Eating Disorders, Sick Kids, United Way and WWF Earth Hour.

We bought winter clothing and Christmas presents for a family-in-need.

Thanks for visiting Westside’s blog! Posting will resume in 2010. Enjoy the break!

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Shanghoon – Rogers

by Jamie Rosenthal on December 18, 2009

Shanghoon shot a series of images for Rogers On Demand. He worked with Brian MacDonald at Publicis.

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Shanghoon – FedEx

by Jamie Rosenthal on December 18, 2009

Shanghoon shot an advertisement for FedEx earlier this year. He collaborated with Kay Izzard at BBDO.

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Vicky Lam – Subaru Outback

by Jamie Rosenthal on December 16, 2009

Vicky Lam worked with Paul Riss at DDB on a new ad for the Subaru Outback. It appears in today’s Toronto Star.

The job was awarded, shot and delivered within 24-hours. Vicky skipped Westside’s Christmas party to make it happen.

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Ian Campbell – Molson 67 – In The City

by Jamie Rosenthal on December 15, 2009

Ian Campbell’s photography for Molson 67 can be seen on billboards across Toronto and online:

Molson 67 Billboard – Snapshot © Jamie Rosenthal

Molson 67 Online Ad

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Chris Gordaneer – Polaris

by Jamie Rosenthal on December 14, 2009

Chris Gordaneer worked on a new series of ads for Polaris with Ned Connolly (Creative Director) and Rob Lewis (Art Director) at Integer. The campaign was shot earlier this year in Northern California.