Tyler Gray recently collaborated with Solly Bulbulia at Doug Agency on a campaign for the Worldwide Short Film Festival. I’ve posted the initial layouts followed by the final ads to demonstrate Tyler’s ability to bring ideas to life.

This campaign required a significant amount of post-production. How did you acquire your retouching skills?

Tyler Gray: I’m kind of a nerd when it comes to Photoshop. I do alot of experimenting and testing. A graphic designer friend of mine gave me a copy of Photoshop 3 a long time ago - before I was a photographer - and I eventually made the connection between the two.

How much experimenting did you do in order to make the stop sign and tree indentations look realistic? How did you achieve this effect?

TG: This was a challenge for me because I had never done anything like it before. There was a lot of experimenting. Solly gave me a few references to point me in the right direction. The final process was complex. Each mark had to be created individually, so it became tedious and time consuming.

What was the biggest challenge you encountered when creating these images?

TG: The biggest challenge was making the “tree shot” look as though it were summer because we shot in mid-March. I found that once the background was selected, it was simply a matter of finding the right elements. The greenery was taken from about 20 different shots from my stock database.

Tyler Gray’s Contact exhibition will be on display at the Pixel Gallery in Toronto from May 19th - June 13th.

Be sure to attend the opening on May 19th from 7pm-12pm.

© 2009 Tyler Gray

For more info:
Contact Event Page
Facebook Event Page
www.tylergray.com