May 2009

Portfolio Night – Toronto

by Westside on May 29, 2009

Portfolio Night is the world’s largest advertising portfolio review. It gives young creatives an opportunity to connect with – and have their work reviewed by – creative directors at top agencies.

Portfolio Night 7 takes place in Toronto on June 11th. Westside Studio is co-sponsoring the event. If you’re attending, be sure to stop and talk with our photo agents – Caitlin Robinson and Jordan MacInnis.

Visit for more info.


    Tyler Gray recently collaborated with Solly Bulbulia at Doug Agency on a campaign for the Worldwide Short Film Festival. I’ve posted the initial layouts followed by the final ads to demonstrate Tyler’s ability to bring ideas to life.

    This campaign required a significant amount of post-production. How did you acquire your retouching skills?

    Tyler Gray: I’m kind of a nerd when it comes to Photoshop. I do alot of experimenting and testing. A graphic designer friend of mine gave me a copy of Photoshop 3 a long time ago – before I was a photographer – and I eventually made the connection between the two.

    How much experimenting did you do in order to make the stop sign and tree indentations look realistic? How did you achieve this effect?

    TG: This was a challenge for me because I had never done anything like it before. There was a lot of experimenting. Solly gave me a few references to point me in the right direction. The final process was complex. Each mark had to be created individually, so it became tedious and time consuming.

    What was the biggest challenge you encountered when creating these images?

    TG: The biggest challenge was making the “tree shot” look as though it were summer because we shot in mid-March. I found that once the background was selected, it was simply a matter of finding the right elements. The greenery was taken from about 20 different shots from my stock database.


      Matt Barnes – Vaude-a-Villians

      by Westside on May 27, 2009

      Matt Barnes recently directed a 5-minute film entitled “Vaude-a-Villians”.

      A Bravo! FACT Grant and the Radke Film Group helped make the production possible.

      The film is currently in post-production. It’s scheduled to debut July 6th on Bravo! Canada.

      Stay-tuned to for more info.


        Chris Gordaneer – Zanussi – Italy

        by Westside on May 22, 2009

        Chris Gordaneer and his team recently travelled to Tuscany, Italy to shoot a campaign for Zanussi appliances.

        Chris worked on the campaign with Erin Wendel and Lauren McCrindle at Lowe-Prague.

        Below are a few behind-the-scenes shots taken by Chris’ producer, Tom Nesbitt:

        Tuscany, Italy

        Tuscany, Italy

        Lunch Break

        Jianluca – Photo Assistant

        Talent on Vespa

        L-R: Chris Gordaneer, Erin Wendel – Art Director, Lauren McCrindle – Writer

        All images © Tom Nesbitt


          Matt Barnes – Harry Rosen – In The City

          by Westside on May 20, 2009

          Matt Barnes recently collaborated with Bob Goulart on “The New Confidence” campaign for Harry Rosen.

          One of Matt’s shots is on the facade of the company’s flagship store on Bloor St. West.

          Additional images can be seen on The New Confidence blog.

          © 2009 Matt Barnes

          Harry Rosen Billboard © Jamie Rosenthal


            Frank Hoedl – Oxfam – In The City

            by Westside on May 14, 2009

            Frank Hoedl recently collaborated with Paul Riss at DDB on a series of ads for Oxfam. The ads can be seen on billboards and posters across Toronto. Here are a few examples:

            Dundas St. W @ Glenlake Ave. © Jamie Rosenthal

            Across from Dundas West Station. © Jamie Rosenthal

            © Frank Hoedl


              Tyler Gray – 2009 Contact Show

              by Westside on May 13, 2009

              Tyler Gray’s Contact exhibition will be on display at the Pixel Gallery in Toronto from May 19th – June 13th.

              Be sure to attend the opening on May 19th from 7pm-12pm.

              © Tyler Gray

              For more info:
              Contact Event Page
              Facebook Event Page


                Chris Gordaneer – Non-Stop Travel

                by Westside on May 11, 2009

                Chris Gordaneer and his team have been traveling non-stop for the last two months. They’ve shot jobs in Chile, British Columbia, Florida, Arizona and California. And now they’re en route to Italy. They’ve stayed in 17 hotels in the last 60 days.

                Aric Guite – Chris’ assistant – photographed Pfeiffer Beach while on location in Big Sur, California:

                © Aric Guite


                  Russell Monk – Globe and Mail Article

                  by Westside on May 11, 2009

                  The Globe and Mail published an article by Russell Monk this past Saturday. The story and accompanying image can be viewed here.


                    Ian Campbell recently shot an advertisement for Alexander Keith’s.

                    His image appears on billboards across Toronto:

                    Bloor St. W @ Perth Ave. ©2009 Jamie Rosenthal

                    Dupont St. @ Osler St. ©2009 Jamie Rosenthal

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