Westside Studio Blog

Shanghoon - Water Splashes

Jamie Rosenthal — Wed, 08 Sep 2010 16:55:45 +0000

New creative work by Shanghoon:

©Shanghoon

Nikki Ormerod Launches NEW Website!

Jamie Rosenthal — Thu, 02 Sep 2010 17:58:42 +0000

Westside Studio photographer Nikki Ormerod has launched her NEW website!

www.nikkiormerod.com

©Nikki Ormerod

Shanghoon - New Creative Work

Jamie Rosenthal — Wed, 01 Sep 2010 19:52:09 +0000

New creative work by Westside Studio photographer Shanghoon:

©Shanghoon

Shanghoon & Canadian Business Unmask the iPhone 4

Jamie Rosenthal — Thu, 26 Aug 2010 19:49:04 +0000

Shanghoon worked with Photo Editor Ronit Novak to tear-down the iPhone 4 for the Sept. 13th issue of Canadian Business.

Photography ©Shanghoon

Tyler Gray Shoots OLG For DRAFT FCB

Jamie Rosenthal — Thu, 26 Aug 2010 19:03:07 +0000

Tyler Gray worked with Dan Cantelon at DRAFT FCB on a new ad for OLG Instant Crossword.

Photography ©Tyler Gray

Tyler Gray - Red Baron Beer - Behind-The-Scenes

Jamie Rosenthal — Tue, 24 Aug 2010 17:04:22 +0000

From Tyler Gray:

I received a call from Jason Goncalves at Play Advertising back in April to shoot a summer ad campaign for Red Baron Beer. The agency’s layout called for a shot of two people standing on a dock on a hot summer day:

I considered shooting the ad on location near Aurora, Ontario. But the weather isn’t always great in April. And I wasn’t keen on having to stand in a cold lake behind a camera for 4 hours. Plus the water would restrict my lighting set-up and the talent would freeze.

I started looking through pictures from canoe trips I had taken in the past and came across a shot of the perfect dock! This photograph became the foundation for the final ad. All camera angles, focal lengths and lighting direction had to match this shot:

I pulled more images of trees, water and skies from various other trips and mocked up a few background options for the team at Play Advertising:

Then I shot the talent in Westside Studio’s parking lot. I had them stand on plywood so that I could easily blend the shot into the dock:

Other small elements were then added to increase the summer atmosphere:

All of these layers were then combined to create the final image:

Chris Gordaneer Shoots Chatr Wireless Campaign

Jamie Rosenthal — Tue, 24 Aug 2010 15:01:52 +0000

Chris Gordaneer worked with Michael Wurstlin at Wurstlin Group Inc. to develop a new ad campaign for Chatr Wireless.

Tyler Gray Shoots “Poynt” Campaign For Ignited USA

Jamie Rosenthal — Wed, 18 Aug 2010 19:15:43 +0000

Tyler Gray worked with Justin Genovese and Karin Djelaj at Los Angeles-based Ignited USA to create a new ad campaign for Poynt.

Poynt is a smartphone application that connects you to local businesses at the moment you want to purchase goods or services. It enables you to find addresses and phone numbers, view websites, see movie times, reviews and trailers, and get directions.

Matt Barnes - Sony Billboard - In The City

Jamie Rosenthal — Thu, 12 Aug 2010 14:35:32 +0000

The Sony billboard at Lakeshore & Lower Jarvis was shot by Westside Studio photographer Matt Barnes.

He worked on the ad with Hao Huang at Sony Canada.

Nikki Ormerod - New Creative Work

Jamie Rosenthal — Fri, 06 Aug 2010 15:08:13 +0000

New creative work by Westside Studio photographer Nikki Ormerod: