TGIW

TGIW | LIFE IN A MINUTE W/ MISS INFO

by Matt on April 24, 2013

“Life in a Minute” is a five-part portrait series featuring some of today’s most interesting artists and performers. Each original portrait will give fans an exclusive inside glimpse at each artist’s life, told through unique anecdotes, memories and stories, by the artists themselves in one-minute narratives.

Director/ DOP: Ryan Enn Hughes
Agency: Vice
Client: UNIQLO
Producer: Darrell Faria
Editor: Kyle Wilson
Sound Design: Eric Hoffman

{ 1 comment }

    I told myself I wouldn’t, but writing the intro to this edition of Life In A Minute from Ryan Enn Hughes without talking about how much I love the character Omar Little was impossible. TV just hasn’t been the same without him. So if you don’t know who Michael Kenneth Williams is – click play – get familiar.

    “Life in a Minute” is a five-part portrait series featuring some of today’s most interesting artists and performers. Each original portrait will give fans an exclusive inside glimpse at each artist’s life, told through unique anecdotes, memories and stories, by the artists themselves in one-minute narratives.

    Director/ DOP: Ryan Enn Hughes
    Agency: Vice
    Client: UNIQLO
    Producer: Darrell Faria
    Editor: Kyle Wilson
    Sound Design: Eric Hoffman

    { 0 comments }

      TGIW | LIFE IN A MINUTE W/ JENNY SLATE

      by Matt on April 10, 2013

      Picking up where with Danny Brown left off, Ryan Enn Hughes wants you to celebrate Wednesday with the second installment of Vice & UNIQLO’s portrait series – Life in a Minute – this week featuring the voice of a popular shoe wearing shell.

      “Life in a Minute” is a five-part portrait series featuring some of today’s most interesting artists and performers. Each original portrait will give fans an exclusive inside glimpse at each artist’s life, told through unique anecdotes, memories and stories, by the artists themselves in one-minute narratives.

      Director/ DOP: Ryan Enn Hughes
      Agency: Vice
      Client: UNIQLO
      Producer: Darrell Faria
      Editor: Kyle Wilson
      Sound Design: Eric Hoffman

      Included with this weeks release, UNIQLO presents the following behind the scenes look at Ryan puttin’ in work alongside the Vice crew and various artists featured in this unique series.

      { 0 comments }

        TGIW | LIFE IN A MINUTE W/ DANNY BROWN

        by Matt on April 3, 2013

        A really cool project from Ryan Enn Hughes launched this week so for the next couple Wednesdays we’ll be slipping the soapbox under his feet and hearing about his latest collaboration.

        Back in February, Vice Magazine approached me to create the “Life In A Minute” series for Japanese clothing company UNIQLO. It was really amazing to work with the folks at Vice, their production and creative team were really solid and awesome to collaborate with.

        We shot over the course of 2 days at Pier 59 Studios in New York, and at the end of our shoot, our producer Darrell ran into Beyonce as we were checking out, and made her laugh in the elevator (honest), also Jay-Z was there. The whole experience was pretty surreal.

        “Life in a Minute” is a five-part portrait series featuring some of today’s most interesting artists and performers. Each original portrait will give fans an exclusive inside glimpse at each artist’s life, told through unique anecdotes, memories and stories, by the artists themselves in one-minute narratives.

        Danny was really honest, straightforward, and funny. He had a lot of great, crazy stories about growing up in Detroit and his approach to his craft was really interesting to hear about. He talked about “customizing your world”, which I really liked, the fact that he was so involved in his music and the business in general. ~ REH

        Director/ DOP: Ryan Enn Hughes
        Agency: Vice
        Client: UNIQLO
        Producer: Darrell Faria
        Editor: Kyle Wilson
        Sound Design: Eric Hoffman

        { 0 comments }

          TGIW | THE BEST PSA YOU’LL NEVER SMELL

          by Matt on March 27, 2013

          As a filthy smoke-sucker*, it’s not often a ‘Quit Smoking’ campaign comes along and makes me think twice about my beloved “habit”. The typical shock and awe – YOU’RE GONNA DIE! – advertisements just aren’t cutting it for me, as these days I’m subjected to some kind of gross imagery every time I reach for a pack.

          Enter BBDO Toronto’s new work for the Ministry of Health. Dubbed by CNN’s Erin Burnett as possibly, “the best public service announcement you’ll ever see,” the following 53 seconds not only had me lol-ing from start to finish, it actually got me thinking about how much longer I can keep this “habit” up. Even if you’ve seen it, give a click and get a laugh, this one deserves to squeak past the 1 million views mark.

          TGIW!
          *Lady at Bloor & Davenport, you were pretty original I’ll give ya that much.

          { 0 comments }

            TGIW | MIGHT HAVE MISSED IT

            by Matt on March 6, 2013

            Using TGIW this week as a means of sharing two awesome videos that passed through my twitter feed yesterday. So here’s to Wednesday and hope you enjoy.

            First up – by way of @PetaPixel – is a slow motion look at the inner workings of Nikon’s D4. Shooting the naked body at 1920fps with Phantom’s Miro eX2, the turtle paced second of footage gives a fantastic look at how the curtain mechanism of your DSLR works*. It’s a bit of a slow starter so skip ahead to 0:37 if you want to get right into the main course.

            Our next check it out chirp came from @AdWeek, who brought my attention to CP+B‘s latest work with Domino’s, celebrating the pizza maker’s 8 millionth Facebook ‘Like’. Bringing several of the worlds leading domino experts together under one roof, the folks at CP+B have my inner child dying to get my hands on what appears to be some kind of magical domino stacking tool.

            And so yet again dear reader, we come to the end of another installment of TGIW – but before we go – big shout outs to the folks at @PetaPixel and @AdWeek for being awesome.

            Keep’er real for the next 7 kids.
            *All cameras are different and debatably this statement is false.

            { 0 comments }

              TGIW | WITH SOME LUCK TYLER SCORES… TWICE

              by Matt on February 27, 2013

              With the first half of the NHL season being lost to lockout, there wasn’t a whole lot happening in the ad world with regards to hockey related advertising. Fortunately with that whole mess behind us, our beloved game is once again part of our daily routine, and in celebration we close out Tyler’s TGIW takeover with some new work for two big name players in the Ontario gaming scene.

              To get you in the game we’ll start off with Tyler and Marshall Fenn‘s overtime nail biter for Casino Rama, before sending the puck Mr. Gray’s way for a word.

              © Tyler Gray - Casino RamaClient: Casino Rama
              Agency: Marshall Fenn
              Art Director: Dan Couto

              I shot 3 hockey based campaigns during the lockout, these two here plus Proline, all in speculation that the lockout would be resolved. Fallsview had been on the shelf since late august so was nice to have the boys back to keep the ads rolling. ~TG

              © Tyler Gray - Fallsview CasinoClient: Fallsview Casino
              Agency: Blammo
              Creative Director: Andrew Simon
              Art Director: Dejan Djuric

              Big ups to Tyler and everyone involved in today’s posts on some really great looking work. We’ll go back to thanking goodness next week, ’til then keep your stick on the ice kids.

              TGIW!
              Images © Tyler Gray

              { 0 comments }

                TGIW | TYLER RIDES THE BATTLE BORN STATE

                by Matt on February 27, 2013

                Part duex of Tyler’s quest of TGIW domination takes us to the depths of ‘merica – Nevada to be precise – where Tyler and his camera spent some time in both, the Valley of Fire and Red Rock Canyon State Park’s, creating the following off road PHOTOGASM. Give the images a click to get a closer look at the rugged terrain and don’t forget to stay tuned for part three of Tyler Gray Is a Workaholic!

                © Tyler Gray - Mountain Biker© Tyler Gray - Mountain BikerImages © Tyler Gray

                { 0 comments }

                  TGIW | TYLER’S FORMULA

                  by Matt on February 27, 2013

                  In our first of three installments of todays TGIW (Tyler Gray Is a Workaholic), our hero pairs up with Doug & Serge‘s Mike Jones, and brings a fresh look to the promotional material of Formula 2000 racer, Dalton Kellett.

                  Here’s Tyler to tell you more.

                  Sometimes the coolest ideas are spilled over a pint of frothy brew at a local watering hole. In this instance, Mike Jones and I were at Allen’s on the Danforth a while back sipping Guinness and mulling over ideas for shooting Dalton. It’s not that often that I become overly involved in initial creative but once in a while I get lucky. We discussed several ideas and direction and almost immediately both settled on the thought of using a non discript simple and visually graphic industrial background with some heavy mood and atmosphere. Race car? Mood? Atmosphere? The only thing missing was some fire. ~TG

                  © Tyler Gray - Dalton KellettPhotographer: Tyler Gray
                  Agency: Doug & Serge
                  Associate Creative Director: Mike Jones
                  Assistant: Peter Olson

                  Stay tuned for more time with Tyler coming up this afternoon!
                  Image © Tyler Gray

                  { 2 comments }

                    TGIW | KILLING TIME WITH COPY

                    by Matt on February 6, 2013

                    Another edition of TIME WELL SPENT to get you through this bulging hump that is Wednesday, and today’s subject is a bit of a busy bee (<- soon to be realized awful pun!).

                    Sharing an uncensored view of the advertising world via his blog since June 2005, Mark 'Copyranter‘ Duffy made some big news last year when he left his agency of 19 years to take a new post, blogging full time for the greatest place on the internet – BuzzFeed (heyo!). It’s always an exciting minute in my mind when there’s a new @Copyranter tweet, so when the following come through my feed I was really jacked up to see a familiar face in the link preview.


                    Yes’sir that soon to be lasered off portrait of Mr. Bin Laden was shot by our very own Chris Gordaneer, who worked with MacLaren McCann on the project for Precision Laser Tattoo Removal! Big congrats to Chris and all those involved on staying on the kinder side of the Copyranter’s wrath.

                    So should you find yourself stressing on a deadline and need a few minutes (…hours) of relief, remember this; whether he’s bringing your attention to Shetland Ponies Wearing Cardigans, showcasing The Best Of “Can Someone Photoshop The Sun Between My Fingers?” or keeping you up to date on the Creepy Erectile Dysfunction Ads of Brazil, Mark Duffy’s daily updates are always – you got it – time well spent.
                    an’ if ya don’t know, now ya know…

                    { 0 comments }