IN PRINT

IN PRINT | ANDREW HITS HIS TARGET

by Matt on March 20, 2014

Since announcing their intentions to move north of the boarder back in 2011, Canadians nationwide have been patiently awaiting the arrival of discount department store chain, Target. It has taken some time to get their feet firmly planted, but with stores starting to pop up last year and 36 locations now open across Ontario, it’s only appropriate they start getting loud about their landing.

With thanks to kbs+p Art Director Travis Cowdy, Andrew B. Myers found a number of colourful products in front of his camera, which he captured for the following ads.

© Andrew B. Myers

© Andrew B. MyersPhotographer: Andrew B. Myers
Client: Target
Agency: kbs+p
Art Director: Travis Cowdy
Copywriter: Phil Coulter
Producer: Kirsten White
Prop Stylist: Casey Tuninga
Assistants: Gabe Nivera, Rebecca Leach, & Michelle Brussolo

© Andrew B. Myers

While walking on Toronto’s King Street, Andrew spotted some of his work in the wild and was quick enough to snap a pic for you to see. Here’s a word from Mr. Myers about catching his shots, along with an added bonus video featuring production assistant Jimmy.

I kind of want to ride it. And let the driver know. They’d probably just shrug and tell me to take a seat. ~ Andrew

© Andrew B. Myers


Images © Andrew B. Myers
Video © Kirsten White

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    IN PRINT | VICKY’S GREEN DAY

    by Matt on March 17, 2014

    In honour of St Patty’s day, Vicky Lam has decided to reflect upon one of her most memorable, and green projects of last year. Here’s Vicky to tell you more.

    It isn’t often that I have the opportunity to work on life-sized sets, but this one project had me really excited just by the sound of it. I love working with colour and have always wanted to shoot physical typography, and this shoot had it all. When the folks at DDB Toronto contacted me about this idea, I was giddy inside, because I could finally work on a monochromatic set! I love the subtle play in tonalities and it reminded me so much of the days in art class when I had to do painted colour studies. It was finally the moment to use those skills and bring them to life in a photograph.

    © Vicky LamPhotographer: Vicky Lam
    Client: Manulife Financial
    Agency: DDB
    Creative Directors: Paul Riss & Rob Sturch
    Art Director: Loretta Lau
    Copywriter: Jordana Rapuch
    Photography Producer(s): Kirsten Nichols & Phaedra Kennedy
    Prop Stylist: Christina Yan
    Prop Styling Assistant: Carmen Cheung
    Prop Painting: Rob LaFrance
    Typography Builder (that’s right, these were built too!): Jamie Oxenham
    Retouching: Robyn Nowoczin
    Assistants: Mike Smith & Alex Beetham

    For a large set like this, I enlisted the help of a super team to make it all happen. Prop stylist, Christina Yan, found all of of our office supplies and furniture set, and then passed them along to prop maker, Rob LaFrance to paint them the infamous Manulife green. It was amazing to see all the items in person, and a bit surreal to see already green plants painted greener.

    Seeing all the items in one tone was surreal, but also reminded me a bit of American fine art photographer, Sandy Skoglund and her elaborate, coloured sets. It was really neat to be able to channel some inspiration from her body of work. Working on this one set also made me really appreciate Sandy’s work even more (see some below), as it took a real team and planning to bring all the details together.

    © Sandy Skoglund

    Here’s a glimpse into our shoot day and a closer look at the physical letters, prop maker Jamie Oxenham made for us. But first, did I mention we shot this en français as well?

    © Vicky Lam

    © Vicky Lam

    © Vicky Lam

    © Vicky Lam

    © Vicky Lam

    Many thanks to DDB for having me shoot such a fun project and of course, all the great folks to make this all happen! ~ Vicky

    © Vicky LamImages © Vicky Lam
    Single © Sandy Skoglund

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      Western Canada celebrates its heritage through Heritage Park in Calgary – Canada’s Largest Living History Museum. Visitors escape the everyday into a world celebrating the people, animals, and machines that pioneered the west.

      Divided into four areas that each showcase a different time period in Western Canadian history, Heritage Park celebrates its golden jubilee this summer and to help visitors remember to Escape Today, local agency C&B created a fantastic campaign for this western treasure. Calling upon George Simhoni to assist in bringing their vision to life, the man who’s no stranger to Alberta packed his bags and headed west to meet up with Art Director Phil Copithorne.

      For those who’ve never been, the living history museum is located on 127 acres of land that sits within the city of Calgary, and it was with this close proximity in mind that George and Phil went to work.

      © George Simhoni

      © George Simhoni

      © George SimhoniPhotographer: George Simhoni
      Client: Heritage Park Historical Village
      Agency: C&B
      Art Director: Phil Copithorne
      Accounts: Leigh Blakely
      Retouching: Stir Editing
      Producer & 2nd Shooter: John Stevancec
      Assistants: Luke Molliet & Chris Wedman

      Before we blast into some behind the scenes from George’s trip, a preemptive special thanks to everyone at Heritage Park and C&B for helping Producer John Stevancec live out a boyhood dream.
      Now enjoy a look at things on location.

      © John Stevancec

      GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-01 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-02 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-03
      GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-04 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-08

      GeorgeSimhoni_HeritagePark-EscapeToday-BTS-Gabe-07

      GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-04 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-08
      GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-05 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-09 GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-13

      GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-10

      GeorgeSimhoni_HeritagePark-EscapeToday-BTS-John-02

      For more info on how you can get yourself aboard the S.S. Moyie, or one of the many other historically stimulating sights of Heritage Park, give a click to their website and see what’s been keeping people coming for the last 50 years.
      Images © George Simhoni
      BTS Images © John Stevancec & Gabe Nivera

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        IN PRINT | NIKKI NEVER FORGETS

        by Matt on February 25, 2014

        It’s 11:45pm on a brisk but clear winters eve. You and your date are wrapping up a lovely night out together. With the weather such as it is, and having spent your time filling up in one of downtowns trendy eateries, you decide (much to your dates excitement) to extend your evening with a walk through the park.

        Over flirty laughs you mutually agree that your spaghettini Aglio-e-Olio was most definitely that, and hold hands under the pathway lights. Snow beings to fall gently, bringing the two of you closer together. If ever there was a time for a romantic embrace – you know it is now.

        But that spag garlic. It’s all your date’s going to remember from your romantic moment. If only there was a way to combat the pungent aroma protruding from your face. Alas, the following image can never be you, because you forgot to Practice Safe Breath.

        © Nikki Ormerod

        But there’s hope for you yet, and it comes in the form of a lovely lady named Nikki Ormerod.

        Kids, you gotta remember to Practice Safe Breath. It’s a scary world out there, you never know what people are putting in their mouths. ;D

        Jokes aside, a really big thanks to Andrew and everyone at Sid Lee. Just like our last time out for Dentyne, it was a great day on location and our talent definitely helped us all keep hot and steamy. ~Nikki

        NikkiOrmerod_Dentyne_SidLee-WinterPrintPhotographer: Nikki Ormerod
        Client: Dentyne
        Agency: Sid Lee
        Art Director: Andrew MacPhee
        Print Producer: Emily Paterson
        Photo Producer: Kirsten White
        Hair & Make-Up: Cait Mizzi
        Stylist: Kate Corbett
        Snow Boss: John Stevancec
        Assistants: Aric Guite, Peter Olsen, Bryan Ulrich, & Jason Gordon

        A special shout out to John Stevancec, who took a break from his normal Producer role and stepped in as “Snow Boss” while on location. The weather on shoot day wasn’t quite as serene as Nikki’s image suggests, and so John saved the day with some top notch snow details and well placed snow blankets.

        © Nikki Ormerod

        NikkiOrmerod_Dentyne_SidLee-BTS02

        NikkiOrmerod_Dentyne_SidLee-BTS03Images © Nikki Ormerod

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          IN PRINT | BARNES AND THE BULL GO FOR GOLD

          by Matt on February 13, 2014

          With week one wrapped up in Sochi, and Canadian athletes doing so well to make us proud at home, we thought it best to shine the spotlight on some podium worthy work from Matt Barnes and Red Bull.

          As most are aware, in addition to giving you wings, Red Bull is a massive global sponsor of all things extreme. What you may not realize though, is that their athletic endorsements range in sport much wider than most other sponsors – bringing rock climbers, volleyball players, and speed skaters (just to name a few) together under the Red Bull umbrella. Amongst this long list of athletes that ride for the Bull, are a number of Canadian Olympians whom Matt had the pleasure of shooting before they took off for Sochi.

          We’ll kick things off to the work before Matt drops by with some more details for you.

          Erik Guay© Matt Barnes

          Mark McMorris© Matt Barnes

          Noah Bowman© Matt Barnes

          François Hamelin© Matt Barnes

          Travis Gerrits© Matt Barnes

          Sebastien Toutant© Matt BarnesPhotographer: Matt Barnes
          Client: Red Bull
          Producer: Tara O’Malley
          Hair & Make Up: Sandra Yang
          Stylist: Marc Andrew Smith
          Prop Maker & Set Designer: Peter Sutherland & Assoc.
          Assistants: Papi, Jeff Jamieson, Lorne Bradley, Blake Hutchinson, & Hayley Hruska

          © Matt Barnes

          © Matt Barnes © Matt Barnes

          © Matt Barnes

          I’ve been fortunate to get the opportunity to work with Red Bull a couple times now, and it’s always been a lot of fun. There’s plenty of reasons why there are a great client to work with, but the fact that they give me so much creative freedom is my favourite.

          I wanted to be able to capture all the elements of our shot(s) in camera, so we got Peter Sutherland to build us the rad mountain you see. Like with our work on Cold FX, Peter nailed it on this one, so a huge thank you to him and his crew. ~Matt

          © Matt Barnes © Matt Barnes

          © Matt Barnes

          © Matt Barnes

          © Matt Barnes

          © Matt Barnes

          © Matt BarnesAll Images © Matt Barnes

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            In great tradition, households across North America are currently preparing themselves for the potentially unforgiving combination of delicious party snacks and lots of alcohol – oh, and yeah – football too. As the person in charge of ensuring their athletes are able to eat and drink as much as possible, it’s important that a household coach take the necessary precautions to prevent loosing players to injury. So if you’re this year’s coach, hosting a team who have the potential to cause sooner than planned bathroom renovations or require an industrial sized bottle of air fresher, take note of today’s star player.

            © Shanghoon

            Created with Joel Arbaz and Matt Antonello from Saatchi & Saatchi, today’s campaign from Shanghoon has nothing to do with football, but it does feature some really cool models and it’s hero is sure to save many this coming Sunday.

            Ranked #01 overall when it comes to taking care of your belly business, Gas-X will work hard to ensure your players wont be bothered by the distracting thoughts caused by pressure and bloating. Allowing their full focus to be on the game – or eating another family sized serving of their favourite bacon wrapped somethings. No matter, Gas-X is there for you.

            © ShanghoonPhotographer: Shanghoon
            Client: Gas-X
            Agency: Saatchi & Saatchi Canada
            Art Director: Joel Arbaz
            Copy Writer: Matt Antonello
            Model Maker: Franc Madden
            Assistant: Colin Rycroft

            Here’s Shanghoon to tell you the real story behind the campaign,

            Some people might shy away from the challenge of taking foods and turning them into deflated balloons, but that’s the kind of work I embrace – though believe me, it was a challenge!

            I can’t tell you the amount of time Colin and I spent going back and forth between the grocery store, the hardware store, and the studio, gathering materials and experimenting how to best illustrate and represent these balloons.

            After many failed attempts I decided it was time to call in the big guns: model maker Franc Madden. I’ve worked with Franc on many projects, so I knew he’d be able to create exactly what we were looking for and he really nailed it! A big thanks to Franc, as well as Joel and Matt on such a great project. ~S

            © ShanghoonAll Images © Shanghoon

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              IN PRINT | CUTENESS? TARGET ACQUIRED.

              by Matt on January 28, 2014

              We hope you’re ready for a whole lot of adorable advertising reader, as today we’re shining some light on a previously mentioned work from Nikki Ormerod. In our Year In Review post, one of Nikki’s favourite shoots from 2013 was single shot she and KBS+P did for Target. Working with Reasons Mommy Drinks co-author Lyranda Martin Evans and Travis Cowdy, Nikki and company spent a fun filled day capturing the cuteness that only a baby can create. She’ll tell you more before we overload you with aww.

              This has to be one of the cutest shoots I’ve ever done! Working with a baby is always an interesting experience because you never know how they will react when they make it to set. With this in mind, we opted to play it safe by lining up some “backup babies”, not knowing who would be the star of the final ad. Much to all of our enjoyment, I photographed 3 of the cutest babies ever and I ended up loosing my voice from the amount of baby talk I did on set.

              In the end it was was extremely difficult to try and choose who was the best fit, but this little lady’s smile was too cute. A huge thanks to Lyranda and Travis and here’s to hoping 2014 holds more adorable babies on my sets! ~ NO

              © Nikki OrmerodPhotographer: Nikki Ormerod
              Client: Target
              Agency: KBS+P
              Creative Director: Lyranda Martin Evans
              Art Director: Travis Cowdy
              Casting: Milo Casting
              Prop Stylist: Cheryl Thompson
              Retouching: Mark Tyler
              Assistants: Gabe Nivera, Bryan Ulrich, & Danielle Matar
              Image © Nikki Ormerod

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                IN PRINT | CHRIS ON THE FARM

                by Matt on January 24, 2014

                With it being Friday and all, it seems appropriate that we go easy on your brains and stick to the soft, warm, savoury facts.

                Chris Gordaneer and Andrew Gillingham from Agency 59 recently hooked up and spent some time churning out a lovely looking campaign for Gay Lea Foods. Andrew knew that Chris had a leg on both the stills and motion fence and that this creative was perfect for Chris’s stylings. Let’s kick things off with the motion side of things and then check in with Chris Gordaneer before seeing the stills.

                Myself and the team at Agency 59 had a blast working on this campaign for Gay Lea. There were some early call times and hard working days, which was appropriate considering the work that these farmers put into their product.

                Big thanks to everyone that was involved, and a special shout out to Annie for being such great company. ~CG

                © Chris Gordaneer

                © Chris Gordaneer

                © Chris GordaneerPhotographer/ Director: Chris Gordaneer
                Client: Gay Lea Foods
                Agency: Agency 59
                Chief Creative Director: Brian Howlett
                Creative Director: Andrew Gillingham
                Line Producer: Erwin Abesamis
                DP: Samy Inayeh
                Editor: Danica Pardo
                Make-Up: Lisa Vella
                Producer: Kirsten White
                Digital Tech: Aric Guité
                Assistants: Gabe Nivera, Mikael Cosmo, Rebecca Leach, & Peter Olson

                So who is Annie you might ask, well she’s a special lady who you’ll meet thanks to some great behind the scenes from Producer Kirsten White.

                © Kirsten White

                © Kirsten White

                © Kirsten White

                © Kirsten White

                © Kirsten White

                Images/ Videos © Chris Gordaneer
                BTS Images © Kirsten White

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                  IN PRINT | PANCAKES FOR EVERYONE!

                  by Matt on January 23, 2014

                  In the few years I’ve been living in Toronto, I’ve come to realize that this city has a real affinity to dining out. The options are bountiful, and if you’ve spent any time on College St. over the last 10 years, you know they come and go in a flash. The number of restaurants in the downtown core alone is actually quite staggering, and if you’re not an adventurous diner, it can be difficult to know where to start.

                  Providing a solution to this predicament, is the Toronto Life Eating & Drinking Guide, a collection of the year’s best in all things food and beverage. Featuring reviews from over 1000 restaurants, bars and more – the annual has become a definitive advisor to many looking to navigate Toronto’s food scene. This year’s cover can be found all over the city – as selected businesses are given a window decal to proudly showcase their achievement – and it was captured by our girl Vicky Lam!

                  Here she is to tell ya more.

                  I’m always curious about finding good eats around the city, so it was a great pleasure to be asked to photograph the cover of this year’s Eating & Drinking Guide for Toronto Life. Director of Photography, Daniel Neuhaus, enlisted the help of Food Stylist Linsey Bell to help us create a wondrous pile of pancakes.

                  © Vicky Lam

                  The day started off when the folks from Barque dropped by with some of their duck and blueberry pancakes. I have a soft spot for pancakes as they always remind me of the annual Stampede breakfasts back home in Calgary. However, much to my dismay, we didn’t get to eat a single pancake the entire day. Instead, we sorted through all of them, sacrificed a few, and narrowed it down to only the best looking ones worthy of a cover shot.

                  © Vicky Lam © Vicky Lam

                  It took a few tries, and lots of maple syrup to get it right, but we remained focused and prevailed. Here’s our final shot, along with a close up so you can check out that glorious detail!

                  © Vicky LamPhotographer: Vicky Lam
                  Client: Toronto Life
                  Director of Photography: Daniel Neuhaus
                  Food stylist: Linsey Bell
                  Pancakes: Barque
                  Assistant: Alex Beetham

                  © Vicky Lam

                  We went through a lot of pancakes by the end of the day, but it was definitely worthwhile.

                  © Vicky Lam

                  © Vicky Lam


                  The Eating & Drinking Guide is on newsstands now and available straight through ’till June. Pick up a copy and find out what the best of Toronto has to offer to meet all of your dining and drinking needs.

                  Special thanks again to Toronto Life for having me shoot yet another delectable cover!

                  And last but not least, here’s a shot that didn’t quite make the cut. However, it does make me wonder; you can never have too much syrup right? ~VL

                  © Vicky Lam

                  Couple of big high fives to Vicky for sharing the sweetness of the day – and to pancakes for being delicious.
                  All Images © Vicky Lam

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                    Well folks, we’re in the thick of it now. Yet again we’ve allowed ourselves to be swooned by the festive personality and chilly charm of Old Man Winter. But now that his best bros influenza and rhinovirus have shown up to the party, his true nature is becoming clearer once more. Fortunately for us though, Matt Barnes and john st. have a foolproof plan of preventative measure to help prepare yourself for their coming advances.

                    Working closely with Creative’s Stephen Jurisic and Christine MacLean, Matt and his team worked extremely hard to create a realistic campaign for COLD-FX. If you’re unfamiliar with it’s effectiveness at being your personal bouncer against the Old Man’s bros, track down a friend who plays competitive winter sports and they’ll tell you all about it. Not yet though, first let’s get into some of Matt’s latest.

                    © Matt Barnes

                    © Matt BarnesPhotographer: Matt Barnes
                    Client: COLD-FX
                    Agency: john st.
                    Creative Director: Stephen Jurisic
                    Art Director: Christine MacLean
                    Copywriter: Dhaval Bhatt
                    Agency Producer: Alisa Pellizzari
                    Make-Up: Sandra Yang
                    Wardrobe: Charlotte Carson
                    Photo Producer: Tara O’Malley
                    Set Build: Peter Sutherland
                    Assistants: Papi, Jeff Jamieson, & Lorne Bradley

                    As you might imagine, size of locations were a large concern if the team were going to successfully execute their vision. The elevator scene would be a reasonably simple in-studio build, but the bus was a whole other undertaking. Here’s Matt’s assistant Papi to tell you a little more.

                    As it turns out, building a bus from scratch is really expensive. We troubleshooted the situation a lot, and after a day of phone calls, I eventually ended up finding a junked Oakville transit bus on Kijiji (of all places!) that would actually work for our budget. Take a look at ol’ 9911, she was a real beauty. ~Papi

                    © Matt Barnes

                    © Matt Barnes

                    With their second location acquired, it was time to call in the big boys from Peter Sutherland & Associates. Peter and Matt have worked together many times in the past on memorable large-scale productions – and as the work shows – this time would be no different. With many thanks to the boys above, we’ve got a bunch of behind-the-scenes shots so you can see their progress from beginning to end. Enjoy.

                    © Peter Sutherland

                    © Peter Sutherland

                    © Peter Sutherland

                    © Peter Sutherland

                    © Matt Barnes

                    © Matt Barnes

                    © Matt Barnes

                    © Matt Barnes

                    © Matt Barnes

                    Big thanks to everyone at john st. for bringing such a cool campaign to Team Barnes, and to Peter Sutherland’s crew for all their hard work creating the fabulous sets.

                    So as we in Toronto get ready to meet another Winter bro – Polar Vortex something or other – remember to stay warm, prepare yourself, and enjoy the day out there party-goers.
                    Images © Matt Barnes
                    BTS © Matt Barnes & Peter Sutherland

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