IN PRINT

For most of us, running out of space tends to have a simple solution. Delete some e-mails, fill some bags for donation, or simply taking a drive out to the dump – boom – you’ve got yourself some more room to play with. Unfortunately, for the BC Children’s Hospital, which services 1 million youth living in BC and the Yukon, constrained space can’t be solved by a purge or a drive; however, a few clicks might just do.

As you may recognize from last weeks Applied Arts post, Anthony Redpath’s GiveSpace campaign from ad space DARE Vancouver focuses heavily on the plight faced by a hospital with increasing patient numbers and longer hospital stays (among other limiting factors). We’ll take a look at more from the campaign before we pass the mic over to Anthony for his big Blog debut.

It feels really good to do work for the community. It’s a way to give back, and the creative opportunity is a bonus. The BC Children’s Hospital provides an invaluable service to the community and and the place is packed with people. Anything that can be done to help them build a new facility is a good thing. The shots themselves took a substantial effort to pull off, but I’m really happy with the results. And in the end, they are for a great cause (and great client!).

To execute the images as realistically as possible, we shot the talent in the hospital, using real rooms as sets and actual equipment for props. Shooting in a busy, working hospital was quite the challenge.

We built the outer edges of the rooms and shot those in a studio situation, while the warehouse backgrounds were shot on location and altered to fit our compositions. In two of the executions, some CG elements were employed in combination with the photographic elements (one of the executions is photographic plates only).

Photographer: Anthony Redpath
Client: BC Children’s Hospital Foundation
Agency: DARE Vancouver
Executive Creative Directors: Rob Sweetman & Bryan Collins
Associate Creative Directors/ Art Directors/ Copywriters: Addie Gillespie & Mia Thomsett
Agency Producer: Mike Hasinoff

Thanks to Addie Gillespie and Mia Thomsett at DARE for coming up with the idea, and for the opportunity to work together! Thanks to Mike Hasinoff for his diligence and patience! Thanks to Bryan Collins and Rob Sweetman for the guidance! And a big thanks to the BC Hospital Foundation for having faith in the idea! ~ AR

For more info regarding the challenges faced by the BC Children’s Hospital and how you can help, click on over to the GiveSpace website. Much love to Anthony for sharing the project and congrats all around to those involved in a strong showing for a great cause. That just about wraps things up for this week, have yourselves a great long weekend and drive safe if you are.
Images © Anthony Redpath

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