Muskidermy, by Liam.

by Alex Beetham on November 24, 2015

Our Liam Mogan is a multi-talented individual.  Known for his gorgeous food, he can tackle just about any situation you put in front of his lens.  Take for instance, when Sharp Magazine (a long time client of his) approached Liam to shoot this seasons cologne with stuffed animals.  And by stuffed animals, I of course mean fine examples of taxidermy.  Bear with us and take a merganser at how our deer friend Liam made it happen:  (sorry not sorry)

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It’s a great feeling when a pervious client comes back to you with a killer brief. So, needless to say I was pretty pumped when I heard from Evan Kaminsky, AD on Book for Men, about photographing designer fragrances with high end taxidermy. On top of a cool idea, our shoot would be an eight page feature. Now the kicker; we had to shoot in on location, a few hours away, in a garage without ac, on the hottest day of summer. No problem, although I may have lost a few pounds in sweat by the end of the day, I think the images turned out quite exceptional. Thanks, Even, Jo, and Allie for sticking out in the trenches with me.     – Liam

D&G_flat dior_flat prada_flat zenga_flataustral_flatCheck out the spreads in the latest issue of Sharp, on shelves now!

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All Images © Liam Mogan


    Nikki Is Wildlife (We All Are)

    by Alex Beetham on November 13, 2015

    The iconic black and white panda logo hasn’t had a new campaign out in the world for 7 years.  John St. took this challenge head on and brought in Nikki to capture their concepts visuals.  Once again, they created something beautiful together:

    WWLBRD15015_WWF We Are All Wildlife_24x36-3

    I was approach by John St To work on WWF and the creative immediately spoke to me. I have been a long time supporter of WWF and the amazing things they do for animal kind and our environment . This new campaign just ties us all together so beautifully. We all spend so much time and effort caring for our own families. We work so hard towards pro creating . We need to recognize that we are all animals and should look to the wild life on our planet as just extended family and work just as hard to protect them. “When animals thrive – humans thrive.” – WWF

    I always love working with the John St peeps and always jump on anything they pass by me because I know it’s going to be well crafted and poignant . I’m so in love with the custom type Mo built. Amazing team all round . Can’t wait until next time :) – Nikki

    WWLBRD15015_WWF We Are All Wildlife_24x36-4 WWLBRD15015_WWF We Are All Wildlife_24x36-5 WWLBRD15015_WWF We Are All Wildlife_24x36-6Strategy already picked up this campaign and sung it’s praises.  You can also check out the motion component there too!

    Keep you eyes peeled for this work in a couple different formats around town.

    WWLBRD15015_WWF We Are All Wildlife_35x11_rev-1WWLBRD15015_WWF We Are All Wildlife_35x11_rev-3 WWLBRD15015_WWF We Are All Wildlife_35x11_rev-4


      Vicky Kicks Off Diwali With Kia

      by Alex Beetham on November 11, 2015

      Vicky Lam painstakingly worked her tail off with stylist Dee Connolly on this automotive Rangoli design.  I’ll let Vicky tell you all about it:

      Happy Diwali!

      Diwali, also known as the Festival of Lights and is the most important holiday of the year in India.  It is the largest and brightest of festivals and marks the triumph of good over evil.  To mark this occasion, art director Jeff Popovich and copywriter Jonathan King got in touch with me to create a Rangoli design for Kia. Rangoli designs are traditional floor decorations created from coloured flour, rice grains, fine sands or with flower petals.  They are often created near entrances of houses and in courtyards to welcome goddess Lakshmi and to bring good luck.  I was so excited to be asked to create something so colourful and beautiful, yet so meaningful.  Here it is:


      I knew creating a design entirely out of fine powders would be challenging and require the utmost patience, so I asked stylist Dee Connolly to help me on this project.  With the tight deadline (shot just last week!), we had to get creative with our materials and approach.  Traditional Rangoli is usually traced out on the floor with chalk or paint and filled in with coloured powders.  We however, worked with a template of the design Jeff created as our base.  We were not able to find enough true Rangoli powders, so we looked towards powdered paints and even powdered drink mixes and spices.  Finally with a little help of retouching by Robyn Nowoczin, the colours of the design really came to life.

      After spending a long day and night creating only half of the 3ft wide design, I have much admiration for professional Rangoli artists who are able to whip things up freehandedly and so quickly. Rangoli designs really are an art of their own and a unique expression of a beautiful festival.

      Client: Kia
      Photographer:  Vicky Lam
      Agency: Innocean
      Art Director: Jeff Popovich
      Copywriter: Jonathan King
      Stylist: Dee Connolly
      Retouching: Robyn Nowoczin

      Check out some of the progress pictures with a little BTS action.

      _MG_4324 _MG_4318 IMG_6477 IMG_6486 IMG_9590

      All Images © Vicky Lam


        A great Canadian rye meets a great Canadian photographer, what a lovely synopsis to set the stage for what is certain to be amazing images.  …or night out…  Well anyways, this may not be the first time Chris Gordaneer and Crown Royal have met, but it’s certainly the most beautiful, that is for sure.

        These new images that Chris shot for the the Canadian rye company take classic Chris Gordaneer landscape photography and match it up with his studio technique.  Those amber colours pop off of these backgrounds and that bottle of liquid gold really demands your attention, doesn’t it?  Or am I just thirsty?  Check out these additional photos that Chris shot for Grey, New York for the American market.

        15006-BARREL LAKE FINAL-b


        Westside Team:
        Photographer:  Chris Gordaneer
        Producer:  Kirsten White
        Assistant:  Brendan Smyth

        Traffik Group team:
        Art Director: Alex Rodriguez & Ed Jover

        Grey New York team:
        Writer: Pieter Melief
        Group Creative Director: Anthony DeCarolis
        Creative Director: Stu Mair
        Group Creative Director: Han Lin
        Designer: Ryan Hoelting
        Account Supervisor: Lyz Montague
        Account Executive: Nicole Murphy
        VP/Producer/Director: Floyd Russ
        Art Producer: Sarah Guidotti


          Vicky Lam Looks Smart in Tangerine

          by Alex Beetham on June 25, 2015

          It’s amazing what creativity can come from being conscious of pinching pennies.  Perhaps it was dorm days in college, perhaps the first few months in your own pad.  We’ve all been there, channelling some DIY resourcefulness mixed with a dash of MacGuyver.  Not always the most effective methods, but hats off for creativity to say the least.  The folks at John St. and Tangerine had far too much fun coming up with some “life hacks” to drive home some smart banking choices.  Vicky and team also had a blast creating and photographing these contraptions.  From Vicky:

          Surprisingly, all of these life hacks exist out there (and work!). Whether they are the smartest money saving ways, I’ll let you decide. And fyi, the scrubbing drill actually works!     – Vicky

          Take a look!

          Client:  Tangerine Banking
          Agency:  John St.
          Photographer:  Vicky Lam
          AD:  Jenny Luong
          Copywriter:  Kohl Forsberg
          Agency producer:  Jen Shapiro
          Photography producer:  Phaedra Kennedy
          Photography assistants:  Bryan Ulrich & Daniela Garcia


          You may have spotted some of these scrolling through your Facebook wall:



          All Images © Vicky Lam


            The New Q with Shad

            by Alex Beetham on April 20, 2015

            Today, Monday April 20th, CBC Radio One is set to relaunch “Q” with it’s new host, Shad. Not familiar with him? If you’re a fan of hip-hop or 5 panel hats, you need to give his discography a serious listen. He did beat Drake out of a Juno in 2011 after all…

            Our Matt Barnes had the privilege of heading down to CBC headquarters to shoot some promo material for the upcoming launch.  Check it:

            Q airs weekdays @ 10:00am and 10:00pm on CBC Radio One.  Be sure to tune in today for Shad’s launch!


              Shanghoon’s Lovin’ It.

              by Alex Beetham on March 6, 2015

              Coffee is the life blood of a photo studio.  We creatives crave the magical caffeinated elixir to fuel our mornings, push us through the afternoon slumps, sustain our evening conference calls, and then lighten our eyelids for all night emergency retouching sessions.  Alternatively, procrastinate all day and start work at 11pm because, well, creatives.  It’s amazing what juices flow when one’s over caffeinated at 4:00am…

              With that said, it of course made for a perfect pairing when the fine folk from Cossette approached Shanghoon to create some dark roasted magic for McCafe’s new “Perfect Roast.”  Observe:

              McFreeCoffee_for blog

              Here are a few words from the ‘hoon himself:

              My first project of 2015 was for McCafe’s Perfect Roast, and I was glad to spot the shot on billboards all over town this weekend. I love coffee. Drink it every day, a few times a day at least. Hope you guys have a chance to try the new McCafe dark roast!

              Credit where Credit is due (AKA, The Magic Makers):

              Client: McCafe
              Agency: Cossette
              Photographer: Shanghoon
              Designer & Art Director: Greg LeBlanc
              Art Director: Deborah Prenger
              Production: Westside Studio
              Producer: Phaedra Kennedy
              Prop Design & Stylist: Franc Madden
              Assistant: Abe Roberto

              Keep those eyes peeled for billboard placements all over the 6! (minus the woes)

              McDonald's Billboard
              And a little BTS look see into Shanghoon’s set for the day:

              _DSF3684Jan 15 2015
              All Images © Shanghoon
              BTS Image © Alex Beetham

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                Who Needs Thrones? Chris Has Homes.

                by Alex Beetham on March 4, 2015

                It’s near impossible to discuss Game of Thrones.  The immediate response is either a frantic “SHHHH” followed by hands slapping ears to silence potential spoilers, or the friend next to them launching into a vein popping, sputtering rage since the show has mutilated the holy scripture of Mr. Martin.  Well, there’s a new show we can discuss.  Just swap out the blood sport and incest for power tools and mild asbestos, and you got yourself W Networks new hit show in the making, Game of Homes.

                Our very own Chris Gordaneer was tasked with creating some epic home renovation imagery, and the results look a little like this.  Well, exactly like this:


                In Game of Homes, Host Cameron Mathison guides teams of skilled amateur home renovators as they compete for the chance to trade their skills for the prize of a lifetime. The teams save rundown houses that are marked to be torn down and revive them into dream homes. Each team must redo the houses room by room, as they cope with small budgets, tight deadlines and even tighter living spaces.  -  W Network


                Client:  Corus EntertainmentW Network
                Photographer:  Chris Gordaneer
                VP Creative:  Dolores Keating-Mallen
                Design Creative Director:  Vince Robles
                Lead Designer:  Robin Timmins
                Producer:  Kirsten White
                Prop Stylist:  Cheryl Thompson
                Stylist:  Marie Eve Tremblay
                Hair & Makeup:  Lisa Vella
                Assistants:  Brendan Smyth,  Al Quintero, Mike Smith, Hassan Mohamed
                Interns:  Tiana Gordinho, Ashley Farina, Matt Besenyodi


                You may (will) spot a placement or two down in the tubes that look a little something like this:


                Take a glimpse into some behind the scenes from the day:


                Pre-dressed set with Lion King reenactments, and a dressed set with Chris, God of light.

                Check out the premiere March 17th on W Network!

                All Images © Chris Gordaneer
                BTS Images © Brendan Smyth, Alex Beethan, Kirsten White


                  When most people envision a Sunday in late February, they may envision a warm cup of tea, the great indoors and relaxation.  It takes a really good reason to turn that vision into a 10.55km run through Peterborough…

                  This year’s Peterborough YMCA Half a Half Marathon runners are about to lace up and bundle up to raise money for the Balsillie Family YMCA branch in Peterborough.  BrandHealth’s own Klint Davies and Dave Snider teamed up with Tyler Gray to create an awesome set of photos depicting what half frozen satisfaction looks like .  Check them out!

                  Half and Half 1

                  Half and Half 2 Half and Half 3

                  “Often my favourite layouts are ones that are sketched on a napkin, much like this one, it leaves things relatively open for creative interpretation.  Dave’s sketches gave me a good guideline to work with without being too specific, and Klint and Dave were both really open to my vision.”


                  “Klint and Dave are always chill to work with and going into this we knew it would be a bit of a challenge and would rely heavily on photoshop. Thinking like a retoucher and visualizing how it would ultimately come together I decided to shoot all the ice and dirt in individual pieces and puzzle it all together afterward.  The main benefit of doing it this way was the flexibility of being able to move things around as opposed to using heavy makeup on our talent but then having to retouch things out if I didn’t like it completely or if it crossed the centre line.  It can be a bit of a “leap of faith” for the client often as they go home at night without ever seeing exactly what we captured.  In this case, however everybody was on board and understood that this was the best way to do it.  The retouching was a great challenge and totally worth the time spent on it.”

                  -Tyler Gray


                  These photos were also brought to you by the ever amazing team plaid!

                  Agency: BrandHealth

                  Associate Creative Director: Klint Davies

                  Art Director: Dave Snider

                  Assistants: Bryan Ulrich, Abe Roberto



                    Dave Goes for Gold with Nike

                    by Alex Beetham on January 5, 2015

                    Hockey fans eagerly await the holiday season not only for their friends and family, but to cheer on their fellow countrymen in arguably some of the most entertaining hockey of the year.  Every Boxing day the first puck drops for the IIHF World Juniors Tournament, where the best of the best upcoming NHL/KHL super stars take to the ice to bring home the hardware.  And they’re all still in high school.

                    Dave Delnea was hired on by Rethink & Nike to showcase the 100th year anniversary Jersey that the boys are dawning this year.  Take a gander:


                    Client: Nike Canada
                    Agency: Rethink Canada
                    Photographer: Dave Delnea
                    Creative Direction: Lisa Nakamura / Leila Rogers
                    Art Direction: Mustaali Raj
                    Producer: Tom Nesbit & Heather Hyland
                    Digital Artist: Aaron Campbell
                    Assistants: Jamie Rosenthal, Mike Smith, Spencer Robertson, Heather Hylander, Brendan Smyth

                    A look onto Dave’s set on shoot day:


                    All Images & BTS © Dave Delnea