Steven Kim 5+

by Westside on September 8, 2015

Instagram is an extremely entertaining platform that has taken so many experiences, places, meals and cats from the corners of people’s lives and shared them front and centre on your smartphone.  Some have become Instagram celebrities while others prefer to keep their accounts private and share with family and friends only.  Over the past few years, someone has been creating a very impressive and extremely undervalued Instagram account right under our noses.  From the depths of the creative department at DentsuBos, Steven Kim has been silently uploading images demonstrating incredible attention to composition, symmetry, matching the aesthetic to the content and to put it bluntly- his photos kick ass.

This brings us to the next instalment of our 5+ series, where we turn the spotlight on someone outside our walls and have them tell us 5 things that help keep them inspired to create.  So without further adieu, we will pair a few images from Steven’s Instagram account and let him tell you all about what keeps his eye sharp and what inspires him to create such awesome images.

1.  Mind-blowing creative talent from around the world I’ve found through Instagram.  I love seeing glimpses of virtually every corner of the universe, one tiny square at a time.  There is so much creative use of the platform and such unique styles of image-making out there.  It’s pretty humbling.  Everyday it makes me think about deleting my photos and starting all over again.

2.  My wife and son.  Both are very active and keep me motivated to stay healthy.  Which can be incredibly challenging at times.  See point 4.

3.  Almost everything about the ’80s.  The music, the movies, the sitcoms, the WWF wrestlers, the colours, the arcades.  This period is so vivid in my mind and filled with so much energy.  Much more than the next two decades.


4.  Food. I’ve watched every episode of Man vs Food.  At least twice.  Luckily my wife is an amazing cook so I eat really well at home.  She’s also inspired me to make a few of my own dishes.  Then there are these amazing celebrity Chefs: Roy Choi, David Chang, Chuck Hughes.  These guys always make cooking look cool and sometimes even easy.


5.  Great magazine covers and beautifully designed spreads with beautiful typography.  Magazines like New Times Magazine, Wired, GQ tend to deliver quality pretty consistently.


We asked some of our Westside photographers to have a flip through Steven’s Instagram account and pick out some of their favourites.  Their selections suited their own photography styles.  Check out this Westside photographer curated selection.

“Creating pretty pictures is easy.  In a visual world that already has far more sunset images than it needs, it’s refreshing to look through Steven’s images and see someone who’s willing to get out  when the weather’s crap, when making images is an annoying and uncomfortable pursuit.  The result is fresh and engaging imagery – and creating that is the most difficult of all.  …also I’m a sucker for pictures from Iceland!”

Dave Delnea

“I really like how he manages to imbue even the most everyday objects with an air of otherworldliness and even menace, while still somehow remaining playful and even funny.  Good stuff.”

-Derek Shapton

“I get a lot of my inspiration through design pages and people I follow on Instagram simply because it’s completely visual.  Steven is one of my 5 or 6 “go to” pages on Instagram, he has a killer design sense and a super cool vintage modern style to his work that kinda makes it timeless.”

-Tyler Gray

“I like his images for his compositional skills.  In general he has a wonderful perspective on everyday things and can put it into an interesting and captivating imagery.”
-George Simhoni

That is all for this 5+ post.  Please take the time to flip through and enjoy this selection of Steven’s photos that has been curated by Westside photographers and staff.  If you want to follow Steven, please click or tap here and help his following grow by sharing this post around on your socials.  The dude deserves it!

Photos of Steven by George Simhoni


    5+ | Franc Madden

    by Westside on March 24, 2015

    Yep, it is time again for us here at Westside to turn the attention to someone outside our immediate flock and add another installment of our 5+ series.  In this series we ask industry people from all roles to let us in on 5 things keep them inspired and able to relentlessly kick ass.  We wanted to turn the focus towards someone who many of us here at Westside have had the pleasure of working with over the years, the tremendously talented model maker, and all round solid dude, Franc Madden.
    Image © Shanghoon
    For those who know Franc, none of this will come as a surprise. For those that don’t, here is the deal…
    Franc Madden is a problem solver, magician and artist all rolled into one.  He is a tireless craftsman.  He remains calm when under pressure and is a true pleasure to work with.  He always goes the extra mile.
    As seen here, while the world around moves quickly around him, Franc still has a sense of humor and an infectious smile. He has been an invaluable part of the photography landscape of many, many, many years.  Here are what a few Westsiders had to say about working with Franc…
    “Franc is a Solid and Reliable man, he can basically make anything you request, what more could you ask for?”-  John Stevancec, Producer
    “Photography and in particular advertising, is about problem solving.  Model making still plays a vital role and Franc’s experience and skill is invaluable.  Being able to capture the majority of your image in camera is still the best and most simplistic route to success.  Without Franc, I couldn’t do most of my jobs.”- Frank Hoedl, Photographer
    “As much as I love working with new technologies like photo manipulation & cgi, sometimes nothing can beat the true craftsmanship of model making.  Franc is my go-to model maker, and I have complete trust in his ability to make ideas come to life. I’ve certainly challenged him to create quirky things for me over the years, including a deflated rubber turkey to a car-shaped popsicle. His extensive knowledge and determination in figuring things out, as well as his easy-going nature, makes him a great working partner and a true inspiration.”- Shanghoon, Photographer
    “Franc is a magician. I have never seen anyone else create a magical landscape with broccoli toothpicks and lint.”- George Simhoni, Photographer


    Without further adieu, here are Franc Madden’s 5 inspirations.  We hope that they may inspire you as they have inspired him.

    1.  Last year some guy “died” for a few minutes on the operating table.  His recall was the familiar out of body thing; he floated euphorically above his life, viewing everything through a misty tunnel.  My first thought was that he was riding a dirt bike, as that is how it feels when you launch one.  I love motocross at all levels, from the top guys down to the kid bouncing around his yard on a jalopy.  The sound, smell and rush of it never gets old.  Racer X Illustrated is the best portal for the sport; not only do they cover the results in real time, they also explore the depths of it, answering the questions we have and reinforcing the family values at it’s core.

    Mark Moebius SL70

    2.  All the painters from early Juxtapoz.  Robert Williams, Mark Ryden, Ron English, Jim Woodring and especially Todd Schorr. Master draftsmen.  I stare at their work and envy the satisfaction they must feel from their finished pieces.

    3.  The Tetra Society.  They take the abilities of inventors and engineers and apply them to specific needs of people with disabilities, an applied science making the most basic functions of life a little easier.  Noble, heartwarming stuff that is genuine.

    4.  Daim the graffiti artist.  His work hovers high over all the others with a depth that evades them.

    5.  Artists with ideas.  True story; those who know me will think this inclusion is bollocks.  I never speak highly of the arts as a vocation.  I’m jaded as a result of too many people wanting but not doing.  I like challenging projects from people who have done their homework, are using their noggin yet need a problem solved.  Collaboration.  It’s the name of the game in all walks.  My Compadres, I have no competitors, they are allies.  I know many talented people and we feed off one another, exchanging ideas.  Even if I ‘lose’ a job to one of them, I enjoy seeing their resulting build.  It will be so different than my approach, and good.  We all make custom creations on tight deadlines and all work in our own distinct way.


      +5 | Matt Howe

      by Alex Beetham on October 7, 2014

      Well folks it’s been a long time coming, but we’re back at it with a shiny new instalment of Westside’s +5. This is where we ask industry insiders for 5 essential things that keep them inspired and at the top of their games.

      This instalments focus is centred around a collaborator of the highest order. He has that eager enthusiasm of a fresh face in the industry, yet he has been at it for almost 2 decades. Perhaps his positive outlook is because he has lived several lives already, or that keeping outrageously busy is enjoyable to him. Matt Howe has a foot firmly planted in two worlds. By day he works as an art director at MacLaren McCann, and by most other waking hours he is creative director at The Baitshop.  Keeping up with either of these role’s responsibilities would drive many to an early grave, but Matt seems to only excel and thrive in these conditions. Perhaps it’s because he chooses not to see these two worlds as separate, but by drawing from them both equally he allows the creative process to flow amongst them freely.

      Or maybe Matt just wants to make cool shit with rad people and enjoy the journey.  There is only one man who knows for sure…

      Ladies and gentlemen, Matt Howe.

      Matt HoweImage © Dave Delnea

      Matt Howe – Art Director @ MacLaren McCann

      5 People That Inspire The Hell Outta Me

      Like a lot of people, I’m inspired by a ton of things all the time: Designers, Directors, Photographers, Writers, Athletes, Musicians, Painters, Fashion, Skateboarding, and Food. But the biggest inspiration that moves me most is people. The people I meet and become friends with, or the people who are just out there DOING IT.

      Ted Wilson
      This man’s been my closest friend for years. He’s constantly raising his game in life and in his career – and always with great panache. He’s been a fundamental part of my success and who I am today. He’s a drummer from hell and a vault of nerd information from Metal to Middle Earth. An on air personality you can catch him on the boob tube on the Space Channel’s Inner Space, or Discovery Channel’s Never Ever Do This At Home. Follow Ted on Twitter.

      +5, Westside Studio, Matt Howe


      Greg Rodriguez
      If you’ve ever heard of the Toronto brand and screen printing company The Baitshop, you now know the co-founder. This man has been a great friend and creative partner who believed in me to design clothes, make ads, videos and whatever else we’ve been up to together… and for young skateboarders no less. He gave me my first directing opportunity, and is generally one of the most rad people in Toronto bar non. Greg is also big supporting part of the Toronto skateboarding and art communities a like. TheBaitShop.ca or on Instagram @TheBaitshop

      +5, Westside Studio, Matt Howe


      Evan Gatica
      An LA native I met years ago Evan’s a tower of talent and knowledge in film, music and basketball… and his love of Virgin Mary paraphernalia is exceptionally badass. As a film editor and former underground MC, Evan’s always had my back and helped me on several projects I’ve been involved in. Check some of his work here.

      +5, Westside Studio, Matt Howe


      Damian Abraham
      This gentleman is a Toronto and Global punk rock god, and he would give you a high five on the subway if you said, “What’s up Damian?” Another incredibly hard-working, humble creative tour de force, and the lead singer of Toronto’s very own Fucked Up. I met this dude a few years ago and was moved by his personality, performance and passion. I’ve had the pleasure of photographing him, and seeing a bunch of his live shows both here in Toronto and in Europe.  This is what he’s been up to lately.

      +5, Westside Studio, Matt Howe


      Pascal Shirley
      One of the most undiscovered talented people I have ever met. When you’re riding the subway to work on Monday morning, thinking to yourself, “Ahhh I just wish I loved what I do… Or I wish I were on a road trip… Or sitting in a hot spring,” this mother f%^&*r is likely out there doing just that. And doing it incredibly well, with a smile on his face. Pascal’s photography is some of the best imagery I’ve seen. A camera is really just a camera, but he uses it as an extension of his life. Check out his work on his website.

      +5, Westside Studio, Matt Howe

      +5, Westside Studio, Matt Howe

      Check out some more of Matt on his site.

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        5+ | IAN SCHWEY

        by Tom Nesbitt on February 21, 2014

        Our latest installment of 5+ features industry veteran Creative Director, Ian Schwey.

        I first met Ian when he was over at JWT, and we continued to have the pleasure of seeing layouts come in from him while he was working at ZIG and most recently Doug & Serge. An award-winner (Bessies Gold, ADC Gold, Cannes Silver, One Show Silver, etc.) and one of the funniest guys in the room, Ian is also an amateur magician – who knew!

        Nikki Ormerod and I had the pleasure to hook up with Ian for lunch and a chat at The Burgernator down in Kensington Market for what Ian called “one of the best burgers I’ve ever eaten”. So kick back and have a scroll though the 5 things that keep Ian Schwey at the top of his game.

        © Nikki OrmerodIan Schwey © Nikki Ormerod

        There are many things that inspire me. Some are expected, others, not so much. As in, don’t ask, I can’t explain. All I can tell you is that they all do something for me… just not always sure what.

        Things my kids say
        Now I know a lot of parents will say that, as all kids say some very cute things. But one of my kids in particular, Rowen, my middle son, really speaks words that often leaves me speechless. Here are a couple examples:

        © Ian SchwayDaxton (7): Do you think anyone has ever seen God?
        Rowen (5): What’s my sense of God? I think the first person in the world saw God and that’s it. That’s what my sense told me in my quiet vision.

        (Driving, half way between Ottawa and Toronto:)
        Daxton: When will we be home?
        Rowen: We’re already home.
        Daxton: This minivan is our home?!?
        Rowen: This continent is our home!!!

        Ian: Rowen, where do you want to have your 5th Birthday Party? Chuck E Cheese, Laser-Tag?
        Rowen (4): I’d like to have my birthday party in an invisible Hall of Justice inside my mouth.

        Stand-up Comedy
        I love listening to comedians that see things in similar ways to me, confirming that perhaps I’m not totally alone in my bizarre interpretations of the world. And I love performing stand-up as well, though I’m not currently doing it as much as I’d like. Getting that reaction from a crowd is incredible, and again getting approval that I’m not alone with my twisted mind is somewhat reassuring. I think. And my humour that doesn’t make its way into my TV spots, usually ends up in my ‘act’.

        For some inspiring hilarity, I’d recommend Mitch Fatel, Steven Wright, Jeremy Hotz, Mitch Hedberg, and the obvious, Louis CK.

        © Ian Schway

        Films by Neil Labute or Todd Solondz.
        Unsure why I have a thing for dark and disturbing dramas. There’s just something about watching the discomfort, as these well-written films examine the complex dynamics of human relationships in unconventional, unsettling, and sometimes cruel ways. Perhaps after watching them, I’m inspired to be the complete opposite of the films’ characters.

        © Ian Schway

        Flavoured KitKats
        Yes, they inspire me. They demonstrate that in life, there are no boundaries. Why stop at orange when there is kiwi. And pineapple. Passion Fruit? Hells yeah!!! We work in the communications industry where walls need to be broken every day, so why not look to the almighty KitKat chocolate bar for inspiration. In Japan alone they have well over 200 flavours! Here is just a small sample of my personal collection.

        © Ian Schway

        I love discovering random signs posted. I love seeing them in their purest form. Without a strategy that was slaved over for months. No focus groups. Just an individual with a thought, a paper, and a marker.
        This first one I really love.

        © Ian Schway

        Oh sure, we’ve all seen Korean bronze statues go on sale for 60% off, or maybe even 70% once in a blue moon, but when, WHEN I ask you, have you EVER seen Korean bronze statues go on sale for a whopping 85% OFF?!?! This is a sale not to be missed!

        Here’s another one I really enjoy. Not hand-made, but the name of a business:

        © Ian Schway

        Is it a good auto repair? Well… I wouldn’t go so far as to say good… but decent, it’s a decent auto repair. No need to over-promise. I appreciate honest advertising.

        I also once saw a babysitter’s sign, name, phone number, etc, stapled to a wooden pole. I thought that was great. Why not put the lives of your children into the hands of someone that comes highly recommended by a telephone pole!

        If you’re a member of the advertising world, get inspired by things, and want to share them with the world; shoot an e-mail my way and let’s talk. Many thanks to Ian for sharing some of his inspirations with us all!
        Images © Ian Schwey


          5+ | JOHN MCDOUGALL

          by Tom Nesbitt on February 6, 2014

          As an Art Director, John McDougall has been holding down the fort over at Bensimon Byrne for quite some time. We first met way back in 2002 when he contracted Chris Gordaneer to work with him on what became a ton of award winning GMC work. Working with John was always a pleasure.

          You knew right away when one of his layouts came across your desk. They were, well, a sight for sore eyes. No cocktail napkin drawings here my friends. He did all his own rendering and they were drawn to camera as if he was seeing them through the lens. His clean uncomplicated compositions were a real joy to build on. Like a great story teller, he knew what he was after and communicated his ideas clearly. All of this makes sense when you consider that he is moving on from Art Director to just Director! Thats right, John McDougall is gonna be telling the same great stories, just now they are going to be in full HD motion.

          So without further adieu , we resurrect the 5+ with these inspirations from Johnny Mac!

          © Chris Gordaneer

          John McDougall © Chris Gordaneer

          Cameras attached to things that are fast


          David Hockney
          He does not look for beautiful things to paint. He looks for normal things and paints
          them beautifully.


          Shoot days
          Even if it’s just a Ham on a table.


          A trail through the woods


          My dog Leo who spent the last 8 months of his life on wheels. As soon as his wheels were on he would forget that his back legs didn’t work and off he would go.



            5+ | MARISSA MASTENBROEK

            by Westside on March 21, 2013

            For quite some time now, two of our post categories have been collecting dust, and it saddens me. In a way I feel like Kate McCallister when she left Kevin at home that first time, wondering how I got so caught up in the madness of life that I could leave my babies behind. It’s been exactly 350 days since we last put 5+ at the start of a post’s title, and much like when Kate met up with Gus ‘Polka King of the Midwest‘ Polinski, I’m really pleased that I can start to feel like a good parent again.

            Before we meet today’s creative mind, I’d like to give a big shout out to all the Art/ Creative Director’s who have taken part in the previous installments of this wonderful means of learning ‘What 5 things inspire you right now?’. Ladies and Gentlemen, introducing Marissa Mastenbroek.

            © Vicky Lam - MarissaMarissa © Vicky Lam

            So Marissa, what 5 things inspire you?

            If there is a project on the go with no due date, chances are laundry will trump it.

            Oh Summertime, how lovely your greens when backlit by sunshine.

            Last year while camping, I felt inspired to make something as my son took his epic 3 hour naps. I didn’t have a lot to work with. I cut out some eyes from paper and glued them (with Play Doh) onto things I found at my feet – rocks, pine cones, sticks – then shot them in the forest around me. Those images turned into a series of three story books for Noah. I wanted him to remember the camping trip – and think I am a good mother.


            Foreign flora is inspiring and curious. Only God could think up a Monkey Puzzle.


            Nice Typography
            Look what I found in my in-laws’ garage.


            Some awesome graffiti typography.


            This is a nice tealight font.


            Three Illustrators in Particular on Noah’s Bookshelf
            The detail in Marc Boutavant’s ‘Mouk’ is breathtaking. It looks like a combo of Illustrator and pen to paper. Not sure. Delphine Durand‘s creatures and animated designer furniture in ‘Big Rabbit’s Bad Mood’ are so cool. And, Jon Klassen, in case you’re reading this blog, your images inspire me too. I love your pared back palette.

            Marc Boutavant, Delphine Durand, & Jon Klassen

            Riding My Bike
            Nothing makes me feel more alive than racing along a dirt-packed trail with the smell of pine trees and ripe raspberries in the sunshine.


            (Also, thin black markers and lineless paper. And naps. And macchiatos.)

            Big thanks to Marissa for sharing her 5+!


              5+ | Brendan Watson

              by Caitlin on April 5, 2012

              Happy Thursday Ladies and Gents!

              As we roll into the long weekend, extra long for me as I’m heading to Las Vegas with my BFF’s (OMG), I thought everyone would enjoy a 5+ that’s food worthy. Our friend, Brendan Watson of Twist Image, knows his way around around the kitchen and here’s his proof!

              Thanks to Tyler Gray for the very fitting portrait to go along with it.

              Happy Easter/Passover/Long Weekend Everyone!

              Brendan © Tyler Gray

              As creatives we all seem to have creative outlets other than our professional craft. Some of us are painters, musicians or novelists – I’m a cook. I’m inspired by food and everything that surrounds it.

              There are few foods out there that can match the amazingess that is bacon. Fried up on a Saturday morning, or mixed into a caesar salad – thick sliced smokey bacon inspires me. My infatuation with the magical pork product really blossomed once I started making it myself. For my 30th birthday my wife, in her infinite wisdom, got me a smoker. After a quick pitstop at a local butcher shop I was well on my way to homemade bacon heaven.

              Sunday Dinners
              I’m not Italian, but there’s a Nona inside of me, trying to get out. She loves to make a big meal on Sunday afternoons, invite everyone over and feed them around her dining room table. The beautifully crafted food is surpassed only by the inspiring conversation. Now mangia, mangia – you’re too skinny.

              Farmers Markets
              Some people view grocery shopping as a chore – not me, especially when I can stock up at my local Farmer’s Market. Walking in there is akin to a musician entering their favourite guitar shop. Sure I have an idea about what I want, but I always walk out with more. I’ll chat up the vendors, hear about their farm, be inspired by their passion and then go home and cook something amazing.

              Flavour Thesaurus
              There’s no shortage of cook books in the world. Some are prohibitively expensive, some are edible and some come wrapped in rice bags. While I find most are just brimming with creativity, The Flavour Thesaurus takes it to a whole new level. I’m not one for following recipes all that closely and this book doesn’t contain any. It’s all about food parings, what ingredients go with what. While often times I take recipes and make them my own, this book enables me to create completely from scratch.

              My son is 6 months old and we’ve recently started him on solid foods. I’m envious that he is getting to try everything for the first time ever. Riley is at point in his life whereas he has no preconceived notions about food. He is open minded and willing to shove anything into his mouth. Sure, he spends an inordinate amount of time sucking on his big toe – but that doesn’t take away from the idea that at times I should be a bit more like Riley and look at food with fresh eyes.


                5+ | Oliver Brooks

                by Westside on February 16, 2012

                Happy Thursday!

                This week we’re featuring our friend Oliver Brooks from CP+B. Nikki O had the opportunity to photograph Oliver and we were lucky to have a warm winters day. Having never met before, I think they hit it off wonderfully! A few Bob Dylan references later and we were done!

                Oliver © Nikki Ormerod

                Reading Bukowski is like eating a cheese sandwich, it’s simple, straight and to the point. There’s no bullshit about a cheese sandwich, and I really like cheese sandwiches.

                I grew up in a small town so my childhood was pretty nice and quiet. I usually did stuff off on my own, which was a good thing, because now I can easily entertain myself. Being able to investigate forests or build little forts in trees made me very happy. I guess my independence came out of that ability to just go off and explore on my own. Oh ya, and by small town, I mean like, one thousand people lived there and half were very old.

                Leopard Skin Pill-Box Hats
                They are neat.

                I love Hinterland Who’s Who, but more importantly, I love the theme song from Hinterland Who’s Who.
                But really, I mean, how could one not be inspired by their surroundings when they simply are wonderful.
                And by wonderful, I am talking about the open fields and little creatures found in the country. You also cannot forget about the noises you hear at night when you are trying to sleep, those in themselves are inspiring to the imagination.

                Joy Division
                I tried writing this like a bunch of times now and I keep erasing it, so I thought I would just write down exactly what I just wrote down. I don’t know why I am inspired by Joy Division, but I just am and always have been.


                  5+ | Jorgen Stovne

                  by Caitlin on February 2, 2012

                  Seeing as Parliament Hill just headed back to work this week, we thought we’d get back to 5+!

                  We’re hitting the ground running this year with our first installment of 2012 from our lovely friend, Jorgen Stovne. Jorgen has been a client of ours from his early days at DDB and we have many opportunities to work on great projects together.


                  Jorgen © Chris Gordaneer

                  Norwegian Nature
                  My parents took me on my first ski trip when I was three. The following decade was spent in a continuous whine as I complained my way through every hike they made me go on. There was always another mountain to climb, or a forgotten cottage to go to. Not until I grew up did I realise how much I loved hiking. And it wasn’t until I moved to Toronto that I understood how lucky I was to have such gorgeous landscapes on my doorstep. Hiking to me is what reformatting is to a computer; it reorganizes content and makes the brain work faster. Though I’ve tried some trips here in Ontario, I find myself longing for the midnight sun and endless horizons I’ve come to love back home.

                  The TTC
                  In the absence of proper fjords and unexplored wilderness where I could reformat my brain, I found a great backup: the city’s public transit system. The trek between Kipling and Bloor/Yonge always seems to cleanse my mind, and allows me to distill the problem of most creative challenges. Maybe it’s the lull of the train that puts my brain into the right frame of mind. It’s like being in a really boring lecture in school when your brain suddenly yells: “I feel like being creative. Please start doodling!”

                  Film Scores
                  Film music is written to create a mood and an atmosphere. With no distracting lyrics, they put you in the right mood for whatever inspiration you need. Losing myself in a score is probably one of my oldest forms of inspiration and it’s a source that keeps growing with every new movie released.

                  Tip: Grooveshark is an amazing (and legal) site for listening to music for free. I often make different playlists using different movie soundtracks for different moods. Let me recommend “The Fountain” by Clint Mansell, or the score to “Inception”. My secret listening pleasure right now is actually the track “Test Drive” from “How to Train Your Dragon”. Sure, that probably puts me at the mental level of a 10-year-old. But it’s a very happy 10-year-old!

                  Old-Fashioned Games
                  Gaming, to me, is almost a way of life. I’ve never been good at video gaming, but playing anything that requires rolling a dice always gets me excited. And if I can somehow pour some creative thinking into the game, I’m sold. As a teenager, I would sit for days constructing elaborate plots for my role-playing group of friends. I would draw the maps, prepare a playlist as the night’s “soundtrack”, rehearse the voices of different characters, calculate the game mechanisms against the group’s strength, consider if the mood of the plot would fit with the composition of the group’s personalities and interests…Yes, I was Norway’s answer to Steve Urkel.

                  Comic Books
                  Superheroes were never a big hit in Norway. Maybe due to some poorly-translated names. “Batman” was named “The Lightning Wing”, for example. The fact that he was wearing a bat costume was just a sidenote. Instead, we had Franco-Belgian comics and everything in between. These would appear once every two or three years, and thus had a really high quality to them. They were works of art and it always fascinated me how the author and artist worked together to present their story in the best possible way. I feel like I’m learning or noticing something new every time I read one. My all-time favourite must be the Danish comic Valhalla by Peter Madsen. It’s a loose re-telling of Norse mythology, spanning fifteen issues. It took thirty years to complete. Much like my latest advertising campaign.