Tasty Treats w. Shanghoon

by Alex Beetham on November 26, 2014

Howling winds and snowy squalls make many a stomach crave warm, gooey comfort food. Shanghoon and food stylist Sarah Sweeney cooked up a delicious creative with this homemade turkey pot-pie. Try and keep from drooling.

Food Creative Sarah119_01F Food Creative Sarah144_01FAll Images © Shanghoon

Shanghoon & Sarah on set:



    Ford + Toronto Maple Leafs = A Chris Gordaneer Special

    by Alex Beetham on November 25, 2014

    Sure there’s always death and taxes, but here are two more certainties in this life –  Chris Gordaneer will always be a Leafs fan, and he will always drive a Ford. This made Chris an ideal candidate to photograph die hard leaf fans that, like Ford says, go further.

    LeafsYearbookBarber LeafsYearbookTattoo LeafsYearbookWedding

    Client: Ford
    Agency: Blue Hive
    Photographer: Chris Gordaneer
    Art Director: Marc Caringal
    Producer: Kirsten White
    Assistants: Brendan Smyth, John Wayne Brown, Adi Saciragic, Paul Swanson
    Tattoo Artists: Maddalena Ruggiero & Alex Richarson
    MUAH: Taylor Savage
    Wardrobe: Marie Eve Tremblay
    Prop Stylist: James Kennedy

    Here’s a look at Chris’s final images, uncropped and outside of the final ad layout:


    Producer Kirsten White was good enough to snap these BTS shots of Chris channelling his inner bride:

    Kirsten BTS Comp1

    Tattoo artists Maddalena & Alex had our talent under their markers for a full a day to create this custom back piece.  First assistant Brendan Smyth snapped these BTS shots:

    Brendan BTS Comp2

    All Images © Chris Gordaneer
    All BTS Images © Kirsten White & Brendan Smyth


      CABA 2014 – Humber Advertising Graduates

      by Alex Beetham on November 19, 2014

      Screen Shot 2014-10-29 at 8.47.00 PM

      Tomorrow evening, 4 years of Humber Advertising Student blood, sweat, and tears will be on display for their graduating portfolio show.  Eager graduates will be rubbing elbows with industry heavyweights, hoping to have the fruits of their labour admired and jobs thrust at them.  Westside is thrilled to be amongst great peers sponsoring these graduates, such as our friends over at School!  We can’t wait to see what everyone has been working so hard on!




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        Vicky + Paper + inBusiness = Profit

        by Alex Beetham on November 12, 2014

        November 11th is a day of significance for many.  First off it being Remembrance day – a day in honour of the soldiers who fought and perished in the many wars past and present.  On a lighter note, it is also international Pocky day (or also known as Peppero day) which happens to also be my favourite snack of all time.  But little did I know that it is also Origami day, which brings me to reflect upon one of my shoots from earlier this year.  Although it isn’t truly origami, it still involved some meticulous paper craft and design.  I was asked by art director, Erik Mohr, to illustrate a story for Globe and Mail’s quarterly publication, InBusiness magazine.  Innovation was the theme of this issue, featuring Canadian companies that are the frontrunners in their respective fields.

        This meant that I also had to be innovative in my approach to illustrate five very different companies and create a series that would tie them all together.  Erik had mentioned the idea of exploring paper illustrations. So, it only seemed fitting for me to call Kyosuke Nishida and Dominic Liu of Studio Toki. I’ve collaborated with Studio Toki before on other paper based projects, so I knew they would be the perfect fit for this one.  With their design savvy and eye for detail, we were able to come up with a series of original, 3D paper illustrations.

        It took a lot of brainstorming, sketches, construction, problem solving and a bit of MacGyver to make it all happen.  Although the process was sometimes painstaking and challenging, seeing our ideas transform into a tangible form was really rewarding.  Not to mention, we were left with awesome and cute little paper sculptures afterwards!

        Here is a glimpse into our pre-shoot process with some sketches from Studio Toki:


        Here are the final paper illustrations representing Canadian companies with innovative business approaches:

        Pebble Smart Watch:

        Silicon Sisters Interactive:

        David’s Tea:

        Freed & Freed International :

        A.F. Theriault & Son:

        And finally the opening image –  a structure a bit inspired by M.C. Escher’s surreal drawings:

        Many thanks to Erik Mohr for the unique assignment and also to Kyosuke and Dominic for helping to bring this idea to life!

        Client:  inBusiness Magazine
        Art Director: Erik Mohr
        Paper design and construction: Studio Toki  - Dominic Liu and Kyosuke Nishida
        Photography interns: Christa Guia & Kate Ince

        A look behind the scenes:

        photo 4

        photo 2-1

        photo 5

        photo 3-2



          Archive has love for Westside

          by Alex Beetham on November 7, 2014

          We’re thrilled to have 3 featured campaigns in the upcoming issue of Archive!  Keep your eyes peeled for these winners:

          Some George Simhoni location work in British Columbia for Suburu:

          George Simhoni for Suburu

          George Simhoni for Suburu

          Anthony Redpath had a blast creating these images for PlayLand:




          Last but not least, a Xeomin campaign from Shanghoon:

          Shanghoon_Scissors Shanghoon_Tongs

          Congratulations all around!!


            Its a formal affair

            by Tom Nesbitt on November 6, 2014

            Tonight is the night! Get your award speech ready, your drinking hat on and set your fazer to full-on schmooze mode.

            The ADCC’s come around but once a year and this year we over here at Westside got into the spirit by outfitting your best friends at tonights party; the Bartenders and Serving staff!

            In the interest of collaboration we teamed up with art director/designer Matt Howe and the fine folks of  The Baitshop to create a one off t-shirt that will launch at this evening festivities. We are pretty pleased with the results and hope you will too. Have a look at the making of this instant classic…..


            Inside the Baitshop

            Processed with VSCOcam with f2 preset

            Processed with VSCOcam with f2 preset




            See you tonight! #bestshirtever #westside #canibuyyouadrink #iratherwinashirt #fashionforward #justintimeforwinter #makesagreatchristmasgift



              Matt takes on Movember with Campbell’s Chunky

              by Alex Beetham on November 4, 2014

              Campbell’s just launched their Movember Chunky campaign, which was shot by our very own Mr. Barnes! It looks a little something like this:

              Matt Barnes - Hockey Matt Barnes - Hoser Matt Barnes - lumberjack

              Agency: Real Interactive
              Art Director: Kelly Small
              Photographer: Matt Barnes
              Producer: Tara O’Malley
              Assistant: Gabe Nivera, Lori Waltenburi
              Hair & Makeup: Sandra Yang
              Food Stylist: LeeAnne Wright

              Check’em out on Campbell’s Movember page!

              Campbell's Movember Landing Page


                Vicky joins the Commonwealth

                by Alex Beetham on October 14, 2014

                It’s a rarity for a band to stick it out for over 2 years these days.  How about 2 decades, with it’s original members no less?  It’s also a rarity to hear of bands composed of 4 song writers, all given equal share of the creative pie.  This kind of democracy lends itself to a very fitting 11th studio album title for the Halifax born Sloan:  Commonwealth.  The honour of photographing the album artwork for this record, was given to our very own Vicky Lam.

                I was really excited when I heard I would be photographing Sloan’s LP cover art.  I have never had any work appear on a record before, and the idea of doing so for a great Canadian group like Sloan really made me feel happy.  As a still life shooter, I’m so used to working alone in a dark studio, so I was really excited to know that Chris Murphy and Jay Ferguson from Sloan would be there in person.  Perhaps I was even a little starstruck by the idea.  However, when the shoot day came by and I met Chris and Jay, they turned out to be the nicest and most laid back guys ever! I was even more impressed when I learned that they usually have a hand in designing all of their album art.  This one was not an exception.  It was neat to learn that each item was carefully hand picked by the band members themselves and all have personal significance and history. It’s a great feeling to know that the guys from Sloan take so much care not only in their music, but all the smaller details too. And it’s probably the reason why they’ve held such a successful and ongoing musical career for the last 20+ years.

                If you look closely, you’ll notice all the items tie in to the song titles.  Can you spot them?




                Jay Ferguson, putting the finishing touches on his carefully thought out composition.


                You can read what other people think about Commonwealth, (Noisy, Pitchfork, COS,) but might I suggest you pick yourself up a copy on iTunes/Amazon, or give it a streamy listen for yourself!

                Here’s a little trip down Sloan discography lane…


                  IN PRINT | Tyler Feels the Passion

                  by Alex Beetham on October 9, 2014

                  paSH-uh n/
                  1. strong and barely controllable emotion.
                    “a man of impetuous passion”
                    a state or outburst of strong emotion.
                    “oratory in which he gradually works himself up into a passion”
                    synonyms: (blind) rage, fit of anger/temper, temper, towering rage, tantrumfury,frenzy

                    “he worked himself up into a passion”


                  2. finding the right Scion for you
                    Middle English: from Old French, from late Latin passio(n-) (chiefly a term in Christian theology), from Latin pati ‘suffer.’

                    Use over time for: passion

                  From the desk of Tyler Gray:

                  One of the coolest things about working in adverting is that the surprises are never ending.  I mentioned it in one of my last posts that hearing my email ding and opening a PDF full of layouts is like Christmas morning over and over again.  Vic Bath at DentsuBos now has the unique distinction of sending me my first layout where a guy had an octopus stuck to the side of his face.  Yep, an octopus.  John and I were out in Los Angeles shooting when this came through and had some pretty good laughs with Vic about how we were going to pull this shot off.  We looked at prop options in Hollywood and were both amazed at how detailed and believable some of the options were.  We hummed and hawed over getting a live one and just throwing it at our talents’ face when he wasn’t looking, we discussed a dead one and we even discussed CGI.  In the end, we decided to go with the live option.  We named him Billy and he now lives and works with Lindsey at front reception.  He’s really good at answering phones and typing. (Editors note: Lindsey also really appreciates Billy’s suckers as an alternative to licking the postage stamps.)

                  Big thanks to Vic and Ryan at DentsuBos for the opportunity to work on this.  Oh and an even bigger thanks to our client Mary at Scion for introducing the movie frozen to my Kids that day.  **Twitch**

                  - Tyler

                  All Ads.indd

                  Peep some pixels:


                  SCION_PAINTERAll Images © Tyler Gray
                  Photographer: Tyler Gray
                  Agency: DentsuBos
                  Client: Scion
                  AD: Vic Bath
                  CW: Ryan Grosman
                  Bryan Ulrich, Christa Michelle, Olga Kozitska

                  BTS-Comp_Scion_Tyler_webAll BTS Images © Alex Beetham & John Stevancec


                    +5 | Matt Howe

                    by Alex Beetham on October 7, 2014

                    Well folks it’s been a long time coming, but we’re back at it with a shiny new instalment of Westside’s +5. This is where we ask industry insiders for 5 essential things that keep them inspired and at the top of their games.

                    This instalments focus is centred around a collaborator of the highest order. He has that eager enthusiasm of a fresh face in the industry, yet he has been at it for almost 2 decades. Perhaps his positive outlook is because he has lived several lives already, or that keeping outrageously busy is enjoyable to him. Matt Howe has a foot firmly planted in two worlds. By day he works as an art director at MacLaren McCann, and by most other waking hours he is creative director at The Baitshop.  Keeping up with either of these role’s responsibilities would drive many to an early grave, but Matt seems to only excel and thrive in these conditions. Perhaps it’s because he chooses not to see these two worlds as separate, but by drawing from them both equally he allows the creative process to flow amongst them freely.

                    Or maybe Matt just wants to make cool shit with rad people and enjoy the journey.  There is only one man who knows for sure…

                    Ladies and gentlemen, Matt Howe.

                    Matt HoweImage © Dave Delnea

                    Matt Howe – Art Director @ MacLaren McCann

                    5 People That Inspire The Hell Outta Me

                    Like a lot of people, I’m inspired by a ton of things all the time: Designers, Directors, Photographers, Writers, Athletes, Musicians, Painters, Fashion, Skateboarding, and Food. But the biggest inspiration that moves me most is people. The people I meet and become friends with, or the people who are just out there DOING IT.

                    Ted Wilson
                    This man’s been my closest friend for years. He’s constantly raising his game in life and in his career – and always with great panache. He’s been a fundamental part of my success and who I am today. He’s a drummer from hell and a vault of nerd information from Metal to Middle Earth. An on air personality you can catch him on the boob tube on the Space Channel’s Inner Space, or Discovery Channel’s Never Ever Do This At Home. Follow Ted on Twitter.

                    +5, Westside Studio, Matt Howe


                    Greg Rodriguez
                    If you’ve ever heard of the Toronto brand and screen printing company The Baitshop, you now know the co-founder. This man has been a great friend and creative partner who believed in me to design clothes, make ads, videos and whatever else we’ve been up to together… and for young skateboarders no less. He gave me my first directing opportunity, and is generally one of the most rad people in Toronto bar non. Greg is also big supporting part of the Toronto skateboarding and art communities a like. TheBaitShop.ca or on Instagram @TheBaitshop

                    +5, Westside Studio, Matt Howe


                    Evan Gatica
                    An LA native I met years ago Evan’s a tower of talent and knowledge in film, music and basketball… and his love of Virgin Mary paraphernalia is exceptionally badass. As a film editor and former underground MC, Evan’s always had my back and helped me on several projects I’ve been involved in. Check some of his work here.

                    +5, Westside Studio, Matt Howe


                    Damian Abraham
                    This gentleman is a Toronto and Global punk rock god, and he would give you a high five on the subway if you said, “What’s up Damian?” Another incredibly hard-working, humble creative tour de force, and the lead singer of Toronto’s very own Fucked Up. I met this dude a few years ago and was moved by his personality, performance and passion. I’ve had the pleasure of photographing him, and seeing a bunch of his live shows both here in Toronto and in Europe.  This is what he’s been up to lately.

                    +5, Westside Studio, Matt Howe


                    Pascal Shirley
                    One of the most undiscovered talented people I have ever met. When you’re riding the subway to work on Monday morning, thinking to yourself, “Ahhh I just wish I loved what I do… Or I wish I were on a road trip… Or sitting in a hot spring,” this mother f%^&*r is likely out there doing just that. And doing it incredibly well, with a smile on his face. Pascal’s photography is some of the best imagery I’ve seen. A camera is really just a camera, but he uses it as an extension of his life. Check out his work on his website.

                    +5, Westside Studio, Matt Howe

                    +5, Westside Studio, Matt Howe

                    Check out some more of Matt on his site.

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