Ice Buckets for ALS

by Alex Beetham on August 26, 2014

It was only a matter of time before Westside was nominated for the viral ALS Ice Bucket Challenge.  Our nomination came from the lovely folk over at DS&P.  Upon making our donation to www.alsa.org, we gladly extend the nomination to our friends over at Traffik Group & Milo Casting!

Here’s what a huge “bucket” of icy water being dumped on Tom looks like:

{ 0 comments }

    Vicky Visualizes Vimovo’s Wedding Plans

    by Alex Beetham on August 15, 2014

    Todays post brought to you from the desk of Vicky Lam. Take it away!

    The summer months of July and August are high season for weddings.  As I’ve already spent a couple weekends this summer as a wedding guest, I started to reminisce about a shoot I did for AstraZeneca pharmaceuticals earlier this year.  Dare I say, this is by far the cutest photo shoot I’ve done to date.  I was really excited when John St. contacted me to partake in this fun idea.  I loved the concept and the idea of making an unexpected pharmaceutical ad.  This is the kind of wedding photography that is up my alley!

    So what is “Vimovo” you might ask?  Vimovo is the latest osteoarthritis drug that offers pain relief and also protection from stomach ulcers.  To illustrate the union of these two elements, we were in search of some unique cake toppers.

    vimovo_layout

    After seeing their layout I knew this wasn’t something I could easily find, and knew that only model maker, Franc Madden would be perfect for this job. I get so excited when models are made for photo shoots and love seeing the process of a vision coming to life. Here are some in-progress shots of our little couple as they were carefully hand crafted for our special shoot day.

    BTS Comp_1

    Getting cake toppers made was the first step, but it soon started to feel like we really were planning a wedding party. We tracked down some drapery and an oversized cake, and we were set to go!

    BTS Comp_2

    And after some finishing touches on set, the two were styled and camera-ready for this:

    AZVIM20390_Vimovo_Cake_WEB

    Here’s a closer look at the happy couple:

    vlam_vimovo173_detail02

    Many thanks to the great folks at John St for having me work on such a fun and sweet concept! And many thanks to the talented Franc Madden for all of his meticulous work on bringing our characters to life.

    Client: AstraZeneca, Vimovo
    Agency: John St.
    Associate Creative Director: Stephanie Ferrari
    Agency Producer: Alisa Pellizzari
    Model Maker: Franc Madden
    Photography Producer: Phaedra Kennedy
    Photography Assistant: Rebecca Leach
    Studio Intern: Dan Berger

    Let’s end this week off with a sweet portrait of the two and a glimpse of their first dance:

    BTS DanceAll Images © Vicky Lam

    { 0 comments }

      Nikki Gets Her Tiles Laid

      by Alex Beetham on July 31, 2014

      Knee pads and mortar were strewn about the studio a few weeks back by a talented team who transformed two of our studios into seas of ceramic.  Nikki Ormerod got the call to help bring Union’s campaign for Stone Tile to life.  Nikki will tell you all about it:

      Shooting for Stone Tile was nothing less than a complete pleasure. The team over at Union are so great, and we really had a blast. It was a job with many moving pieces. We built the sets in our very own Westside studio together with the awesome crew from Stone Tile. It took a week to get them completed and they looked awesome!

      Casting for this job was no walk in the park, however. We had to meet with and photograph countless of the city’s hottest men. I knew that even though this part of the job was agony , it would all pay off in the end. ;)

      It was a difficult task to choose only three men from all the amazing talent we saw that day. In the end we landed three of the best to bring our scenes to life.

      Feast your eyes.

      :)

      N

      GEN000000009 Azure Bathroom

      GEN000000009 Azure Livingroom

      GEN000000009 Azure Foyer

      Client: Stone Tile
      Agency:  Union
      Creative Director:  Lance Martin
      Art Director:  Lorraine Sit
      Writer: Marisa Faustino
      Photographer:  Nikki Ormerod
      Assistants:  Bryan Ulrich, Jon Wayne Brown
      Producer:  Phaedra Kennedy
      Wardrobe styling: Marie Eve Tremblay
      Hair/Makeup: Cait Mizzi
      Models:  Steve B (Elmer Olsen), Maciel (Sutherland), Eric (B&M)

       

      Stone Tile BTS
      All Images © Nikki Ormerod

      { 0 comments }

        George Ventures into the Outback for Subaru

        by Alex Beetham on July 21, 2014

        June was a month of relentless travel for George Simhoni. One of his numerous flights landed him in beautiful British Columbia to team up with DDB for some gorgeous work to promote the new 2015 Subaru Outback. A few words from George himself:

        It was a great opportunity to work on the 2015 Subaru Outback campaign with Rebecca and Dom. BC during the summer is a real treat. We usually go there for shoots in the winter and we are dodging rain most of the time. I love bringing people into the mix of car photography because it really kicks up the image and makes them more memorable. I had a wonderful team to help bring these images to fruition, from our photography and digital team, agency team and client. All great to work with.   – George

        George Simhoni_Subaru1 George Simhoni_Subaru2All Images © George Simhoni
        Photographer:  George Simhoni
        Client:  Subaru
        Agency:  DDB
        Associate Creative Director:  Rob Sturch
        Art Director:  Rebecca May
        Copywriter:  Dom Raso
        Producer:  John Stevancec
        Assistants: Sean Best, Mark Cohene, Richard Amies, Mike Phang

        Producer John Stevancec was kind enough to provide a glimpse behind the scenes:

        IMG_4277

        George Simhoni_Subaru_BTS2

        IMG_4246All BTS Images © John Stevancec

        { 0 comments }

          ANTHONY REDPATH LOSES IT AT PLAYLAND

          by Alex Beetham on July 17, 2014

          One of the most endearing parts of summer has to be a trip to the amusement park. What with the games, the food the rides and the nausea. No one loves a good midway more than Anthony Redpath. The proof can be seen right here in his most recent print campaign for Playland, featuring The Playland Hot Seat. The experience took ”losing control” to a whole other level.

          Some background on Playland and the hotseat:
          Vancouver’s premier amusement park, Playland, hosts an event where winners get free tickets to Playland, with a catch: the entire experience is out of their control. Everything from the rides they go on to the number of mini- donuts they eat is determined by an online audience, voting in real time.

          Here’s what  AD extraordinaire Dominic Prevost had to say about the whole thing,

          Anthony’s extreme attention to detail and practical thinking was exactly what we needed to bring slick and stylized world of the Playland Hot Seat to life. Anthony immediately understood the concept and was keen to collaborate with us to find unexpected ways to take the execution up a notch — going as far as literally hanging our talent on ropes to have them dangle like “real” puppets!  - Dominic Prevost, AD

          And the finished product…….
           

          X14-0645_Playland_Hotseat.indd
          X14-0645_Playland_Hotseat.indd 
          X14-0645_Playland_Hotseat.indd
          X14-0645_Playland_Hotseat.indd
          http://playlandhotseat.com
           
          CREDITS:

          Creative Director: Ian Grais, Chris Staples
          Art Director: Dominic Prevost, Hannes Ottahal
          Copywriter: Danielle Haythorne, Jordan Cohen
          Photographer: Anthony Redpath
          Studio Artist: Jonathon Cesar
          Producer: Scott Russell

          Check out some other BTS from the day,

          IMG_82051_400_by_600 copyIMG_4843Play Land_Anthony Redpath_BTS

          { 1 comment }

            Vicky Kicks off the Toronto Outdoor Art Exhibition

            by Alex Beetham on July 4, 2014

            In honour of the Toronto Outdoor Art Exhibition (TOAE) starting up today, I have the privilege of turning you over to Vicky Lam who was recruited to bring this years ad to life… only to then melt into a puddle. I’ll let her explain.  - Alex

            Every summer, Nathan Phillips Square plays host to the largest and longest running outdoor art fair in Toronto since 1961.   The Toronto Outdoor Art Exhibition is a sure sign that summer is well under way and is a great chance to see hundreds of local artists at an iconic Toronto landmark.  This year, art director and graphic designer, Una Lee, contacted me to help bring her vision to life.

            Vicky Lam_TOAE_Layout1

            I was excited to work on a local project that would help give exposure to hundreds of talented artists.  However, the challenge was apparent – how could we make our shot look like a blistering hot summer day with melting ice cream? And ice cream letters to boot?   The reality was that it was only the beginning of February in what seemed like the longest and coldest winter Toronto has had in years.  So, I enlisted the expertise of stylist, Christina Yan.  Christina and I have worked on a couple of typography projects before as well as a couple of shoots involving ice cream.  It only seemed fitting that we collaborate once again when the two ideas finally collided in one shoot.  After much deliberation and preperation, we worked with fake ice cream, as well as real ice cream components to get the look for a still image and also animated .gif.  With the help of dry ice, a large chest freezer, letter stencils, lots of ice cream, and a family value pack of Crisco, we embarked into this new territory together.

            Vicky Lam_TOAE_Layout2

            From there, we ended up with this:

            Vicky Lam_TOAE_175_email04

            Vicky Lam_TOAE14_layout

            And here’s a close-up of the great textures Christina created:

            Vicky Lam_detail01_TOAE

            The last challenge was to shoot a melting animated .gif.  Shooting an animated time-lapse meant there was no room for error and no turning back.  We had to use real ice cream to make it happen. We weren’t completely sure just how typographic ice cream shapes would look as they melted, but here it is:

            Vicky Lam_TOAE_Timelapse-03-July

            After two days of careful preparation and styling, we ended our shoot with a giant puddle of melted ice cream on the studio floor:

            Vicky Lam_TOAE_MG_9405

            Many thanks to Una Lee for having us on board for such a fun idea, and to Christina Yan for figuring out how to make the impossible happen!  Be sure to check out the TOAE this weekend and support local artists.  Enjoy the summer sun while you’re at it, and maybe grab an ice cream too.

            Credits:

            Photographer:  Vicky Lam
            Client:  TOAE
            AD: Una Lee
            Stylist: Christina Yan
            Assistants: Michelle Brussolo, Brendan Klem

            All Images © Vicky Lam

            **Editors Note** We (I) deeply regret the loss of perfectly good ice cream used for this shoot.  If you wish to contribute to the memorial, in lieu of cash we (I) would ask that you send pints of Haagen Dazs or Ben & Jerry’s to 70 Ward Street, C/O Alex.  We (I) thank you for your support at this difficult time.  

             

            { 0 comments }

              George gets Deep & Delicious with McCain

              by Alex Beetham on July 2, 2014

              McCain Foods has been a staple in the Canadian diet for generations. You’ve most certainly eaten their fries before (McCain produces 1/3 of the worlds frozen fries,) and at least the kid in you still knows all about sneaking fork-fulls from this guy.  I can’t be the only one, right?  Well making light of all the trendy treats springing up in recent, McCain’s enlisted the talents of Entrinsic and our very own George Simhoni (wearing his directors hat) to bring dessert back to it’s roots in these fun spots.  Check’em:


              Motion © George Simhoni

              Director: George Simhoni
              Client: McCain
              Agency: Entrinsic
              Executive Creative Director: Anthony Wolch
              Copywriter: Kyle Carpenter
              Content Manager: Rebecca Brown
              Account Manager: Sasha Bricel
              Producer: John Stevancec
              Assistants: Jon Brown, Alex Beetham, Logan Allmendinger

              McCain BTS_George SimhoniBTS © Alex Beetham & his potato

              { 0 comments }

                TEAM GORDANEER – THE SNOWBIRD EDITION

                by Tom Nesbitt on June 24, 2014

                Winters in Canada can be pretty brutal and this past one was no exception. Polar Vortex anyone? Remember that just 6 short months ago it was dark when you woke up and then again just shortly after lunch? I know that I won’t soon forget. But, all that aside, when winter serves up ice make margaritas or something like that.

                This past winter Chris Gordaneer teamed up with Italo Siciliano from DDB to work on some sweet new ESSO imagery. As soon as we read the “open on palm tree” line, we didn’t hesitate and started packing our flip flops & sun screen

                This project included several layouts that conveyed the best parts of the summer road trip theme. There were both still and some moving images to be captured. The time line was tight, but like a true pros, Chris and his team made it all fit within a days work.

                I know what you are thinking, how could they manage down there in that heat and the humidity. All I can say is these guys and gals are total pros, and they didn’t let a little sand, sun and surf stop them from delivering the goods. Have a look at just some of what they came back with……

                beach_v6

                camping_v4

                gameday_v9

                grandma_v9

                soccer_v7

                ESSO_ELH_Driving

                ESSO_ELH_RainDance

                all images Chris Gordaneer Photography ©

                When the stills were all wrapped for the day, Chris dawned the motion rig and directed the talent through these scenarios……

                Beach Holiday

                Grama’s House

                Credit where credit is due….
                Client: Esso Exxon Mobil
                Agency:  DDB Canada
                Creative Director: Barb Williams
                Creative Group Leader:  Italo Sicilliano
                Associate Creative Director:  Brendan Sack
                Digital Tech / Assistant: Aric Guité
                Producer: Kirsten White

                Check out some BTS courtesy of Kirsten White and Aric Guite

                IMG_20140220_155607

                IMG_20140221_104329

                IMG_20140221_104622

                IMG_20140222_144456
                PANO_20140223_161135
                Before we sign off, let me leave you with this little ditty.

                { 0 comments }

                  ITS THE MOST WONDERFUL TIME OF THE YEAR

                  by Tom Nesbitt on June 17, 2014

                  No, I did’t go, but thanks for askinig. I’ve never been to Cannes or its advertising festival Cannes Lions that has stolen away many of our industries finest. Making this a rather quiet week around these parts.

                  From what I have seen there are some local notables on the short lists:

                  Media Lion short list includes work from Lowe Roche, Rethink Vancouver, JWT, Taxi and Saatchi & Saatchi

                  Mobile Lions Short Lister like, Zulu Alpha Kilo and Publicis Montreal

                  Outdoor Hopefuls such as BBDO & Rethink Vancouver (again)

                  Even in the in Radio there are possible winning agencies like GREY and BlueBlancRouge

                  Best of luck to y’all. Have some tasty bread and cheeses along with a fine rosé (cause thats what the Folly Guide tells me you should be drinking.)

                  Have fun everyone.
                  Wear sunscreen.
                  Stay hydrated.
                  And please find your way home.

                  Cannes

                  { 0 comments }

                    With a list of features longer than a cats arm the new KIA Forte Koup is a well stocked automobile. And for just shy of 21K this is a well appointed piece of technology. One feature that is worth celebrating though is the Cooled Ventilated Seats. Yup, you read that correctly. The seats of the new KIA Forte Koup are both cooled AND ventilated. No need to make your whip look like a taxi cab with those beaded seat covers No sir. All you need to do is get yourself buckled into one of these and you’ll no longer need to pack a change of clothes to bring to the office anymore. Here’s what KIA has to say about the whole thing……

                    Drives on hot summer days are more comfortable with the Ventilated Driver’s Seat. Three fan speeds circulate cabin air through perforations in the seat leather, helping you stay cool.

                    KIA

                    Earlier this year Tyler Gray teamed up with Jon Lane and Brendan Sack from Innocean on a fun bit of advertising. The idea was to showcase the perils of driving cars with NON ventilated drivers seats. From the results, I think you’ll agree, it can be a terrifyingly sweaty experience.

                    Here are a few words from Tyler himself on his experience….

                    “Had a blast shooting this with Jon and Brendan, we shot during the Sochi Olympics and as you can see in the BTS of Gabe and Mike, we had the Canada vs Latvia hockey game in the background monitor and US vs Czech game in the foreground monitor”

                    They weren’t too distracted by the games and the results a pretty awesome.

                    KIA_BACKS_001

                    KIA_BACKS_002

                    KIA_BACKS_003

                    Client: KIA
                    Agency:  Innocean
                    Associate Creative Director :  Jon Lane
                    Associate Creative Director :  Brendan Sack
                    Digital Tech : Gabe Nivera
                    Motion Capture : Mike Rabinski

                    And here are some BTS to keep things real…….

                    IMG_9233

                    IMG_9240

                    IMG_9243

                    IMG_9244

                    IMG_9247

                    { 0 comments }